• 복식문화연구
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• 제23권4호
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• pp.628-643
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• 2015

This study is to assist in developing creative designs based on the humor available in the fashion world of Moschino. For the research method, this writing examined literature on humor and Moschino's fashion world and analyzed Moschino's fashion collection, show window, Maison Moschino, and collaborative products to conduct an empirical analysis of humor shown to the fashion media. The research results are as follows. The humor in Moschino's fashion appeared in the form of surrealistic humor with the depaysement technique, deconstructive wit in clothing, such as distortion, change, or exaggeration, and textual humor, including brand symbols, logos, and graffiti. Collection pieces indicated the brand's confirmative identity based on humor with the surrealistic depaysement technique and deconstructive wit through irregular phenomena, such as change, distortion, exaggeration, and illusion in clothing form. Additionally, such attributes added to Moschino's wit and humor in decorative costume components as graphic images, graffiti, and brand symbols, including smile, love, and reversal. The show window display delivered surprises and smiles through the production of surrealistic space borrowed from various objects. In particular, performance with surrealistic images helped to show the characteristics of parodic humor. Maison Moschino was a surrealistic space for the concept of the fairy tale and for practical experience, thus working as a communication channel for humor and emotion. Collaborative products also clearly reflected the identity of the designer's own humor, which showed scarcity value as well as differentiation.

• 패션비즈니스
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• 제7권1호
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• pp.1-13
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• 2003

By considering the influences of PPL(Product Placement) commercial model on consumers' attitude to clothing brand as a commercial effect of PPL, this study intends to identify how much differently they take an attitude to clothing brands before and after exposed to PPL commercials, and also identify how much differently they take their attitude to the brands depending upon PPL commercial models. In the step of experimental design, a previous survey was performed to identify how consumers take their attitude to commercial models and brands before exposed to PPL commercials. And every subject was asked to watch video films with brand logos exposed. The results of experiment can be summarized as follows: After all subjects were exposed to PPL commercials, in general, their attitude to commercial models had more or less effects on the change of their attitude. Meanwhile, the interaction between their attitude to model and clothing brands respectively had somewhat significant influences only on brand recognition. This study verified that PPL commercial models had significant influences on consumers' attitude to brands. These results imply that a PPL commercial strategy in fashion industry should be made focusing on the respective roles of PPL commercial models.

• 농촌계획
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• 제13권2호
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• pp.39-49
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• 2007

The objective of this paper is to investigate the development of Silhak as a Korean epistemology, to investigate the implications of Silhak in Korean society, and to discover further environmental implications. The main discussion of this paper concerns with the epistemology of environmental philosophy. Epistemology is based on the justification of certain knowledge and social philosophy. Epistemology, from the Greek words episteme (knowledge) and logos (word/ speech) is the branch of philosophy concerned with theories of the sources, nature, and limits of knowledge. Since the seventeenth century, epistemology has been one of the fundamental themes of philosophers, who were necessarily obliged to coordinate the theory of knowledge with the development of scientific thought. It is a general belief that Western ideology is substantially embedded in Eastern ideology due to physical and metaphysical colonial involvement. We argue that ecological crisis may be resulted from western epistemological mechanical view, thus we suggests a Korean epistemology as an alternative. In this paper, we seek possibility of epistemological alternative of nature in the Korean traditional epistemology incorporating the epistemology of Sung confucianism and The Silhak.

• 한국실내디자인학회논문집
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• 제24권1호
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• pp.197-206
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• 2015

The purpose of this study is to analyze characteristic interior spaces for TV news center studio. Based on eight channels including public and comprehensive programming broadcasting stations the method for this research is to make differentiate existing relevant literature by creating analysis items for interior spaces through various case studies as well as find out characteristics of spatial forms, colors, materials, decorations, and etc. The conclusions are as follows. Firstly, spatial form of desk and ceiling are similar shapes but floor and wall are different comparing with public and comprehensive programming broadcasting stations. Secondly, preferred color for floor and ceiling is black, for wall and desk are blue and gray. Thirdly, various materials are preferred between public and comprehensive programming broadcasting stations. Fourthly, Flat and elevated floors are preferred as well as space and logos of broadcasting station are preferred for background images as decoration elements. Lastly, Soffit ceiling, desk accommodating more than 4 people, spotlight for public broadcasting stations, and architectural lighting for comprehensive programming broadcasting stations are preferred.

• 패션비즈니스
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• 제21권3호
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• pp.43-57
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• 2017

This study concerns visual humor in fake technique fashion. While previous studies focused mainly on expression techniques of fake technique fashion, this study analyzed visual humor in fake technique fashion based on classification criteria of visual humor expression techniques, differenting this study from other studies. The purpose of this study was to derive visual humor in fake technique fashion by classifying cases of fake technique fashion, and re-classifying outcomes of primary classification based on criteria of visual humor expression techniques. As for methods, this theoretical study was conducted on humor, expression techniques of visual humor, fake fashion and fake expression techniques through literature review. Subsequently, 485 fake technique fashion images obtained from research were classified by expression techniques, and cases of fake technique fashion were analyzed. In addition, by combining this theoretical study with case studies, fake technique fashion was re-classified according to criteria of visual humor expression techniques to derive the characteristics of visual humor in fake technique fashion. Based on visual humor expression techniques, visual humor in fake technique fashion was created by distortion and transformation that made the fake look real by distorting or transforming the fake, enlargement and reduction that created new forms by altering familiar forms, and typeplay that added fun by changing familiar luxury logos into various forms.

• 한국콘텐츠학회논문지
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• 제7권4호
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• pp.259-267
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• 2007

상품판매의 주의를 끄는 일은 제일 먼저 시각을 통해 이루어지고 따라서 포장의 외관이 무엇보다도 중요한데 포장은 모든 시각적인 면, 즉 색채,로고, 문안, 특징적인 모양 및 기타 표현(디자인)의 특색을 모두 표현한다. 포장은 보는 사람으로 하여금 이러한 태도에 관한 가장 강력한 첫인상을 느끼게 한다. 본 논문은 상품을 지각하고 인지하는데 있어서 시지각 현상에 대한 객관적인 사항, 특히 소비자구매행동에 따른 이론적 배경과 실제 구매환경에 있어서의 소비자행동을 조사, 분석하였다. 소비자가 상품을 구매하는데 있어서 최초로 인지되거나 가장 크게 인지되는 자극체는 무엇이며 어떠한 요소들인지, 그러한 요소들은 어떠한 우선순위를 갖고 있는지를 분석하여 차후 디자인을 제작할 때에 참고할만한 지침이 되고자 하였다.

• 한국의상디자인학회지
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• 제14권2호
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• pp.199-214
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• 2012

$21^{st}$ century customer is voluntary actor, who has hegemony of communication based on digital surrounding. They are co-creator dismantling boundary between production and spending, and digital homonarrance of digital storyteller acting on the emotion. What is more, they prove the utility of 5 sense, value, experience, and story in market. 20th century Me generation is changing into We generation, who overcomes a sense of alienation and aim at smart life style for harmonious symbiosis with earth environments. Customer cultural trends are as follow as that 1) personalization of taste and experience, 2) spreading and sharing about personal use and experience, 3) consumption centered the value, 4) retreat and healthcare, 5) counter trend comes into the reaction about the forceful major trend. Contemporary customer changes essence of the life on the ground of emotion, symbol, image, and value not a commodity, function, and logos, and demands into change about direction of business to mostly enterprises. Customer's need and desire are on the increase as various emotion and value. Therefore, change of customer cultural trend is barometers for the growth and development of new fashion industry in $21^{st}$ century.

• 복식
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• 제61권9호
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• pp.74-83
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• 2011

In the sense that it performs a function of communication with public, fashion illustration, which visualizes fashion information in an illustrated way, shares similar characteristics with graffiti, which represents the society of its time while having a value as a modern art itself. Therefore, the study aims to seek possibility of graffiti expression of fashion illustration, and to establish theoretical research systems for reestablishment of practical development methods of the graffiti expressions. The concrete contents of this study include followings: First, it examines the methods and characteristics of the graffiti expressions by analyzing the works of graffiti artists in order to understand the concept of graffiti and to find out the theoretical approach to it. Second, it investigates the characteristics of graffiti, and proposes concepts associated with graffiti after analyzing examples of fashion illustration which graffiti expressions are reflected. Third, it draws meanings that the use of graffiti expressions has in fashion illustration. In conclusion, graffiti expressions in fashion illustration are used in brand logos and text, human body deformation and omissions, autonomous expressions of variety of materials, symbolism, amusement, and autonomy as they are characterized by strong colors to express significance.

• 디자인학연구
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• 제13권2호
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• pp.111-121
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• 2000

탈구현상은 허구, 추상, 부재, 변형의 의미를 부각시키며 틀에 박힌 고정관념을 없애고 새로운 미의식을 추구하는 것이다. 이러한 현상은 1990년 이후 현대 패션에서 다양하게 전개되는데 마틴 마지엘라나 앤 드뮬리미스터, 레이 카와쿠보 등의 작품에서 잘 찾아 볼 수 있다. 이들의 작품은 변형과 왜곡, 부조화의 조화, 그리고 양면가치가 공존하는 미적인 특성을 지니고 있는데 이것은 미의 다양한 해석을 가능하게 하며 주관적인 미의식의 근거를 마련한다.

• 한국멀티미디어학회논문지
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• 제23권4호
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• pp.581-587
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• 2020

In this study, we investigated the correlation between logotype elements and brand recognition among corporate logos using quantification methodology 2. In addition, this study wanted to find out if consumers could easily recognize the product according to the design elements of the logotype. Our study showed that feminine tendency in logotype design was associated with clothes and cosmetics and masculine design element that will make people recall the game and health products. There were clothes and cosmetics for men but feminine design factor was strongly associated with clothes and cosmetics. In other words, logotype for cosmetic and clothing needed to be feminine by using neutral and cold colors. The relationship between the logotype and related products affected the brand recognition and this result can be used as a key element of corporate marketing.