• 한국산학기술학회논문지
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• 제10권12호
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• pp.3682-3687
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• 2009

본 논문에서는 원본 이미지에 저작권자의 저작권 정보를 삽입함으로써 저작권을 보호하고 차후 불법적인 도용을 방지하기 위해, 숫자와 로고로 구성된 워터마크 생성, 삽입 및 검출, 검증 시스템을 설계 및 구현한다. 본 시스템은 콘텐츠의 특성과 저작권자의 요구에 따라 워터마크를 숫자 또는 로고로 선택해서 구성할 수 있으며, 저작권 보호에 대한 전문지식이 없는 일반관리자도 용이하게 이용할 수 있는 사용자 인터페이스를 갖추도록 설계하였다. 이러한 디지털 이미지 워터마킹의 적용을 통한 소유권 및 저작권 보호는 궁극적으로 문화콘텐츠 등의 콘텐츠 제작 의뢰자로 하여금 제작 의지를 강화하여 제작 의뢰 건수를 증가시킬 수 있을 것으로 기대된다.

• 한국융합학회논문지
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• 제12권4호
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• pp.161-169
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• 2021

코로나 시대 마스크 착용으로 유해 성분을 배제한 화장품에 대한 관심이 커지며 '클린뷰티'가 주목받고 있다. 이에 본 연구는 2020년 국내 온·오프라인에서 유통되고 있는 클린뷰티 화장품 브랜드를 선정하여 분석하였다. 클린뷰티 브랜드 36개를 추출하고 전문가 분석을 통해 적합한 브랜드 20개를 선정하였다. 클린뷰티 화장품 브랜드 커뮤니케이션 분석을 위해 구성요소를 네이밍, 로고, 색채, 패키지, 웹사이트로 도출하여 설문조사하였다. 그 결과 네이밍은 자연, 건강 등을 연상하면 떠오르는 단어, 로고는 심플한 형태의 워드마크, 색채는 녹색이나 노란색계열, 패키지는 용기바디에 가운데 맞춤으로 구성된 심플한 형태, 웹사이트는 식물과 동물, 사람의 이미지를 선호하는 것으로 나타났다. 브랜드 커뮤니케이션 구성요소를 종합해 볼 때 자연, 깨끗한, 가벼운 이미지 등을 조화롭게 활용한 것이 클린뷰티 화장품 브랜드를 선호하는 요인으로 작용한 것을 알 수 있었다.

• 한국실내디자인학회논문집
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• 제23권2호
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• pp.40-50
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• 2014

The purpose of this study was to investigate how brand identity expressional elements in cosmetic road shops' facades would affect the brand awareness of consumers while extracting those brand identity expressional elements observed in the facades of the cosmetic road shops. In order to achieve the research goal, the study used Q methodology, a method to measure subjectivity. The results have been summarized as follows. (1) The elements to express the brand identity found in the facades of the cosmetic road shops were observed to be two-dimensional expressional elements, and they should include a symbol, a logo, a signboard, materials to express an image (products, models) and a brand color. As for the three-dimensional expressional elements, they were a building (form, materials, pattern), decorations (lean-to roof, canopy, sculptures, lighting, screen) and a display window (focusing on products, visuality or the inside of a shop). (2) The findings of the analyses on the brand awareness using Q methodology have been presented as follows. (1) When multiple identity expressional elements which would be associated with each other are used, the brand awareness gets increased relatively efficiently. (2) In case of men, they would perceive a brand more easily through those formative expressional elements such as a form of a building. (3) In case of women, they would perceive a brand more conveniently through those visual expressional elements such as a brand color. (3) In conclusion, the study figured out that, among the brand identity expressional elements, the one which would influence the brand awareness most would be (1) the brand color, followed by (2) the building-form, (3) the lean-to roof, (4) the display window and (5) the logo. Based upon what has been learned so far, the study confirmed that when it comes to securing the brand awareness in the market, cosmetic companies should, first, realize how important it is to make good use of the two-dimensional (visual) expressional element, the brand color, and the three-dimensional expressional element, the form of the building, together before they even try to design facades of their shops on the streets.

• 한국의상디자인학회지
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• 제21권2호
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• pp.139-151
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• 2019

This study intends to present the directions for effective up-cycling design using Marquage painting through analysis of trends and the formative characteristics of fashion products. Research was conducted through a literature review (published papers, books and web site contents). Cases were analyzed by examining the contents of web sites of global luxury brands, representative workshops, and social network sites (SNS). The results of the study are categorized as follows, First, Marquage paintings are continuously used by global luxury brands and have developed as an expression of self-ownership and the personalization of one's identity. Second, fashion brands use Marquage painting as a customized service for sales. On the other hand, Marquage paintings are used as a kind of up-cycling to present old goods as brand new ones. Third, the patterns used in Marquage painting were classified into five types: geometric patterns, logo patterns, character patterns, lettering patterns, and art patterns. Moreover, formalization by Marquage patterns is represented by identification, customization, and up-cycling. Finally, to up-cycle the expressive features of Marquage- sustainability, scarcity, storytelling, and originality based on factors of up-cycling need to be reflected.

• 패션비즈니스
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• 제12권4호
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• pp.1-14
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• 2008

The domestic handbag market has potential of growth - the key to protect this growing market from foreign makers is good design and better quality. 68 people(29.6%)out of 230 survey participants report 'to own 5 handbags', and the most popular(frequently reported) maker is 'MCM', owned by 49 participants(21.3%). 150 participants(65.2%) out of 230 total participants purchase at least one handbag a year, and 136 participants(59.7%) out of 230 spend between 110,000 and 200,000 Korean wons. 52 participants(22.6%) out of 230 own high-end handbags worth 500,000 Korean won or more. Among the high-end handbags, Louis Vuitton is the most popular, owned by 19 participants. The overall criteria in handbag purchase are 'color', 'price', 'pattern and logo', 'reputation', 'material', 'storage room', and 'size', in the descending order of importance. The most frequently desired benefit in handbag purchase is 'to stay through trends' i.e. not to go out of fashion too easily. The favored designs are made with rectangle shape with large width, soft material, attached handles, leather material, modern style. The most frequently cited reason to purchase a high-end brand item is 'because of high quality'.

• 대한기계학회:학술대회논문집
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• 대한기계학회 2001년도 추계학술대회논문집A
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• pp.760-765
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• 2001

A new rapid prototyping process, as a transfer type of Variable Lamination Manufacturing by using expandable polystyrene foam (VLM-ST), has been developed to reduce building time, apparatus cost including the introduction and the maintenance and additional post-processing. The objective of this study is to propose a VLM-ST process and to develop an apparatus for implementation of the process. Design criteria of the apparatus were defined and the techniques were proposed to satisfy the design criterion. In order to examine the efficiency and applicability of the developed process, various three-dimensional shapes, such as a world-cup logo, a knob shape and a character, Son-o-kong, were fabricated on the apparatus in which unit shape layer (USL) was generated to build up each layer.

• 패션비즈니스
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• 제12권6호
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• pp.93-106
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• 2008

The purpose of this study is to analyze design characteristics of Chanel bags by its type and shape, material, color, pattern, decorations in order to give information about foundation of the development of Korean fashion brand handbags and help suggest predict future handbag trends. The methods of this study are documentary research and demonstrative research. For the documentary research, mainly previous researches and fashion related data were used. For the demonstrative research, the total of 288 design photos of Chanel bag were selected from 2001 S/S season to 2008 F/W season fashion collections of firstview.com., style.com., and mode et mode. The results of this study are as follows; First, type and shape of bags are clutch(30%), flap(25%), shoulder(25%), others(10%), tote(5%), hobo(5%). Second, the material data shows that leather(46%), mixed(18%), fabric(17%), synthetics (10%), patent(3%), others(3%), and suede(2%). Third, the patterns are geometrical(27%), solid(25%), combination(24%), symbolic(11%), abstract(11%), nature(2%). Fourth, the colors are largely monochrome(73%) and multicolor(27%). In case of monochrome, achromatic color(50%) is more than chromatic color(23%). The chromatic color is consisted of YR(9%), Y(9%), R(5%), RP(4%), PB(2%), P(1%), GY(0.5%), BG(0.5%). The multicolor is consisted of similar coloration(12%), contrast coloration(10%), and accent coloration(5%). Fifth, the decoration data shows that metallic(53%), plain(23%), combination(22%), and handcrafted(1%).

• 한국프랜차이즈경영연구
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• 제12권3호
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• pp.21-34
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• 2021

Purpose: As the visual expression cue that can easily reveal and imprint the brand image to consumers becomes more important, franchise coffee shops are making various efforts to establish design elements and brand identity. Therefore, the purpose of this study is to examine the structural model between design elements, brand identity, brand association, brand personality, and brand image of franchise coffee shops from various angles, and to suggest a plan for using visual elements makes a brand image on the franchise in the future. Research design, data, and methodology: This study tests the structural relationship between design elements, brand identity, brand association, brand personality, and brand image of franchise coffee shops. design elements are divided into three attributes (interior design, product design). And brand identity is divided into two attributes (brand name, brand symbol/logo). In order to achieve the purposes of this research, research model and hypotheses were developed based on previous researches. All constructs were measured with multiple items developed and tested in the previous studies. The data were collected from 380 customers who visited franchise coffee shops and were analyzed through SPSS 26.0 and SmartPLS 3.0 statistical package program. Result: As a result of this study, first, it is confirmed that product design has a positive effect on brand association toward coffee shops. Second, interior design and product design have a positive effect on brand personality. Third, all brand identity have a significant positive impact on brand association and brand personality. Finally, brand association and brand personality of coffee specialty shops have a positive effect on brand image. Conclusions: The following implications of this study are as follows. This study is confirmed that there is an effect of design elements attributes and brand identity attributes on brand association and brand personality. And, the brand image was found to be influenced by brand association and brand personality. This suggests that it can be used to establish visible marketing strategies for franchise coffee shops. Therefore, it is necessary to further improve efforts to raise the level of the brand image through visual factors such as unusual interior design, product packages.

• 한국산학기술학회논문지
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• 제8권2호
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• pp.395-402
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• 2007

본 논문은 디자인 혁신요인에 관해서 연구하였다. 선행연구를 바탕으로 여러 가지 혁신요인들을 도출하고 이에 대한 전문가들의 의견을 델파이 방법으로 3차례여 걸쳐 조사하였다. 조사 결과 경영자의 디자인 마인드 함양이 가장 중요한 요인으로 인식되고 있었고, 그 다음이 디자인 회사의 역량, 세 번째가 산업의 디자인 수요로 나타났다. 그리고 디자인 인력, 디자인 인프라, 혁신 네트워크의 구축 등은 후 순위로 인식되고 있지만, 선순위를 차지하고 있는 요인들과 중요도의 차이가 별로 크지 않은 것으로 나타나는 것으로 확인된다. 이는 전문가들이 혁신요인들 간의 상대적인 중요성에 대하여 큰 차이를 두지 않고 있다는 것을 의미한다. 따라서 한 지역의 디자인 혁신이 성공하기 위해서는 선행연구들에서 중요하게 인식하고 있는 요인들을 종합적인 차원에서 체계적으로 지원하는 것이 중요하다고 판단된다.

• 한국IT서비스학회지
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• 제19권1호
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• pp.129-144
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• 2020

Recent advances in digital purchase platforms allow consumer to easy to access online purchase, but the online purchase systems often occurs a negative situations such as service failure. When customer experiences negative service, they want to communicate with the company online chatting service. But not much is known about how customers online chatting service's contextual cues effectiveness. So, the current research seeks to examine the effects of type of online chatting service interface and company market status on customers' perception of service quality and satisfaction with online chatting services. The results of two studies show that, when customer experienced negative online service, they expected to a high status (vs a low status) company had offered better service. but their service request are not met, customers perceive better service quality if served by a low status (vs high status) company represented by a logo (vs. an emoji). These findings will help marketing practitioners strategically how design their chatting service interface according to the their status when they communicate with customer who experienced negative service.