• 한국항만경제학회:학술대회논문집
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• 한국항만경제학회 2006년도 국제학술대회
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• pp.277-290
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• 2006

해운업은 일반적으로 선박의 획득, 선박운영 그리고 비즈니스 활동으로 구분할 수 있다. 이러한 기능은 모든 선박이 수행하는 것이나, 중요한 것은 이러한 몇몇 또는 모든 활동이 자사 내에서 수행하는 것보다 제 3 자 관리업체에 의해 수행되는 것이 더 나은 선택인지 아닌지 하는 것이다. 그러나 비용절감을 성취하기 위해 선박관리업의 시장 규모는 지속적으로 지난 몇 십년간에 걸쳐 성장하고 있다. 본 논문은 선박관리와 시장의 발전 추세를 분석하고 우리나라 선박관리 회사와 비교분석을 한 후 선박관리회사의 선택기준에 관한 기초 설문조사를 수행하였다. 결론 부분에 이러한 분석이 갖는 시사점과 우리나라 선박관리회사의 발전 방안에 대해 제시하고자 한다.

• 한국항만경제학회지
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• 제25권3호
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• pp.321-338
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• 2009

본 연구는 부산항과 인천항간 컨테이너 연안운송이 중단된 배경을 비용구조와 수입 배분의 특성, 시장에서 기업의 행동상 제약으로 구분하여 살펴보았다. 이를 위해 연안운송의 국내물류체계와 연관된 선박 운영비용의 구조를 고찰하고 비용함수를 추정하였다. 또한 연안선사내 운영수입의 배분비율을 살펴보았으며, 144TEU급과 215TEU 급 선박의 평균수입을 산정하였다. 경제적 제약 측면에서는 기업의 이윤 극대화 혹은 손실 최소화라는 목표를 전제로, 연안운송의 중단 원인을 찾으려 노력하였다. 연구 결과, 연안운송은 운영비용 측면에서 최대적재능력에 가까운 적재율을 실현하고 대형선박을 투입할 경우 규모의 경제를 실현할 수 있었다. 운영수입에서는 트럭운송시장의 영향, 복잡한 물류체계에 따른 낮은 평균수입으로 적자가 누적될 가능성이 있었다. 경제적으로는 평균수입이 평균비용보다 낮아, 연안선사가 서비스를 중단하였던 것으로 판단되었다. 따라서 전용선박에 의한 연안운송이 지속되려면 정부 등의 보조금 지원이 필요하다고 판단된다.

• Journal of Korea Trade
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• 제25권5호
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• pp.1-18
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• 2021

Purpose - Although Korean food export has been increasing, they will stagnate without markets. This study considers Korean halal food exports to Indonesia and Malaysia, which are two of the largest halal food markets. Given the context, this study aims to predict Indonesian and Malaysian consumers' purchase intention toward Korean halal food through their acceptance of and feeling toward Korea's image. Design/methodology - This study surveyed Indonesian and Malaysian consumers who purchased Korean halal food in the past year. The survey data were analyzed using the statistical package for the social sciences 21.0 and the analysis of moment structures 21.0. Findings - The analysis reveals that the feeling toward Korea's image and its food image significantly impacted attitudes and subjective norms, while the acceptance of Korea's image significantly impacted only subjective norms. Attitude showed no significant effect on purchase intention, whereas subjective norms exhibited a significant effect on purchase intention. The image feeling had a greater impact on attitudes in Indonesia than those in Malaysia, whereas image acceptance showed a greater influence on subjective norms in Malaysia than those in Indonesia. Originality/value - This study considers the difference between Indonesian and Malaysian consumers in relation to their acceptance of and feeling toward Korea's image and its halal food image. These findings on Korea's image can play a key role in establishing Korea's food export strategy and have strategic implications on Korean companies aiming to enter the halal food market or increase their market share.

• 한국항해항만학회:학술대회논문집
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• 한국항해항만학회 2019년도 춘계학술대회
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• pp.127-128
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• 2019

2008년 금융위기 이후 국내 조선기자재 기업은 국내 조선3사의 수주량 급감에 따른 물량 확보가 어려워지면서 기업의 생존에 직면하게 되었고, 이에 기자재 기업에서는 제품 다각화와 해외 시장 진출이 중요한 목표가 되고 있다. 본 연구에서는 전문가 델파이 조사 및 SWOT 분석을 바탕으로 기자재 기업의 성장 단계별 해외 진출 중요 요소를 분석하고 이를 이용하여 체계적이고 효율적인 온.오프 라인 해외 마케팅 전략을 제시하고자 한다. 이에 본 논문에서는 기자재 기업의 전통적인 오프라인 마테팅 전략인 수출상담회/전시회 활용과 온라인을 활용한 마케팅을 함께 제시함으로써 체계적이고 효율적인 해외 시장 진출이 가능하며, 아울러 온.오프 라인 통합 플랫폼 구축이 필요함을 시사하고 있다.

• Asia Marketing Journal
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• 제7권1호
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• pp.67-89
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• 2005

최근 몇 년 동안, 빠르게 진보하는 기술, 국제적 경쟁, 성숙된 소비자들의 출현 등으로 많은 산업분야에서 제품 다양성은 급격하게 증가되어왔다. 기업들은 자사가 생산 또는 판매하는 제품의 다양성을 확보함으로써 고객만족이 증대하고 이러한 결과로 자사의 시장점유율과 수익률을 증가시키고자 노력한다. 본 연구는 선행된 제품다양성에 관한 문헌연구를 전반적으로 검토하여, 공급사슬상의 기업 및 사업부 내 제품다양성 효과를 밝히고 미래연구 방향을 제시하는데 연구 목표가 있다. 즉, 본 연구는 먼저, 문헌연구에 대한 재검토를 통해서 제품 다양성 수준을 제품설계, 생산, 구매, 물류, 마케팅과 같은 각각의 공급사슬 기능별 단위들로 구분하여 정리하고, 이러한 공급사슬 각 부문에서 수행된 기능들에 대한 제품 다양성의 긍정적, 부정적 영향들을 밝히고자 한다. 또한, 다양성을 위한 제품 설계 할 때, 모듈방식, 부품공유와 같은 제품생산 비용절감에 도움이 되는 요인들, 주문 처리과정, 구매부품 다양성 정도와 같은 구매비용절감에 관련된 요인들, 시장 점유, 고객만족, 경쟁적 우위, 수요예측과 같은 마케팅 관점에서의 제품다양성에 관한 요인들을 분류 제시하고자 한다. 끝으로, 미래연구 방향에 대해서 논의한다.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2011년도 춘계학술대회 논문집
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• pp.521-527
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• 2011

Korea announced GHG reduction goal, 30% reduction compare with 2020 BAU and reduction target for each industry sector is planning. Transportation sector also trying to make effective technical and political counterplan of allocated GHG reduction target such as material lightening, energy efficiency improvement and Modal shift technology and so on. Modal Shift is shifting low energy efficiency vehicle to high energy efficiency vehicle which is economically meaningful under current market conditions. We can get not only energy efficiency improvement but also GHG reduction effect through modal shift. Modal Shift is effectively applying and studied in logistics field in Europe and Japan and one of the Indian companies has been registered CDM project activity involving modal shift from roadways to railways for finished goods. In this study, the scenarios are developed with detail modal shift ratio and fuel type base on state of road and rail use and GHG emission factor for each fuel type from MLTM. This result can be used as basic information to improve policies and promote increasing use of train which is more environment friendly transportation vehicle.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2011년도 정기총회 및 추계학술대회 논문집
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• pp.556-562
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• 2011

Railroad started from invention of stream locomotive at the beginning of the industrial revolution. Development of diesel and electric locomotives in railroad induced science and technology since the industrial revolution. Korean high-speed train so-called high-speed train project, is localized 86.7%(compared to price), 92%(compared to number of parts). This technology has been contributed to KTX since 2004. High-speed railway was developed to integrated system, which is contained high technology such as civil, mechanical and electrical technology. This effects to advanced technology across the board science, technology, industry. High-speed railway is fast, safe, comfortable, eco-friendly as next generation's representative transportation. Furthermore it is inaugurate the era of the new railroad. Korea is opened the high-speed railway following Japan, France, Germany, Spain. Korea became the fifth nation of the high-speed railway. It joins the rank of developed countries operating at the speed of 300km/h. Especially, KTX is emerging as advanced transportation with reducing logistics costs significantly due to time advantage and transportation revolution. The purpose of this study is to present the strategy through internal and external railway market's analysis for Korea railway system's globalization expansion(overseas expansion).

• 한국의상디자인학회지
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• 제14권1호
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• pp.131-150
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• 2012

The purpose of this study is to provide the characteristics of marketing strategy on the SPA(Specialty store retailor of Private label Apparel) brand. This research can be used as information for the domestic SPA brand to enhance its international competitiveness. The characteristics of marketing strategy on the SPA brand are as follows. 1. One company integrate vertically the process of planning, production, promotion and distribution. 2. As using the advanced information, productions, and logistics systems, they are carried out speedy management. 3. The production strategies are focused on providing new goods of fast cycle and very diverse styles in a season, developing products that accurately reflect the general market trend and consumer demands, extending the line of goods, outsourcing of the place to reduce production costs. For high-quality goods, they are collaborating with the famous designers and developing of new and green environment materials. 4. Generally, the SPA brand emphasizes the low price strategy against the quality. 5. The promotion strategies are focused on conducting various unique and high sensible VMDs, fashion shows, star marketing, campaigns, aggressive publicity, magazine & outdoor advertisement and various events through the internet website, etc. 6. The place (distribution) strategies of SPA brand are focused on launching into global, expanding number of stores, increasing large-sized stores and diversifying the forms of store and selling.

• The Journal of Asian Finance, Economics and Business
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• 제7권12호
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• pp.409-422
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• 2020

In the global trend toward economic integration, Vietnamese enterprises desire to attract investment and increase competitiveness in the global market, so they have been required to provide transparent, high-quality financial reports following the International Financial Reports Standards (IFRS). Based on the roadmap drawn by the Vietnam Ministry of Finance, the foreign-invested enterprises, listed enterprises and state-owned enterprises will be applying IFRS in 2030. However, some enterprises in Vietnam have applied IFRS in the presentation of financial statements at the request of related parties for a while. The main research objective of this paper focused on examining the factors affecting the implementation of IFRS in Vietnamese enterprises through descriptive statistics tools, Cronbach's Alpha testing, EFA and logistics regression analysis with the sample collected from 254 Vietnamese enterprises. The methodology in this research was the mixed qualitative and quantitative method. The results show that the higher the profitability, debt ratio and firm size of the enterprise, the more likely it is to apply IFRS. From the results of this study, the appropriate recommendations have been made to promote the implementation of IFRS by Vietnamese enterprises effectively and following the IFRS application roadmap of the Ministry of Finance of Vietnam.

• 대한전자공학회:학술대회논문집
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• 대한전자공학회 2005년도 추계종합학술대회
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• pp.1049-1054
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• 2005

With the growth of RFID market in logistics industry, such as post office, airline, shipping etc., development of RFID readers and tags becomes crucial. Especially, $860{\sim}960MHz$ RFID is worth noticing because of its long identification range and low production cost. Therefore, performance tests and verification of reader and/or tag under development are very important. In this paper, a RFID emulator system is designed and implemented using a commercial CAD tool, a signal generator and a data acquisition device. With the RFID emulator system, many parameters such as spectrum masks, transmit power levels, data waveform and other RF characteristics can be analyzed. Furthermore it can be applied to the verification of real RFID Readers or Tags.