• Asia Marketing Journal
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• v.15 no.2
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• pp.29-47
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• 2013

Distribution channel decisions involve long-term commitments with other firms that are very difficult to change or replace. In particular, marketing channel decisions in emerging markets are much more complicated due to unfamiliar conditions and problems such as lack of market data and distribution systems. Therefore, when a company considers changing or introducing a marketing channel in an area, it is much more difficult to judge its effectiveness in an emerging market than in a developed market. In this study, we investigate the development process of a new direct marketing channel of Hongfu Fertilizer Company (hereafter Hongfu), a medium-sized Chinese fertilizer manufacturer, and propose an approach to test the feasibility of this new marketing channel in the Chinese rural market. We measure the effectiveness of Hongfu's new marketing channel from two perspectives: i) from customers' perspective through direct responses of farmers, which showed that a new channel can increase the convenience and lower the purchasing costs for the farmers, and ii) from the company's perspective, by calculating the incremental profit of the company using the expansion factor (T/Q) method, which suggested that the execution of Hongfu's strategy to expand a new marketing channel will result in an increase in profits. The results of this study contribute to the development of a methodology to test the feasibility of a new direct marketing channel in the emerging markets such as the Chinese rural market. Traditional and indirect distribution channels in emerging markets are generally not very efficient and difficult to change. Especially, in emerging markets, like the Chinese rural market, the methods of testing channel feasibility must be different from that of developed markets. Considering market situations, market experiments can be more effective then systematic market surveys in testing channel feasibility in emerging markets. This study implies that managers must learn to cope with a transition from the traditional marketing channels in emerging markets. With the development in farmers' understanding of marketing concept, the transition from traditional marketing channel is unavoidable for all firms. Farmers in China are generally very conservative, however, their buying behaviors are changing. Therefore, fertilizer companies should try to adjust in accordance with farmers' demand characteristics that the efforts to meet the economic needs of farmers with new marketing channels as well as trust building are critical in the near future.

• Atmosphere
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• v.34 no.1
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• pp.1-21
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• 2024

Private companies are increasingly required to take more substantial actions on climate change. This study introduces the principle and cases of climate (physical) risk estimation for 11 private companies in Korea. Climate risk is defined as the product of three major determinants: hazard, exposure, and vulnerability. Hazard is the intensity or frequency of weather phenomena that can cause disasters. Vulnerability can be reflected in the function that explains the relationship between past weather records and loss records. The final climate risk is calculated by multiplying the function by the exposure, which is defined as the area or value of the target area exposed to the climate. Future climate risk is estimated by applying future exposure to estimated future hazard using climate model scenarios or statistical trends based on weather data. The estimated climate risks are developed into three types according to the demand of private companies: i) climate risk for financial portfolio management, ii) climate risk for port logistics management, iii) climate risk for supply chain management. We hope that this study will contribute to the establishment of the climate risk management system in the Korean industrial sector as a whole.

• Proceedings of the KIEE Conference
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• 2004.07c
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• pp.1703-1705
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• 2004

New luminescent material, 6.11-dihydoxy-5.12-naphtacene-dione $Alq_3$ complex($Alq_2$-Ncd), 1.4-dihydoxy-5.8-naphtaquinone $Alq_3$ complex ($Al_2Nq_4$) was synthesized. The $Alq_2-$ Ncd and $Al_2Nq_4$ has big molecular weight and many ${\pi}$-electrons more than widely known $Alq_3$. And extended efforts have been made to obtain high-performance electro luminescent(EL) devices. We used hole transfer layer of powdered TPD to improve hole transfer and characteristics of interface in OLED. This study indicates not only the sterical effect but also some other effects that would be responsible for the change of the emission wavelength. improvement of luminance and etc.

• Journal of the Society of Naval Architects of Korea
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• v.49 no.1
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• pp.1-5
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• 2012

Recently, with increasing container ships' volume continuously, the conceptual design "Smart Harbor" of newly logistics processing system has been suggested. It is necessary to estimate resistance and horsepower for the selection of an appropriate propulsor at the initial design stage of Smart Harbor. In this study, CFD and the circulating water channel of the University of Ulsan are employed for estimating the resistance of the Smart Harbor Crane Ship with 1/100 scaled model. Two turbulent models are used. One is realizable k-${\varepsilon}$and the other is Reynolds stress turbulence model. In addition, the effects of the change in y+ and the number of meshes are considered during analysing.

• Journal of the Korean Society for Railway
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• v.15 no.6
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• pp.662-669
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• 2012

In 2004, KTX operated in Korea on the 5th in the world. But there are various factor on planed schedule delay of Big National Construction Project like Seoul-Busan High Speed Rail Project(Seoul-Busan HSR). For example, Often change of government policy, project management control problem of design and construction, conflict of interested party like environmental organization/resident are the main delay factors. The suggestions for improvement of the construction schedule through the Seoul-Busan HSR will help to make a new leap forward in rail construction.

• Journal of Navigation and Port Research
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• v.29 no.3 s.99
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• pp.195-201
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• 2005

This paper presents the measurement of efficiency for container ports. Data envelopment analysis(DEA), as it is called, has particular applicability in the service sector. Applying mathematical programming techniques, DEA enables relative efficiency ratings to be derived within a set of analysed units. This paper investigates the efficiency employing DEA Model on data for 53 container ports covering 1995-2001 in the world and the change in efficiency for 7 years. As a results, port of Busan was evaluated as inefficiency port compare with major ports of the world except 1995year and 1996year. But After 1997year, efficiency of Busan port is increasing somewhat better every year.

• Proceedings of the Korean Institute of Electrical and Electronic Material Engineers Conference
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• 2004.04b
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• pp.137-140
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• 2004

We treated $O_2$ plasma on ITO thin film using RIE (Reactive Ion Etching) system, and analyzed the ingredient of ITO thin film according to change of processing conditions. The ingredient analysis of ITO thin film was used by EDS (Energy Dispersive Spectroscopy) and XPS (X-ray Photoelectron Spectroscopy) to compare and analyze the ingredient of bulk and surface. We measured electrical resistivity using Four-Point-Probe and calculated sheet resistance, and ITO surface roughness was measured by using AFM (Atomic Force Microscope). Finally, we fabricated OLEDs (Organic Light-Emitting Diodes) device using substrate that was treated optimum ITO surface. The result of the study for electrical and optical properties using I V L System (Flat Panel Display Analysis System), we confirmed that electrical properties (I-V) and optical properties (L-V) were improved.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2007.10a
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• pp.879-886
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• 2007

EPC (Electronic Product Code) tags and RFID (Radio Frequency IDentification) technology are said to have potential to change the ways individuals, organizations and societies operate on the everyday basis. In the near future, it is expected that every major retailer will use RFID and EPC systems to track the movement of products from suppliers to warehouses, store backrooms and eventually to points of sale. Recent efforts in EPC tags and RFID technology attempt to achieve an appropriate kind of interaction between technical and business areas. In this paper, we explore the fundamental characteristics of RFID and EPC applications and then review the different research studies of RFID technology and EPC system that have been proposed new theories and concepts that have emerged and utilized in different business fields of manufacturing and logistics. It provides an overview of the study achievements within the domain and critically evaluates the various approaches through the use of a case study and the construction of its comparison framework. The different research studies indicated that RFID and EPC systems will become more pervasive in the future and the changes that occur over the next few years will make for a further fascinating research area.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2019.11a
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• pp.191-192
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• 2019

The transport market has continued to change to provide services for each cargo. Currently, tank containers are widely used for the transport of liquids, and the tank container transportation market is continuously growing. Accordingly, the demand for handling for tank containers is also increasing. The purpose of this study is to suggest the improvement of transportation process and management method based on the case analysis of the current tank container transportation market. Therefore, this is paper suggests that an integrated system is needed to eliminate the period of information disconnection, secure information continuity, and improve the efficiency of managing dangerous goods.

• Journal of the Korea Society of Computer and Information
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• v.13 no.4
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• pp.195-204
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• 2008

Textile industry of Domestic has beeb confronted with Free Trade, and Regional Trade Blocks. In addition, textile industry market is changing from the provider market-oriented to consumer-driven market. RFID is the core technology to correspond in the these environmental change. In this study, we reviewed characteristic and present condition of domestic textile industry and newest technology aspect of RFID. Also, we suggested application plan of RFID technology in textile industry through the analyzing RFID application case of domestic and outside the country textile industry. More precisely, it is propsed that tracking, inspecting and logistics management of raw materials or yarn in up-stream, and Development hysteresis and process management of textile fabrics in middle-stream sector, theftproofing or returning clothes and providing information of products in down-stream sector, through RFID Technology.