• Title/Summary/Keyword: Location Strategy

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Present State and the Promotion Course of Culture Contents Industry in Gyeongbuk Province (경북 문화콘텐츠산업의 현황과 육성 방향)

  • Seo, Kok-Suk
    • The Journal of the Korea Contents Association
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    • v.9 no.5
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    • pp.137-144
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    • 2009
  • Culture contents industry in Gyeongbuk province has consumption system, being small-scale, an lacking infrastructure, imbalance, a shortage of strategy, and so on. But, culture contents industry in Gyeongbuk province has great possibilities in abundant culture resources, a prospect of the culture contents industry and future effective promotion strategy. And the promotion plans are the digitalization of the cultural original form, the edutainment of the Confucianism culture, construction of a traditional cultural digital center, location marketing, establishment of Documentary Film Council, culture literacy, an orientation of small film, promotion of the global city and the culture base city, development of killer contents, exploitation of tourism resource, discriminating strategy, and so on. Actually Gyeongbuk province should need to promote the culture contents industry because of high added value, an effect on related industries, utility of the digital culture contents, extension of a market scale, a rapid growth speed, and so on.

Reconfiguration Problems in VLSI and WSI Cellular Arrays (초대규모 집적 또는 웨이퍼 규모 집적을 이용한 셀룰러 병렬 처리기의 재구현)

  • 한재일
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.18 no.10
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    • pp.1553-1571
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    • 1993
  • A significant amount of research has focused on the development of highly parallel architectures to obtain far more computational power than conventional computer systems. These architectures usually comprise of a large number of processors communicating through an interconnection network. The VLSI (Very Large Scale Integration) and WSI (Wafer Scale Integration) cellular arrays form one important class of those parallel architectures, and consist of a large number of simple processing cells, all on a single chip or wafer, each interconnected only to its neighbors. This paper studies three fundamental issues in these arrays : fault-tolerant reconfiguration. functional reconfiguration, and their integration. The paper examines conventional techniques, and gives an in-depth discussion about fault-tolerant reconfiguration and functional reconfiguration, presenting testing control strategy, configuration control strategy, steps required f4r each reconfiguration, and other relevant topics. The issue of integrating fault tolerant reconfiguration and functional reconfiguration has been addressed only recently. To tackle that problem, the paper identifies the relation between fault tolerant reconfiguration and functional reconfiguration, and discusses appropriate testing and configuration control strategy for integrated reconfiguration on VLSI and WSI cellular arrays.

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Brand Positioning Strategy of Franchise Family Restaurant (프랜차이즈 패밀리레스토랑의 브랜드 포지셔닝에 관한 연구)

  • An, Hye-Lim;Sohn, Jeong-Min;Choi, Ji-Mi;Kim, Hak-Seon
    • Culinary science and hospitality research
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    • v.21 no.4
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    • pp.339-348
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    • 2015
  • The purpose of this study is to suggest positioning strategy according to franchising family restaurant brands. Discriminant Analysis was utilized to suggest methodological framework that seeks to find their relative positions in the family restaurant brands. As a result, the results show that five factors (employee service, physical environment, marketing, accessibility, and food quality) were extracted from Exploratory Factor Analysis that contains twenty three questions related to service quality of family restaurant. Second, Discriminant Analysis revealed that three factors out of five including employee service, physical environment, and accessibility showed the highest discriminant power. Based on the three factors, positioning maps were made and the location of four brands were identified. Third, service quality, satisfaction, and willingness had a significant influence on revisit intention.

A Study on Active Priority Control Strategy for Traffic Signal Progression of Tram (트램의 연속통행을 위한 능동식 우선신호 전략 연구)

  • Lee, In-Kyu;Kim, Young-Chan
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.13 no.3
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    • pp.25-37
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    • 2014
  • Recently, our local governments are conducting the introduction of tram system because it is recognized as an effective public transit that can solve a traffic jam in downtown, decreasing public transit share and environmental issues in world wide cities. We developed the Active Priority Control Strategy to efficiently operate a tram in our existing traffic signal system. This study organized the tram system for operating the Active Priority Signal Control, developed the algorithm that calculates a tram-stop dwell time in order to pass the downstream intersection without a stop. The dwell time is determined by arrival time at tram-stop, downstream signal time, and the location of a opposite tram, it can be reduced by choosing the optimal one among Signal Priority Controls. Using the VISSIM and VISVAP model, we conducted a simulation test for the city of Chang-won that it is expected to install a tram system. It showed that a developed signal control strategy is effective to prevent a tram's stop in intersections, to reduce a tram's travel time.

The AI Promotion Strategy of Korea Defense for the AI Expansion in Defense Domain (국방분야 인공지능 저변화를 위한 대한민국 국방 인공지능 추진전략)

  • Lee, Seung-Mok;Kim, Young-Gon;An, Kyung-Soo
    • Journal of Software Assessment and Valuation
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    • v.17 no.2
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    • pp.59-73
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    • 2021
  • Recently, artificial intelligence has spread rapidly and popularized and expanded to the voice recognition personal service sector, and major countries have established artificial intelligence promotion strategies, but in the case of South Korea's defense domain, its influence is low with a geopolitical location with North Korea. This paper presents a total of six strategies for promoting South Korea's defense artificial intelligence, including establishing roadmaps, securing manpower, installing the artificial intelligence base, and strengthening cooperation among stakeholders in order to increase the impact of South Korea's defense artificial intelligence and successfully promote artificial intelligence. These suggestions are expected to establish the foundation for expanding the base of artificial intelligence.

Impact of Market, Institution and Technology on the Location of FDI: The Case Study of Korean Samsung CDMA FDI in China (한국 대중국 해외직접투자에 대한 시장, 제도 및 기술의 입지효과 - 한국 삼성 CDMA 대중국 해외직접투자 사례연구 -)

  • Sung-Cheol Lee;Sung-Hoon Jung
    • Journal of the Korean Geographical Society
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    • v.39 no.2
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    • pp.241-255
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    • 2004
  • The main aim of this article is to identify the fundamental reason for changes in the geography of Korean foreign direct investment (FDI) in China. More specifically, the article argues that changes in the industrial sectors and the location of FDI resulted from the transition of strategies for Korean FDI in China since the late 1990s is not based on ownership specific advantages, internalization advantages and locational advantages (OIL), but on changes in site where both the needs of Korea and China are articulated, i.e. the strategy for business integration, centering on market, institution and technology. In other words, changes in the location of Korean FDI in China have been the result of changes in the Chinese market structure, institutional changes in Chinese inward FDI incentives and regulations and the accumulation of Korean technology capability since 2000. In addition, by investigating production networks in China, this article attempts to identify the relationships between changes in Korean FDI location and changes in market, institution and technology. Therefore, the empirical evidence provided by the case study of CDMA (code division multiple access) mobile communications FDI since 2000 in China is used to identify the impact of market, institution and technology on the location of Korean FDI in China.

A Study on the Global Market Success through the Customer Value-based Corporate Strategy : The Case of Hilti (고객가치 기반 기업전략을 통한 글로벌 시장성공 : 전동공구기업 힐티의 사례)

  • Hong, Song Hon
    • International Commerce and Information Review
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    • v.16 no.5
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    • pp.151-178
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    • 2014
  • The objective of the present case study is to analysis how effectively Hilti, which is a former family firm owned and managed by a family in Liechtenstein as a tiny european country, a land sandwiched between Switzerland and Austria, has made a global market success. Liechtenstein has $160km^2$ land and about 36,000 residents. Despite its small size of country, however, Hilti Corporation doesn't view its location as a liability in its business strategy. Hilti is a global leading provider of professional power tools in building, mining, civil engineering etc. Also, Hilti is a firm with a clear vision to become the leading industry partner for construction professionals and building installations through customer focus, high quality equipment, and tools and systems specially designed for specific jobs. This study considered Hilti as a good case, which verifies that born-conditions, endogenous factors according to Michael Porters diamond model does not decisive role more for international competitiveness of firms. Lessons from Hilti are that in order to obtain and sustain the global competitiveness of small and medium-sized firms in Korean manufacturing sector under high production cost, they have to do actively innovative. Also they can give to customers newer and higher customer-values than competitors in abroad give. The case summarizes that the strategy of Hilti for the global market success is comprised of several factors: Technological and organizational innovation, and a clear customer-value oriented business strategy and its implementation. Innovation and its integration into marketing for the customers value creation is central to Hilti's Success. The present case study is expected to provide insights and implication for many firms in Korea that are seeking to secure global presence and market success.

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Development of Multiclass Assignment For Dynamic Route Guidance Strategy (동적 경로안내전략수행을 위한 다계층 통행배정모형의 개발)

  • Lee, Jun;Lim, Kang-Won;Lee, Young-Ihn;Lim, Yong-Taek
    • Journal of Korean Society of Transportation
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    • v.22 no.7 s.78
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    • pp.91-98
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    • 2004
  • This study focuses on the development of dynamic assignment for evaluation and application for dynamic route guidance strategy. Travelers are classified according to information contents which they received pre/on trip. The first group have no traffic information, so they travel with fixed route. The second group have real-time shortest path and travel according to it. The last group have car navigation system or individual method(cellular phone, PDA-two way communication available) for traffic information on trip. And then they are assigned in accordance with the proposed multiclass dynamic assignment model. At this time the last group is gotten under control with DFS(decentralized feedback strategy). In use of this Process we expect that various traffic information strategy can be tested and also be the key factor for success of ITS, location of VMS(variable message sign), cycle of information, area of traffic information, etc).

Difference Test of CRM Strategic Factors by university type for building customer strategy of university (대학의 고객경영전략 수립을 위한 대학유형별 CRM 전략 요소의 차별성 분석)

  • Park, Keun;Kim, Hyung-Su;Park, Chan-Wook
    • CRM연구
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    • v.3 no.2
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    • pp.43-68
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    • 2010
  • One of the recent research trends that universities are increasingly adopting the concept of 'customer' and the customer-oriented strategy has urged us to research enterprise-wide CRM strategy adaptable to university administration. As the first step of CRM strategy for university management, we try to validate the difference of CRM strategic factors among university types. Drawing upon both CRM process and customer equity drivers, which have been recognized as core frameworks for CRM strategy, we developed those survey instruments adoptable into university industry, and validated statistically-significant difference among 12 types of university group constructed by the levels of university evaluation and the location of the universities. We collected 261 responses from 177 universities from all over the country and analyzed the data to see the levels of CRM processes consisting of customer acquisition, retention, and expansion, and customer equity drivers consisting of value equity, brand equity, and relationship equity by using multivariate ANOVA(MANOVA). The result confirms the explicit differences of the levels of CRM processes and customer equity drivers between the groups by university evaluation levels(high/middle/low). However, the analysis failed to show the significant differences of those between the group by university locations(the capital/the suburbs/the six megalopolises/other countries). More specifically, the level of activities for customer acquisition and retention of the universities in the higher-graded group are significantly different from those in the lower-graded group from the perspective of CRM process. In terms of customer equity drivers, the levels of both brand equity and relationship equity of the higher-graded group are significantly higher than those of both middle and lower-graded group. In addition, we found that the value equity between the higher and lower-graded groups, and the brand equity between the middle and lower-graded groups are different each other. This study provides an important meaning in that we tried to consider CRM strategy which has been mainly addressed in profit-making industries in terms of non-profit organization context. Our endeavors to develop and validate empirical measurements adoptable to university context could be an academic contribution. In terms of practical meaning, the processes and results of this study might be a guideline to many universities to build their own CRM strategies. According to the research results, those insights could be expressed in several messages. First, we propose to universities that they should plan their own differentiated CRM strategies according to their positions in terms of university evaluation. For example, although it is acceptable that a university in lower-level group might follow the CRM process strategy of the middle-level group universities, it is not a good idea to imitate the customer acquisition and retention activities of the higher-level group universities. Moreover, since this study reported that the level of universities' brand equity is just correlated with the level of university evaluation, it might be pointless for the middle or lower-leveled universities if they just copy their brand equity strategies from those of higher-leveled ones even though such activities are seemingly attractive. Meanwhile, the difference of CRM strategy by university position might provide universities with the direction where they should go for their CRM strategies. For instance, our study implies that the lower-positioned universities should improve all of the customer equity drivers with concerted efforts because their value, brand, and relationship equities are inferior compared with the higher and middle-positioned universities' ones. This also means that they should focus on customer acquisition and expansion initiatives rather than those for customer retention because all of the customer equity drivers could be influenced by the two kinds of CRM processes (KIm and Lee, 2010). Surely specific and detailed action plans for enhancing customer equity drivers should be developed after grasping their customer migration patterns illustrated by the rates of acquisition, retention, upgrade, downgrade, and defection for each customer segment.

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An Effective Location Management Strategy using Moving Vrlocity and Call Arrival Rate in Cellualr System (셀룰러 시스템에서 이동 속조와 호 도착률을 이용한 효율적인 위치 관리 전략)

  • Yang, Ui-Sung;Gil, Joon-Min;Park, Chan-Yeol;Yang, Kwon-Woo;Hwang, Chong-Sun
    • Proceedings of the Korean Information Science Society Conference
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    • 1998.10a
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    • pp.211-213
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    • 1998
  • 셀룰러 시스템에서 이동구그이 위치관리는 중요한 문제이다. 이동국의 위치관리를 위해 셀룰러 시스템은 기본적으로 위치 갱싱과 페이징 기법을 사용한다. 이 논문에서는 갱신비용과 페이징 비용의 증가에 영향을 미치는 여러 인자 중 이동국의 속도와 호 도착률을 이용하여 이동국의 위치과리 비용을 최소화시키는 방법을 제안하였으며 성능을 분석하였다. 제안하는 방식은 이동국의 속도와 호 도착률을 사용하여 위치 갱신의 여부를 판별함으로써 위치 갱신 횟수를 줄일 수 있을뿐 아니라 진동 효과의 완화를 기대할 수 있다.

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