• The Journal of Information Systems
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• v.28 no.4
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• pp.313-332
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• 2019

Purpose As mobile devices are in widespread use and location-based mobile advertising has grown rapidly in recent years, there exists a sharp increase among researchers as well as practitioners in the interest in the determinants of user's attitudes towards location-based Mobile advertising. The purpose of the research is to understand the predictors of attitudes towards location-based Mobile advertising and of the relationship between attitudes and behavioral intention. Design/methodology/approach To this end, we have conducted an online survey using 412 users who have the prior experience of viewing location-based advertising via their mobile devices. We excluded 31 invalid responses and performed an empirical analysis based on 381 responses. Findings The findings indicate that all the factors but 'perceived enjoyment' each have a significant, positive relationship with consumer attitudes towards location-based Mobile advertising. Furthermore, advertising attitude is positively associated with behavioral intention. We provide implications and future research directions based the research findings.

• Journal of Internet Computing and Services
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• v.18 no.1
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• pp.37-41
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• 2017

In this paper, a platform was proposed that can service the streaming of location based real-time video-clip for smart-travel-services to work with PPL(Product Placement). The location information of drama like as LTE GPS and Beacon were used to provide the drama video with the PUSH service. And PPL DB with the attributes like as picture, video, music and URI(Uniform resource Identifier) was designed. As a result, this platform could provide the location based video streaming service that could replace the original PPL properties, color or shape, with the other properties by the interactive tagging the PPL DB in drama scenes. The proposed platform could provide the location based real-time video streaming service that can alter the PPL properties with the request of service provider.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2006.05a
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• pp.430-433
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• 2006

Wireless sensor network plays a prominent role in tracking the location of the target outdoor and indoor. This paper describes the implementation of the passive indoor location tracking system using ultrasonic and RF technologies that provides accurate location in the form of user space and position in three dimensions. Our system used a combination of RF and ultrasonic technologies to provide a location-support service to users and applicants. Ceiling-mounted beacons were spread through the building, publishing location information on an RF signal. The person carried a listener and the listener determined the location by calculating the distance from three beacons using triangulation algorithm.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.10 no.6
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• pp.1119-1123
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• 2006

Wireless sensor network plays a prominent role in tracking the location of the target outdoor or indoor. This paper describes the implementation of the passive indoor location tracking system using ultrasonic and RF technologies that provides accurate location in the form of user space and position in three dimensions. Our system used a combination of RF and ultrasonic technologies to provide a location-support service to users and applicants. Ceiling-mounted beacons were spread through the building, publishing location information on an RF signal. The person carried a listener and the listener determined the location by calculating the distance from three beacons using triangulation algorithm.

• Journal of KIISE:Databases
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• v.29 no.6
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• pp.441-452
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• 2002

If continuous moving objects are managed by conventional database, it is not possible for them to store all position information changed over time in the database. Therefore, a time period of regular rate is determined and position information of moving objects are discretely stored in the system for every time period. However, if continuous moving objects are managed as discrete model, we will have problems which cannot properly answer to the query about uncertain past or future position information. To solve this problem, in this paper, we propose the method and algorithm which use the history information stored in the same database, to estimate the past or future location of moving objects. The cubic spline interpolation is used to estimate the past location and the mean movement value of the history information is used to predict the future location of moving objects. Finally, from the location estimation experimentation of using virtual trajectory and location sample, we proved that the proposed cubic spline function has less error than the linear function.

• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.902-905
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• 2008

With development of internet, location-based service (LBS) is getting more interest in wire and wireless network, and many studies are in progress to provide various services such as GIS and GPS technique related to this. Today positioning and information providing service is accomplished by mobile communication companies' chasing the cell or building unique GIS system, but there is a lot of building-cost that must be endured to define boundary of collecting precise location information from chasing Cell and provide unique location information service. In this paper, it desires to make the database of location information with using GPS, relatively precise satellite positioning system, to cut the cost of building location information service, and to present service models such as children's positioning service that is to reduce the cost of building GIS by using Web Open API and provide location information of discrete object in real-time.

• Journal of KIISE:Databases
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• v.32 no.1
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• pp.71-85
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• 2005

Various researches on moving object modeling, uncertainty processing, and moving object indexing have been tarried out in the field of moving object databases. However. previous location tracking systems cannot efficiently retrieve location data of vehicles, because they manage all location information of vehicles using the conventional database. In this paper, we design the vehicle location management systen that is able to manage and retrieve vehicle locations efficiently in mobile environment. The proposed system consists of a server for managing vehicle locations and mobile clients. The system is able to not only process spatiotemporal queries related to locations of moving vehicles but also Provide moving vehicles' locations which are not stored in the system. The system is also able to manage vehicle location data effectively using a moving object index.

• Journal of Korea Spatial Information System Society
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• v.7 no.2 s.14
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• pp.47-56
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• 2005

Recently, with the rapid development of mobile computing, wireless positioning technologies, and the generalization of wireless internet, LBS (Location Based Service) which utilizes location information of moving objects is serving in many fields. In order to serve LBS efficiently, the location data server that periodically stores location data of moving objects is required. Formerly, GIS servers have been used to store location data of moving objects. However, GIS servers are not suitable to store location data of moving objects because it was designed to store static data. Therefore, in this paper, we designed and implemented an extended SLDS(Short-term Location Data Subsystem) for real-time Location Based Services. The extended SLDS is extended from the SLDS which is a subsystem of the GALIS(Gracefully Aging Location Information System) architecture that was proposed as a cluster-based distributed computing system architecture for managing location data of moving objects. The extended SLDS guarantees real-time service capabilities using the TMO(Time-triggered Message-triggered Object) programming scheme and efficiently manages large volume of location data through distributing moving object data over multiple nodes. The extended SLDS also has a little search and update overhead because of managing location data in main memory. In addition, we proved that the extended SLDS stores location data and performs load distribution more efficiently than the original SLDS through the performance evaluation.

• Journal of the Korean Institute of Gas
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• v.25 no.3
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• pp.46-52
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• 2021

In this study, the on-site location identification and response system was proposed by accurately checking the location information of rescue requesters in the buildings using the smartphone Wi-Fi AP. The location server was requested to measure the strength of the Wi-Fi AP at least 25 times at 8 different building location points. And the accuracy of the position and the error range were checked by analyzing the coordinate values of the received positions. In addition, the response time was measured by changing the conditions of location information in three groups to compare the response time for saving lives with and without location information. The minimum and maximum error values for the eight cases were found to be at least 4.137 m and up to 14.037 m, respectively, with an average error of 9.525 m. Compared to the base transceiver station (BTS) based position error value of 263m, the range could be reduced by up to 93%. When the location information was given, it took 10 minutes and 50 seconds to save lives; however, when there was no location information at all, rescue process took more than 45 minutes. From this research effort, it was analyzed that the acquisition of the location information of rescuees in the building using the smartphone Wi-Fi AP approach is effective in reducing the life-saving time for on-site responses.

• KIPS Transactions on Computer and Communication Systems
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• v.7 no.8
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• pp.195-202
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• 2018

With the development of location-based applications such as smart phones and GPS navigation, active research is being conducted to protect location and trajectory privacy. To receive location-related services, users must disclose their exact location to the server. However, disclosure of users' location exposes not only their locations but also their trajectory to the server, which can lead to concerns of privacy violation. Furthermore, users request from the server not only location information but also multimedia information (photographs, reviews, etc. of the location), and this increases the processing cost of the server and the information to be received by the user. To solve these problems, this study proposes the EGTC (Enhanced Grid-based Trajectory Cloaking) technique. As with the existing GTC (Grid-based Trajectory Cloaking) technique, EGTC method divides the user trajectory into grids at the user privacy level (UPL) and creates a cloaking region in which a random query sequence is determined. In the next step, the necessary information is received as index by considering the sub-grid cell corresponding to the path through which the user wishes to move as c(x,y). The proposed method ensures the trajectory privacy as with the existing GTC method while reducing the amount of information the user must listen to. The excellence of the proposed method has been proven through experimental results.