• Title/Summary/Keyword: Local promotion

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The Effect of Store Characteristics of a Supermarket on Store Loyalty: A Comparative Study of the Local Supermarket and the Super Supermarket (슈퍼마켓 점포속성이 점포충성도에 미치는 영향: SSM과 독립자영 SM의 비교연구)

  • Ahn, Sung-Woo;Kwon, Sung-Ku
    • Journal of Distribution Science
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    • v.10 no.11
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    • pp.61-70
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    • 2012
  • Purpose - The entry of Super Supermarkets (SSM), operated by large corporations, into the retail distribution market weakens the competitive power of local supermarkets (SM) and their families leading to a rapid collapse of the local-SM market. Accordingly, this is a very sensitive and urgent issue in Korean society and politics. Therefore, the government is required to take steps to activate a local-SM market and regain the loyalty of their customers. However, in spite of the urgent need of a comparative study on the advantages and competitive power of local-SM in relation to the SSM, little research has been done on this issue to date. One purpose of this study is to analyze the differences in store characteristics of the local SM and SSM, and to explore the relationships amongst various store characteristics, such as consumption emotion, relation quality, and store loyalty between store types to provide an efficient solution to activate a local-SM market. Research design, data, methodology - To analyze the differences in the evaluation of store characteristics between store types, and to test the moderator and mediator effects, data were collected from 488 customers in Seoul, Incheon,and Gyeonggi Province. The theoretical model consists of four hypotheses, and data was processed to test these using factor analysis, t-test, regression analysis, hierarchical regression, and the three step regression proposed by Baron and Kenny. Results - First, the analysis shows that local-SM customers evaluate location characteristic factors significantly higher compared to SSM customers. However, SSM customers evaluate quality of merchandise, sales promotion activities, and store environment significantly higher. Yet, there are no significant differences in the evaluation of consumption emotion, relation quality,and store loyalty between the store types. Second, the analysis of moderator effects of the store type show that sales promotion and store atmosphere factors have a significantly negative moderating effecton positive consumption emotion, while positive consumption emotion has a significantly positive moderating effect on absorption of relation quality, while there are no significant moderating effects between consumption emotion and store loyalty. Third, while both trust and absorption of relation quality are partially mediated between consumption emotion and store loyalty, only absorption is partially mediated between positive consumption emotion and store loyalty. There are no significant mediating effects of absorption between negative consumption emotion and store loyalty. Conclusions - We strongly recommend that location restrictions on entrance of SSM into local-SM market should either be further strengthened or sustained for the activation of the local store market. Government should strengthen financial support to improve the quality of merchandise, sales promotion, employee education, store environment of the local-SM by providing appropriate business consulting. Moreover, the result implies that the owners of alocal-SM should take measures to increase customers' absorption and store loyalty, such as store cleanliness, maintaining a delightful atmosphere at the store, and training employees on attitudes towards customers. As this study is restricted within Seoul, Incheon, and Gyeonggi Province, care needs to be taken in generalizing the interpretation and application to the national level.

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A Study on the Plans to Promote Local Newspapers (지역신문 활성화방안에 관한 연구: 정책 및 법제 차뭔을 중심으로)

  • Choi, Kyung-Jin
    • Korean journal of communication and information
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    • v.25
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    • pp.163-187
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    • 2004
  • Recognizing the contemporary critical situation of local newspapers in Korea, the present study purposed to consider plans to overcome such a crisis from various aspects and examine the possibility to implement the plans. Specific research question was plans to promote local newspapers on political and legislative dimension. The result of this study proved that the issue of activating local press must be discussed basically in conjunction with the implications and functions of power decentralization. This study also considered the opinion that so-called structural problems, which cannot be tackled by local newspaper, must be intervened in by the government on the dimension of promoting local newspapers politically and legislatively. In particular, the meaning of this study lies in that it was focused on supporting methods to prepare a bill for the special law of local newspaper promotion support, and proposed specific and practical plans.

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A Study on the Promotion of Sustainable Community Enterprise for the Local Regeneration - Focused on Community Enterprises in the UK - (지역재생에 있어 지속가능한 마을기업 육성에 관한 연구 - 영국 마을기업 사례를 중심으로 -)

  • Im, Jung Ha
    • Journal of the Architectural Institute of Korea Planning & Design
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    • v.34 no.5
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    • pp.139-150
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    • 2018
  • This paper aims to elaborate the role and availability of the community enterprise as a form of methodology in local regeneration, dealing with urban social problems generated in the process of urban development. In a situation of the increasing skepticism in the capitalism, the instability in public welfare system and disintegration of community, social economy has come to the fore as an alternative. The community enterprise, especially, has shown the potential to form a virtuous cycle in local regeneration system; residents recognize local problems by themselves; discover and utilize the local resources and assets in the process of solving the problems as an entrepreneurial form; and consequently create social and economic capital which can be reinvested in the local community. Given these aspects, Korean government has implemented supporting policies for the promotion of community enterprises, and new government's "Urban Regeneration New Deal Project" are putting more importance on the role of social and community enterprises as a propulsion unit. In this regard, this paper first explores the concept and features of community enterprise in economic and social aspects, whereby it analyzes the capacity of community enterprises as principal agencies or implements in local development. Then, the development status and institutional supports for community enterprises in the UK is revealed, and investigates case studies which are playing a revolutionary role in urban regeneration or local economic revitalization. Based on this analysis, it draws the main factors for the sustainable and autogenous community enterprise as follows: flexibility in legal forms, community owned assets, diverse fund streams and invigorating social investment market, active partnership between public and private sectors, ardent enterprisers and intermediate support organizations.

The Study on the Current Situation of Promotion Centers and Colleges Related with Contents, Focusing on Two Provinces, Gyeongsangnamdo and Jeollanamdo (콘텐츠 관련 진흥원과 대학 현황 연구:경남과 전남을 중심으로)

  • Park, Keong-Cheol
    • The Journal of the Korea Contents Association
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    • v.10 no.11
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    • pp.180-188
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    • 2010
  • Hanryu phenomenon, referring to the fad for "all things South Korean" from the late 1990s, gave us an opportunities to realize the value of contents and the potential in business. As the government established promotion center to boost the contents industry, the number of departments on contents in colleges increased rapidly despite short history. This time provided a great background for the development of contents industry and training students. Specifically, the training courses in colleges for the students who major in contents has been the solid foundation of the excellent results in contents industries such as game, drama, film, animation and character. As the development and production of contents have been proceeded mostly in Seoul metropolitan area. If local promotion centers and colleges cooperate with each other for training students in this field, a successful business model will be established in local community with the help of local government and businesses. The objective of this study is to make an investigation into the promotion centers and the colleges that have departments on contents in Gyeongsangnamdo and Jeollanamdo, far from Seoul metropolitan area. This study may help to make suggestions for the next study through the investigation of promotion centers and colleges related to "Contents" in Gyeongsangnamdo and Jeollanamdo including cities under the direct control of the government.

Effects of a Self-control Promotion Program on Self-efficacy, Self-care and Physiological Indicators of Patients with Diabetes Living in Local Communities (자기조절증진 프로그램이 지역사회 당뇨병환자의 자기효능과 자가간호행위 및 생리적 지표에 미치는 영향)

  • Kim, Young-Sin;Jo, Yeon-Soon;Choo, Hyang-Im;Han, Eun-Hae;Kim, Chun-Mi
    • Journal of Korean Academy of Rural Health Nursing
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    • v.5 no.1
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    • pp.5-15
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    • 2010
  • Purpose: This study was conducted to examine the effects of a self-control promotion program on self-efficacy, self-care and physiological indicators of patients with diabetes who live in local communities. Method: This research was designed using a nonequivalent control group pre, posttest study. Data were collected from December, 2008 through March, 2009. The participants of the study consisted of 93 patients with diabetes who live in a local community. A self-control promotion program was provided for the experimental group for 12 weeks. Data were collected through self-report questionnaires and direct measurements, and analyzed using descriptive statistics, $X^2$-test, and repeated measures ANOVA. Results: There were significant differences in self-efficacy and self-care between the experimental and control groups. However, there were no significant differences in physiological indicators such as fasting blood sugar, HbA1C, BMI, and BP between the two groups. Conclusion: The results indicate that the self-control promotion program was effective in promoting self-efficacy and self-care, which are crucial factors in controlling diabetes mellitus. However, a longitudinal study needs to be done to confirm the effects of self-control promotion programs on long-term glucose control.

A Study on Library Use and Reading Culture Promotion Policies Reflecting Local Community Characteristics: Focusing on Chungcheongnam-do (지역사회 특성을 반영한 도서관 이용 및 독서문화진흥 정책에 관한 연구 - 충청남도를 중심으로 -)

  • Bo il, Kim
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.34 no.1
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    • pp.27-51
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    • 2023
  • The purpose of this study is to develop a policy for the use of libraries and the promotion of the reading culture by the characteristics of communities, along with changes in social environment. It, therefore, analyzed the general condition of libraries, infrastructures for libraries and reading culture and the environment including the relevant legal system in Chungcheongnam-do, and examined the actual conditions of inhabitants' (students and general people) use of libraries and reading culture, and librarians. On the basis of the findings, it proposed the policy for the use of 20 libraries and the promotion of the reading culture, by dividing Chungcheongnam-do into six regional settlement areas, discovering policy tasks for the use of libraries and the promotion of the reading culture and collecting suggestions from librarians living in Chungcheongnam-do, to reflect the characteristics of communities in Chungeongnam-do, and therefore, suggest a desirable policy agenda. To pursue the policy proposed, it is necessary to reinforce the role and the status of libraries representing for metropolitan regions and to secure adequate personnel and budgets, in addition to effort made by libraries located at regional settlement areas.

The Optimal Level and Promoting Plan of Physical Activity for Prevention and Management of Chronic Diseases (만성질환 예방·관리를 위한 적정 신체활동 및 활성화 방안)

  • Kim, Wan-Soo
    • Korean Journal of Health Education and Promotion
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    • v.31 no.4
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    • pp.73-92
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    • 2014
  • Objectives: To provide basic data needed to develop national physical activity policy, this study was examined to identify the relationship among physical inactivity, physical activity, and chronic diseases. Methods: I have reviewed articles and research reports in relation to physical activity, health, and chronic disease published in national and international since 2005 through PubMed, RISS, and KISS. Results: physical activity should be the priority of public health for the prevention and management of chronic diseases as following reasons. 1) Prevalence of physical inactivity has been continuously increased. 2) There were strong evidences that sufficient physical activity could prevent and treat dozens of chronic diseases. Conclusions: Both central and local governments need to make the amount of physical activity to be increased by providing information and establishing a physical activity-friendly environment. Also, the local public health centers and the primary medical institutions are institutionally needed to counsel and prescribe every patient's exercise program at every visit.

An Analysis on the Export Promotion Policies for the Small and Medium Enterprises in Gyeong Buk Province (경북지역 중소기업 수출지원정책 및 제도 활용 실태분석)

  • Lee, Hee-Yong;Yeo, Taek-Dong
    • International Commerce and Information Review
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    • v.11 no.1
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    • pp.353-378
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    • 2009
  • This paper intends to analyse the export assistance programs for SMEs(Small and Medium-Sized Enterprises) located in Gyeongsangbuk-do Province as well as to suggest export promotion policy for the local government. In order to accomplish these objectives, the present paper makes an extensive survey about export-support programs conducted by Gyeongsangbuk-do Province. The survey was rigorously made to evaluate export-support programs taken by the provincial government of Gyeongsangbuk-do and the regional firms' awareness about them. The paper utilized SPSS for empirical analysis. The frequency analysis was used to know the precision of data and its general features. The Crosstabulation Analysis was also used to evaluate firms' recognition about export-support programs and their practical use, satisfaction and relationships with the characteristics of enterprises. The results show that the local government must effectively systematize export support programs and develop export-support programs customized for the characteristics of enterprises in Gyeongsangbuk-do.

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INFLUENCE OF OPERATION PATTERNS OF LIGHT-DUTY FREIGHT VEHICLES ON NOx POLLUTION AT LOCAL ROADSIDES

  • Saito, A.;Ueki, S.;Takada, Y.
    • International Journal of Automotive Technology
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    • v.7 no.3
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    • pp.269-276
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    • 2006
  • Running tests on roads were conducted to clarify the influences of road infrastructure, traffic condition and vehicle's emission level to the amount of emission at local roadsides, and to reveal the operation patterns which can reduce the emission peaks. NOx emission peaks of two light duty freight diesel vehicles which have different emission levels were evaluated by using an on-board measurement system. Tests were carried out with various payload conditions and road conditions. As a result many NOx emission peaks were observed when the vehicles were starting or accelerating at intersections. The test vehicle which has higher emission level caused higher frequency and level of NOx emission peaks. Shifting up at lower engine speed in combination with lower acceleration brought out not only reduction of NOx emission peaks level but also of $CO_2$ mass emission.