• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2006년도 춘계 종합학술대회 논문집
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• pp.370-376
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• 2006

최근 웰빙에 대한 대중적 관심이 점증하면서 한방산업에 대한 관심도 높아지게 되었으며 한방과 관련된 산업들은 물론 문화관광축제로서 한방축제가 전국 여러 지역에서 경쟁적으로 개최되고 있다. 당 논문은 충북 제천에서 개최하는 제천 한방축제의 여러 환경적 여건을 검토하고 축제에 참가하는 지역주민들과 외래관광객의 만족도를 비교 조사하여 내용과 운영면의 향상방안을 제시하고자 하였다.

• 한국의사학회지
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• 제28권2호
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• pp.1-13
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• 2015

Purpose : Local medicinal herb festivals present the history of the Korean medicine and cultural resources in the regions to play an important role in attracting tourists, vitalizing local economy, and improving the local image. Therefore, it is important to understand the origin of the festival and grasp historical and cultural meaning of local medicinal herb festivals. Methods : I compared the books and articles presented in the reference list. Results & Conclusions : Local medicinal herb festivals originates from traditional yangnyeongsi. Since the $17^{th}$ century, yangnyeongsi has grown up as a special market. Implementation of the Daedong Act promoted commodity and monetary economy that helped commerce and industry develop and market grow up. It also made changes in the social status system and yangnyeongsi has been such a historical phenomenon appeared in this social background. The growth of yangnyeongsi contributed to the progress in the private medicine that triggered the gradual transfer of power in the medicine to the private sector which has long been held by the government. In yangnyeongsi, there were many cultural events to attract visitors. It's the same case in China that preserves stages that were used for cultural events in the medicine market to pass down the historic sites while those in Korea are disappearing as yangnyeongsis are being pulled out of the city areas to the suburban areas due to the redevelopment projects. For this reason, restoration of the place for traditional yangnyeongsi should be taken into account through local medicinal herb festivals.