• Title, Summary, Keyword: Local People (Endnotes)

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A Study on the Effectiveness of the Corporate Social Contribution Activities in the Local Community: Focusing on the Local People (기업 사회공헌활동의 지역사회 참여수준에 따른 지역사회발전 효과성 분석 -지역주민을 중심으로-)

  • Kim, Jae-Hyun;Lee, Mi-Hong;Lee, Hyo-Jung;Chang, Chu-Youn
    • Journal of the Economic Geographical Society of Korea
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    • v.15 no.2
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    • pp.258-273
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    • 2012
  • The purpose of this study is to analyze the effectiveness of the community development by the community involvement level of the corporate social contribution activities. This study classified Korean company's best social contribution activities according to the community involvement level and the effectiveness of the community development was analyzed on selected case activities. As a result, corporations that working on high level of community involvement show positive effectiveness of community development. Networking and communication with local people on the corporate social contribution activities have an effect on the community development of the economy, safety, convenience, comfortability, socio-cultural factor. It is necessary for the participation and communication with local people to develop corporate social contribution consistently. Furthermore, intermediary organization is needed to be set up various networks of stakeholders, especially community.

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