• Journal of Korea Trade
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• 제25권1호
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• pp.184-202
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• 2021

Purpose - This study empirically investigates the relationship between expatriate CEOs of multinational corporation (MNC) foreign subsidiaries and local philanthropy. Since corporate social responsibility (CSR) enables MNCs to achieve local legitimacy, this research argues that local philanthropy is a valuable strategic means for expatriate CEOs of foreign subsidiaries to secure local legitimacy. Design/methodology - To investigate our argument, we use a sample of 5,459 observations from 576 foreign subsidiaries of MNCs in Korea between 2002 and 2016. We conduct a random-effects panel Tobit regression with subsidiary CEO having foreign nationality as the independent variable and local philanthropy as the dependent variable. Findings - Our main findings are that expatriate CEOs of foreign subsidiaries are more actively engaged in local philanthropy. In addition, the positive relationship between expatriate CEOs and local philanthropy is weaker as their tenure increases. Originality/value - How expatriate CEOs overcome their weak local legitimacy as foreigners in a host country has remained unclear because existing studies mainly focused on the control and coordination aspects of staffing expatriates in CEO positions of foreign subsidiaries. This study broadens the literature on subsidiary CEO staffing and CSR activities of MNCs by identifying complementary relationships between expatriate CEOs and corporate philanthropy in the host country.

• Journal of Contemporary Eastern Asia
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• 제22권2호
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• pp.18-38
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• 2023

This paper examines the Chinese government's response to four epidemic crises, including COVID-19, and analyzes the similarities and differences in these responses. It argues that while the Chinese government learned from previous epidemics and improved its handling of subsequent outbreaks, a significant variation occurred during the COVID-19 pandemic, which had a detrimental impact globally. Existing scholarly research on China's epidemic responses has often been limited in scope, focusing on individual crises and neglecting the central-local government relationship in crisis decision-making. By adopting a comprehensive approach, this paper delves into the nuanced dynamics of China's responses to these epidemics. It highlights the variations in responses, attributing them to the Chinese government's fear of undermined legitimacy and its consideration of its international image. The government's recognition of the importance of public perception and trust, both domestically and globally, has shaped its crisis management strategies. Through a detailed analysis of these factors, this paper contributes to a deeper understanding of the variations observed in China's epidemic responses. It emphasizes the significance of the central-local government relationship and the government's international image in determining its actions during epidemics. Recognizing these factors can provide policymakers and researchers with insights to shape future epidemic response strategies and foster effective global health governance.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제10권3호
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• pp.1344-1361
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• 2016

ICT contents market is globally considered as an industry of high added value, where sustainability is accomplished through stories that cover wide range of consumers. However, the need for long-term internationalization strategy is growing as countless number of applications and games has pushed the local market to its limit. Thus, this research explored on the industrial characteristics and the internationalization of ICT contents firms through acquisition of competency. Based on Resource Dependence theory, the authors studied how pursuit of legitimacy and autonomy functioned in the expansion process of ICT contents firms. A survey analysis of 212 key decision makers of Korean ICT content firms were performed, to reveal that resource environment and interdependence must undergo a thorough consideration.

• 수완나부미
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• 제9권1호
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• pp.85-108
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• 2017

This paper argues that Thailand's internal colonial model is facing severe challenges: no longer is it so possible to suppress local and regional identities, or to submerge ethnic difference in an all-embracing but potentially suffocating blanket of "Thainess." In recent decades, Thailand's diverse localities have become increasingly assertive. This is most acutely the case in the insurgency-affected southern border provinces of Pattani, Yala, and Narathiwat, but also applies in the "red' (pro-Thaksin) dominated North and Northeast. As the old ruling elite faces serious legitimacy challenges, Thailand's emerging post-colonial politics may require a radical rethinking of the relationship between center and periphery.

• 한국의류학회지
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• 제45권4호
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• pp.630-647
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• 2021

As generations Y and Z gain influence, luxury fashion brands are interacting with younger digital consumers through fashion film, seeking to offer them a differentiated brand experience. Using a literature review addressing characteristics of fashion films as a communication medium and luxury fashion brands' heritage in the digital era, this study examines how brands express their heritage through fashion film, categorizing those expressions in terms of implicit meaning. The case study analyzed films from Louis Vuitton, Chanel, Dior, and Burberry uploaded to YouTube between 2018 and 2020. First, to retain their status as luxury, brands emphasize historical legitimacy. Specifically, they highlight their iconic historical image, their succession of creative directors, valuable historic locations, and diversity of consumer's brand experiences. Second, by stressing craftsmanship, integrating contemporary art and local culture, and utilizing a museum aura, they use brand heritage to acquire luxury status. Third, they attempt to mythify the founders by creating the persona of the fashion designer and the artist. The results show that the heritage depicted in fashion films is a key way in which luxury fashion brands resolve the tension between accessibility and exclusivity that they encounter and to get consumers emotionally engaged with brands.

• Journal of East Asia Management
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• 제3권2호
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• pp.1-19
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• 2022

This study suggests an integrated theoretical framework for the relationship between political risk and multinational corporation (MNC) subsidiary's performance in the emerging market. The political risk would have a negative impact on MNC subsidiary's performance in the emerging countries that are developing in Asia, the Commonwealth of Independent States, Africa, and South America. The major reason is that political risks could generate a loss of benefit or a loss of control for MNC's subsidiary. In this study, I suggest that corporate social responsibility (CSR) strategy would be a solution to overcome various political risks. Specifically, the affiliated firms with diversified industries or greater financial resources could mitigate the negative impact of political risk than unaffiliated firms. Because they can use their tangible or nontangible asset such as information, technology, and construction in order to gain legitimacy and trust from local government, local community, and local firms in the emerging market. Finally, I claimed the costs of the affiliated firms would exceed the benefits at the initial stages, while the benefits of affiliated firms would exceed the costs over time when political risks become higher. The reason is that the trust gained from local stakeholders accumulates over time and the impact of CSR strategy would become an important solution to overcome the risks in and unstable context.

• 한국기록관리학회지
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• 제20권4호
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• pp.59-80
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• 2020

지방공사·공단은 「공공기록물 관리에 관한 법률」과 「지방공기업법」에서 규정하는 공공기관이자 지방공기업이다. 지방공사·공단의 사업은 지방자치단체의 업무 일부를 위탁 받아 공공시설 및 공공시설물 관리 등을 담당하고 있기 때문에 무엇보다 책임 있는 행정 운영이 중요하다. 이러한 지방공사·공단의 특성과 함께 조직운영에 있어서 윤리경영과 지식경영의 중요성이 대두되고 있기 때문에 조직 활동의 정당성과 공정성을 확보하기 위한 수단으로서 체계적이고 전문적인 기록관리가 수행되어야 한다. 본 연구는 전국의 지방공사·공단을 대상으로 하여 기록관리 업무현황과 더불어 기록관리 업무발전 가능성에 대한 인식도를 파악하여 개선방안을 제안하는 것을 목적으로 하였다. 문헌연구와 함께 전국 지방공사·공단 중 50개 기관의 기록관리 담당자로부터 받은 설문조사 응답을 분석하였으며, 응답자 중 18명을 대상으로 인터뷰를 실시하였다. 분석결과를 바탕으로 국가기록원의 기록관리 업무지원 역할강화, 지방공사·공단 차원의 기록관리 업무개선, 유사기관 간 협력체 구성 및 활성화를 개선방안으로 제안하였다.

• 한국지역사회생활과학회지
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• 제25권1호
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• pp.39-49
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• 2014

This study identifies the necessity and importance of innovation in rural communities and highlights the role of rural revitalization support centers in facilitating the diffusion of community innovation. The study provides a literature review and employs the survey method to verify the arguments. There is an urgent need for rural communities to be distinct, attractive, and competitive in the wake of globalization. It is clear that they must recognize the need to facilitate innovation under growing trends toward trade liberalization, environment-oriented life styles, diversified consumer needs, and a knowledge-based society. The results provide support for the legitimacy of establishing rural revitalization support centers to help community leaders and local stakeholders develop their communities. More specifically, rural communities should employ R&D outcomes from diverse fields and capacity building by community members, leaders, and local governments to foster sustainable growth by overcoming limitations in spatial access and resources. The results suggest that rural revitalization support centers can be established as intermediary organizations that can be operated to facilitate community innovation in rural development. In addition, these centers should play key roles such as empowering communities, facilitating region-specific rural development policies, motivating R&D applications for rural development, encouraging rural development networks. Further, close attention should be paid to facilitate mutual learning by expanding networks and interactions between these centers.

• 한국융합학회논문지
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• 제11권1호
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• pp.247-257
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• 2020

본 연구는 2010년 청주시에서 시작된 초록마을사업의 지난 10년간 성과를 검토하고, 로컬거버넌스의 형성과 제도화 가능성을 확인하는 데 목적이 있다. 환경운동단체 주도로 처음 시작된 거버넌스형 사업이 10년간 지속적이고 안정적으로 추진되고 있으며, 청주시 등 다른 참여주체들에 의해 당연히 추진해야 할 사업으로 인식되고 있다는 것은 매우 의미 있는 성과이다. 분석 결과, 초록마을사업을 추진하는 거버넌스 참여 주체들은 사업 참여가 자신들에게 이익이 된다는 합리적 선택의 판단에 근거하여 참여하고 있다. 그리고 참여 주체들은 초록마을사업이 정당성을 갖춘 사업으로 인식하고 있으며, 거버넌스 참여 과정에서 서로에 대한 신뢰를 축적하고 있고, 지속적으로 성공 경험을 하고 있음을 확인하였다. 결론적으로 초록마을사업의 지속성과 안정성이 강화되는 것을 확인할 수 있었으며, 초록마을사업 추진의 거버넌스가 제도화될 가능성이 더 높아졌음을 확인하였다.

• 한국컴퓨터정보학회논문지
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• 제26권2호
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• pp.141-150
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• 2021

「헌법」제117조 제1항에서 "지방자치단체는 법령의 범위 안에서 자치에 관한 규정을 제정할 수 있다"고 밝히고 있다는 문제로 실효성 있는 자치법규를 제정하는 데 한계가 있어,. 근본적인 문제해결은 헌법 개정을 통한 자치입법권을 확보하는 것이다. 따라서 "지방자치단체는 보충성의 원칙에 따라 주민 복리에 관한 사무 등을 처리하며 법률에 저촉되지 아니하는 범위 안에서 자치에 관한 규정을 제정할 수 있다"로 개정을 해야 하는 것이다. 헌법에 위배되는 현행의 교육의원 문제는 장기적인 관점에서는 합헌인 독립적인 교육위원회 제도로 부활하여 의결기관과 집행기관이 짝으로 이루어져야 하고, 자격요건은 10년의 교육행정 경력이 있어야 한다. 현행 교육감직선제는 민주적 정당성 확립의 의미가 있지만, 제도 시행이 짧은 상황에서 나타나는 부작용이 커서 교육감직선제에 대한 폐지 주장에서 나오는 지방자치단체장의 임명제, 러닝메이트제, 공동등록제 등은 헌법에 위배되어 또 다시 제도개선을 하기 보다는 부작용을 보완하는 방안이 필요하다고 생각된다.