• 제목/요약/키워드: Local Contents

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Establish Marketing Strategy Using Analysis of Local Currency App User Reviews -Focused on 'Dongbackjeon' and 'Incheoneum' (지역화폐 앱 사용자 리뷰 분석을 통한 마케팅 전략 수립 - '동백전'과 '인천e음'을 중심으로)

  • Lee, Sae-Mi;Lee, Taewon
    • The Journal of the Korea Contents Association
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    • 제21권4호
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    • pp.111-122
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    • 2021
  • This study analyzed user reviews of Dongbaekjeon and Incheoneum app, which are representative local currencies in Korea, to identify the positive/negative factors of local currency users, and established a marketing strategy based on this. App user reviews were classified into positive and negative based on the star rating, and word cloud, topic modeling, and social network analysis were performed, respectively. As a result, in the negative reviews of Dongbaekjeon and Incheoneum, dissatisfaction with app use and card issuance appeared in common. In positive reviews, keywords such as 'local economy' and 'small business owners' along with satisfaction with 'cashback' appeared. It means that local currency users perceived that their consumption support local economy, and they felt satisfaction in using local currency. Based on the satisfaction/dissatisfaction factors identified as a result of the analysis of this study, we identified what needs to be improved and to be strengthened, and appropriate marketing strategies were established. The text mining method used in this study and research results can provide meaningful information about local currencies to public officials and marketers in charge of local currencies.

Design and Implementation of Contents Integration and Management System (컨텐츠 통합 관리 시스템의 설계 및 구현)

  • 이중화;김태석
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 한국해양정보통신학회 2003년도 추계종합학술대회
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    • pp.472-475
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    • 2003
  • In this paper, we developed the content management system for managing and integrating contents stored in local databases. This system converts the local database schema to XML document and makes the galobal database schema using the transmitted XML document. The contents integration and management system developed in this paper purposes the effective method for integrating and managing contents which is stored and operated in various environments.

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A Study on the Local Ordinance for the Rural Development Planning (지방정부의 독자적 농촌발전계획의 수립과 추진을 위한 조례제정에 관한 연구)

  • Yoon, Won-Keun
    • Journal of Agricultural Extension & Community Development
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    • 제12권1호
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    • pp.57-68
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    • 2005
  • Since about 2000. local government has started making ordinance related to the rural development planning which is revitalizing rural area through using rural resource. But, the ordinance of local government have not any contents relating to the land use planning system that is necessary in rural development planning. According to the present local autonomy act, ordinance can not have any regulations restricting basic human right without being allowed by law. In recent, central government is considering to hand power making land use planning system over local government. This paper is to study how to expand the legislative power of local government. This study discussed on logical bases through examining disputes on legal theories, the nature of local ordinance, range of local autonomy affairs and cases of local ordinance.

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Effects of IT Convergence-Contents on Occupational Performance in Elderly (정보기술(IT)융합 콘텐츠가 노인의 작업수행능력에 미치는 영향)

  • Kim, Deok-Ju;Yang, Yeong-Ae
    • The Korean Journal of Health Service Management
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    • 제9권2호
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    • pp.33-46
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    • 2015
  • This study was done on the basis that IT convergence-contents can help the elderly. The effects of IT convergence-contents were analyzed on the occupational performance of the elderly. This investigation was done with 100 elderly people above 65 years of age who lived in local community and two senior welfare centers in Busan and Kyeongbuk. The 100 elderly people were split into two groups of 50: the one group who has experience with IT convergence-contents was the experiment group, and the other group with no experience was the control group. In both groups, body functions, cognitive functions, activities of daily living and community participation were tested. The experimental group had higher scores for cognitive function, and activities of daily living than that of the control group. In conclusion, future studies can support continued IT convergence-contents at the local business community level rather than with smaller samples. This work lays the groundwork for follow-up studies to evaluate the effectiveness of IT convergence-contents.

Implementation of System for Emergency Alert Broadcasting Service in Local Area (지역 내에서 재난경보방송을 위한 시스템 구현)

  • Choi, Hyun-Ho;Lee, Hyung;Yoo, Kwan-Jong
    • The Journal of the Korea Contents Association
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    • 제13권8호
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    • pp.20-27
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    • 2013
  • In this paper, we propose a system for an emergency alert broadcasting service that broadcast residents prompt alarms immediately after the disaster occurs in the private sector. The proposed system consists of a contents streamer, n contents distributor, and m television controller under the assumption that the public broadcasting system and the local area network have been already installed. Also, the goal of the system is to forcibly broadcast disaster information to the residents by streaming contents for alerts on their TV. The proposed system in this paper can be utilized in sharing of emergency information in the area as quickly as possible and various information of the area.