• International Journal of Computer Science & Network Security
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• v.22 no.2
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• pp.57-62
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• 2022

The attractiveness of e-sports games¹ and the way it is spread has changed in recent years. Instead of conventional approaches, such as advertising campaigns or televised events, spectators are increasingly drawn to online platforms, which offer more opportunities for communication. Besides live streaming services like Twitch. tv, where spectators can watch matches in real-time or via recorded videos, social media platforms like Facebook and Twitter are now adding e-sports related content to their networks [1]. Especially the combination of live streams on Twitch, Twitter, and Facebook opens many possibilities regarding how information is shared. This might be an efficient way of spreading attractiveness among female audiences. This paper focuses on the attractiveness of e-sports events in general for females. It has been hypothesized that there are certain factors that influence this attractiveness. Studying past research papers and online resources, three factors were identified: The players' behavior and charisma, the impact of social media as well as videogames themselves. It is found that females are attracted to e-sport games because they allow them to engage more in the game compared to other videogames. This is because there are no time constraints that require players to accomplish certain tasks within a specific time frame. As such, female gamers can choose how much effort they want to put into the game depending on their personal preferences.

• Journal of The Korea Institute of Healthcare Architecture
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• v.14 no.2
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• pp.43-51
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• 2008

Rehabilitation sports center is one of the sports center for the disabled that offers and operates programs to live with ordinary people through activities including various sports. This center must offer an environment that users be able to lead an sports activity by a removing physical and psychological obstacle. But most centers get in trouble using facilities that are so excessive or partly negative. Because, this center is offering a physical environment that absents correct comprehension of a standard plan and circulations of disabled. To takes part in physical exercise programs actively and encourages living sports activities, this study, will analyze circulations of disabled in accommodation and propose considerations at planning of rehabilitation sports center.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 1996.06b
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• pp.88-93
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• 1996

We developed a visualization system for sports broadcasting that informs TV viewers of a sports player's sequential performing forms and locus in detail when gymnastic game such as‘vault’is broadcasted. It records the corresponding frames while a player is performing, extracts only the player's performing forms from background scenes by a proposed algorithm, superposes them sequentially on a background scene, and broadcasts them with slow speed. This system named as‘Multi-Motion’has ever been used in NHK live broadcasting for 1995 World Gymnastics Championships held in Japan.

• Journal of Smart Tourism
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• v.3 no.1
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• pp.9-21
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• 2023

This study investigated whether the Point of attachment (POA) theory can be used to measure the consumption intention on go and watch offline eSports games. The admiration for players, social interaction, and on-site consumption requirements for viewing offline eSports competitions are prioritized. In addition, eSports fans in various regions may have distinct consumption concepts and consumption patterns. Thus, this study surveyed China (n = 156) and South Korea (n = 127) eSports fans who subjectively perceive themselves to be fans of eSports player(s) and who have observed at least one offline eSports game. The results demonstrate that player attraction and socialization have positive and significant effects on offline consumption factors. There is no correlation between previous consumption behavior and satisfaction, but dining shows a significant positive effect on satisfaction. Moreover, there is a strong relationship between satisfaction and future attendance intention. In addition, effect of eSports fan attachment on future visit intentions are measured and there is no correlation between the two variables. The front end of the path in the new model's varied between Chinese and Korean supporters. Finally, theoretical and practical implications of this study are discussed.

• Journal of Venture Innovation
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• v.7 no.1
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• pp.1-15
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• 2024

This study aims to elucidate the characteristics of big tech platform companies' sports content business in an environment of rapid digital transformation. Specifically, this study examines the market structure of big tech platform companies with a focus on Amazon, revealing the role of sports content within this structure through an analysis of Amazon's sports marketing business and provides an outlook on the sports content business of big tech platform companies. Based on two-sided market platform business models, big tech platform companies incorporate sports content as a strategy to enhance the value of their platforms. Therefore, sports content is used as a tool to enhance the value of their platforms and to consolidate their monopoly position by maximizing profits by increasing the synergy of platform ecosystems such as infrastructure. Amazon acquires popular live sports broadcasting rights on a continental or national basis and supplies them to its platforms, which not only increases the number of new customers and purchasing effects, but also provides IT solution services to sports organizations and teams while planning and supplying various promotional contents, thus creates synergy across Amazon's platforms including its advertising business. Amazon also expands its business opportunities and increases its overall value by supplying live sports contents to Amazon Prime Video and Amazon Prime, providing technical services to various stakeholders through Amazon Web Services, and offering Amazon Marketing Cloud services for analyzing and predicting advertisers' advertising and marketing performance. This gives rise to a new paradigm in the sports marketing business in the digital era, stemming from the difference in market structure between big tech companies based on two-sided market platforms and legacy global companies based on one-sided markets. The core of this new model is a business through the development of various contents based on live sports streaming rights, and sports content marketing will become a major field of sports marketing along with traditional broadcasting rights and sponsorship. Big tech platform global companies such as Amazon, Apple, and Google have the potential to become new global sports marketing companies, and the current sports marketing and advertising companies, as well as teams and leagues, are facing both crises and opportunities.

• Journal of Sport and Applied Science
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• v.5 no.1
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• pp.17-26
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• 2021

Purpose: The purpose of this study is to suggest the policy and scope of the concept of sports welfare and to present a systematic model enhancing sport welfare of the society. Research design, data, and methodology: In order to induce idea for welfare policy and conceptual sport welfare model, this study reviewed a literature discussing the functions and mechanism of sport in enhancing a sense of life quality and thus rebuilding welfare of community. Results: The study suggests these. First, sports welfare ensures the rights of sports of all citizens and has the main purpose of providing social services, creating environments against inequality, improving the quality of life and happiness for everyone to enjoy, and the range should be continued from the right to live, environments against inequality, to the improvement of life and happiness. Second, since the integrated perspective was first suggested, sports integration development will be researched as well as the direction of the development of policies of the integrated model. Basic research of indicator development will need to be proceeded to execute and evaluate the integrated model. Third, the improvement of treatment of sports welfare instructors is urgent. Namely, compared to sports-related budget and the enhancement of facilities, the poor environment of sports welfare instructors needs to be improved. Instead of only testing physical fitness and prescription, the business needs to be continued by connecting to the participants' continuous participation in sports. Conclusions: Whether sports welfare succeeds depends on the need for an active beneficiary, identification of demand, a beneficiary that can discover potential to join offline and online into one, the establishment of sports policies to promote competency development, and a direct progression is needed.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.13 no.10
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• pp.5130-5143
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• 2019

Football (soccer) is one of the most popular sports in the world. A huge number of people watch live football matches by TV or Internet. A football match takes 90 minutes, but viewers may only want to watch a few highlights to save their time. As far as we know, there is no such a product that can be put into use to achieve intelligent highlight extraction from live football matches. In this paper, we propose an intelligent editing system for live football matches. Our system can automatically extract a series of highlights, such as goal, shoot, corner kick, red yellow card and the appearance of star players, from the live stream of a football match. Our system has been integrated into live streaming platforms during the 2018 FIFA World Cup and performed fairly well.

• Journal of Broadcast Engineering
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• v.1 no.1
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• pp.55-61
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• 1996

We propose an algorithm for video effects of sports broadcasting that informs TV viewers of a sports player's sequential performing forms and locus in detail when gymnastic game such as 'vault' is broadcasted. It records the image sequences while a player is performing, extracts only the player's performing forms from background scenes by a proposed algorithm, superposes them sequentially on a background scene, and broadcasts them with slow speed. This system named as 'Multi-Motion' has ever been used in NHK live broadcasting for 1995 World Gymnastics Championships held in Japan.

• Journal of Broadcast Engineering
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• v.20 no.1
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• pp.26-39
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• 2015

UHD (Ultra High Definition) has been developed and standardized over the past few years and considered as a key of the next generation broadcasting. Since major sporting events that attract many viewers have been good opportunities for applying and promoting new broadcasting technology, KBS (Korean Broadcasting System) has carried out live 4K terrestrial broadcasting of three big sports events in 2014, the KBL (Korean Basketball League) finals, the 2014 FIFA World Cup, and the 2014 Incheon Asian Games. Especially, 4K UHD live coverage of the KBL finals was the world's first live 4K terrestrial broadcasting, and people could enjoy the World Cup and the Asian Games with UHDTV at home. In this paper, the overall live production and data transmission of the sporting events is described, including on-location live production, live HEVC (High Efficiency Video Coding) encoding, SFN (Single Frequency Network) transmission, as well as experimental IP transmission of uncompressed 4K video via KREONET, a national R&D network run by KISTI (Korea Institute of Science and Technology Information).

• 한국HCI학회:학술대회논문집
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• 2006.02a
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• pp.230-237
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• 2006

본 논문은 스포츠 방송의 몰입감 증대를 위한 진동촉감 제시 시스템 및 장치를 제안하며, 촉감 정보를 효과적으로 전달하기 위한 촉감제시 방법론 및 제어 알고리즘을 제안한다. 최근 디지털 컨텐츠의 전달에 있어 오감을 통한 정보 전달의 관심이 증대됨에 따라, 대중을 대상으로 다양한 정보를 전달하는 디지털 매체에서의 시청각과 더불어 촉감 제시의 역할과 중요성이 증대되었다. 따라서 본 논문에서는 실시간으로 동적인 현장 상황을 실감 있게 전달하는 스포츠 방송에서의 햅틱 효과와 역할 그리고 가능한 시나리오를 정의하고, 진동촉감 제시 장비를 설계하여 촉감 정보 표현에 대한 기초 연구를 수행하였다. 또한 제안된 촉감을 이용한 스포츠 방송 시나리오 중 축구 방송을 기반으로 사용자 촉감 인지 실험을 수행하였으며, 실험 결과를 바탕으로 축구 방송 시스템을 구축하여 실감방송 전시회 시연을 통해 진동촉감 시스템 및 촉감 제시 방법론을 검증하였다. 촉감이 인간의 오감 중 시청각 다음으로 정보를 인지하는 중요한 감각 체계인 만큼 많은 양의 정보를 대중에게 전달하는 방송 시스템에서 시청각과 더불어 효과적인 정보 전달 체계로써 기여할 것이라고 여겨진다.