• 복식문화연구
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• 제15권5호
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• pp.838-851
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• 2007

The purpose of this research was to investigate the harmony evaluation and the effects used clues on harmony perception in terms of 128 contrast coloration of male shirt and necktie by male and female students. The results are as follows. Among 128 contrast coloration stimuli, female students evaluated 42 set, male students 50 set, so proved that male's range of harmony more extensive than that of female. It is significant difference between female and male on shirt-necktie coloration; vivid red shirt-vivid green tie, dull red shirt-dark blue tie, light red shirt-dull blue tie, dark red shirt-light blue tie, light green shirt-vivid violet tie, light green shirt-light red tie, light green shirt-dull red tie. Especially, in contrast coloration, it was evaluated as harmonized coloration by both male and female as tie was dark tone on the whole.

• 한국의류산업학회지
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• 제10권1호
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• pp.106-112
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• 2008

The purpose of this study is to define optimal conditions for wool blend fabric dyeing using Rhus verniciflua extract. K/S value, surface color change, the fastness to light, fastness to dry-cleaning, metal mordanting effects and antimicrobial activities were investigated. The results were summarized as follows; As the storage time of Rhus verniciflua stokes dyeing solution was longer, K/S was improved. K/S value showed the highest one when dyeing temperature and time were at 100oC and 60 minutes respectively. As for the changes of pH values of the dyeing solution, fabric was dyed well with the pH value of acid or neutral. K/S value recorded the highest at pH6 and the lowest at pH10. Fastness to light showed the unmordanted fabric is 2.84, and Fe is 1.69 on color difference. Antibacterial activities of Rhus verniciflua dyeing solution recorded high figures in both dyed fabric with unmordanted and dyed fabric with mordanting.

• 복식
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• 제45권
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• pp.133-146
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• 1999

Because adolescents are much inflicted with the sense of obsession in endless competition with their feers the costume of the pop singers relieving this agony and anxiety is becoming the object of immitation more than that of any oother entertainer. In this perspective it was thought that it was very necessary to attempt to investigate what relationship sense of mental anxiety the costume singers recently have worn had with adolescents sense of anxiety. The anxiety questionnaire used by Chu Young-sook and Kim Jung-hui and the questionnaire drawn up as the result- of the pilot-test and the pre-test were used and the questionnaires drawn up by a total of 228 middle schoolgirls in seoul were used a sfinal data of annalysis. Of them the anxiety questionnaire was made up of 8 sub-scales such as classic·social·morbid·learning examination·school record·poverty·war and other to anxieties. in order to survey the overall content concerning the costume of the singers preferred by teenagers the other questionnaire presented three vaiables such as musicality fashionability and dance as the distinct characteristics of singers and hiphop style tidy style and sexy style of clothing as the style of clothing preferred of singers' clothing. The importance fashionability and imitability of clothing were investigated as variables in relation to singers' clothing behavior. The SPSS PC+ program was used as the analytic method of data which were tested by the frequency analysis Duncan's multiple anaylsis of variance t-test and so on. As a result of investigation middle schoolgirls having a high level of learning and examinatior anxieties preferred the singers excellent in musicality while middle schoolgirls having a lower level of classic anxiety preferred the singers excellent in fashionability and dance wearing the hiphop style of clothing. And it was shown that middle schoolgirls having a lower level of classic anxiety preferred the singers wearing the clothing of sexy style. In the light of these results it was shown that there was the correlation between anxiety and clothing preference. Accordingly it is thought that the purpose of this study was achieved to some exent.

• 복식
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• 제64권3호
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• pp.93-107
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• 2014

This study examines the differences in store service quality and relationship benefits according to clothing consumption values. This study has collected data from adult consumers in their 20s to 60s via offline and online surveys. A total of 459 survey responses were used for the final analysis. The results of this study were as follows. First, clothing consumption values were composed of 4 factors: emotional, conspicuous, individuality, and practical value. In light of the tendency of consumers' clothing consumption values, consumers have been grouped into 3 consumption groups: hedonic, practical, and practical symbolic. Second, consumers considered price policy product quality, salesperson, product assortment promotion, and convenience of store service quality in the order of importance. Regarding the relationship benefit, consumers considered psychological benefit, economic benefit, informative benefit and social benefit in the order of importance. Third, regarding the importance in service quality for clothing consumption value group, practical symbolic consumption group and practical consumption group considered price policy quality service more important than hedonic consumption group, and practical symbolic consumption group considered product assortment quality, promotion service, salesperson service, convenience of store service more important than other groups. Fourth, regarding the importance of relationship benefits for the clothing consumption value groups, practical symbolic consumption group considered informative benefit and social benefit more important than other groups. The practical symbolic consumption group and practical consumption group considered psychological benefit more important than the hedonic consumption group.

• 한국의류학회지
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• 제44권2호
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• pp.342-353
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• 2020

The purpose of this study was to evaluate far-infrared clothing (FIR condition) with non-far-infrared clothing (Control condition) to assess the effects of FIR on thermo-physiological responses. Eight young healthy males (23.0±2.3 yr, 176.5±3.7 cm, and 69.0±4.3 kg) participated in this experimental trial, which consisted of a 20 min rest followed by a 40 min walk (4.0 km·hr^-1) and a 20 min recovery at 20℃ with 50%RH. The results showed that finger skin blood flow and mean skin temperature were significantly higher for the FIR condition than the control during exercise and recovery (p<.001). Clothing microclimate temperature of the FIR condition was 0.5℃ higher on the back (p=.001) and 0.4℃ higher on the thigh (p=.015) during recovery. Clothing microclimate relative humidity of the FIR condition was 13% higher on the chest (p=.006) and 19% higher on the back (p<.001) during exercise than control. Subjects felt warmer and more comfortable in the FIR condition than in the control (p<.05). Perceived skin wettedness (%BSA) was less in the FIR condition than in the control (p=.001). These results indicate that ceramic-embedded clothing had significant effects on thermoregulatory responses for light activity in an indoor environment.

• 한국의류학회지
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• 제30권7호
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• pp.1012-1024
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• 2006

The purpose of this study is to investigate the effect of color, shirt tone, tie tone, perceiver's gender on impression formation by applying tone on tone coloration of shirt and necktie: coloration of two colors. The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 32 upper body photographs which were color outputs by CAD system(4D-box program). We unified those colors of shirts and neckties same, then made shirt and necktie tone differently. 27 bi-polar adjectives, each of which was graded into seven in its degree, were used to evaluate the impression. The subjects of this research were 192 male and 192 female college students in Gyeongnam province including Jinju City. The data was analyzed by using SPSS program. Analysis methods were four-way ANOVA. The items of the adjectives were classified into 5 impression dimension. - potency, activity, attractiveness, visibility and tenderness. Color, shirt tone, tie tone, and perceiver gender influenced on 5 impression formation by interaction as well as independently. Blue tie with vivid, light or dull tone had an effect on the formation of potency impression, vivid or light tone of shirt affected activity regardless of color or tie tone. As shirt and tie had different tone, effect on the formation of attractiveness impression, light tone had a negative effect on visibility but positive effect on tenderness. red color were more effective than blue expressed on visibility and tenderness in shirt or tie.

• 한국의류학회지
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• 제44권5호
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• pp.1004-1018
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• 2020

Advances in e-commerce enable consumers to shop efficiently for fashion products in global markets in addition, the market size of purchasing directly from foreign websites are also increasing. This study investigates the effects of hedonic and utilitarian shopping values on the continuous use intention of online cross-border shopping. Curiosity and self-efficacy were introduced as mediating variables between shopping values and user intentions. A web-based survey is conducted on female consumers, who have experiences to buy fashion products by online cross-border shopping. A total of 472 responses were collected from a panel of online survey firms. Data are analyzed using confirmatory factor analysis, structural equation modeling, and multi-group SEM by AMOS 21.0. According to the results of the structural equation model test, hedonic value affected continuous use intention of online cross-border shopping as mediated by curiosity and self-efficacy; in addition, utilitarian value influenced self-efficacy, which mediated relations between the utilitarian value and the continuous use intention. The research model was also tested to compare heavy users and light users of online cross-border shopping. For heavy users, the effect of hedonic value on curiosity was significantly stronger than for light users. Several implications are suggested based on the results.

• The International Journal of Costume Culture
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• 제4권3호
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• pp.217-228
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• 2001

This study* 1) historically considered the meaning of light which has frequently wed as the subject of artistic expression since Renaissance, in order to grasp an artistic atmosphere about light and rays before the allusion of Rayonism. non it inspected closely the course of changes of light as a result of historic circumstances and intended to understand how Rusian Rayonism of the 20th, which maintained these effects of light more rationally, had an influence on modern fashion. It was created by Mikhail Larionov and developed by his wife, N. Goncharova. The main special feature of Rayonism wag the crossing of reflected ras, emerging from various objects. Most of these things depended on line and color. Re purpose of Rayonism paintings was to create a new space from arising from which reflected rays from various selected objected crossed one another. Namely, artists maintained that they should give up various objects of visible world and express rays which were reflected objects and crossed in complex. Rayonists were affected by Cubism and Futurism and came to fake an interest in relations whose rays of parallel or convergent color made, also in expression of themes. Since that, Rayonsim affected Supermatisme and Constructivism. Re pursuit of light and rays from the 19th until the early 20th came to appear in fashion as well as in art as it was. As Rayonists created a new space from which reflected rays from selected objects crossed one another, they used line and color as the main techniques of expression. in this way the attempt which intended to express rays, using itself of the line and color, appeared as futile design of tots of designs like Donna Karan, Cianni Versace and Rococo Barocco and so on of Modem fashion. This was designed for essential elements of pure art to express the new aestheic consciousness through fashion.

• 한국의류학회지
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• 제26권2호
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• pp.193-204
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• 2002

Many fashion forecasting companies propose the fashion colors in every season. Modern fashion consumer respond to fashionable trends with utmost sensitivity. Therefore to satisfy the consumer with an trendy image, the fashion design must be found first, as image matters, followed by an analysis of each design element's effect on the total image composition. In previous studies of fashion image, has been discussed the positive correlation between fashion design elements of color, fabric, and form as the central issue. In this thesis, two of the fashion design elements, color and fabric are simultaneously considered to classify the image of fabric in fashion. For the color variables, 10 hues are selected from Munsell's system of color notation, and 12 tones from PCCS color notation., which are currently used in the domestic fashion industry. Texture variables used in this survey are classified by luster, prominence-depression of surface, thickness, and density of fabric. Graduate students from 20 to 50 years old and the specialists in fashion companies participated in the survey. The results of this survey are as follows: 1. The fashion fabric image is classified as 5 main images: 'elegant', 'comfortable', 'characteristic', 'light'and 'simple'. 2. The influence of hue, tone and texture is significant to the fashion fabric image. Following colors, yellow-red, red hues and light grayish, dark grayish tones convey the elegant image. The texture property for the elegant image is luster, thin and low density. Properties of fabric conveying the comfortable image are yellow-red and green-yellow hue, soft, light tones, matte and high density. Furthermore, hue turned out to be a insignificant variables for the unique image, whereas dark grayish, grayish tone, luster and prominent texture convey a unique image. For light image, properties of fabric are blue-green, purple hues, light, bright tones with thin, low density texture. Properties of fabric conveying the simple image are blue-green, purple-blue, green-yellow hues, and strong, vivid tones, with luster and flat texture.

• 한국의류학회지
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• 제35권9호
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• pp.1125-1137
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• 2011

This study investigates when and why the light pink Dan-ryoung appeared as part of the official uniform of the Joseon Dynasty and which official uniform used the light pink color. The Annals of the Joseon Dynasty, books written by scholars, and related laws were used as research materials. The following results were obtained by analyzing the arguments of kings and officials on light pink uniforms and laws related to official uniforms. 1. Red was the color of the king as well as the color of Dang-sang-gwan's Gong-bok (one of the official uniforms). 2. The colors such as To-hong, Dam-hong, Do-hong, Bun-hong, Cheon-hong that appeared in Sang-bok (among official uniforms) were relatively lighter than red. 3. To-hong started to be used in Sang-bok at the time of King Se-jong and was used at the time of King Seong-jong in Sang-bok because it was the preferred color. 4. In the Joseon Dynasty, safflower (the basis of red color dye) was cultivated extensively; in addition, people liked red dyeing because it was relatively easy apply; subsequently, a ban on red dyeing was continually issued. 5. Kings Se-jong and Jung-jong ordered officials to use Do-hong and Bun-hong to distinguish the red color of the king. After Im-jin-oe-ran, Cheon-hong was officially designated the color of Sang-bok. 6. The reasons why Dam-hong was used in official uniforms were twofold: the preference for red-like colors and the influence of the Confucian hierarchy to distinguish the king.