• Journal of the Korean Society of Costume
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• v.52 no.4
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• pp.25-38
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• 2002

The purpose of this study was to investigate the relationship between lifestyle and the evaluative criteria of the Korean traditional costume, Hanbok and saenghwal hanbok. The questionnaires were administered to 291(men:.102,Women:189) university students in Seoul. Data were analysed by factor analysis, correlation coefficient, t-test. The results were as follows : 1) Factor analysis was used to determine the dimensions of the evaluative criteria of Hanbok, Saenghwal Hanbok and life style characteristics. The evaluative criteria dimensions were found to be different according to Hanbok. Saenghwal Hanbok. 2) In Hanbok, evaluative criteria were classified into comfort & easy care, prestige, design, fashion, suitability to yourself. 3) In Saenghwal Hanbok. evaluative criteria were classified into prestige, ease of care, design., appropriateness, brand. 4) The life style characteristics were classified into independence, activism. conservatism, and materialism. 5) There were the significant relationships between life style factor and clothing evaluative criteria. Especially for design in Hanbok and Saenghwal Hanbok was negative relationship with conservatism and positive relationship with activism. materialism. and Independence.

• Journal of Fashion Business
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• v.20 no.1
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• pp.127-141
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• 2016

Korea traditional dresses are making news everyday through popular media and a number of exhibitions and fashion shows that have been held as a way to activate the use of the hanbok. This study intends to examine the current status of handbook brands and analyze the aesthetic characteristics of the hanbok. This study defined the terms related with the hanbok and examined the chronological changes in the hanbok through a literature review, an examination of the aesthetic characteristics of Korean traditional clothing, and an analysis of the aesthetic characteristics by dividing currently available hanbok brands in to the traditional hanbok. According to the results of the study, hanbok brands were divided into Traditional Hanbok, Life Hanbok, and New Hanbok. The Traditional Hanbok brands represented traditional beauty, the beauty of formality, symbolic beauty, and the beauty of nature. The Life Hanbok brands represented symbolic beauty, natural beauty, the beauty of blending, and the proportional beauty. The New Hanbok brands represented natural beauty, unproportaional beauty, the beauty of line, and the beauty of moderation. Therefore the New Hanboks gave changes to the traditional clothing and the unique clothing of our nation. Its formative elements coexist according to their characteristics.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.1
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• pp.37-49
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• 2001

The purpose of this research was to investigate the influential factors to wear or not to wear \"Hanbok\" in Korean society. Twenty six individuals who wear Hanbok relatively often, and twenty seven individuals who dont were purposively sampled and interviewed for the study by structured depth-interview method. A domain analysis, a method of qualitative study, was employed to find out the influential factors from the results of the depth-intervews. From the analysis, fifteen encouraging or discouraging factors to wear Hanbok emerged and were categorized into five domains, which included \"interpersonal relationship\", \"life-style\", \"image\", \"practicality\" and \"decorative function\". The personal involvement in traditional culture, tradition-oriented family background, good images related to Hanbok, and affordable life-style appeared to be encouraging factors to wear Hanbok. Meanwhile, social norm and role-expectation adjusted to westernized criteria, unaffordable life-style, ill practicality of Hanbok and negative cues associated with Hanbok were the factors influencing people to turn away from Hanbok. The study also revealed complex interactions between these factors explaining individuals choice of wearing or not wearing Hanbok in industrialized modern society of Korea. Some suggestions to promote wearing Hanbok were made based oh the results of this study.wearing Hanbok were made based oh the results of this study.

• Journal of the Korea Fashion and Costume Design Association
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• v.11 no.3
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• pp.143-151
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• 2009

This paper starts with the assumption that in order for the popularization of hanbok leading to greater interest among the public for Hanbok and its uses in everyday life, the period for Hanbok events each year must be solidified, making it a standardized provide opportunities for participation regardless of demographic. Globalization of Hanbok most occur through a combination of related academic fields, division of roles in fields of expertise, and a scientific understanding of Hanbok. Thus various Hanbok-related programs such as contests, fashion shows, experience centers and exhibitions should be provided in one unified setting. Government sponsored Hanbok cultural events have generally been aimed at foreigners or foreign human residency, while events in Korea hae generally been carried out by a more diverse rage of groups, making it difficult for the general population to obtain information or participate actively. In order for hanbok to maintain its tradition as the national costume of Korea, Long-term develop plans must be set. Along with popularization in order to bring hanbok into everyday life, methods for the globalization of hanbok must be explored, providing opportunities to spotlight the diversity and characteristics of Korean costumes, in various events which promote participation, festival-forming and globalization of hanbok culture considering elements such as time (yearly, monthly etc.) and audience (age group, social level etc.).

• Journal of the Korean Society of Costume
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• v.21
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• pp.177-192
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• 1993

The purpose of this study is to present de-sign development and constructive method on man's Hanbok which can be put on daily-life clothing through supplementing the incon-venience of HanBok and to make men put on daily-life-HanBok through making the HanBok ready-made clothing which has lower-price. The concrete test and its process on devel-oped design are below. (1) In present there are five uncomfortable point waist closing baji's slitting and daenim (2) Developed the first design concentrating on uncomfortable parts with Korean costume-pattern (3) to supplement sleeve armhole and waist closing which are pointed out as the incon-venience at first design development did the second design development. The results through research and process are below. (1) In the functional test of testing clothing a testee is satisfied with jegory's closing at 87. 5% with pocket at 100% and with baji's front closing and daenim (2) The opinion of an observer on daily-life Hanbok is an affirmative response as following turns: traditional aspect practical use and aesthetic aspect. (3) Analyzing the relations between the characters of daily-life hanbok and the popu-lation density variables results are the popu-lation density variable results are followed below. Man has highe points than woman on asthetic and economical aspect. In preferences as educational levels more-educated person has an affirmative response on keeping traditions. In jobs students and white-collar people have affirmative responses on traditions. (4) What one wants to wear the most is the fourth Hanbok(mixing western and Korean costume style with Korean costume fabrics) and daily-life Hanbok with western costume fabrics has 51.8% preferences of responsers. With those results man's daily-life HanBok made through the first and the second design development lessens the inconvenience of Hanbok with some degrees. Also if daily-life Hanbok design continue to be developed through using Korean costume fabrics and western costume fabrics people can easily by functional and practical daily-life Hanbok because it can be massproduced.

• Journal of the Korean Society of Costume
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• v.37
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• pp.33-46
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• 1998

The purposes of present study were (1) to examine the actual condition of wearing and purchasing Hanbok, (2) to investigate the effect of demographic variables on the wearing and purchasing Hanbok and (3) to identify the dissatisfaction with Hanbok. Data were collected from 702 females, age 20 or older, residing in Seoul, Taejon, Pusan and were analysed. Results of this study were as follows : (1) Korean urban women possess from one to three Traditional Dress and wear Hanbok in one to three during one year for special days. (2) The demographic variables that affect on wearing and purchasing Traditional Hanbok were age, income, family make-up and growing region. (3) One among the four Korean urban women possesses a Deformed Hanbok. And Korean women wears Deformed Hanbok for both daily life and special days. (4) The store that most women purchase Hanbok was order-made store near the house. The income affected on the store that purchaser selects significantly. (5) Three factors consisting of dissatis-faction with Hanbok were dissatisfaction with 'wearing', 'purchasing' and 'diversity of Hanbok design'. (6)Significant levels of correlations existed between the degrees of wearing Hanbok and the dissatisfaction.

• Human Ecology Research
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• v.59 no.2
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• pp.261-273
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• 2021

This study is not just a meaning of costume but a function of culture and includes addresses the associated emotions. As the interest of youths has increased recently, the importance of traditional costume education has been growing. Therefore, this study aims to analyze the contents of Hanbok in the 2015 revised high school technology and home textbooks using content analysis techniques and text mining techniques. As a result of the study, first, the symbolic meaning and characteristics of Hanbok and the beauty of Hanbok were practiced in daily life, and the value was found through the excellence of Hanbok and the modernization of Hanbok was dealt with Second, most of the illustrations related to traditional costumes were presented in various ways, but there were some regrets due to lack of quantity and quality. Third, the words used to explain traditional costumes were used in the form of culture, excellence, tradition, modernity, harmony, succession, etc. except for the types of clothing. Therefore, the results and discussions derived from this study are expected to help the textbooks to be efficiently selected and used in the field of the front line school along with the correct understanding of traditional culture in the process of selecting traditional culture contents and illustrations.

• Human Ecology Research
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• v.52 no.6
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• pp.551-560
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• 2014

In this study, we have focused on various types of costumes for traditional Ganggangsullae and daily dance Ganggangsullae. To analyze their costumes, spot photographs of Ganggangsullae contests from 2011 and 2013 were collected from the Department of Culture and Tourism, Jindo County Office and the Jeonnam Information & Culture Industry Promotion Agency. Costumes were analyzed by categorising them as type, shape and color. Traditional Ganggangsullae costumes are two types: traditional hanbok and saenghwal hanbok. Traditional hanbok design dates back to the late Joseon dynasty and saenghwal hanbok design to the middle Joseon Dynasty. They reflects confucianism, a male-dominated society, totemism, shamanism and Yin-Yang and the five elements theory in agrarian society and community life. Daily dance Ganggangsullae has various types of costumes such as the fusion hanbok, saenghwal hanbok, cheering uniform and casual wear. They show modern color schemes. There is not any magical meaning from Yin-Yang and the five elements theory. Instead, they have individualism, liberty, equality and welfare in information-oriented society. So its costumes are easy and comfortable clothes. But traditional hanbok, fusion hanbok and saenghwal hanbok are inspired from Korean identiry. Even though traditional Ganggangsullae and daily dance Ganggangsullae have different costumes and ideology, they have a common denominator 'playfulness.' It will function as a key for Ganggangsullae to be performed continuously over the period.

• Journal of the Korean Society of Costume
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• v.51 no.8
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• pp.13-24
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• 2001

With development of our society, the Hanbok, which is the traditional clothing of our country, is mainly used only on the festive days or marriage ceremony or so as a ceremonial dress and seems lack in wearing as plain clothes. But in the other hand. with general public became no more unfamiliar with the representation of Korean realities and accepted them as a part of life in 90', the modernized Hanbok that features seasoning the practicality into the aesthetic natures of the traditional Hanbok has been rooting in our country. The existing researches on the modernized Hanbok, however. are focused only in the design of the modernized Hanbok, the present conditions of the modernized Hanbok business and the actual condition of the modernized Hanbok, and the aspect in systematic research on the customers'purchasing behavior is weak in comparison with other areas. The goal of this research, by focusing in the value which is the most basic concept of psychological components indicating the customers' behavior, was : first. to make clear the value of the modernized Hanbok and divide the customers into various groups : second, to make clear the characteristics on the population statistics by the groups divided on the clothing value : third, to make clear the individual differences among the customers of the modernized Hanbok : and forth, to make clear the basis on which to estimate the modernized Hanbok by the customers'groups. This research adopted the surrey inquiry. The first investigation is carried out on the modernized Hanbok purchasers and salesmen in Insa-dong where the modernized Hanbok business is massed. As correction and complement for the first investigation. the final investigation is carried out in Oct. 2000 with the 480 persons from twenties to sixties consisting of the modernized Hanbok purchasers and experienced persons in wearing it.

• Fashion & Textile Research Journal
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• v.19 no.1
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• pp.11-18
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• 2017

The purpose of this study is to investigate the trends of Hanbok pattern research published in journals and theses. We collected 70 articles related to the Hanbok pattern. The articles were divided into 7 chronicles based on publishing year, and analyzed by journal, publishing year, research theme, wearing subject and research pattern. Researches can be categorized into journals, university research paper, and master's theses. After 1981, studies on the pattern of Hanbok have been continuing. Most researches were focused on traditional Hanbok, especially about Jeogori. Research on modernized Hanbok started from Vchronicle(2001~2005), but it has not progressed anymore. According to the analysis on wearing subject, the number of research for female Hanbok was almost three times that of the male. Most researches were performed on adult Hanbok, and subjects were expanded to children, adolescents and middle-aged. The body shape of the wearer did not mentioned on many articles. Pattern researches started from excavated costume, but most researches were about commercial patterns. These researches on the pattern on Hanbok have shown an increasing tendency as the years passed, but researches on modernized Hanbok, including Hanbok pattern development for modern life style should be conducted more actively. In an aging society, as the number of middle-aged consumers increases, pattern research on middle-aged or older people and their various body shapes should be necessary.