• Title/Summary/Keyword: Level-2 products

Search Result 2,067, Processing Time 0.033 seconds

An Analysis of Relationship between the Level of Satisfaction of Domestic Products and Purchase Intention of Imported Organic Products (국내산 친환경농산물 만족도와 수입산 유기농산물 구입의향 관계 분석)

  • Han, Jae-Hwan;Jeong, Hak-Kyun
    • Korean Journal of Organic Agriculture
    • /
    • v.29 no.2
    • /
    • pp.159-171
    • /
    • 2021
  • The purpose of this paper is to analyze the relationship between the level of satisfaction of domestic Environment-friendly agricultural products and purchase intent of imported organic products. To accomplish the objective of the study a consumer survey was administered for quantitative analysis regarding consumption patterns. The bivariate probit with sample selection model was employed for empirical analysis on the relationship. The estimation results showed that to increase continuously the consumption, it is necessary to improve the quality satisfaction compared to the price, and that it is also necessary to increase the reliability of the certification system and the awareness that the consumption is helpful for health promotion to increase the quality satisfaction compared to price. In addition, it was concluded that in order to induce the purchase of domestic organic products rather than imported organic products, efforts to improve the safety of domestic products, remove the risk of residual pesticides, and increase the reliability of domestic products compared to imported products are needed. Therefore, to reduce the proportion of purchases of imported organic products and increase the consumption of domestic products, raising awareness that the consumption is conducive to health promotion, enhancing the safety of domestic products, and providing accurate information on the safety of imported products are required.

The Influence of a New Product's Innovative Attributes and Planned Obsolescence on Consumer Purchase Intention (신제품의 혁신 속성과 계획적 진부화가 소비자의 구매의도에 미치는 영향)

  • Park, Chul-Ju
    • Journal of Distribution Science
    • /
    • v.13 no.8
    • /
    • pp.81-90
    • /
    • 2015
  • Purpose - To vitalize a market or develop a new one, companies frequently release new products into the market, often by shortening the time to market, called the release period. This research aims to investigate the purchase intention behavior of consumers in terms of buying new products at the time of product release based on the release speed. Research Design, Data, and Methodology - The research reviews the influence of relative advantage, complexity, and compatibility among innovative attributes of new products, as proposed by Rogers. Moreover, it examines the moderating effect of the innovative new product attributes in terms of speed of obsolescence of old products and how that influences consumer purchase behavior. Additionally, this study tests the research hypotheses using empirical analysis. Results - The analysis demonstrated that the relative predominance (H1) and suitability (H3) of new products had a statistically significant positive influence on new product purchase intention. However, the complexity (H2) of new products had a statistically significant positive influence on new product purchase intention in contrast to its predicted sign (-). The results of the moderating effect of the old product use period were as follows. H4-1 was not supported since the difference between the path coefficients of the group with the low level old product use period and the group with the high level, represented by the relationship of relative predominance and new product purchase intention, was not statistically significant. H5-1 was also not supported since the difference between the path coefficients of the group with the low level of old product use period and the group with the high level, represented by the relationship of complexity and new product purchase intention, was not statistically significant. However, H4-2 was supported since the difference between the path coefficients of the group with the low level of old product use frequency and the group with the high level, represented by the relationship of relative advantage and new product purchase intention was statistically significant. H5-2 was not supported since the difference between the path coefficients of the group with the low level of old product use frequency and the group with the high level, represented by the relationship of complexity and new product purchase intention, was not statistically significant. H6-2 was also not supported since the difference between the path coefficients of the group with the low level of old product use frequency and the group with the high level, represented by the relationship of compatibility and new product purchase intention, was not statistically significant. Conclusion - According to the results, only H4-2 among the hypotheses on the moderating effect of the old product use period and use frequency was statistically significant. Future research should focus on carrying out a detailed review of the hypothesis on the moderating effect of the old product usage period and frequency, find the cause, and connect this to potential new research.

Antidiabetic Effect Screening of Some Natural Products (천연물의 항 당뇨 효능검색)

  • Kim, Jong-Ho;Kim, Kyoung-Soon;Park, Jeong-Hill;Lee, Bong-Jin;Huh, Hoon;Jeong, Gi-Hwa;Cheong, Chun-Sik;Kim, Bak-Kwang
    • Biomolecules & Therapeutics
    • /
    • v.4 no.3
    • /
    • pp.291-295
    • /
    • 1996
  • For the screening of antidiabetic effect, this study was carried out to some natural products by measurements of glucose level. MeOH and $CH_2Cl_2$ extracts of natural products were investigated for the effect on glucose level of $N_2$-STZ diabeted Rat. Among the natural products, Dioscorea Rhizoma, Trichosanthes Radix, Nelumbis Semem and Lycii Fructus were shown a remarkable antidiabetic effect.

  • PDF

A Survey on the Changes in Industrial Noisy Environment and Rearing loss of Workers (산업장 소음환경과 근로자 청력손실에 변동에 관한 조사)

  • Lee, Yong-Hwan
    • Journal of Preventive Medicine and Public Health
    • /
    • v.22 no.3 s.27
    • /
    • pp.337-354
    • /
    • 1989
  • In order to evaluate the noisy environment and hearing loss of workers served in noisy working environment, the author investigated 212 manufacturing industries located in Ulsan Industrial District that could be observed for 3 successive years from 1986 to 1988. The obtained results were as follows: 1. There was increased tendency in the number of workers served in noisy working environment and that of examined of hearing loss for three years. 2. In the noise level of working environment, the number of industries less than 89dB(A) was increased every year, while more than 90dB(A) was in decreasing tendency. 3. Mean hearing loss by frequency was the most prominent in 4,000Hz, the level of hearing loss was in increasing tendency yearly, and that of left eat was higher than right ear in almost all type of industry. 4. In 1986, the level of hearing loss by type of industry was highest in manufacture of electric and electronic, and followed by paper and plywood, and metal products in right ear: that was in the order of manufacture of electric and electronic, metal products and textile products in left ear. In 1987, that was in the order of manufacture of metal products, machinery and others in right ear, and metal products, machinery and food stuff in left ear in 1988, manufacture of others, food stuff and machinery in both ear. 5. In hearing loss by service duration, right ear of 5-9 years group was higher than that of less than 5 years in 1987, whereas in 1988, the longer in service duration, the higher in the level of hearing loss in both ear. 6. In 1986, 1987 and 1988, the prevalence rate of noise-induced hearing loss were showed increasing tendency as 0.4% ,0.8% and 1.5% , respectively, and manufacture of textile products was highest(1.0%) in 1986, machinery(1.2%) in 1987 and others(2.8%) in 1988. 7. The proportion of grade E in early loss index were 76.1% (1986), 78.2% (1987) and 80.5% (1988) in left ear, 75.9% (1986), 76.4% (1987) and 75.9% (1988) in right ear.

  • PDF

Comsumption Aspects of Fermented in Busan Yangsan and Ulsan -II. Traditional fermented Soybean Products - (부산, 양산, 울산 지역의 발효식품 소비현황 -II. 장류-)

  • 영동민
    • The Korean Journal of Food And Nutrition
    • /
    • v.12 no.4
    • /
    • pp.350-357
    • /
    • 1999
  • To investigate the consumption pattern of traditional fermented soybean products a survey was con-ducted to the subjects composed of 308 housewives in busan yangsan and ulsan. Doenjang was rated among one of the often-used traditional foods in Korean meal preparation. 67.2% fo the respondents used Doenjang once or twice a week and 22.7% every day and by the educational level the lower in education level used more. Doenjang has been prepared by housewives themselves(46.9%) or by their relatives(30.7%) for the most important reason of good taste and by purchasing of commercial products(22.4%) for convenience. By regional groups the frequency to use commercial products of Doenjang was higher in Ulsan and the younger or the higher in education level showed the higher frequency. The consump-tion pattern of Gochujang was very similar to that of Doenjang. Chunggukjang which has peculiar flav-our showed very low consumption with being rarely used or having not eaten by 60.3% of subjects. Gan-jang was consumed mainly once or twice a week and jin-ganjang was preferred than Guk-ganjang. In the preparing methods Guk-ganjang have been made by housewives themselves(31.0%) by their relativ-es(29.5%) or by purchasing of commercial products(31.0%) and Jin-ganjang mainly by purchasing of commercial products(65.0%) which showed higher consumption frequency of commercial products com-pared with Doenjang and Gochujang.

  • PDF

Effects of Short-Term Presalting and Salt Level on the Development of Pink Color in Cooked Chicken Breasts

  • Jeong, Jong Youn
    • Food Science of Animal Resources
    • /
    • v.37 no.1
    • /
    • pp.98-104
    • /
    • 2017
  • The objective of this study was to determine the effects of short-term presalting on pink color and pigment characteristics in ground chicken breasts after cooking. Four salt levels (0%, 1%, 2%, and 3%) were presalted and stored for 0 and 3 d prior to cooking. Cooking yield was increased as salt level was increased. However, no significant differences in pH values or oxidation reduction potential (ORP) of cooked chicken breasts were observed. Cooked products with more than 2% of salt level had less redder (lower CIE $a^*$ value) on day 3 than on those on day 0. As salt level was increased to 2%, myoglobin was denatured greatly. Myoglobin denaturation was leveled off when samples had 3% of salt. With increasing salt levels, residual nitrite contents were increased while nitrosyl hemochrome contents were decreased. These results demonstrate that salt addition to a level of more than 2% to ground meat may reduce the redness of cooked products and that presalting storage longer than 3 d should be employed to develop a natural pink color of ground chicken products when less than 1% salt is added to ground chicken meat.

Decision making process & preference for imported products of adolescent consumers (청소년 소비자의 구매의사결정과 수입상품 선호도)

  • 박명숙;강은희
    • Journal of Korean Home Economics Education Association
    • /
    • v.12 no.2
    • /
    • pp.107-122
    • /
    • 2000
  • The purposes of this study were to investigate the decision making process & preference for imported products and to suggest the systematic education programs for adolescent consumers. The data for this research were attained from 426 middle & high school students in Pohang. The data were analyzed by frequency distribution. mean standard deviation analysis of variance t-test, χ(sup)2-test and Pearson’s correlation with SAS program. The results of this study were as follows: 1. preference for imported products was significantly different according to sex, amount of pocket money, region. T.V advertising, friends and the attitude of their mothers. 2. Decision making process was composed of 4 dimensions in this study; information sources criteria for products problem experience of consumption and type of problem solving. In case of information sources there was a signifiant difference according to sex. grade level of parents’education. Criteria for products were significantly different according to sex grade. level of father’s education type of father’s job amount of pocket money and how they gained their pocket money. Consumption problem experience & type of problem solving were significantly different according to sex and grade. 3. Preference for imported products was significantly different according to criteria for products and consumption problem experience out of adecision making process.

  • PDF

Prepurchase Information Seeking and Postpurchase Satisfaction Levels for the Diet Products (다이어트상품 구매시 정보탐색과 구매후 만족도에 관한 연구)

  • Lee, Hee-Sook
    • Korean Journal of Human Ecology
    • /
    • v.6 no.2
    • /
    • pp.95-113
    • /
    • 1997
  • The purpose of this study was to examine prepurchase information seeking behavior and postpurchase satisfaction levels for the diet products. Ninty-one women who were living in Cheongju-city area were selected. The survey was conducted during 1996. 7. 25$\sim$8. 12, and questionnare and SAS PC program were utilized. The major findings were as follows : 1. The level of information seeking activity was found to be rather low level, 9.2/20. 2. Friend colleague neighborhood were found to be the most important information source. 3. The level of information seeking according to diet product attributes was found to be rather high, 2.5/3. 4. The level of satisfaction was found to be rather low, 1.6/3. 5. Positive relationships were found between satisfaction level and friend colleague neighborhood, and family relatives out of 6 information sources.

  • PDF

Fashion consumers' information search and sharing in new media age (뉴 미디어 시대 패션소비자의 정보 탐색과 공유)

  • Shin, HyunJu;Lee, Kyu-Hye
    • The Research Journal of the Costume Culture
    • /
    • v.26 no.2
    • /
    • pp.251-263
    • /
    • 2018
  • As mobile shopping has increased in the new media age, fashion consumers' decision making and product consumption processes have changed. The volume of consumer-driven information has expanded since media and social networking sites have enabled consumers to share information they obtain. The purpose of this study was to determine the factors affecting information searching strategies and information sharing about fashion products. An online survey collected data from 466 respondents, relating to the influence of product price level and consumer SNS commitment level on information search and information sharing. Experimental design of three product price level and two consumer SNS commitment level was used. Analysis of the data identified factors in fashion information searching as ongoing searching, prepurchase web portal information search, and prepurchase marketing information search. For low-price fashion products, prepurchase product-detail influenced intention to share information. For mid-priced products, ongoing search significantly affected intention to share information. Both ongoing search and prepurchase marketing information search showed significant effects for high-price products. Consumers who are more committed to SNS engaged in significantly more searching in all aspects of information search factors. Significant interaction effect was detected for consumer SNS commitment level and product price level. When consumers with low consumer SNS commitment search for information on lower-priced fashion products, they are less likely do a prepurchase web portal information search.

Effects of Country-of-Origin Coincidence and Price Level on Fashion Products Evaluations - Moderating Effect of Gender - (원산지일치도와 가격수준에 따른 의류 제품평가 - 소비자 성별의 조절효과를 중심으로 -)

  • Kim, Yeon-Hee;Lee, Kyu-Hye
    • Journal of the Korean Society of Costume
    • /
    • v.59 no.6
    • /
    • pp.41-57
    • /
    • 2009
  • Evaluations of fashion products are often influenced by consumers' knowledge of the country where the products were made in. As globalization progresses, country-of-origin information is widely regarded as a powerful cue on consumers' shopping behavior. The purpose of study was to examine the consumer evaluation of apparel products with uni-national or bi-national country of origin. The effect of price level and gender were also investigated. The empirical research design took 2${\times}$2 factorial design with the country-of-origin coincidence (uni-national vs. bi-national) and price (high vs. low) of gender (male vs. female). Consumers' ethnocentrism and country-of-origin interest were taken into account as covariates in the factorial design. The consumers' evaluation of fashion products was measured in terms of brand attitudes and product attitudes. Data from 514 respondents were analyzed with t-test, one-way ANOVA, two-way ANOVA, and ANCOVA. Results of this study affirmed the importance of price information rather than country-of-origin coincidence in brand attitudes and product attitudes. Only for male consumers, interaction effects of price and country-of-origin coincidence had significant eflects on utilitarian attitude. Effects of two covariate variables included in the study were significant for female respondents but not for male respondents.