• 기술경영경제학회:학술대회논문집
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• 기술경영경제학회 2002년도 제21회 하계학술발표회 논문집
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• pp.141-156
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• 2002

This study tries to testify that how much knowledge sharing behavior affects organizational effectiveness and is affected by the supervisory trust empirically. The results show that the higher the supervisory trust was the higher the level of knowledge sharing behavior and ultimately, organizational effectiveness is improved. Specially, the supervisory trust affects job-related knowledge sharing behavior and knowledge sharing system behavior. The knowledge sharing culture, however, is no relation with the supervisory trust. Job-related knowledge sharing behavior influenced both job satisfaction and organizational commitment. But knowledge sharing system influenced only job satisfaction and knowledge sharing culture influenced only organization at commitment. The implication from this paper is that knowledge sharing improves the organizational effectiveness and the supervisory trust is important for knowledge sharing in R&D organization.

• 산경연구논집
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• 제8권7호
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• pp.71-81
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• 2017

Purpose - The purpose of this study is to investigate the relationship between customer trust and intention to return to the traditional market by using empirical analysis. Research design, data, and methodology - For the empirical analysis of this study, questionnaires were conducted for adults and over 20s. A total of 200 questionnaires were distributed to consumers with experience in traditional markets, and 163 of them were used for empirical analysis. In order to analyze the relationship between customer trust and return visit intention by consumers visiting the traditional market, variables were selected through 10 constructive concepts and revised based on previous studies. The SPSS for win 18.0 was used for data analysis. Results - In order to clarify the relationship between consumer's visit to traditional market and customer's trust, it was found that the tolerance values of both the visiting factors and the consumers' perceptions of traditional markets were higher than .01. In the relationship between visitor's visit to traditional market and customer's trust, price was positively related to customer trust at 0.1% level. Image, product quality and freshness of traditional market were 5% Positive effects were found. These results show that consumers who visit traditional markets gain customer's trust in price, image, product quality and reliability of traditional market. Conclusions - In this study, the results of this study are as follows: First, the effect of customer trust on customer satisfaction is affected by the image (emotion) consumers feel about traditional market, the trust level about the price of goods offered by the market, The confidence level of freshness, the reliability of consumers' connection with the local economy, the consumer's traditional marketplace, and the level of awareness of the service (kindness) of the variables on the independent variables. As a result of the analysis, it was found that among the influence variables of customer trust used in this study, consumers had a high level of confidence about the price of commodities offered by the market, quality of goods, and freshness, The same relationship, market environment such as hygiene or cleanliness, connection with a local economy, service (kindness) of traditional market did not affect consumers' trust in traditional markets.

• 디지털융복합연구
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• 제11권12호
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• pp.21-28
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• 2013

본 연구는 충북 청주 율량2지구 택지개발사업과 행정중심복합도시사업에 의한 이주민 361명을 대상으로 그들의 주거만족도에 미치는 요인을 분석하였다. 본 연구의 주요 결과는 다음과 같다. 조사대상자들의 주거만족도 수준은 5.35(SD=1.33)로 조사되어 보통수준인 것으로 나타났다. 주거만족도에 영향을 미치는 관련 요인들의 수준을 살펴보면, 물리적 시설 영역(M=2.99)과 주거환경 영역(M=2.97)은 보통수준인 것으로 나타났으나, 주택환경 영역(M=2.84), 개발에 대한 신뢰 영역(M=2.77)은 보통수준보다 다소 낮은 것으로 나타났다. 주거만족도에 미치는 요인을 알아보기 위하여 회귀분석을 실시한 결과, 조사대상자의 연령, 가구형태, 거주 기간, 건강상태, 자가 여부, 주거만족도 관련 요인의 주택환경 영역, 물리적 시설 영역, 주거환경 영역, 개발에 대한 신뢰 영역 등이 주거만족도에 영향을 미치는 것으로 조사되었다. 이러한 연구결과를 기초로 하여 이주민의 주거만족도를 향상할 수 있는 몇 가지 방안을 제시하였다.

• The Journal of Asian Finance, Economics and Business
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• 제7권8호
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• pp.519-531
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• 2020

This research aims to identify the determinants of e-government satisfaction in Hanoi, Vietnam, and assess their impact. To collect data, we conducted an online questionnaire with citizens living in Hanoi in a time span of five weeks. We received 1,107 responses, divided into three groups: unaware, known, but not used, and used e-government. After leveraging past studies on satisfaction in different contexts, we arrived at six external variables that are of particular relevance to e-government satisfaction (i.e., efficiency, trust, reliability, convenience, citizen support, and transparency) as well as four control variables (i.e., age, gender, education level, and Internet frequency). We then applied both SPSS 22 and STATA 2016 to process and analyze the collected data and found that, while almost all external variables are statistically significant, all four control variables are not. Apart from convenience and trust, four factors - efficiency, reliability, citizens support, transparency - are important measures of system quality, information quality, service quality and relative benefits of e-government, which in turn positively and significantly impact citizens' satisfaction with the online public services. Furthermore, the efficiency variable has the most influence on customer satisfaction, and the level of impact on the dependent variable decreases in the following order: citizen support, reliability and transparency.

• 산업융합연구
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• 제3권1호
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• pp.33-54
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• 2005

This article examines customer repurchase intention change. Specially we focus whether pre-purchase expectation and post-purchase satisfactions to retailers contribute to repurchase intention change. The previous works of customer satisfaction and repurchase intention were empirically tested the product based on the disconfirmation theory. But this study present the relations between the satisfaction and repurchase intention to stores. First, this study deliberately classified the types of stores. And I set the repurchase intention process apart into three part for empirical wok. In one part, the effect of trust has on expectation was tested. At the second procedure I test the expectation impact to satisfaction. Part three was about the relations between satisfaction and repurchase. In empirical test, convenience 200 sample was used. For these sample I use questionnaires that include the intensity of repurchase intention to postpurchase dissonance. Statistically regression uses as a solid tool to prove the relations between consumer satisfaction and repurchase. MANOVA results support the level of effect that different each store. They were supported through regression analysis. Also, by MANOVA the difference of them was turned out to be significant.

• 복식문화연구
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• 제28권6호
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• pp.719-737
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• 2020

Live-streaming commerce business is growing as the consumption of video content and Smartphone shopping increases. This study examines the following three aspects: whether para-social interaction influences perceived interactivity; whether seller trust affects satisfaction with the experience; whether relationships are controlled by a moderated mediator of self-image congruity. An online survey was conducted with 203 women aged 20-30 years. They were asked to respond to the survey after watching a beauty category live-streaming commerce broadcast. The results revealed that the para-social interaction had a significant effect on perceived interactivity, seller trust and satisfaction with the experience. The findings also indicated that the perceived interactivity and seller trust mediated the relationship between para-social interaction and satisfaction with the experience. Regarding the mediated moderation effect of self-image congruity, it was statistically significant between para-social interaction and perceived interactivity through seller trust. A higher level of consumer's self-image congruity influenced the greater effect of para-social interaction on live commerce experience. This study makes important theoretical contributions to the para-social interaction in mobile commerce industry by emphasizing the mediating role of perceived interactivity and seller trust. This is achieved by examining the moderating effects of self-congruity on satisfaction with the experience. The results also verify the seller's crucial role in live-streaming commerce market which leads to the consumers greater fulfillment.

• 대한치과기공학회지
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• 제30권1호
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• pp.97-107
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• 2008

Objectives; The purpose of the present study is to investigate the difference in levels of satisfaction between dental laboratory owners and employed dental technicians in the area of dental laboratory management. Methods; The samples of seventy-one dental laboratory owners and sixty-six employed dental technicians were selected in a blinded and random manner. Data was collected through self-administered questionnaires and analyzed using average values, the t-test and multiple regression. Results; 1) There was no significant difference in the average values of general satisfaction levels related to dental laboratory management between dental lab owners and employees. 2) The average values of satisfaction levels in 11 specific items scored 'above average' among dental lab owners and 'average' among employees. 3) The average values of satisfaction levels in 10 specific items except for 'trust and respect' showed a significant difference between dental lab owners and employees. 4) Important factors which influenced the satisfaction level of dental lab owners were 'trust and respect' and 'improvement of employee's benefits'. In the employees group, 'trust and respect', 'improvement of employee's benefits' and 'technical information support' were important factors. Conclusion; The present study revealed that dental laboratory owners and employees have some gaps between the viewpoints in dental laboratory management. This suggests the necessity to improve management in a transparent and economical way. However this study has some limitation in that the sample size was not massive enough.

• 한국병원경영학회지
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• 제7권4호
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• pp.57-101
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• 2002

These days, the environment of hospital marketing is changing rapidly. The level of expectation and demand of patients have become greater and more diversified, and patients have more alternatives in selecting hospitals. The standard of hospital selection and the type of using hospital have been changed, and competition among hospitals has been accelerated due to the opening of the medical market through globalization. Accordingly, differentiation strategies are critical in hospital marketing. The quality of medical service oriented toward patient satisfaction becomes a strong strategic weapon to secure a hospital's competitive advantage. Therefore, marketing and communication strategies should be focused on patient-oriented, rather than hospital-oriented. Considering the changes in the hospital environment and the increase in the patients' expectation level, this study categorizes doctors' communication styles into four different ones: trust-type, professional-type, cooperation-type, and control-type. The effects of these communication styles on patient satisfaction were empirically examined. The moderating roles of the patient's characteristics and clinical characteristics between the doctors' communication styles and patient satisfaction were also investigated to find out managerial implications for hospital management. To achieve such goals, data were collected from patients of 12 general hospitals in Busan. The data were analyzed to test research hypotheses that examine 1) the relationships between doctors' communication styles and patient satisfaction, 2) the moderating roles of the patient characteristics and clinical characteristics in the research model, and 3) the impact of patient satisfaction on positive word-of-mouth and repurchase. The following summarizes the major results of this research. First, the data showed that patient satisfaction varied across doctors' communication styles. Trust-type style had the strongest impact on patient satisfaction while control-type style had the weakest influence on patient satisfaction. Professional-type style and cooperation-type style also had positive effects on patient satisfaction but the impact of the two are not statistically different. Second, significant differences in terms of patient satisfaction were found depending upon demographic variables such as gender, marital status, age, occupation, and education. Patient satisfaction, however, was consistent across varying income groups. Third, patients' medical insurance types were also related to patient satisfaction. It implies that a doctor may need to use different communication styles depending on a patient's medical insurance type. Fourth, out-patient and in-patient showed a different level of satisfaction with varying communication styles. Fifth, highly professional knowledge and strong control can influence patient satisfaction depending on the characteristics of the patient treatment field. Sixth, patient satisfaction were proved to have significantly positive effects on word-of-mouth and repurchase. The implications drawn from this study must be tempered by its limitations. First of all, the subjects used in this study were patients in Busan and small- and medium-size hospitals were excluded from the research. Therefore, future research should examine the research model by using a variety of hospitals and clinics throughout Korea. Another research agenda has to do with finding more determinant and moderating variables which will increase an explanatory power of the model. In short, this study may be the first empirical research that investigates the effects of doctors' communication styles on patient satisfaction. Interestingly enough, the results showed that each communication style had a unique impact on patient satisfaction. The findings from this research can be very useful in developing hospital marketing strategies.

• 한국융합학회논문지
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• 제8권2호
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• pp.213-225
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• 2017

본 연구의 목적은 개인적 특성에 따라 세무회계사무소 직원의 직무만족에 유의한 차이가 있는지를 분석하고, 인간중심경영과 긍정리더십이 직무만족에 미치는 영향을 살펴본 후, 이러한 관련성이 상사신뢰에 의해 조절효과를 나타내는지를 분석하는 것이다. 이를 위해 세무회계사무소 직원을 대상으로 설문조사를 시행하였고, 한글 SPSS와 AMOS를 이용하여 통계분석을 수행하였다. 분석결과, 직위, 연봉, 학력, 업무처리 능력에 따라 직무만족에 유의한 차이가 있는 것으로 나타났고, 인간중심경영과 긍정리더십은 직무만족에 통계적으로 유의한 정(+)의 영향을 미치는 것으로 나타났으며, 상사신뢰는 긍정리더십이 직무만족에 미치는 영향을 조절하는 것으로 나타났다. 이러한 연구결과는 향후 세무회계사무소의 효율적 운영에 중요한 자료로 활용될 수 있을 것이며, 직원의 직무만족 향상을 통해 조직의 성과를 높이는데 기여할 수 있을 것이다.

• 근관절건강학회지
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• 제28권3호
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• pp.234-241
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• 2021

Purpose: This study aimed to investigate the factors influencing the nursing profession perception of nursing students. Methods: Data were collected with a questionnaire distributed to 305 nursing students in U city. Data were collected from March 30 to June 15, 2019. Data analysis was performed using the SPSS 22.0 program. Results: There were significant differences in the level of interpersonal trust (F=5.42, p<.001), empathy ability (F=3.13, p=.015), interpersonal relationship ability (F=3.64, p=.006) and nursing profession perception (F=11.95, p<.001) on the major satisfaction. The level of interpersonal trust (r=.21, p<.001), empathy ability (r=.27, p<.001) and interpersonal relationship ability (r=.28, p<.001) were positively correlated with nursing profession perception. Also empathy ability (r=.11, p=.047), interpersonal relationship ability (r=.49, p<.001) with interpersonal trust and correlation of empathy ability with interpersonal relationship ability (r=.32, p<.001) were positively correlated with each other. The significant variables that influence the nursing profession perception were grade, major satisfaction, empathy ability and interpersonal relationship ability. These factors were responsible for 21.3%. Conclusion: The results of this study indicate that educational programs are necessary to raise the nursing perception of nursing students and reduce the turnover of nurses.