• 동아시아경상학회지
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• 제10권3호
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• pp.105-114
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• 2022

Purpose - The sports business industry and contemporary sports marketing is an exemplary wide field that primarily comprises specific activities, numerous individuals, organizations, and business ventures. This research aims to provide a marketing strategy to lead Leisure sporting goods consumption to improve the leisure life of sports participants. Research design, Data, and methodology - The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) was conducted to obtain the appropriate literature resources and total 15 previous resources selected by the present author after excluding papers based on screening process. Result - The literature analysis revealed that marketing practitioners in the sports and leisure industry should remember three significant solutions which are suggested. These solutions the following: (1) Brand Visibility, (2) Suitable Business Designs, and (3) Customers Support. They will enhance the perspective of consumption goods that foster leisure life to sporting participants following a well-advanced market strategy Conclusion - The sporting activities are generally inspiring, emotion provoking, immersive, rapidly growing profits and revenues, and engaging; hence, it is a great adventure of advancing customer orientation and a platform for growing the market. Therefore professionals have the responsibility to design sporting events in synergy with different stakeholders in ensuring improved and enjoyable experiences based on the marketing solutions of the current research.

• 한국콘텐츠학회논문지
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• 제10권1호
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• pp.391-398
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• 2010

본 연구의 목적은 울산광역시의 여가산업의 규모를 분석하는 것이었다. 이를 위해서 문화체육관광부에서 제공하는 2008여가백서의 여가산업분류표를 기준으로 여가산업을 크게 여가용품산업, 여가공간산업, 여가서비스산업으로 구분하였고, 통계청에서 제공하고 있는 국가통계포털사이트(http://www.kosis.kr)의 9차 개정(2007년 기준)을 이용하여 사업체수, 종사자수, 종사자의 성별, 매출액 등을 분석하였다. 연구결과 울산광역시의 여가산업과 관련된 사업체수 10,292개, 종사자수 23,357명, 종사자의 남성 8,699명, 여성 14,631명 이었고, 매출액 규모는 1조 1,675억 원이었다. 구체적으로 살며보면, 여가용품산업의 사업체수는 1,041개, 종사자수는 1,867명, 매출액은 1,227억 원이었고, 여가공간산업의 사업체수는 6,534개, 종사자수는 15,752명, 매출액은 6,940억 원이었으며, 마지막으로 여가서비스산업의 사업체수는 2,717, 종사자수는 5,738명, 매출액은 3,507억 원이었다. 울산의 여가산업 중에서 여가용품산업은 여가용품제조업의 비중이 거의 없고, 여가공간산업에서 유흥업소의 비중이 높으며, 여가서비스산업은 여가교육서비스업이 많았다.

• 한국콘텐츠학회논문지
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• 제7권10호
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• pp.165-174
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• 2007

경제가 성장함에 따라 문화산업에 대한 수요는 빠르게 증가할 것으로 예상된다. 그러나 문화상품이 공공재적 특성을 가지고 있어 정부가 공급한다는 점에서, 얼마나 수요자의 욕구를 충족시킬지가 의문이다. 따라서 본 논문은 충북에서의 문화수요의 결정요인 분석을 통하여 향후 지방정부가 문화산업을 공급하는데 있어서 준거를 제시하고자 함을 목적으로 한다. 이를 위하여 수요자의 문화산업의 포괄적 만족도 결정요인, 문화산업 유형의 결정요인에서 참여형과 관람형 문화산업 중 어떤 유형을 결정할 것인가, 여가수요에서 재화집약적 여가수요 및 시간집약적 여가수요의 결정요인을 계량경제학적 방법을 이용하여 분석하였다. 그리고 분석결과를 활용하여 향후 지방정부가 최적의 문화상품을 공급하기 위하여 수요자의 필요를 최대한 반영할 수 있는 기준을 제시하였다.

• 패션비즈니스
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• 제23권5호
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• pp.124-136
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• 2019

Capstone design is a creative and comprehensive educational program requiring practical adaptation skills for the industry. The purpose of this study was to analyze the results of design development, lectures and curriculum satisfaction for textile fashion products based on four years of capstone design curriculum from 2015 to 2018. The curriculum consists of 26 groups of 72 students and a total of 26 final results were obtained via industry-university cooperation. The materials for product design development included differentiated clothing, leisure goods, bags, dog goods, smart goods, interior goods and recycled products based on textiles. The degree of satisfaction with lectures involving the capstone design class was very high, with 4.2 out of 5.0 when the number of students was less than 10. However, when the number of students was 20 or higher and the number of students was large, the level of satisfaction was below 3.88. Therefore, the capstone design class comprising less than 10 students was better at individual teaching and teamwork. In terms of satisfaction with capstone design curriculum, the respondents indicated that the teaching method addressing the needs of industry and academia facilitated practical learning. It was very helpful in improving competency related to the design and development majors and future employment. The capstone design curriculum was effective in the training for practical design development and planning.

• 한국콘텐츠학회논문지
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• 제12권10호
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• pp.116-127
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• 2012

최근 국내 해양레저 인구의 급속한 증가에 따라 해양 레저산업이 발달할 수 있는 좋은 기회를 맞이하고 있다. 이러한 배경을 바탕으로 해양레저 용품 중 가장 범용성 있는 제품인 공기주입식 튜브데 대한 아이디어 상품개발은 국내 해양레저기업의 매출확대와 신시장 개척을 도울 수 있을 것이다. 연구방법으로는 크게 4단계로 나누어, 기초 선행연구조사(Investigation) - 조사결과의 분석과 종합 (Analysis & Synthesis) - 제품 디자인 개발(Development) - 제품 디자인개발안 평가(Evaluation)로 진행하였다. 본 연구에서는 공기주입식 튜브에 패브릭 커버를 씌워 쿠션 또는 아동용 놀이 가구로써 365일 가정에서 이용할 수 있는놀이형 튜브쿠션 디자인을 제안 하였다. 커버로는 촉감이 좋은 감성적 소재의 네오프렌(Neoprene)과 에어메시(Air-mesh) 패브릭을 사용하여 지퍼를 달아 씌우고 벗기기 쉽도록 하였다. 그리고 튜브끼리 끼워 조립하고, 스냅단추가 부착된 스트랩으로 연결하여 의자, 테이블, 터널, 기차 등 다양하게 응용할 수 있어 창의적인 놀이 활동이 가능도록 배려된 디자인이다. 본 연구는 해양레저 상품의 장기적 안목의 관점에서 차별화된 아이디어 상품으로 해양레저 용품 뿐 만 아니라 가정 및 어린이 놀이시설 등 크로스오버(Crossover)된 새로운 블루오션(Blue Ocean)시장을 창출 할 것으로 기대한다.

• 한국가구학회지
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• 제20권2호
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• pp.105-114
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• 2009

Recently, as living of people becomes economically liberal, people's interests are being directed to enjoying leisure and finding fun. The design area is not exceptional from this change and thus fun elements are working as important purchase factors when people are purchasing goods in addition to intrinsic uses of the goods. Along with the development of cutting-edge technologies, other manufacturing industries like electronics, automobiles etc are swiftly responding to this trend, but the furniture industry that has been perceived as a relatively low technical industry is not at all prepared for this trend. Here, this thesis is to suggest a direction for our furniture industry to go by proposing many potentials to apply fun elements to furniture through surveys of design cases addressing fun in other areas. The surveys made in this study are largely divided into the fun in the aspect of perception and the fun in the aspect of awareness. First, the fun in the aspect of perception of furniture can be experienced through the assembling of D. I. Y. furniture and this requires studies and efforts of developers in order to enable people to enjoy the processes of assembling as a sort of 'play' without feeling a burden in the processes of assembling. Second, the fun in the aspect of awareness of furniture can be created by boldly introducing new technologies and materials from other industrials and this includes adding other functions than the intrinsic use of furniture such as containing things.

• International Journal of Internet, Broadcasting and Communication
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• 제15권2호
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• pp.268-272
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• 2023

With the development of SNS, companies and individuals are actively marketing through social media to develop their own products. It is also important to post posts promoting on simple SNS or to show a lot of exposure using algorithms, but customers upload reviews or proof shots of the product on their own, naturally increasing the exposure of the product and increasing the purchasing power of potential customers. As the number of products that users want to purchase through SNS is increasing, they want to access and purchase not only tangible products such as goods and food, but also intangible services through SNS. In this paper, we would like to study exhibitions that have both tangible and intangible characteristics. SNS accounts that mainly introduce these products by searching for reviews have been created while spending leisure time such as exhibitions and fairs, reducing the hassle of searching for personal interests on search engines, and providing prices and reviews from the exhibition's schedule, lowering entry barriers and increasing purchasing power. Using this point, many exhibitions not only display works, but also open various experience centers, and create a photo zone or a unique exhibition hall atmosphere to attract many customers. In this study, we study the impact of SNS on the leisure culture of exhibition. The marketing direction in the situation where SNS marketing is becoming the mainstream is presented, and the change in the form of exhibition is described and presented as an academic approach.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2014년도 추계학술대회
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• pp.492-495
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• 2014

본 논문에서는 IT와 스포츠서비스 융합을 위한 R&D 전략에 대한 연구를 진행하였다. 국민소득의 증대와 여가시간의 증가 등으로 인하여 스포츠 참여인구가 증가함에 따라 스포츠산업의 소비기반이 지속적으로 확대되고 있다. 1인당 국민소득 2만달러 시대에 차별화 및 첨단화된 스포츠 소비가 확대될 것으로 예상되고 있으며 선진국 및 신흥발전국에서는 보다 다양화되고 첨단화된 스포츠상품 소비에 적극적이며, 고부가가치의 오감만족감을 느낄 수 있는 융합적 스포츠소비가 급속히 확대되어가고 있는 추세이다. 따라서 본 논문에서는 스포츠산업의 발전을 위하여 IT기술과 스포츠서비스의 융합을 위한 R&D 전략 연구를 시행하였다. 본 연구를 통하여 영세한 국내 스포츠산업의 발전을 이루고 스포츠 정책 개발 및 국내 스포츠산업의 해외시장 진출 등에 도움을 줄 것으로 기대된다.

• 한국가구학회지
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• 제24권1호
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• pp.24-32
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• 2013

The aim of the present study was to investigate and analyze a tendency of the Philippines furniture which are not well-known in Korean market yet, but have been emerging as an OEM base, through the Manila FAME 2012. The study was conducted by visiting some furniture companies in Philippines for the active understanding regarding the current status of the Philippines furniture, in consideration of the material, functional and structural aspects of the goods which were exhibited on the Manila FAME 2012. The methods of the investigation were to research the related literatures concerned and materials had been collected over the internet, to visit the Manila FAME 2012 at work and finally to visit furniture companies in Philippines. Manila FAME has been based on the DTI (DTI: Department of Trade and Industry) through CITEM (CITEM: The Center for International Trade Mission and Expositions) since 1983. The exhibition whichincludes various sorts from furniture, traditional artifacts, leisure goods, gifts, jewelry and clothes is becoming such a potent force by integrating three exhibitions such as Manila Now, CEBUNEXT and Bijoux Cebu, what all had been held before the world economic downturn. The features of the Philippines furniture shown on the Manila FAME are as follows: First, they are focusing on the maximum of function to the exclusion of the decoration and they were mostly made of various kinds of mahogany like jambilina, acacia, bamboo, wisteria and Manila hemp growing up in the Philippines indeed and finally there were a lot of the simple designs of the curved line which were exactly the material nature of the wisteria and Manila hemp.

• 경영과학
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• 제31권4호
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• pp.151-163
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• 2014

The sports industry is expected to develop into a huge business through convergence with existing industries such as the broadcasting/information communications, health/medicine, and entertainment/leisure. This paper aims to extract and analyse the candidated promising sports industries at the national level in order to promote them in the long term, and adopts a policy-based approach to such efforts. To extract promising sports industries at the national level, a methodology that considers economic effects such as global competitiveness, technological characteristics, and the creation of jobs, as well as technical development projects, should be adopted. In this study, It was extracted 59 candidated promising sports industries using literature review and expert opinions. As a result of in-depth survey, we found some critical implications each area as follows; health club operation in the lifetime and participation sports area, female sports dance in the welfare sports area, new material sports shoes in the lifetime and welfare sports area, and dynamic training system in the professional sports area.