• Journal of Korea Trade
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• 제25권1호
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• pp.184-202
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• 2021

Purpose - This study empirically investigates the relationship between expatriate CEOs of multinational corporation (MNC) foreign subsidiaries and local philanthropy. Since corporate social responsibility (CSR) enables MNCs to achieve local legitimacy, this research argues that local philanthropy is a valuable strategic means for expatriate CEOs of foreign subsidiaries to secure local legitimacy. Design/methodology - To investigate our argument, we use a sample of 5,459 observations from 576 foreign subsidiaries of MNCs in Korea between 2002 and 2016. We conduct a random-effects panel Tobit regression with subsidiary CEO having foreign nationality as the independent variable and local philanthropy as the dependent variable. Findings - Our main findings are that expatriate CEOs of foreign subsidiaries are more actively engaged in local philanthropy. In addition, the positive relationship between expatriate CEOs and local philanthropy is weaker as their tenure increases. Originality/value - How expatriate CEOs overcome their weak local legitimacy as foreigners in a host country has remained unclear because existing studies mainly focused on the control and coordination aspects of staffing expatriates in CEO positions of foreign subsidiaries. This study broadens the literature on subsidiary CEO staffing and CSR activities of MNCs by identifying complementary relationships between expatriate CEOs and corporate philanthropy in the host country.

• Asian Journal of Business Environment
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• 제11권1호
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• pp.27-37
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• 2021

Purpose: This article aims to provide a balanced understanding of the structural conditions and social processes involved in the creation and diffusion of innovation. Research design, data and methodology: Drawing on organizational and economic sociology and strategic management literature, this article offers a conceptual framework that highlights the two dimensions of network structures: the vertical dimension focusing on power and legitimacy vs. the horizontal dimension highlighting information value. By organizing the literature on the functions and consequences of network, this paper advances a theoretical perspective in understanding the vast array of empirical studies on innovation involving network analysis. Results: Using the proposed framework, this article explains how the mechanisms of power, legitimacy, and information value work together with social structural factors, thus enriching our understanding of innovation. This study reveals that the information mechanism (horizontal dimension) has been most important in innovation creation and diffusion, and that trust, credibility, and legitimacy are operative in innovation diffusion. Conclusions: This paper contributes to the literature by responding to calls to extend existing frameworks to better account for the dynamics between innovation and network. In addition, this article highlights how conceptualizing innovation within the horizontal-vertical dimensions of network structures, creates new opportunities for future research.

• 지식경영연구
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• 제13권4호
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• pp.31-54
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• 2012

This study examines whether employees' legitimacy perceptions of corporate social responsibility (CSR) affect their organizational citizenship behavior (OCB). It also investigates whether CEO's visionary leadership can moderate this causal relationship. CSR legitimacy is defined in the current study as employees' personal beliefs about the appropriateness of corporate CSR activities. In fact, employees evaluate the appropriateness of CSR activity based on its consistency with corporate philosophy (e.g. corporate mission, vision, and values) which functions as employees' referencial belief structure. If CSR activity is perceived as one of firm's effort to fulfill its mission, vision, and values, which means that espoused theory and theory-in-use of CSR activity are congruent, employees will consider firm's CSR activity as legitimate. If, however, employees think that CSR activity is not congruent with firm's mission, vision, and values, which means that espoused theory and theory-in-use of CSR activity are inconsistent, they will perceive that CSR activity of their firm is not legitimate. In the current study, we propose that employees who perceive that the CSR activity of their firm is legitimate are more likely to engage in OCB. In addition, we hypothesize that CEO's visionary leadership can strengthen the positive effect of employees' perception of CSR legitimacy on their OCB. We tested these hypotheses with the sample of 383 employees from 32 companies listed on DJSI (Dow Jones Sustainability Index) Korea 2009. We employed the HLM (hierarchical linear modeling) program to decompose the multi-level random effects. We found that CSR legitimacy perceptions of employees increase employees' OCB and that CEO's visionary leadership moderates this relationship. We discussed implications of these findings in more detail.

• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.21-28
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• 2021

The purpose of this study is twofold. First, this paper argues that a theoretical lens that can connect three crucial concepts is often missing when it comes to assessing the success or failure of corporate reputation in terms of corporate environmental responsibility. These three concepts include the legitimacy of environmental disclosure information, stakeholder interest in corporate environmental responsibility, and the relationship between corporate environmental practices and disclosure. The second purpose is to investigate the roles of transparency and systemic thinking in corporate environmental responsibility and disclosure that could help to connect the information from environmental disclosure to internal information in firms, thereby minimizing conflicting accountabilities and increasing stakeholder engagement in environmental disclosure. Rather than conducting an empirical study, the author has followed a theoretical examination of legitimacy, stakeholder, and stewardship theories. This study, thus, suggests the retention of many theories (e.g. legitimacy, stakeholder, and stewardship) to study and explain the relationship of corporate environmental practices, environmental disclosure, and corporate reputation.

• Asia pacific journal of information systems
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• 제32권3호
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• pp.461-476
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• 2022

AI is recognized to be a key technology for digital transformation (DT) and the value of AI is considered to determine the future of the company. However, in reality, although managers acknowledge the future value of AI and have plans to introduce it, most are not sure what to expect from AI or how to apply it to their business. This study compares two company cases to demonstrate how an organization has successfully achieved AI led organizational change while another failed. Specifically, by taking institutionalist's view, this study examines how the legitimacy enables and constrains AI led organizational changes in organization's practices, processes, and infrastructure. The results of this study indicate that for the success of AI led organizational changes, the legitimacy plays an important role by reducing the challenges from stakeholders and increasing the institutional momentum to move through the phases of the change.

• 벤처창업연구
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• 제10권6호
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• pp.121-132
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• 2015

본 연구는 CSV의 진정성이 사회공헌활동에 의해서 종업원의 직무만족도에 긍정적인 영향을 주는지와, 그 동안 CSV에 대한 연구에서 등한시 되던 조직 동일시를 조절변수로 하여 그 영향이 직무만족도에 긍정적으로 미치는가를 확인하는데 목적이 있다. 본 연구는 이를 위하여 대기업에 재직 중인 회사원과 일부 중견기업 및 중소기업의 직원들을 대상으로 설문조사를 실시하였으며, 연구를 위해서 도출된 사회공헌활동은 공익활동과 기업이익활동으로 분류하고, 그 기저에 내포되어 있는 사회공헌활동에 대한 종업원의 정당성 인지를 도덕적 정당성 지각과 실용적 정당성 지각으로 나누어서 4가지의 변인이 제시되었으며, 제시된 변인이 종업원 직무만족도에 긍정적 영향을 주는지와, 조절변구인 조직 동일시는 조절효과가 있는지를 검증해 보았다. 그 결과는 첫째, CSV의 진정성은 공익활동에 긍정적 영향을 주어서 종업원의 도덕적 정당성 지각에 정(+)의 영향을 주는 것으로 나타났으나, 종업원의 직무만족도에는 영향을 주지 않는 것으로 나타났으며, 이로 인하여 도덕적 정당성 지각과 직무만족도 사이의 조절효과를 검증할 수 없었다. 둘째, CSV의 진정성은 기업이익 활동에 긍정적 영향을 주어서 종업원의 실용적 정당성 지각에 정(+)의 영향을 주는 것으로 나타났으며, 이로 인하여 종업원의 직무만족에 긍정적 영향을 미치는 것으로 나타났다. 그리고 조절변수인 조직 동일시는 실용적정당성 지각과 직무만족도 사이에서 조절효과가 있는 것으로 검증되었다. 본 연구결과를 통해 공익활동에 의한 종업원 직무만족도 제고를 위해서는, 공익활동은 기업이 추구하는 전략적 목표라는 인식을 직원들에게 각인시켜줄 수 있는 기업문화의 정착이 필요하다는 것을 알 수 있다.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2008년도 춘계학술대회
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• pp.493-517
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• 2008

The purpose of this research is to identify effect of communication strategy as effectively communication method which is decreasing Internet Web site users' perceived information privacy concerns as important factor affecting to positive behavior or behavioral intentions on long-term relational outcome perspectives. This study suggests alternatives concepts and causal relationship about information privacy issues. First, it addressed collaborative communication strategy (CCS) model of effective communication method for Web site's IPP to users. Second, it provided comparing and integrating streams of information privacy research on long-term relational outcomes perspective. Third, it assessed effectiveness of Web site's IPP on organization legitimacy ensured continuous survival of organization. A research model was proposed and subsequent hypotheses were empirically tested with partial least square (PLS) based on 684 responses from the users of 21 Internet Website among entirely finance, recruit, portal /e-store Web site. It was learned that CCS(as a communication method) and relationship quality(representing long-term relational outcomes)was positively associated with decreasing user's IPC more than privacy risk. Also, legitimacy to information privacy practice positively associated with willingness to information providing more than negative effect of IPC. Lastly, their association strength was partially moderated by the type of real information sensitivity.

• Journal of Contemporary Eastern Asia
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• 제22권2호
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• pp.18-38
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• 2023

This paper examines the Chinese government's response to four epidemic crises, including COVID-19, and analyzes the similarities and differences in these responses. It argues that while the Chinese government learned from previous epidemics and improved its handling of subsequent outbreaks, a significant variation occurred during the COVID-19 pandemic, which had a detrimental impact globally. Existing scholarly research on China's epidemic responses has often been limited in scope, focusing on individual crises and neglecting the central-local government relationship in crisis decision-making. By adopting a comprehensive approach, this paper delves into the nuanced dynamics of China's responses to these epidemics. It highlights the variations in responses, attributing them to the Chinese government's fear of undermined legitimacy and its consideration of its international image. The government's recognition of the importance of public perception and trust, both domestically and globally, has shaped its crisis management strategies. Through a detailed analysis of these factors, this paper contributes to a deeper understanding of the variations observed in China's epidemic responses. It emphasizes the significance of the central-local government relationship and the government's international image in determining its actions during epidemics. Recognizing these factors can provide policymakers and researchers with insights to shape future epidemic response strategies and foster effective global health governance.

• Asian Journal of Business Environment
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• 제13권4호
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• pp.19-28
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• 2023

Purpose: Emerging markets under industrialization have become increasingly influential over the global natural-resource transactions. However, their average deal completion rates have been relatively low. The international business (IB) literature regards the low rate as evidence of 'double hurdle', the extra disadvantages in doing overseas business for firms from developing countries. Because legitimacy building mitigates liability of foreignness, we argue that an acquirer's environmental responsibility effectively builds legitimacy. Research design, data and methodology: Stakeholders in the host country spread the acquirer's environmental responsibility so that, by raising legitimacy, they may strengthen the link between environmental responsibility and deal completion. Our dataset consists of the 608 cross-border acquisition deals announced by the 196 firms in Brazil, Russia, India, and China over 2008-2019 period. Results: A logit regression result confirms that environmental responsibility increases the likelihood of acquisition deal completion. Also, host-market stakeholders positively moderate the relationship between environmental responsibility and the likelihood of deal completion. Conclusions: Overall, this study contributes to the IB literature by identifying environmental responsibility as a key approach to lowering the double hurdle in internationalization of firms in emerging markets. Any emerging multinationals interested in the foreign, brownfield entries to the natural-resource industries must enhance the environmental responsibility, which turns out extremely important.

• 정보화정책
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• 제23권2호
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• pp.54-72
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• 2016

이 글은 최근 주목받고 있는 온라인 청원과 공공문제 해결을 위한 크라우드 소싱 등 디지털 사회혁신(Digital Social Innovation) 사례를 분석하여 시민의 정책 관여가 민주주의에 기여하고 있음을 논증한다. 디지털 사회혁신은 크라우드 소싱이나 온라인 청원과 같은 디지털 기술을 활용하여 정책 수립과 집행 과정에 시민의 참여를 보장하기 위해 노력하는 것이다. 시민의 적극적인 정책 개입을 통해 정책 수립 과정은 물론 정책 자체의 민주성을 강화하는 일련의 과정은 개입 정당성(Throughput Legitimacy)이 강화되는 효과를 가진다. 시민의 동의와 협의 과정은 정책의 투명성, 효과성을 강화함으로써 정책 거버넌스의 질과 효능감을 향상시킬 수 있는 것이다. 이 글에서는 개입 정당성이 민주주의의 발전에 기여할 수 있다는 점을 경험 연구로 증명하기 위해 디지털 사회혁신의 다양한 사례들을 분석하였다. 이를 통해 그 동안 산발적이고 다양하게 시도되었던 디지털 사회혁신이 민주주의의 발전적 요소를 가지고 있고, 다양한 가치를 내재하고 있는 현대 사회의 시민의 참여 효능감을 높이는데 일조하고 있다고 평가하였다. 마지막으로 민주주의의 발전을 위한 개입정당성을 확보하기 위한 노력의 일환으로 디지털사회혁신이 가지는 함의에 대해 제시하였다.