• Journal of Fashion Business
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• v.15 no.5
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• pp.87-102
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• 2011

The research intends to exploit a strategy method of personal branding improving a personal value for construction of a personal image. As an assessment, the model of construction strategy of personal branding is developed in four steps of a model, construction of personal branding, by using elements of personal image and researching about personal branding strategy of scholars. In order to substantiate a validity of presented model, the case analyses of Martha Stewart. The strategy of four steps for construction of effective personal image is explained below. First step is an analysis of personal brand equity, deciding a direction of the concept of a personal branding through analyzing into a core value and core competence of one. Second step is a personal brand identity, constructing personal specification and identity with elements of personal image by using effective strategy, being able to be perceived to population. Third step is a personal brand positioning, constructing competitive brand image by using analysis of SWOT and strategy STP. Fourth step is a promotion of personal brand, advertising and extending a brand image of one by using a public activity and communication methods such as publication, mass media, and social network. By using the four kinds of processes, constructed strategy of a personal brand will be significant for construction of an effective personal image by having increment of a value and power of the brand.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.47
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• pp.403-428
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• 2010

Our country's sustainable trade growth fundamentally depends on the supply of excellent labors called global trade expert. He or she is required several knowledge and skills not only trade, marketing, information technology, foreign languages but also global mind. Universities have to supply excellent global trade expert to companies according to needs and wants. The object of this paper is to propose some ideas for training of global trade expert of Korea university under global trade environment. First, global companies prefer labors who have not only some skills about specialty and communication skill but also personality on passion, creativity, leadership and so on. Second, The university's curriculum needs to improved in terms of "convergence" and "specialty". In nature, trade major treats lots of subjects such as trade, business adminstration, economics, international law, international commerce, logistics, marketing, etc to catch up changing global business circumstances and companies' needs. Therefore convergence of adjacent field is very important in study and training. Finally, Universities need to use field-specialist to supplement of trade working experience as instructors and practitioners. The concept of convergence and specialty is not separated but harmonious each other.

• Korean Management Science Review
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• v.30 no.1
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• pp.103-124
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• 2013

This study aims to develop a framework to measure MOT competitiveness of enterprises while proposing a concept called management of technology competitiveness (MOTC). The framework of MOTC based on both resource-based view and competence-based view is consisted of technology competitiveness and management competitiveness. A variety of metrics to measure MOTC are extracted through substantial literature review. As technology competitiveness metric, this study examines R&D investment, R&D workforce, R&D facilities, intellectual property assets, and utilization of information and communication technology; as metric of management competitiveness, leadership competitiveness, maturity of the R&D systems, collaboration and partnership, learning and innovation, and commercialization are considered. We then confirm and derive the multi-dimensions of MOTC through its reliability and validity analysis. The study is expected to provide useful guidelines and references for enterprises' self-evaluation of technology and management competitiveness that is equally applicable to small, medium, and large enterprises that must compete in the global marketplace.

• The Journal of Asian Finance, Economics and Business
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• v.5 no.1
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• pp.63-72
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• 2018

Social entrepreneurship is increasingly gaining interest in developing countries for the great benefits of society. In Vietnam, the concept of social entrepreneurship is still quite new. Entrepreneurial intention is regarded as a useful and practial approach for understanding actual entrepreneurial behavior. The purpose of this paper is to develop an integrated model based on planned behavior to examine the direct and indirect effect of perceived access to finance on social entrepreneurial intention. The confirm factor analysis to study the latent constructs underlying determinants of planned behavioral theory, perceived access to finance and social entrepreneurial intention. Then, it applies the technique of structural equation modeling to explore relationships among latent constructs. There is no direct relationship between perceived access to finance and social entrepreneurial intention. Perceived access to finance only indirectly increases entrepreneurial intention through attitude towards behavior and perceived behavioral. This study focuses on the perceptual factor of financial access that affects entrepreneurial intentions. The study does not cover other in-depth issues of social entrepreneurship such as decision making, leadership, personality traits, social capital, and human capital. To establish an environment with a strong social entrepreneurial intention, a focus on developing perceived access to finance is an extremely important factor. This study also suggests that attitude towards behavior and perceived behavioral have a strong impact to social entrepreneurship.

• Journal of National Security and Military Science
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• s.3
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• pp.73-120
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• 2005

Today's world is generation of Transformation. The Term "Transformation" is widely used in many nations and international organizations such as U.S. and NATO to describe the course of change undertaken by militaries to respond to the new and emerging security environment. Transformation involves all elements of the defense enterprise including Operational Environment, Operational Concepts, Doctrine, Structure and Technologies, within a supportive Cultures context. An Operational Environment is defined as "a composite of conditions, circumstances, and influences that affect the employment of military forces and bear on the decisions of the unit commander." The context for developing future military concept and capability lies essentially within the anticipated boundaries of the operational environment in a collective sense. The joint operational environment is essential to the nation's defense. It describes volatile, complex, and dangerous environment in which the military personnel. organizations, and material will operate. Implications coming forth from joint Operational Environment are but a starting point - many others exist. More and better Implications will come forth as people think about massages of Operational Environment, experiment its characteristics, learn to deal with its threats and scenarios, apply their experience and judgement, and then consider what is required of Korean military doctrine, organizations, training and education, material development, and leadership for operations in the joint Operational Environment.

• Journal of Industrial Convergence
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• v.2 no.2
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• pp.3-30
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• 2004

This study intends to closely examine an evaluation of effectiveness of the HRM associated with interactions among employees(I), purpose recognition(P), role feedbacks(R), and motivative compensation(M). The following is a summary of the results of this research: From the study of the actual situation of the human resource management by the Korean firms, it appeared that the form of existence of vision systems possessed the form of having been written as documents and co-shared. And, although, in the area of motivation endowment and feedbacks, the level of motivation endowment regarding the comprising member by those in charge of departments and the level of reflection of the company's personnel policies in the execution of work by the departments were ordinary, the level of presenting the opinion of the departments regarding the company's personnel policies was shown to be low. And, the decisive elements of wages and the compensation standard were in the order of performance basis and long service. Also, it was analyzed that the leadership style of the CEO is the most important element that influences human resource management policies. And, it was analyzed that in the evaluation of the human resource management area the roles regarding evaluation and compensation, especially, the mutual interactions of the comprising members, feedbacks, and improvement activities are inadequate. And the managerial implications are discussed.

• Journal of Korean Dental Hygiene Science
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• v.5 no.2
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• pp.123-144
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• 2022

Background: The aim of this study was to identify the bibliographic characteristics and research trends of the literature published on the profession of dental hygiene to provide basic data for research, education, and intervention program development for the establishment of healthy professionalism among dental hygienists and dental hygienist students. Methods: A literature search was conducted through four databases. They were looked up using the terms "dental hygiene" and "professional." Finally, 46 research papers that meet the selection criteria were selected for analysis. Results: From 2004 to 2022, 46 articles were published. Except for key words related to subjects and tools, key words ranked at the top were job satisfaction, self-esteem, self-leadership, and stress. Five tools of professionalism-professional self-concept, professional intuition, professional identity, and a professional values scale -were used in the study. Conclusion: Considering the social perception of dental hygienists as professionals and the reality of dental hygiene that is carrying out the process of professionalization, efforts are needed to identify and promote beliefs and attitudes toward professionals such as professionalism and professional identity.

• The Journal of Industrial Distribution & Business
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• v.15 no.2
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• pp.19-30
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• 2024

Purpose: This paper provides both quantitative and qualitative literature review on employee engagement in State Owned Enterprises (SOEs) as portrayed in literature and offers more insight into the concept on how it can be optimised. Research design, data and methodology: The study adopted a desktop research methodology. A review and analysis of both theoretical and empirical research and articles which are relevant to employee engagement in SOEs was conducted. Only secondary information gathered through those articles and research was used to analyse and build literature review on employee engagement in SOEs. Results: A literature review of both qualitative and quantitative research on employee engagement in organisations generally and in SOEs particularly was done, and it indicated the positive relationship between employee engagement and organisational performance. From the study, it is evident that employee engagement is not optimal around the world, therefore it is an area which needs more attention. Hence, this study proffered strategies for enhancing employee engagement in SOEs. Conclusions: This study proffers strategies for optimising employee engagement in SOEs. These are brand image, work environment, management and leadership characteristics, training and development opportunities, performance management, work life balance, effective communication and Kahn's three factors of meaningfulness, safety and availability. These strategies are essential in optimising employee engagement as portrayed in the reviewed literature.

• The Journal of Small Business Innovation
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• v.20 no.4
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• pp.11-21
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• 2018

The extant entrepreneurship research has emphasized the development of businesses by recognizing and exploiting new opportunities rather than the development of people in organizations. To remedy this issue, scholars recently suggested the concept of humane entrepreneurship where the traditional view on entrepreneurship is enhanced by the human-centered logic. However, more scholarly work is needed to develop the concept of humane entrepreneurship as a new perspective of the entrepreneurship research domain. In this article, we attempt to enhance the research on humane entrepreneurship by suggesting its theoretical foundations and identifying the underlying dimensions of humane entrepreneurship with empirical data. This study suggests the five disciplines in management studies as theoretical foundations of humane entrepreneurship: strategic entrepreneurship, stakeholder theory, transformational leadership, motivation theory, and humanistic management. Also, we developed the measurement of humane entrepreneurship and tested its reliability and validity by collecting data from 19 countries. The results showed that the concept of humane entrepreneurship is composed of two dimensions, humane and enterprise cycles. Finally, this study provides further research agenda in the domain of humane entrepreneurship research.

• Korean Journal of Childcare and Education
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• v.10 no.1
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• pp.183-199
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• 2014

The objective of this study was to examine the effects of mother's perfectionism and parenting beliefs on her preschooler's social competence. The participants were 277 mothers residing in Daejeon, Korea. Basic descriptive statistics, Cronbach's ${\alpha}$, t-test, ANOVA, and multiple regression were used for statistical treatment. The results were as follows: First, a mother's perfectionism and parenting beliefs did not differ according to her educational level. One factor of perfectionism, 'holding high standards', alone showed significant difference between highschool graduates and graduate school graduates, the latter's scores being higher than the former's. There were no significant differences in preschooler's social competence by sex or age. However, a few sex and age differences were found in sub-factors of social competence. Girls scored higher than boys on 'showing affection', and 5 year olds scored lower on 'showing affection' and higher on 'leadership' than 3 years olds. Second, a mother's perfectionism and parenting beliefs were able to explain 22.8% of variance in preschooler's social competence, the former showing more predictive power than the latter. Each of the two factors of maternal perfectionism affected five factors of preschooler's social competence in a different manner. 'Holding high standards' of perfectionism positively influenced preschooler's social competence factors such as 'social capability', 'leadership', and 'showing affection', whereas maternal 'fear of failure' had a negative impact on 'showing affection', 'disturbing'(reversed), and 'instability'(reversed). These results were discussed in relation with changes in social atmosphere and value systems, changes in child-rearing behaviors, or the construct and concept of perfectionism itself, It was suggested that these results be utilized in developing parent education programs for preschoolers lacking social competence.