• 한국조경학회지
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• 제39권5호
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• pp.101-110
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• 2011

본 연구의 목적은 근교도시의 녹지경관에 주목하여 그 특성을 살펴보고 향후 근교도시 녹지경관의 보전계획 및 활용방안에 대한 방향성을 고찰하는 것이다. 연구대상지는 일본의 수도 도쿄의 근교도시인 마츠도시이다. 먼저 공간분석과 현장조사를 통해 대상지의 녹지경관을 유형화하고, 다음으로 녹지경관에 대한 설문조사를 실시하여 녹지경관 평가와 요인분석을 실시하였다. 연구 결과, 마츠도시에는 도시계획, 자연지형적 요인, 사회문화적 요인 등이 복합적으로 작용하여 다양한 녹지 형태가 존재하고 있으며, 주된 녹지경관은 20개의 다양한 유형으로 구분할 수 있었다. 각 녹지경관 유형을 대상으로 한 설문조사에서는 시가화조정구역의 하천, 공원 등이 개성 있는 경관으로 높게 평가된 반면, 주거구역의 농지 및 수림지 등은 낮게 평가되었다. 요인분석을 통하여 경관평가의 척도를 분석한 결과 3가지 성분이 추출되었으며, 각 성분은 명료성, 친밀성, 지역성이다. 도시 농지와 수림지는 근교도시의 녹지경관 특징 중 하나이며, 도시이미지 중 친밀성, 지역성과 관련된다. 마지막으로 본 연구의 결과를 바탕으로 근교도시에 있어서 녹지계획과 녹지경관 관리에 시사하는 바를 고찰하였다.

• 한국조경학회지
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• 제29권4호
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• pp.1-11
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• 2001

The purpose of this study is to re-interpretate the meaning of place from the perspective view of events. In the realm of events, time, process, and evolution are emerging as more important elements for better places rather than space or fixed physical elements. First, this study reviews the phenomenological contribution to the meaning of place by discussing differences between positivism and phenomenology. The phenomenological approach has strengths that can perceive individual experiences and idiosyncraises through a holistic approach and qualitative methods. However, it has weaknesses such as unpredictability, subjectivity and ambiguity. In order to overcome these weaknesses, the notion of singularities(pure events) on the metaphysical plane existing between nature and culture is explored via Deleuzean concepts(Post-structuralism); singularities become events(simulacre) through ´becoming´ and these events have meaning through this process in the particular place. By this process, the subject an feed a sense of place through this meaning. Events unexpectedly create a series of events and have impact in the future. Creating various events in the particular place requires many contextural settings where the embodied perceptions could take place. Describing the potentiality of embodied perceptions demands ´smooth space´ rather than ´striated space´. Smooth space refers to the space where orientations and linkages are in continuous variation. Recent architectural and landscape architectural design projects reveal that the emphasis is placed on the open-ended set of various events unfolding over time rather than the physical settings of the place. For better landscape design, new concepts need to be introduced and implemented. These new concepts should focus on creating a series of events and considering the evolution of the place over time through multi-contextural and rhizomatical synthesis rather than rigid and static master plan of SAD(survey-analysis-design) methodology.

• 농촌계획
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• 제25권1호
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• pp.1-10
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• 2019

This purpose of this study was to investigate the perception and participation satisfaction of residents who participated in the rural landscape improvement project in Geumsan. The projects were conducted in three villages of Geumsan in 2018 and total 96 residents had participated. The results of the questionnaire survey on the participants showed that they usually have interests in community activities and actively participated. As a result of analyzing factors related to the change of residents' perceptions and satisfaction. It was found that there was significant difference in perception and satisfaction according to frequency of participation, not demographic factors. It is interesting that active interaction among residents during the projects and satisfaction on process are important factor for overall project satisfaction. For successful rural landscape improvement projects, it is necessary to encourage and support interaction and communication among residents. In addition, more various programs need to be developed to foster residents' attachment and sense of community.

• 농촌계획
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• 제26권2호
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• pp.1-12
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• 2020

This study aimed to define characteristics of mountain village landscapes perceived by locals to sustainably preserve and manage mountain village landscapes. We selected landscape resources of mountain villages by reviewing previous studies and conducting field surveys and surveyed mountain villages' locals to investigate the characteristics of their perceptions of the mountain village landscapes. The surveys were conducted from March to October 2019, in the form of 1:1 questionnaire survey. In consequence, highly reliable 150 responses were analyzed. IPA method(Revised Importance-Performance Analysis) was used in the analysis. It is found that, in landscapes, the first quadrant is 'Cultivated land, Forest', the second quadrant is 'Coastal, Forestry and Agriculture Facility', the third quadrant is 'Forest Service·Profitable Facility, Settlement, History and Culture', and the fourth quadrant is 'Riparian, Street'. In conclusion, locals of mountain villages are perceiving the mountain village landscapes based on their livelihoods and daily lives, and the mountain village landscapes are closely related to their lives. The results of this study are expected to be utilized as fundamental resources in establishing policies regarding sustainable conservation and management of mountain village landscapes which led by locals.

• 농촌계획
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• 제23권3호
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• pp.133-145
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• 2017

The purpose of this study is to assess residents' perception of the revitalization projects of the rural center and to evaluate their views of the projects' importance and their levels of satisfaction with how they have been carried out. In this study, we measured the residents' perceptions and preferences regarding these projects by using Importance-Performance Analysis (IPA). Results showed that residents' perceptions and satisfaction were the highest for the projects providing welfare facilities, even though this project has little relevance to the overall project goal. Residents were dissatisfied with construction projects such as the building of cultural facilities and urban parks, even while recognizing their importance. It is necessary to establish what problem the people perceive and to manage them appropriately. Next, the residents did not appreciate the community empowerment projects, nor did they evaluate the contents of the program positively. It can therefore be seen that the community empowerment projects have not been carried out well. Finally, the street landscape improvement project was not successfully implemented compared to other projects. The residents have negatively perceived the installation of facilities that they do not want, rarely use, or are poorly operated. this shows that the evaluation of residents is significant. They become the users of the revitalization project for the rural center. It is necessary to overcome problems such as project items chosen by professionals without local consultation and obvious design in the revitalization project of the local center. There is a need to ascertain the residents' opinion of each project and to encourage them to participate directly in the management operation.

• 농촌계획
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• 제28권4호
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• pp.83-91
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• 2022

The goal of this study is to promote the spread of environmentally friendly agricultural products, which have been receiving a lot of attention lately, as a way to improve food safety and quality. As a result of the increased labor input, increased production costs, and an aging population, environmentally friendly agriculture is making it more difficult for farmers to expand their enterprises. In the meantime, consumers find it difficult to spread eco-friendly agricultural products due to their high expectations for safety and quality, as well as the desire to purchase products at a reasonable price. Previous studies have revealed differences in perceptions between eco-friendly agricultural producers and consumers. In light of this, this study divided consumers based on their characteristics (such as age, purchase history, health concerns, etc.), and different policies were proposed in order to increase purchasing factors for each group based on their characteristics. In order to gather information for this study, general citizens were asked about their perceptions of eco-friendly agricultural products, future purchase intentions and awareness, reliability, necessity, purpose, and information sources. A two-step clustering analysis was conducted using nominal and continuous variables simultaneously. The paper presents the three derived group differences (senior organic interest group, middle-aged organic interest group, and indifferent young organics) as well as group differences for the purchasing/non-purchasing factor analysis and policy improvement for each group. An eco-friendly agricultural product distribution proposal was made at the end of this article.

• 한국조경학회지
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• 제49권2호
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• pp.61-73
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• 2021

본 연구는 사용자의 경험에 의해 생성된 SNS 데이터를 활용하여 이용자의 경관 인식과 경관 특성을 파악하고자 하였다. 이에 섬에서 나타나는 주요 장소와 경관은 어떻게 인지하고 있는지, 주요 경관 특성은 무엇인지 온라인상의 텍스트 데이터와 사진 데이터를 활용하여 분석하였다. 텍스트 데이터는 텍스트마이닝과 네트워크 구조분석을 시행하였으며, 사진 데이터는 경관파악모델과 색채분석을 실시하였다. 연구의 결과는 첫째, 박지·반월도 주제어의 빈도분석 결과, 지역 경관 대상 키워드인 '퍼플교', '두리마을'과 장소, 행태, 경관 이미지 키워드를 도출할 수 있었으며, 이 중 경관 이미지는 감성분석을 동시해 수행함으로써 긍정의 키워드와 함께 도출하여 경관 대상 및 인식을 파악할 수 있었다. 둘째, 네트워크 구조 분석 결과, 주요 키워드와 도출되지 않은 키워드간의 연결을 보다 구체적으로 분석할 수 있어 색채를 활용한 경관 조성이 지역 활성화에 영향을 미치고 있음을 알 수 있었다. 셋째, 경관파악모델을 활용하여 분석한 결과, 주대상인 '퍼플교', '두리마을'을 활용한 선호 경관을 조성하기 위해선 인공요소가 배제되고, 원경으로 대상장인 바다와 하늘이 보이는 조망점을 설정하는 것이 효과적일 것으로 파악되었다. 넷째, 박지·반월도는 색채를 테마로 하여 조성한 최초의 섬으로 인공시설물에 사용된 색채는 주변 환경과 유사한 색채 계열, 상반되는 명도, 채도 값으로 주변 환경과 조화를 이루고 있음을 알 수 있었다. 본 연구는 경관분야에서 방문객이 직접 업로드한 온라인 데이터를 활용하여 이용자의 인식과 경관 대상을 파악하였다. 또한, 텍스트 및 사진 데이터를 모두 활용하여 경관 인식 및 특성을 파악한 것은 어떤 경관과 자원을 선호하고 인지하고 있는지 구체적으로 파악할 수 있다는 점에서 큰 의의가 있다. 또한, 지역의 경관에 대해 방문객의 인식을 파악함에 있어 정량적인 빅데이터 분석 방법과 정성적인 경관파악모델을 활용함은 대규모 이용자의 인식을 파악하고, 결과를 바탕으로 이루어지는 논의를 통해 경관을 보다 구체적으로 이해할 수 있을 것이다.

• 한국조경학회지
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• 제51권4호
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• pp.56-75
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• 2023

신안군 반월·박지도는 2019년도 '가고싶은 섬' 사업의 일환으로 지붕과 건축물, 시설물 등을 보라색으로 칠한 컬러마케팅을 시작했다. 이러한 경관 변화가 '위험하지만 아름다운 시도'로 평가되면서 2021년 '세계 최우수 관광마을(Best Tourism Village)'로 선정되어 국내외 관광객들의 관심을 한 몸에 받았다. 그러나 실질적 경관 조성의 주체이자 향유자인 반월·박지도 주민은 경관 계획 및 사업 추진 단계의 변두리에 위치한다. 본 연구는 이러한 배경에서 새로운 경관이 지니는 의미와 기호를 실존적 내부자인 주민을 통해 읽어내었다. 경관에 담긴 상징적 의미와 기호화된 이데올로기를 해석했던 신문화지리학의 문화경관 틀을 활용하였으며, 내부자로서의 다층적 환경인식을 파악하기 위해 총체적 접근을 시도했다. 이로써 섬의 주요 색상인 보라색에 대한 인식, 전체적인 경관과 개별 공간들에 대한 인식, 퍼플섬 사업에 대한 전반적인 인식 변화를 분석했다. 퍼플섬 사업 이후 마을을 인지하는 주요 감각이 시각 중심으로 재편되는 양상을 보였고, 낙후된 마을 환경을 개선할 수 있게 해준 보라색 경관에 만족하고 있었다. 색에 대한 가치판단보다는 부속섬으로서 오랜 시간 경험했던 부정적인 기억이 판단의 근거가 된 것이다. 또한 장소에 대한 인식이 사회적이고 보편적 체계를 지닌 상징적 경관(langue)이 관광 기능을 포함하여 세분화 및 재편되었다. 이는 코스모폴리터니즘(cosmopolitanism) 속에서 등장한 스펙터클 경관의 양상이라고 이해할 수 있다. 그러나 관광지로 변모하는 과정에서 지역 자원의 가치를 새롭게 인식하고 참여를 통해 새로운 문화경관을 만들어가는 모습 또한 발견되었다. 더불어 반월·박지도 사이의 관계 인식이 관광 기능을 중심으로 변화되었다.

• 환경영향평가
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• 제19권2호
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• pp.205-213
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• 2010

The purpose of this research is to analysis the application of the ISG(Index of Streetscape Greenness) in EIA through case study of Seoul. ISG is a new index which directly expresses human's perceptions of plants in a street and is defined as the area ratio of which leaves of plants occupy an eye-level view of a person standing on the center line of a street. In this research the 42 cases of 3 step reports such as plans, drafts, and final reports which had been passed through the EIA procedure of Seoul were analyzed. The results are as follows: In the drafts frequent mistakes or errors such as unsuitable picture composition, unsuitable sample points, inconsistency of the simulation result with the planting plan, and insufficient numbers of analysis were found, but almost of them were corrected in the final reports. In the most of final reports, the 30% of minimum requirement was satisfied. At all cases the changes of the ISG values were clearly positive. Finally the average current ISG was 19.6%, meanwhile the average proposed ISG was 35.4%. It was verified that the ISG is very practical index to promote green streetscape, but in order to guarantee an achievement a thorough investigation of reports are needed.

• 복식문화연구
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• 제32권2호
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• pp.125-147
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• 2024

This study aims to analyze consumer perceptions of the metaverse platform and luxury fashion brands in relation to consumer lifestyles, thereby providing foundational data for future marketing strategies of fashion brands using the metaverse. A survey on the lifestyle and perceptions of the metaverse, as well as on luxury fashion brands, was conducted among 300 men and women between their 20s and 40s. Statistical analyses included frequency analysis, cross-tabulation, chi-square (χ²) analysis, factor analysis, cluster analysis, one-way ANOVA, and Duncan's post-hoc test. Factor analysis of the participants' lifestyles revealed five distinct types: "Indifferent," "Social, individual, and leisure-oriented," "Trend-leading and brand-oriented," "Appearance and fashion-oriented," and "Self-improvement-focused and individualistic" types. The analysis of luxury fashion brand perceptions based on lifestyle types showed that the "Trend-leading and brand-oriented" type had higher awareness and preference for brands such as Gucci, Burberry, and Balenciaga, while the "Indifferent" type showed lower levels of awareness and preference. Regarding brand perception related to luxury fashion brand content experiences within the metaverse, Gucci, Burberry, and Balenciaga showed consistent results across all types. Specifically individuals classified under the "Trend-leading and brand-oriented" category exhibited higher awareness and preference for these brands within metaverse experiences, while those categorized as "Indifferent" displayed comparatively lower levels. Therefore, digital marketing strategies targeting consumers under the "Trend-leading and brand-oriented" category are expected to be highly effective for luxury fashion brands. This study is poised to contribute to the expansion of the marketing landscape within the metaverse virtual world for fashion.