• 디지털융복합연구
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• 제17권11호
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• pp.53-59
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• 2019

본 연구의 목적은 지역의 랜드마크 인지요인이 관광만족에 어떠한 영향을 미치는지, 그리고 지역 랜드마크 인지요인과 관광만족의 영향관계에서 지역주민과 관광객의 인식의 차이로 인해 그 영향관계가 어떻게 달라지는지를 확인하고 그 시사점을 제시하는 것이다. 연구를 위하여 광주광역시의 관광지를 찾은 관광객과 지역주민을 대상으로 2019년 9월 1일부터 10월 6일까지 36일간 설문조사를 실시하였으며, 389부를 회수하여 분석을 실시하였다. 분석결과, 랜드마크 인지요인은 상징성과 역사성으로 관광만족은 단일요인으로 구분되었다. 랜드마크 인지요인은 관광만족에 유의한 영향을 미쳤으며 지역주민과 관광객에 따라 그 영향관계에는 차이가 발생하였다. 그러므로 랜드마크를 통한 관광 상품을 개발하고자 할 때, 지나치게 지역주민의 의견을 반영하게 되면 오히려 관광객들이 외면하는 결과가 있을 수 있으므로 다양한 의견을 적절히 반영하는 것이 중요할 것이다.

• 교육녹색환경연구
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• 제12권2호
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• pp.1-10
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• 2013

This study evaluates the relationship among the evaluation structure of morphological elements, the satisfaction on exterior elements, and the image evaluation for the campus landmarks by campus type. The investigation results are summarized as follows. 1) The university headquarter was nominated as the university landmark, and the main reason for the nomination was the building's historic and locational value. 2) Of the morphological elements of the campus landmark, 'proportion and balance' and 'harmony and order' were deemed important, while 'diversity' was deemed less important. 3) For the satisfaction on the facility's exterior elements, the evaluation structure was different for each university. However, the factor of 'location of the facility' was deemed the biggest factor for satisfaction for all universities, while the facility's 'color and material' were found to be the most dissatisfying factors. 4) The image evaluation on the facility was different for each university. Although there was a strong skeptical image about 'liveliness', there was a very positive image about 'elegance' and 'scale'. 5) On the relationship between the satisfaction on exterior elements and the image evaluation, there was a different evaluation structure for each university. 'Facility's color and exterior material' were the main elements which improved the overall image of the facility. Thus, the study results strongly suggest that an important task is to determine the maintenance direction through the emphasis on the relationship between exterior elements and image satisfaction for each university.

• 한국조경학회지
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• 제35권6호
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• pp.84-96
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• 2008

This research investigated the landscape characteristics of the skyline and the cognitive characteristics of Mt. Mudeung (1,186m) from various viewpoints. Mt. Mudeung, the representative landscape of Gwangju City, has been recognized as a natural landmark and theme of paintings. By analyzing the perspective from 32 points with a digital terrain model, some landscape indices of the skyline were derived and the relationships are discussed. Assessment of the semantic differential scale with 21 adjective variables and representativeness to 15 landscape photographs of the mountain were accomplished. 1. Through regression analysis of the skyline indices, significant relationships were found between them the angle from the visual axis and number of skyline jumps, the vertical angle fluctuation and number of jumps per degree, the visual depth fluctuation and vertical angle fluctuation of skyline, and between the vertical angle mean and number of jumps per degree. Meaningful relations were found between the number of jumps of skyline to number of jumps per degree and the angle from visual axis to visual distance. However, in the representative assessment no difference was found on the angle from visual axis of viewpoints. On the other hand, it seemed to relate representativeness with visual clarity based on visual distance. 2. We found 4 factors "familiarity", "fluctuation of skylines", "openness", and "feeling of texture" in the results of factor analysis of semantic differential assessment. When considering the results of assessment for representativeness, adjective words for familiarity and openness seemed to have a close assessment. Specifically, the research showed that the landscape representation was highly assessed in a view which could be seen from the higher parts to the lower part of hills. This result indicates that the management of viewpoints which could get a scene from intermediate to distant, and locating a high elevation is important. 3. In the picturesque expression of Mt. Mudeung, various impressions from the different points, a skyline based on the top of Mt. Mudeung and a mono structure by overlapping hills were common characteristics. These common characteristics were also partially found through the analysis of topographical landscape indices and landscape images. Therefore, the viewpoints for the representative landscape management should be selected in natural or open spaces.