• Title/Summary/Keyword: Landmark Cognitive Factors

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A Study on Perception Differences between Local Residents and Tourists Regarding Regional Landmark Cognitive Factors (지역 랜드마크 인지요인에 대한 지역주민과 관광객의 인식차이에 관한 연구)

  • Choi, Dong-Heui
    • Journal of Digital Convergence
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    • v.17 no.11
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    • pp.53-59
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    • 2019
  • The purpose of this study is to verify what effects regional landmark cognitive factors have on tourist satisfaction and how the effect relationship between regional landmark cognitive factors and tourist satisfaction change due to perception differences between local residents and tourists and to present implications. Analysis results show that landmark cognitive factors could be categorized into the single factors of symbolism, historicity, and tourist satisfaction. Landmark cognitive factors had significant effects on tourist satisfaction and differences occurred in that effect relationship according to local residents and tourists. Therefore, when tourism products are developed through landmarks, if the opinions of local residents are excessively reflected, this can bring about outcomes that actually disregard tourists, so it is important to appropriately reflect various opinions.

A Study on the Image Evaluation and Morphological Elements of Buildings In the University Campus (대학캠퍼스 건축물의 형태적 요소 및 이미지평가에 관한 연구)

  • Kim, Cheon-Il;Kim, Ick-Hwan
    • The Journal of Sustainable Design and Educational Environment Research
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    • v.12 no.2
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    • pp.1-10
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    • 2013
  • This study evaluates the relationship among the evaluation structure of morphological elements, the satisfaction on exterior elements, and the image evaluation for the campus landmarks by campus type. The investigation results are summarized as follows. 1) The university headquarter was nominated as the university landmark, and the main reason for the nomination was the building's historic and locational value. 2) Of the morphological elements of the campus landmark, 'proportion and balance' and 'harmony and order' were deemed important, while 'diversity' was deemed less important. 3) For the satisfaction on the facility's exterior elements, the evaluation structure was different for each university. However, the factor of 'location of the facility' was deemed the biggest factor for satisfaction for all universities, while the facility's 'color and material' were found to be the most dissatisfying factors. 4) The image evaluation on the facility was different for each university. Although there was a strong skeptical image about 'liveliness', there was a very positive image about 'elegance' and 'scale'. 5) On the relationship between the satisfaction on exterior elements and the image evaluation, there was a different evaluation structure for each university. 'Facility's color and exterior material' were the main elements which improved the overall image of the facility. Thus, the study results strongly suggest that an important task is to determine the maintenance direction through the emphasis on the relationship between exterior elements and image satisfaction for each university.

Research on the Visual Characteristics of a Representative View of the Skyline; - Referring to Landscape Assessment of Mt. Mudeung from Various Viewpoints - (도시 배후 산 지형 스카이라인 경관의 조망 특성과 경관 대표성 평가 - 시점 위치에 따른 무등산 조망경관 분석을 중심으로 -)

  • Cho, Tong-Buhm
    • Journal of the Korean Institute of Landscape Architecture
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    • v.35 no.6
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    • pp.84-96
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    • 2008
  • This research investigated the landscape characteristics of the skyline and the cognitive characteristics of Mt. Mudeung (1,186m) from various viewpoints. Mt. Mudeung, the representative landscape of Gwangju City, has been recognized as a natural landmark and theme of paintings. By analyzing the perspective from 32 points with a digital terrain model, some landscape indices of the skyline were derived and the relationships are discussed. Assessment of the semantic differential scale with 21 adjective variables and representativeness to 15 landscape photographs of the mountain were accomplished. 1. Through regression analysis of the skyline indices, significant relationships were found between them the angle from the visual axis and number of skyline jumps, the vertical angle fluctuation and number of jumps per degree, the visual depth fluctuation and vertical angle fluctuation of skyline, and between the vertical angle mean and number of jumps per degree. Meaningful relations were found between the number of jumps of skyline to number of jumps per degree and the angle from visual axis to visual distance. However, in the representative assessment no difference was found on the angle from visual axis of viewpoints. On the other hand, it seemed to relate representativeness with visual clarity based on visual distance. 2. We found 4 factors "familiarity", "fluctuation of skylines", "openness", and "feeling of texture" in the results of factor analysis of semantic differential assessment. When considering the results of assessment for representativeness, adjective words for familiarity and openness seemed to have a close assessment. Specifically, the research showed that the landscape representation was highly assessed in a view which could be seen from the higher parts to the lower part of hills. This result indicates that the management of viewpoints which could get a scene from intermediate to distant, and locating a high elevation is important. 3. In the picturesque expression of Mt. Mudeung, various impressions from the different points, a skyline based on the top of Mt. Mudeung and a mono structure by overlapping hills were common characteristics. These common characteristics were also partially found through the analysis of topographical landscape indices and landscape images. Therefore, the viewpoints for the representative landscape management should be selected in natural or open spaces.