• Journal of Information Technology Applications and Management
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• 제11권1호
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• pp.137-159
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• 2004

In the past days, most of studies about website and Online behavior have been mainly focused on the adoption of website and internet shopping or internet shopping mall. But the model of website revisit behavior has not been made and the leading theory of website usage behavior has not been existed. Lately, many researches on commercial website revisiting behavior are emphasizing the role of intention, attitude, satisfaction in online visiting behavior such as Jarvenpaa et al. [1997, 1999, 2000], Wang et al. [2001], Moon & Kim [2001], Heijden[2003], Sultan et al. [2002], Yoon [2000], Shankar et al. [2002a, 2002b], Mcknight et al. [2002], Chen & Dhillon [2003] and so on. The purpose of this paper is two-folds. The one is to find the affecting factors on the website users' revisit behavior in commercial website and the other is to search more influencing ones on the determinant factors, to analyze research model using in LISREL. The EFA and reliability test was executed by for finding the validity and reliability, covariance matrix analysis was executed for the purpose of testing the 13 hypotheses. The major finding of this paper would be summarized as followed : (1) The roles of satisfaction and attitude to the revisit behavior are very important and both variables have determining effects in commercial website revisit behavior. (2) The determining factors in positively affecting website users' satisfaction are attitude, perceived usefulness, design. (3) The determining factors in positively affecting website users' attitude are perceived usefulness, design, perceived ease of use, and negatively affecting factor was perceived risk in website.

• 기본간호학회지
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• 제13권1호
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• pp.96-106
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• 2006

Purpose: This study was dont: to evaluate the factors that influence secondary traumatic stress, burnout, and physical symptoms experienced by firefighters. In addition, a hypothetical model was developed. Method: The data were collected using self-reported questionnaires from 410 field service firefighters. Data analysis was done with the SPSSWIN 10.0 program for descriptive statistics and Windows LISREL program to determine the causal relationship between the measurement variables. Results: The hypothetical model which was developed fits well with actual data(${\chi}^2$=3.16, p=0.99, GFI=1.00, AGFI=0.99, NFI=0.99, and NNFI=1.06). The variable, personality type, social support, and impact mobilization frequency had a significant effect and accounted for 7% of the secondary traumatic stress in firefighters. The variables, career, social support, and secondary traumatic stress had a significant effect and accounted for 24% of the burnout in firefighters. Social support, impact mobilization frequency, and secondary traumatic stress were important variables and accounted for 31% of the physical symptoms in firefighters. Conclusion: It is necessary for firefighters to manage themselves according to their personality types. Strategies that can increase the firefighters' social support and decrease their perceived secondary traumatic stress also need to be developed to minimize or prevent a negative effect on their health.

• 기본간호학회지
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• 제13권1호
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• pp.86-95
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• 2006

Purpose: This study was done to investigate the relationship among the variables, chronic pain, pain coping, fatigue, self-esteem, and depression in elders. Method: Data were collected by self-reported questionnaires from 270 older adults. Data analysis was done with SPSS 10.1 for descriptive statistics and a PC LISREL program for covariance structural analysis. Results: According to modified model, chronic pain was found to have a significant direct and total effect on pain coping. Chronic pain and pain coping were found to have a significant direct and total effect on fatigue. Chronic pain, pain coping and fatigue were found to have a significant direct and total effect on self-esteem. Chronic pain, pain coping, and self-esteem were found to have a significant direct effect on depression. Conclusion: This modified model is considered appropriate for explaining the relationship among chronic pain, pain coping, fatigue, self-esteem, and depression in elders. Also, the findings support the development of an intervention strategy to relieve chronic pain in elders.

• 한국환경과학회지
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• 제25권12호
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• pp.1643-1651
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• 2016

It is important to understand consumer attitudes associated with their eco-friendly behavior on account of not only environmental reasons, but also corporate aspects. In this study, we examine the relations between variables influencing eco-friendly attitudes and eco-friendly behavioral intentions, namely, recycling, reusing, and reducing (3R). We first, performed a theoretical consideration through reviews of literature on ethical identity, ethical obligation, altruism, and eco-friendly attitudes, and behavioral intentions. Based on the literature review, we designed a study model and drew hypotheses. Further, we collected data using a survey and processed them statistically in order to verify the hypotheses. A total of 265 samples were collected and the data were analyzed using a structural equation model (-LISREL 8.70). The results suggest that ethical identity and altruism significantly influence environmental attitudes. However, the effects of ethical obligations on eco-friendly attitudes are insignificant. The environmental attitudes have a significant effects on the consumer behavioral intention for recycling, reusing, and reducing. Although this study has some limitations, it is expected that it will positively trigger follow-up research.

• 한국의류학회지
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• 제26권11호
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• pp.1660-1671
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• 2002

The purpose of this study is to develop and test the casual brand equity measurement, utilizing Heller 5(2001) ‘CBBE(Customer Based Brand Equity) Model' as a theoretical framework. The research was conducted in three steps from May to November in 2001. In the exploratory step, focus-group interview was conducted 5 times for gathering responses related to fashion equity. In Pilot study, 945 university students were surveyed and the data were analyzed to identify the components of fashion brand equity and to develop questionnaires. In the main research, 696 university students evaluated three brands in order to compare their equity that were formed in customers' perception. Statistical analyses were performed with SAS and LISREL 8.12 program using factor analysis and covariance structural equation model. The results were as follows: First, casual brand equity was defined in terms of six components; customer-brand resonance, customer feeling, customer judgment, brand imagery, brand performance and brand awareness. Second, casual brand equity was multi-dimensional brand attitude, which could be measured by 23 items that were different from previous measurement such as Aaker's ‘Brand Equity Ten' and K-BPI.

• 대한가정학회지
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• 제30권2호
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• pp.139-158
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• 1992

본 연구는 가족스트레스 이론적 모델인 Double ABCX Model과 일과 가정생활의 역할 긴장에 관한 선행연구를 기초로하여 제안된 이론적 모델을 검증하는데 목적이 있다. 이론적 모델의 검증을 통하여 일과 가정생활의 역할 stressor나 두 가지 역할의 누적으로 쌓이는 역할 긴장이 가족스트레스 이론으로 설명될 수 있는가\ulcorner 또한 매개 변수인 가족자원과 대처방안에 의해 어떻게 중재되어 삶의 질에 영향을 미치는 가를 규명하고자 한다. 미국 로스앤젤레스 지역의 한국교민 중 맞벌이 부부인 가족을 연구대상으로 선정하고 설문지법으로 남편과 부인의 자료를 분리하여 표집하였는데 본 연구에서는 153명의 부인으로부터 얻은 자료만을 분석하고자 한다. 자료는 이론적 검증에 유용한 LISREL VII 프로그램을 사용하여 분석한다. 자료의 분석결과가 처음 제안된 모델은 검증하지 못했지만 가족자원 변인과 대처방안 변인간의 상호 관계 효과를 고려하여 수정된 모델은 가족스트레스 이론으로 일과 가정생활을 병립하는데서 오는 stressor나 누적된 역할 긴장을 이해할 수 있음이 검증되었다. 모델의 검증을 통하여 맞벌이 부부가족의 부인에게는 일과 가정생활의 stressor가 누적되어 역할긴장을 증가시켰으며 이 역할긴장은 주로 가정생활의 역할 stressor에서 기인하는 것으로 나타났다. 또한 가족자원은 일과 가정 생활의 두 역할 stressor에 의해 강도를 더하는 역할 긴장을 감소시키고 삶의 질을 증가시키는 중요한 매개변수로 나타났다.

• 대한가정학회지
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• 제33권3호
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• pp.85-99
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• 1995

The major purpose of this research was to investigate the causal relationships among working wives' work-family conflict, socialization of housework, and home management satisfaction. the double ABCX model of family stress and adaptation provided the theoretical framework for this study. the data were recruited from working wives who had more than one pre-school child. The respondents were asked to complete the self-administered questionnaires, and the responses of 536 working wives were used for the final analysis. basically Cronbach's α to the reliability of major variables, frequencies, percentages, means, standard deviation, pearson's correlation coefficients, and LISREL 7 program were performed to test the research model. The results of this study can be summarized as follows : 1. The frequency of work-family conflict was affected by the flexibility of work time and wives' income. 2. The severity of wok-family conflict was directly influenced by the frequency of the conflict, the flexibility of work-time, and wives' education level. 3. The variables influencing the degree of socialization of housework were found to be the frequency and the severity of work-family conflict, wives' education, and the degree of husband's participation in housework. 4. The higher degree of home management satisfaction was associated with the higher level of family member's health status, the greater degree of the flexibility of work-time, and the greater degree of husband's participation in household labor.

• 한국조리학회지
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• 제23권7호
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• pp.50-62
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• 2017

The purpose of this study was to analyze the relationships among variables focusing on what kinds of characteristics of eco-friendly consumption value affect dietary attitude, nutrient intake behavior, health behavior and quality of life, and establish a relationship model. The subjects of this study were 238 eco-friendly consumers. SPSS 23.0 and LISREL 8.50 were adopted to examine measurement model by using analysis method. The results were as followings; First, eco-friendly consumption value has a positive impact on dietary attitude and health behavior. Second, dietary attitude affects nutrient intake behavior positively. Third, the impact of nutrient intake behavior on health behavior is significant. From the results of this investigation, it was found that eco-friendly consumption value affects dietary attitude, health behavior and that the health behavior was positively influential on quality of life. It was also verified that eco-friendly consumption value affects dietary attitude, nutrient intake behavior, and health behavior. Moreover, it was also confirmed that the higher eco-friendly consumption value is, the higher dietary attitude, trust, health behavior and quality of life will be, thereby improving the good healthy life provided.

• 한국환경과학회지
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• 제27권12호
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• pp.1195-1203
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• 2018

Many consumers intend to make environmentally purchase. However, this is not always what occurs. A gap exists between consumer intentions to purchase environmentally friendly products and their actual purchase behavior. In this study, we examined the effect of situational factors such as price sensitivity, product quality perception, and label trust on the relationship between purchase intention and purchase behavior for environmentally friendly products. First, we conducted a theoretical consideration through a review of literature on price sensitivity, product quality perception, label trust, purchase intention and purchase behavior. Based on the literature review, we designed a structural model and developed the hypotheses. Next, we collected data using a survey and processed them statistically in order to verify the hypotheses. A total of 213 samples were collected and the data were analyzed using a structural equation model (LISREL 8.70). The results suggest that the situational factor of label trust has a moderating effect on the relationship between purchase intention and purchase behavior for environmentally friendly products. However, price sensitivity and product quality perception have no moderating effect. This means that trust in labels is important when consumers want to buy environmentally friendly products. Although this study has some limitations, it is expected that it will positively trigger follow-up research.

• 한국산학기술학회논문지
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• 제18권7호
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• pp.448-458
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• 2017

본 연구는 옴니채널과 관련된 기존의 연구를 검토하고, 브랜드 체험과 소비자-브랜드 관계에 대한 문헌고찰을 통해서 옴니채널 브랜드에 대한 체험인식이 소비자-브랜드 관계품질과의 구조적 관계를 도출하였다. 연구모형을 검증하기 위해 부산지역 대학생과 직장인을 대상으로 하여 SSG.닷컴 이용경험이 있는 소비자를 대상으로 전체 250부의 설문지를 배포하여, 최종 210부의 설문이 연구모형 검증을 위해 이용되었다. 연구모형을 토대로 SPSS18.0과 LISREL8.3을 이용하여 가설을 검증한 결과 2개의 가설(가설 2-3, 가설 2-4)을 제외하고 모든 가설이 채택되었다. 이러한 연구 결과는 첫째, 소비자의 옴니 브랜드 체험은 감각(sence)을 통한 체험요인들의 전이효과를 통해 형성된 소비자의 인지적, 감정적 반응이 소비자의 행동에 중요한 요인으로 작용하는 것을 알 수 있다. 둘째, 소비자와 옴니채널 브랜드의 관계형성은 옴니 채널 브랜드에 대한 체험과 신뢰를 통한 애착과 심리적 유대감형성이 중요한 요임임을 알 수 있다. 따라서 본 연구결과는 최근 유통채널의 새로운 트렌드인 옴니채널에 대한 전략적 체험모듈(SEMs)과 공간 환경(Spatial Environment)관리에 대한 전반적인 이해 및 소비자 경험 및 관계적 인식과 관련된 이론적 및 실무적인 시사점을 제공할 수 있다.