• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.43 no.3
• /
• pp.135-142
• /
• 2020

In this study, the case of brand IMC communication of LG Hausys' total interior solution brand Z:IN was dealt with. The target consumer of the Z:IN brand is a general end consumer and also shows the character of industrial goods. Accordingly, there should be a unique aspect that brand management and communication methods must be made from more angles. For many companies which are active in the industry, this case study should be significant. This case study was researched in terms of consumer's purchase decision-making process and consumer participation and experience. Brand Zi:in developed a brand communication strategy following the flow of the consumer purchasing decision process. And the brand actively induces consumer experience and participation so that consumers can communicate more closely with the brand. Brand communication from the perspective of consumer purchasing decision-making and consumer experience and participation is a crystal that fully considers LG Hausys' products, markets, and competitors, and will be an effective strategy to continue to preoccupy the market not only in the present but in the future.

• Journal of Korea Society of Digital Industry and Information Management
• /
• v.17 no.1
• /
• pp.45-55
• /
• 2021

Recently, competition in the interior remodeling business is fierce. However, the interior remodeling business is basically B2B, and in this business, sales are basically dictated by the capabilities of salespeople. Therefore, in this study, we intend to develop a model for the core competency of salespeople in the interior remodeling business. To this end, based on the research on the existing competency and competency modeling, the competency model of the salesperson was derived using Dubois' overlay method. A total of 12 core competencies could be defined through the first and second modeling. The subject of this study was focused on LG Hausys, the most representative interior remodeling company in Korea. Based on the core competencies developed in this way, overall sales competencies can be raised through the development of a training course to enhance the sales competencies of salespeople, and a more efficient and objective HR.

• Journal of Korea Society of Digital Industry and Information Management
• /
• v.18 no.2
• /
• pp.111-125
• /
• 2022

The general view of the division of affiliates of many large corporations is a reorganization of the governance structure, and the smooth division of affiliates is often well wrapped up in a beautiful breakup. However, the parties to the breakup are not only the owners of the company, but all employees as well. Separation of the owner family can be done with joy and good feelings, because they are separated according to the will of the owner family, and each becomes the owner of the company. As Commitment decreases and turnover behavior appears, it is necessary to take a strategic approach to members, along with consideration. This study looked into the recent separation of LG Group's affiliates based on this point of view. To this end, we focused on the case of LX Hausys of LX Group, which was separated from LG Group. To this end, through a meeting with the person in charge of LX Hausys, the company's response to the division was investigated, and FGI was conducted for retired and current members. As a result, it was confirmed through the person in charge that no appropriate measures were taken due to the separation of the company. Through FGI with the retirees and incumbents, the psychological resistance of the members and the decrease in organizational commitment and the increase in turnover intention was confirm.

• Journal of Digital Convergence
• /
• v.11 no.10
• /
• pp.331-340
• /
• 2013

The recent economic downturn has created new challenges for today's company workers such as increased job instability; layoffs; the need to maintain dual income households and the associated childcare requirements; and other job stresses. These stresses give rise to serious problems for workers and ultimately to organizations. Companies therefore need to pay attention to solving the problem of stress. These days, many companies seek a solution from EAP. EAP aims to support workers through counseling, consulting and coaching services to help them overcome issues which may adversely affect job satisfaction and performance. EAP was introduced in this country ten years ago. Formerly, many companies viewed stress primarily as a personal issue. But now more companies are in a hurry to adopt EAP as a means for individuals to resolve stress. This study draws on the example of EAP use in LG Hausys. The company has adopted EAP under the CEO's strong support. The company has effectively managed EAP services which include professional counseling and the training of internal counselors. This study derives implications for the further implementation of EAP services.

• Design & Manufacturing
• /
• v.10 no.2
• /
• pp.12-17
• /
• 2016

Recently, lightweight material is attracting attention as a solution to the problem of fuel efficiency and increasing the need for development. CFRP has been attracting attention as lightweight materials for automobile because it has a high specific stiffness and specific strength compared to steel material. CFRP have a wide range of mechanical properties depending on the laminate condition. In this paper, study on the forming analysis of double-dome model was performed considering CFRP prepreg laminate condition and coefficient of friction. After forming analysis, the result has compared with wrinkling area and vertical strain of fiber to the laminated condition. And then compared with inflow of blank to the laminate condition. Through this paper, we propose the forming analysis methods of CFRP material.

• Composites Research
• /
• v.32 no.5
• /
• pp.206-210
• /
• 2019

As the use of composite materials of woven structure has expanded to various fields such as automobile and aviation industry, there has been a need for reliability problems and prediction of mechanical properties of woven composites. In this study, finite element analysis for predicting the mechanical properties of composite materials with different weaving structures was conducted to verify similarity with experimental static properties and an effective modeling method was developed. To reflect the characteristics of the weave structure, the meso-scale representative volume element (RVE) was used in modeling. Three-dimensional modeling was carried out by separating the yarn and the pure matrix. Hashin's failure criterion was used to determine whether the element was failed, and the simulation model used a progressive failure model which was suitable for the composite material. Finally, the accordance of the modeling and simulation technique was verified by successfully predicting the mechanical properties of the composite material according to the weave structure.

• Composites Research
• /
• v.31 no.6
• /
• pp.323-331
• /
• 2018

The effect of stainless steel jagged-pin reinforcement on the pull-off strength of the composite hat-joint was studied by the test. The pins were physically and chemically surface-treated and inserted in the thickness direction over the interface where the skin and stiffener meet. The specimens including the jagged-pins were made by co-curing process. Diameters of the jagged-pins were 0.3, 0.5 and 0.7 mm. The pin areal densities were set to 0.5 and 2.0% based on the interface area where the skin and stiffener meet. The specimens using 0.3 mm diameter normal (un-jagged) pins with 2.0% areal density were additionally fabricated and tested to investigate the pin shape effect on the pull-off strength. The pull-off strengths of specimens reinforced with 0.5% areal density by 0.3, 0.5, and 0.7 mm diameter pins were 45, 19 and 9% higher than those of un-reinforced specimens, respectively. In case with 2.0% pin areal density, the strengths were 127, 45, and 11% higher than those of un-reinforced specimens, respectively. The test results show that the higher pin areal density results in the higher strength when the pin diameter is the same. When the pin areal density is the same, the smaller pin diameter leads to higher strength. When the joints using jagged-pins and normal pins in 2.0% areal density with 0.3 mm diameter, the joints of jagged-pins showed the 64% higher strength. From the results of this study, it was confirmed that jagged-pin reinforcement can be an effective method for improving the pull-off strength of composite hat-joint.