• Title/Summary/Keyword: LG전자사례

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The Strategic Model for the Late Mover: Evidence from the Defiance Case of LG Electronics (후발기업의 전략 모델에 대한 탐색적 연구 : LG전자의 사례를 중심으로)

  • Choi, Kyu-Seong;Shin, Ho-Sang
    • Journal of Distribution Science
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    • v.14 no.10
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    • pp.81-91
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    • 2016
  • Purpose - This study proposes a strategic model for the late mover to effectively penetrate an industry that is dominated by a leading company. Thus, this study presents strategic implications for several late movers in overcoming the advantages of the leading company. Research design, data, and methodology - This study begins with a literature review followed by the formation of a strategic model that consists of: Repositioning, Utilization of Competence, Strategic Leadership, and Innovation. Specifically, this research analyzes LG Electronics (LG) as an example and investigates how LG infiltrates and grows in the water purifier market, overcoming the advantages of the powerful leading company. Results - The major steps taken by LG are summarized into four. First, LG studied the market, which had been conventionally treated as a single market. To penetrate the market, LG founded a new, special market segment. Subsequently, LG further segmented the market, executing a marketing strategy for each segment. Second, the unbending will of top managers was a key factor that addressed the challenge persistently. Third, even though LG was the late mover in the water purifier market, it had several technology competences such as compressor, refrigeration cycles, and algorithms. LG had profound knowledge in technology and used it effectively. Fourth, LG created a premium market through three innovative and distinguished factors such as the stainless water tank, sterilization service, and luxury design. Conclusions - This research draws four key findings from the example of the late mover in the water purifier industry: the reestablishment of a strategic position based on environmental change is an effective strategy for the late mover; strategic leadership is an important motive to generate late mover performance; and the late mover can utilize its existing knowledge and resources to overcome the first mover, such as presenting new added value compared to existing products as an effective catch-up strategy. Consequentially, through the study of performance determinants and the market penetration strategy of the late mover, this research has significance in providing basic material for companies trying to penetrate the market.

A Study on Building the Digital Information Center (디지털정보센터 구축에 관한 연구)

  • Kim, Suk-Young
    • Journal of Information Management
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    • v.27 no.2
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    • pp.95-121
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    • 1996
  • The purpose of this study is to investigate a theoretical background of digital libraries and current projects on building digital libraries. It begins by describing the shift of paradigm and the concept of digital libraries. The paper continues by summarizing the principles and technology of building digital libraries. It also includes current projects of US, UK, Japan, and National Central Library, KAIST, LG Sangnam Library in Korea.

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전자 CALS 개발 사례 : 일렉트로피아(Electropia)

  • 이충화;김문호;배윤근;김관영
    • Proceedings of the CALSEC Conference
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    • 1998.10b
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    • pp.497-505
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    • 1998
  • The Electropia system is a practical model based on up-to-date CALS/EC technologies to support major Korean Electronic Manufacturers to cooperate in designing, purchasing and marketing processes. With this system, they could develop common parts, enhance their logistics and procurement capability, and provide more convenience to customers in their buying processes. This system is expected to raise the productivity and reduce material and marketing cost, which will essentially help to strengthen the competitiveness of Korean Electronic Industries.

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기술개발성공사례 - 성휘산업(주)

  • Korean Federation of Science and Technology Societies
    • The Science & Technology
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    • v.29 no.4 s.323
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    • pp.87-88
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    • 1996
  • TV나 컴퓨터 브라운관에 들어가는 전자총의 부품인 Stem pin을 자체 개발해 전량 수입에 의존하던 것을 국산으로 대체하는데 성공한 성휘산업(주). 하루 4천만개의 스템핀을 생산해 올해 매출 50억원을 목표로 뛰고 있는 성휘산업은 국내 브라운관 제작 3사인 삼성전자, LG전자, 오리온전기에 전량 납품하고 있으며 일본 히다치와 소니 등에도 판로를 개척해 역수출을 계획하고 있다.

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A study of SCM strategic plan: Focusing on the case of LG electronics (공급사슬 관리 구축전략에 관한 연구: LG전자 사례 중심으로)

  • Lee, Gi-Wan;Lee, Sang-Youn
    • Journal of Distribution Science
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    • v.9 no.3
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    • pp.83-94
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    • 2011
  • Most domestic companies, with the exclusion of major firms, are reluctant to implement a supply chain management (SCM) network into their operations. Most small- and medium-sized enterprises are not even aware of SCM. Due to the inherent total-systems efficiency of SCM, it coordinates domestic manufacturers, subcontractors, distributors, and physical distributors and cuts down on cost of inventory control, as well as demand management. Furthermore, a lack of SCM causes a decrease in competitiveness for domestic companies. The reason lies in the fundamentality of SCM, which is the characteristic of information sharing, process innovation throughout SCM, and the vast range of problems the SCM management tool is able to address. This study suggests the contemplation and reformation of the current SCM situation by analyzing the SCM strategic plan, discourses and logical discussions on the topic, and a successful case for adapting SCM; hence, the study plans to productively "process" SCM. First, it is necessary to contemplate the theoretical background of SCM before discussing how to successfully process SCM. I will describe the concept and background of SCM in Chapter 2, with a definition of SCM, types of SCM promotional activities, fields of SCM, necessity of applying SCM, and the effects of SCM. All of the defects in currently processing SCM will be introduced in Chapter 3. Discussion items include the following: the Bullwhip Effect; the breakdown in supply chain and sales networks due to e-business; the issue that even though the key to a successful SCM is cooperation between the production and distribution company, during the process of SCM, the companies, many times, put their profits first, resulting in a possible defect in demands estimation. Furthermore, the problems of processing SCM in a domestic distribution-production company concern Information Technology; for example, the new system introduced to the company is not compatible with the pre-existing document architecture. Second, for effective management, distribution and production companies should cooperate and enhance their partnership in the aspect of the corporation; however, in reality, this seldom occurs. Third, in the aspect of the work process, introducing SCM could provoke corporations during the integration of the distribution-production process. Fourth, to increase the achievement of the SCM strategy process, they need to set up a cross-functional team; however, many times, business partners lack the cooperation and business-information sharing tools necessary to effect the transition to SCM. Chapter 4 will address an SCM strategic plan and a case study of LG Electronics. The purpose of the strategic plan, strategic plans for types of business, adopting SCM in a distribution company, and the global supply chain process of LG Electronics will be introduced. The conclusion of the study is located in Chapter 5, which addresses the issue of the fierce competition that companies currently face in the global market environment and their increased investment in SCM, in order to better cope with short product life cycle and high customer expectations. The SCM management system has evolved through the adaptation of improved information, communication, and transportation technologies; now, it demands the utilization of various strategic resources. The introduction of SCM provides benefits to the management of a network of interconnected businesses by securing customer loyalty with cost and time savings, derived through the consolidation of many distribution systems; additionally, SCM helps enterprises form a wide range of marketing strategies. Thus, we could conclude that not only the distributors but all types of businesses should adopt the systems approach to supply chain strategies. SCM deals with the basic stream of distribution and increases the value of a company by replacing physical distribution with information. By the company obtaining and sharing ready information, it is able to create customer satisfaction at the end point of delivery to the consumer.

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제조업체의 CRM 동향 및 선진사례

  • 강신길
    • Proceedings of the CALSEC Conference
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    • 2001.08a
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    • pp.559-576
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    • 2001
  • ㆍ선별된 고객으로부터 수익을 창출하고 장기적인 고객관계를 가능하게 하는 솔루션 (Oracle) ㆍ자사의 고객이 누구인지, 고객이 무엇을 원하는지를 파악하여 고객이 원하는 제품과 서비스를 지속적으로 제공함으로써 고객을 오래 유지시키고 이를 통해 고객의 평생가치를 극대화하여 수익성을 높이는 통합된 고객관계 관리 프로세스 (siebel) ㆍ수익 매출 그리고 고객만족은 극대화 하기 위해 정교하게 계획된 비즈니스 전락(Gartner Croup) ㆍ개별 임직원 및 마케팅 종사자, 그리고 고객으로부터 조직에 대한 긍적적 선호도를 획득함으로서 고객보유율과 경영 성과 모두를 향상시키는 경영전락(LG-EDS)(중략)

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개방형 클라우드 플랫폼을 활용한 Application 적용사례에 관한 연구

  • Seo, Bo-Guk;Kim, Eun-Ju;Kim, Tae-Hyeon;Geum, Deuk-Gyu
    • Korea Information Processing Society Review
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    • v.23 no.1
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    • pp.34-52
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    • 2016
  • 클라우드(Cloud)가 ICT 패러다임으로 등장하면서 구글(Google), 아마존(Amazon), 애플(Apple) 등 글로벌 클라우드와 KT, LG 등 국내 클라우드 서비스가 급증하고 있으며, 공공에서도 정부통합전산센터, 교과부 등으로 클라우드가 빠르게 확산 중이다. 하지만, 국내 클라우드 서비스는 대부분 인프라 서비스(IaaS)로 클라우드 응용프로그램을 개발 운영하는 환경(플랫폼)이 없어 IoT나 모바일처럼 풍성한 응용이 핵심인 글로벌 클라우드 생태계 구축에 한계가 있다. 본 연구는 개발자나 응용 소프트웨어 제공업체들이 응용 애플리케이션들을 개방형 플랫폼에 개발 배포 운영 관리할 수 있는 기반을 마련하고, 전자정부 표준 프레임워크를 기반으로 정보시스템들을 구축 운영하던 공공기관들과 민간 기업들이 별도 비용 없이 혹은 적은 비용으로 이식이 가능하게 함으로써 개별적인 서비스를 클라우드 플랫폼에서의 서비스로 전환하려고 하는 응용 소프트웨어 제공업체들에게 전략을 제시하며, 이를 기반으로 성공적인 구축을 위한 실행 전략도 함께 제시하였다. 본 연구에서 제시한 실제 어플리케이션 적용 사례는 국내의 전자정부 프레임워크에 능통한 개발자 또는 개발사에서 단일 서비스 플랫폼에서 클라우드 플랫폼으로의 개발역량을 향상시키는 전환점을 제공할 것으로 예상된다.

A method for quantitative measurement of software moduleness (소프트웨어 모듈성을 정량적으로 측정하는 방법)

  • Jung, Pilsu;Ahn, Jongsun;Park, Teahyun;Kang, Sungwon;Eun, Narae;Ko, Sangwon
    • Journal of Software Engineering Society
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    • v.26 no.3
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    • pp.63-76
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    • 2013
  • We need to measure the quality of each module to assess software quality. Especially, in industry, it is important to measure quality of modules quantitatively in order to improve bad modules and reuse good modules. In this paper, we define moduleness as characteristic that modules should be possessed and propose a method to measure software moduleness quantitatively. A case study conducted in this paper shows the usefulness of the method by measuring and evaluating moduleness of modules based on open source software developed by C, C++ and Java languages.

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A Study of Implementing e-Government Development Framework for Improving the Interoperability and Reusability (상호운용성과 재사용성 증대를 위한 전자정부 표준 개발프레임워크 구축 사례 연구)

  • Im, Chol-Hong;Jun, Man-Sung;Lee, Bong-Ok;Kim, Young-Woo;Lee, Young-Kon
    • 한국IT서비스학회:학술대회논문집
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    • 2009.05a
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    • pp.371-375
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    • 2009
  • 전자정부 사업에서 개발프레임워크가 활발하게 도입되어 활용되어 왔으나 서로 다른 개발프레임워크 도입으로 인하여 전자정부 시스템간에 상호운용성이 보장 되지 못하고, 특정 개발프레임워크에 의한 사업자 종속성이 발생하게 되었다. 이러한 문제를 해결하기 위하여 전자정부 프로젝트에서는 표준화된 형태의 오픈 소스 기반 개발프레임워크를 구축하게 되었다. 본 논문에서는 표준 개발 프레임워크가 등장한 배경과 표준화 원칙들을 제시하고, 이러한 원칙들을 만족 시키기 위한 개발프레임워크의 실행환경과 개발환경에 대한 아키텍처 특성 및 기반기술을 제시하고자 한다.

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A study of trend technology and application case using NFC (NFC의 기술 동향 분석 및 활용 사례)

  • Kim, Yeon-U;Moon, Il-Young
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2011.05a
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    • pp.519-521
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    • 2011
  • NFC is enable communication between wireless davice within a distance of 10cm, one type of non-contanct short-range wireless communicaton using 13.56MHz frequency band. This is one type of RFID technology which include file transfer, contactless payment and RFID. NFC technology is standardized in 2003 already, it received much attention recently because NFC is announced full support in Android 2.3. And as APPLE is announced that have plan to monunt in iphone 5,mobile payment system is expected to change. Already SAMSUNG is launched NEXUS S mounted NFC chip and announced NFC chip will be mount GALAXY S2 LG Electronics is statemented NFC chip will be mount on smart phone that will realese this year. In this study, will announce about analysis for NFC technology and recently trend and used case.

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