• 제목/요약/키워드: Kyung Keun

검색결과 2,034건 처리시간 0.027초

Improving the Efficiency of Marketing Channel between a Wholesaler and a Retailer with Uncertain Characteristics

  • Lee, Kyung-Keun
    • 한국경영과학회지
    • /
    • 제19권1호
    • /
    • pp.169-187
    • /
    • 1994

  • The efficiency of marketing channel of distribution between a sholesaler and a retailer with uncertain characteristics can be improved by influencing the retailer's ordering pattern. The wholesaler with large unit invetory holding cost can offer a large quantity discount tanks to the great benefit which comes from the transfer of part of his inventory to retailer. The retailer's increasing average inventory holding cost can be offset by the quantity discount and by savings of the ordering cost. Conditions under which marketing channel improvement can be possible are derived.

  • PDF