• 한국콘텐츠학회논문지
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• 제22권5호
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• pp.174-186
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• 2022

본 연구는 기업 최고경영자가 흔히 사용하는 품질경영 메시지의 수사적 구조와 시청자 반응을 탐구한다. '삼성 회장 이건희 어록' 보도를 분석한 결과는 품질경영에 관한 수사적 구조를 제시한다. 이 구조에서 경영자는 "대외적 위기"라는 '수사적 상황(rhetorical situation)'에 대처하기 위해 "초일류 회사를 위한 품질경영"이라는 '설득적 주제'와 "혁신" "신상필벌"이라는 '실용적 수단'을 제시한다. 발언 영상을 본 대학생 308명의 반응을 다중회귀분석한 결과, 시청자가 보수적일수록, CEO의 매력과 전문성을 지각할수록, CEO의 품질경영 수사를 지지하는 편이었다. 서술형 답변에 따르면, 보수적 시청자는 품질경영 속 '앙트러프러너십(기업가정신)'에 호의적으로 반응하면서 도전과 혁신의 가치에 공감했다. 반면, 상당수 진보적 시청자는 "못하는 사람 누르고" 등 일부 표현을 문제 삼아 발언 전체에 반감을 보였고 평범한 노동자를 소외시키는 '한국형 신자유주의'의 일부로 CEO의 품질경영 레토릭을 인식했다.

• 한국연극학
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• 제52호
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• pp.5-59
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• 2014

This paper investigates the development and aesthetics of Korean political theatre from its quickening period 1920s to democratization era 1990s. Political theatre before 90s developed an antithesis resistant movement toward Korean modern history that had been scattered with suppressing political circumstances such as colonial era and dictatorial government, the movement has powerful activity and social influences. Just like the 20 century political theatre had been quickened under the influence of Marxism at Russia and Germany in 1920s, Korea's political theatre began in socialism theatre movement form around the same time. Proletarian theatre groups had been founded in Japan and Korea, and developed into practical movement with organized connection. However, the political theatre movement in Japanese colonial era was an empty vessel makes great sound but not much accomplishments. Most performance had been canceled or disapproved by suppression or censorship of the Japanese Empire. The political theatre in liberation era was the left drama inherited from Proletarian theatre of the colonial era. Korean Theatre alliance took lead the theatrical world unfold activities based on theatre popularization theory such as 'culture activists' taking a jump up the line and 'independent theatre' peeping into production spot as well as the important event, Independence Movement Day Memorial tournament theatre. Since 1947, US army military government in Korea strongly oppressed the left performances to stop and theatrical movement was ended due to many left theatrical people defection to North Korea. The political theatre in 1960s to 70s the Park regime, developed in dramatically different ways according to orthodox group and group out of power. The political theatre of institutional system handled judgment on sterile people and had indirect political theatre from that took history material and allegory technique because of censorship. In political theatre out of institution, it started outdoor theatre that has modernized traditional performance style and established deep relationship with labor spot and culture movement organizations. Madangguek(Outdoor theatre) is 'Attentive political theatre', satirizing and offending the political and social inconsistencies such as the dictatorial government's oppression and unbalanced distribution, alienation of general people, and foreign powers' pillage sharply as well as laughing at the Establishment with negative characters. The political theatre in 1980s is divided into two categories; political theatre of institutional system and Madangguek. Institutional Political theatre mainly performed in Korea Theatre Festival and the theatre group 'Yeonwoo-Moudae' led political theatre as private theatre company. Madangguek developed into an outdoor theatrical for indoor theatre capturing postcolonial historical view. Yeonwoo-Moudae theatre company produced representative political plays at 80s such as The chronicles of Han's, Birds fly away too, and so on by combining freewheeling play spirit of Madangguek and epic theatre. Political theatre was all the rage since the age of democratization started in 1987 and political materials has been freed from ban. However, political theatre was slowly declined as real socialism was crumbling and postmodernism is becoming the spirit of the times. After 90s, there are no more plays of ideology and propaganda that aim at politicization of theatre. As the age rapidly entered into the age of deideology, political theatre discourse also changed greatly. The concept 'the political' became influential as a new political possibility that stands up to neoliberalism system in the evasion of politics. Rather than reenact political issues, it experiments new political theatre that involves something political by deconstructing and reassigning audience's political sense with provocative forms, staging others and drawing discussion about it.