• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.3
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• pp.281-291
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• 2011

This study investigates the influence of self-efficacy in purchasing clothes in the consumer satisfaction formation process. A survey was conducted on 300 adults living in the Seoul and Gyeonggi area and 231 completed questionnaires were used for analysis. The survey questionnaires measured the respondent's self-efficacy in purchasing clothes, expectation, perceived performance, expectation confirmation, and satisfaction level. The data were analyzed by moderated regression analysis. The results are as follows. First, for apparel products, perceived performance, and expectation confirmation have a direct effect on consumer satisfaction, while expectation has no direct effect on consumer satisfaction. This finding agrees with the results reported in a previous study on consumer goods with low ambiguity in assessing products and services including sneakers, underwear, cereals, and financial services. Second, the lower the self-efficacy in purchasing clothes, then the increased effect of the expectation confirmation that influences consumer satisfaction. However, the self-efficacy in purchasing clothes did not show any moderating effect on the perceived performance affecting the consumer satisfaction. The self-efficacy in purchasing clothes seems to have a moderating effect on the consumer satisfaction formation process by affecting the ambiguity in pre-purchase product assessment and not in post-purchase product evaluation.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.3
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• pp.527-537
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• 1996

This study tries to understand the characteristics of a man's clothes from the late 17th century to the early 18th century, held by the Ewha Womans University Museum. The author adopted the Assy CAD, an apparel CAD system developed by Assysit Company of Germany, in measuring clothes which is intended to solve the problems raised in the previous measurement of clothes, as well as in the making of patterns. The author used tracing paper to make copies of the curved parts, put them into the computer by digitiger, and made the patterns for more accurate restoration. Furthermore, the author compared Lee Hwang's with the contents of the related literature and excavated apparel from other tombs. As a result, Chopri among Lee Hwang's clothes, retained the typical characteristics of the mid-Chosun men's fashion in its ratio of bodice to skirt, form of sleeves, and size of breast- ties for fastening which appeared in the 17th century. Daechangeui and Jungchimak also were distinctive for Changot and the width of sleeves since the 17th century and were in wide use not only as the daily clothes but also as the shroud. These changes were brought about from the two wars which emphasized prestige and beauty of the clothes rather than their functions. As a result, Changeuis were used more widely, while Chopri which was used as the underwear of officials' uniform, was in decline.

• Journal of the Korean Home Economics Association
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• v.40 no.12
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• pp.119-129
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• 2002

This research aims at finding out situation on purchasing clothes for kids, size recognition and fitting to provide basic data in order to establish standard sizes for kids' clothes. A survey was conducted to 360 mothers who have children ranging from first to third grade in elementary school on clothes purchasing method, wearing situation, criteria in deciding size and fitting preference. In terms of data analysis, frequency, percentage, mean, $X^2$-test, ANOVA and Duncan-test were used via SPSS PC program. The result is as follows; 1. While the recognition on brand was high, the recognition on body size was low: as a result, it is believed that it would be effective to mark the weight along with the brand. 2. Many times, they would select one or two size bigger on all items and they would go for a regular or one that fits as far as filling is concerned showing that it is different from adult clothes. 3. As far as obese kids, they would choose based on the diameter, so the diameter item is right but they are too long in general. The length question should be given special attention when manufacturing clothes for obese kids.

• Journal of the Korean Society of Costume
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• v.60 no.4
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• pp.58-75
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• 2010

The purpose of this study is to investigate the characteristics of fur and leather clothes of minority races of China in Northeas and Inner Mongolia. To examine their characteristics, the clothes and ornaments were classified into four types: headwear, clothes, footwear, and accessories. First, headwear was divided into animal head-shaped, petal-shaped, round-shaped, and cone-shaped head wear. Among them, the animal head-shaped headwear was made by making the best use of the shape of animal's head and it was used as the best disguising method when hunting. Second, clothes were composed of upper garments and lower garments. For the upper garments, Po and Jeogori were worn and pants were worn for the lower garments. The clothes were decorated with lining, applique, or top-stitching on the outer collar, neck circumference, and the edge of sleeves and pants. Third, for the footwear, high boots of leather were developed to meet the needs for a convenient life in the plains. In some areas, fur shoes and leather shoes were also used. Finally, accessories included bags and gloves. Bags were usually decorated with fur on the outside or with a fringe or applique of tanned leather. Gloves were lavishly decorated with embroideries and partly with fur or leather.

• The Korean Journal of Community Living Science
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• v.20 no.4
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• pp.515-522
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• 2009

This study was to develope the functional work clothing for livestock farmers. Major demanding performances for livestock work clothing are anti-soil and anti-bacterial properties. On surveys, functional fabrics that have anti-soil, anti-bacterial and waterrepellent performances were developed and the work clothing that have adaptability to body movements were manufactured. The designs of livestock working clothes were two piece and one piece with rubber bade in waist. The thermal responses of subjects wearing the winter working clothes for stock farming worker were measured in the climate chamber($17^{\circ}C$, 40% R.H.). The main results were summarized as follows: Total body weight loss was smaller and the mean skin temperature was higher in developed clothes than the market product. Clothing micro-climate of developed clothes was lower than the market clothes. Subjective sensation did not have significant differences. From the results of various evaluation, developed garments for livestock workers showed better efficiency than the market product.

• Journal of Fashion Business
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• v.23 no.6
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• pp.37-48
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• 2019

This paper aims to stretch the technology acceptance model (TAM) approach by investigating a clothes rental network. One of the understudied geographies of the world economy is the large-scale international trade in clothes, which are consumed by Chinese consumers. An online (www.sojump.com) survey was conducted by including 303 Chinese respondents. Structural equation modeling (SEM) was used to test the proposed hypothesis. The results indicated that external influence has a significant impact on the perceived ease of rental. Furthermore, consumers' perceived ease of rental influences the attitude towards renting, and perceived ease of rental plays a complete mediating role between them. However, external influence has no significant impact on perceived usefulness, and consumers' perceived usefulness has no impact on rental intention. In addition, attitude towards renting works as an indispensable mediation between perception and behavior. This study highlights the role of perception, attitude, behavior on clothes rental, and provides guidance and suggestions for clothes rental platform.

• Science of Emotion and Sensibility
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• v.21 no.2
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• pp.61-72
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• 2018

Different types of traditional Korean clothes (Hanbok) are appearing in the market with the increasing interest of culture consumers. In order to turn traditional Korean clothes into everyday clothes that adequately reflect various demands of culture consumers, it is important to satisfy both functional and emotional aspects of clothing. However, there is lack of existing studies on emotions of culture consumers while wearing traditional Korean clothes. In this study, 28 emotional words regarding traditional Korean clothes were extracted by applying the Delphi method and conformity rating survey to 182 emotional words reported in existing studies and references from areas such as psychology, linguistics, and sensibility engineering. The 28 selected emotional words can be used to express emotions felt by culture consumers about traditional Korean clothes. Also, words were grouped based on the correlation according to factor analysis. Based on common characteristics, the emotional words were classified into 6 categories of 'pleasure,' 'aesthetic sense,' 'harmony,' 'novelty,' 'likability,' and 'stability.' These 6 emotional categories were concluded to represent emotions of consumers about traditional Korean clothes. The 28 emotional words and 6 representative emotions noted in this study can be used as basic data for measuring emotions of culture consumers of traditional Korean clothes. A future study task is to design a detailed assessment scale to measure emotions of culture consumers about traditional Korean clothes using representative emotions.

• Journal of the Korean Home Economics Association
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• v.24 no.3
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• pp.31-42
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• 1986

It is generallybelieved that the values of female students are different depending on the cultural enviromment of society. The purpose of this paper is to discern the value orientation of female students in Korea and America, and how they are related to the clothing behavior. 300 female students were selected as sample from the Univ. of Minnesota and 158 students filled out the questionnair. 420 female students were selected from five unversities in Jinju, Taegy and Pusan. RESULTS : 1) Korean students had highly evaluated theaethetic, political, religious and social values, and American students had higher evaluation on the economic and American students had higher evaluation on the economic and theoretical values. 2) Korean students tended to regard modesty, conformity and management as important factors when they chose new clothes, and for American students, appearance and tool were important. 3) The impact of values on clothing vehavior was as follows. a) Korean students who emphasized theoretical values did not use clothes as an instrument of status symbol and modesty. b) American students who emphasized the economic values tended to have an interest in purchase and wearing of clothes on purpose. c) Korean students who had positive attitudes on the aethetic values tended to be conservative, but they wanted to use the clothes as a demonstration of self exaggeraton. d) Korean students who regarded social values important tended to have a higher interest in the management of clothes. e) Korean students who had highly evaluated the religious values tended to be conservative when the selected new clothes. American students did not want to conform to the group norm when they chose new clothes. On the whole, American students did not put on clothes to achieve a specific goal. In short, it can be concluded that Korean students and American students have different values and they have a great impact on their clothing behavior.

• Journal of the Korean Society of Costume
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• v.45
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• pp.103-120
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• 1999

The purpose of the study is to show concretely the design features due to cltohes image after classifying the clothes image examining relations between clothes images and design factors. Samples of the study were 507 female university students. Materials of the study were 309 slide film using the spring and fall issues of magazines and catalogues in 1996 and 1997. SAS PC was used to analyze materials and finally priniciple component analysis the analysis by quantification theory 1. The results of the study were as follows. The most important images of clothes were fashion dignity activation and simplicity. In the relationship between the main image and item factor, one-piece jumper half-coat culotte skirt pantaloons and slim pants had an important effect on the fashion image while two-piece jacket, blouse, straight pants had an effect on the dignity image and three-pice, T-shirt, shirt-vest pantaloons normal pants culoote skirt and gather skirt strengthen active image. In the relationship between the main image and silhuette X-silhouette fitting upper and lower clothes upper clothes having waist line or hip bone length and mini-skirt were the factors that raisen fashion image. And in the A-, X-, Y-silhouette having normal fit upper clothes below the knee length skirt and the upper clothes below the hip line were main factors in dignity image. And H-silhouette big size sleeves mini-skirt the upper clothes below hip line were the factors that strengthened the active image. In the relationship between fashion image and detailed factors roll stand and sports collar set-in and shirt sleeves having 5-rate and long sleeves strengthened fashion image. And flat tailored collar boat and high nceckline and bow detail set-i sleeve had an important effect on the dignity image. And shirt collar boat and V-neckline shirt dolman and 7-rate sleeves were the factors that raise active image.

• Journal of the Korean Society of Costume
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• v.58 no.1
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• pp.90-103
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• 2008

This study aims to examine the current state of wearing working clothes for the workers who work in Electric Technology Division, Korea Railroad Corporation, to identify inconveniences and problems in relation to the working clothes, and based on the examination, to find a way to improve them, creating a design of summer working clothes that will have more advanced functionalities including activity adaptability and comfort. Survey was conducted through direct observation and interview for Electric Railway Power Team. A total of 352 copies were collected and analyzed. Based on the results of questionnaire, an experimental clothes, the functionality of which has improved in terms of design, material, and patterns, was created. The followings are the results of the study. Easy activity, design, and comfort are required as functions of working clothes. In design related questions, the survey shows high dissatisfaction in the color of existing working clothes, and preferred colors are dark blue and gray. With regard to the method of zipping up the front side, zippers are preferred. Although many pockets on the existing working clothes have high satisfaction, dissatisfaction to pocket format is high. In material related questions, lower dissatisfaction is indicated for the sense of touch, ventilation and sweat absorption. It is shown that the areas frequently polluted include the lower part of pocket, the edges of sleeves and elbow areas on the jacket. The frequently polluted area of the trousers include knee areas, the edges of pants and buttocks. With regard to the areas where the workers felt discomfort when motion, discomfort is highly indicated with armpits and back on the jacket. Also discomfort is highly indicated with crotch, buttocks and knee areas on the trousers. In material related questions, lower dissatisfaction is indicated for the sense of touch, ventilation, sweat absorption.