• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.3_4 s.141
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• pp.547-560
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• 2005

The purpose of this study was to segment Chinese career women by experience in purchasing Korean clothing and to analyze and compare clothing purchasing behavior between the 2 groups and to provide useful information to Korean manufacturers for establishment of marketing strategies for China. The subjects were 602 career women of middle and high class In their 20's and 30's. A total of 602 questionnaires were analyzed by using frequency, mean, Cronbach's $\alpha$, factor analysis, t-test and $X^2$-analysis. The results were as follows: 1. The demographic variables such as an age, residential city, marriage, and total monthly income were proven to be significantly different between the 2 groups except an academic background. 2. The clothing purchase behavior variables such as purchasing motive, using informants, clothing selection standards, store selection standards, purchasing place, satisfaction after purchasing clothes, shopping time, average monthly expenditure on clothing, purchasing frequency of casual wear, purchasing price, and paying method were proven to be significantly different between the 2 groups. However, the clothing purchase behavior variables such as purchasing frequency of formal wear and purchasing price of fur coat and sweater were proven not to be significantly different between the 2 groups.

• International Journal of Costume and Fashion
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• v.4
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• pp.47-61
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• 2004

This study analyzed the buying patterns of American and Korean female college students in terms of criteria for clothing selection； store preferences； criteria for store selection； fashion information sources； expressions of customer dissatisfaction； purchasing frequency and motivations for purchasing clothes. The study was implemented through self-administered questionnaires which were back translated for validity. The samples consisted of 730 female college students majoring in the fields related to clothing and textiles： 310 U.S. and 412 Korean students. Likert scales were used for most measures with 1＝never or very unimportant and 5＝always or very important. Data were analyzed by factor analysis, analysis of covariance, Duncans multiple comparison, and t-test. Results are as follows： 1) Design factor was the most important criteria in clothing selection with no differences between country groups. There were, however, significant differences for psychological exhibition factors, practical and economic factors. 2) Both groups preferred specialty and department stores, with department stores more popular in Korea. 3) Merchandise was the most important store selection criterion and fashion magazines and self-experience were rated as the most important information sources for the both groups. 4) Korean group expressed their dissatisfaction with and observable problem with a product before purchase more often than U.S. group, but the U.S. group was more vocal about color loss or shrinkage after care procedures. 5) Some clear differences between the two countries emerged. Marketers targeting American consumers should pay more attention to practicality and service； to Korean consumers more symbolic meaning of products.

• International Journal of Costume and Fashion
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• v.3
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• pp.1-11
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• 2003

This study aims to recognize the value of traditional culture and to create 'Korean style rest costume' i.e. in-door clothes for comfort's purpose designed for hotel or other tourist accommodations with its own image. In so doing, national pride and identity will be exalted for Koreans, while an opportunity of cultural expose will be provided for foreigners through the symbols of Korea, which will contribute to the international introduction and representation of Korea. First, this study investigates the external characteristics in forms and structures of Korean style rest costume. Second, questionnaires regarding consciousness of Korean style rest costume and preference in design are distributed to the hotel guest and staff-both domestic and international- to be fir out. Lastly, designed rest costume representing Korean image, based on the results of the survey. Upon investigation, users and employers both preferred two piece style which is separated to upper garment and lower garment. While employers preferred short sleeve, users preferred long sleeves. In colors, employers preferred blue while users preferred white. In garments, both of. the employers and users preferred cotton, towel and cotton flannel. In addition, when introducing rest costume, it will be efficient to distinct the strategy between natives and foreigners, and also distinguish where the rest costume will be used.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.7 s.155
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• pp.1078-1089
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• 2006

The purpose of this study was to research of the symbolic meaning. of religious habit in the Korean Catholic Women's Religious Society. The research was carried out by investigating a wide range of document including those on museum of religious society, follow by considering the questionnaire and interviews on the habit. The results were as follow. The action and ceremony relation to religious habit should be expressive of evidence of Jesus, poverty and modesty, protect from external temptation, married with Jesus. External form of the religious habits should be expressive of Vergin Mary, bride of Jesus, york of Jesus, the Sacrament, atonement, innocenc, eternity, confirm one's determination, poverty, rasario, adversity. Symbolic meaning in external form of the religious habit was expressed more definitly, varietly than action and ceremony relation to religious habit by well designed item, detail, color and accessory of habits. All over the world religious societies allowing ordinary clothes but most korean women's religious societies still hold on religious habit. Present style is very simplyfied than the traditional one. But many religious societies make efforts for keeping the symbolic meaning of religious habit.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.1 s.139
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• pp.189-197
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• 2005

The purpose of this study was to find factors affecting sun protective behavior and intention to buy UV-protective clothing among Korean golfers. Health belief (HB) model and diffusion theory(DT) were used for the study. Dependent variable of HB model was sun protective behaviors (SPBs) and dependent variable of DT model was intention to buy (ITB) UV-protective clothing. Independent variables for HB model were cancer perception, perceived benefits, behavioral/psychological barriers and cues to actions, while independent variables of DT model were relative advantage, compatibility, complexity, friability, and observability, besides demographic variables. Perceived benefits and cues to action variables in addition to gender and age were significant determinants of SPB for Korean golfers. Also, relative advantage and compatibility. behavioral barriers and cues to action were significant in affecting intention to buy UV-protective clothes. Both HB model and extended DT model were useful to predict sun protective behavior of Korean golfers.

• Journal of Fashion Business
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• v.15 no.3
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• pp.67-83
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• 2011

Korean film "Swiri"(1999) as well as a popular film is the first Korean blockbuster Film. In addition, the number of viewers is very common in Korea a large ripple effect that Korea film "Swiri" in his works were selected to act as a hero and contextual significance confrontation between the two figures through the symbolic analysis of clothing styles and colors Analyzing the meaning of space and a scene in the background with the colorful costumes and would like to study. In detail, the film's central character theme and image suggesting that dramatic reversal the character's personality through the clothes I was expressed through clothing styles and colors were analyzed with symbolism. Korean film "Swiri" the film's DVD player application from the situation or story that is considered to be important psychological conflicts selected twenty-seven screens in the study were collected still images. Data collected for the effect of color contrast and color analysis technical. The center of the video footage, the film's main characters costumes and background colors of the space was to examine the significance and symbolism.

• The Research Journal of the Costume Culture
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• v.10 no.4
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• pp.419-432
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• 2002

This research analyzes how our people use the social position and status symbolism of the dress in focus of the Chosun Dynasty Period by analysis data of traditional folktale. This research material was analyzed social position and status symbolism of the dress with basis on Korean Oral Literature grand volumes of 82 published by The Academy of Korean Studies and whole volumes of 7 of Korean Literature Traditional , Folktale written by Kimhyunrwong. The methods of study is that first, selected part of describing social position and status of dress from the traditional Korean folktale. Second, summmarized things classified such as clothes, shape of hair and belt. Third, analyzed social position and status of dress with basis on symbol theory to be pre-studied. As a result, 1 can get the next conclusion. First, in case of the dress symbolism of social position and status, we classify as class. occupation, surreal person. Second, the changes of the social position and status showed upward position or downward position, and occupation change. Third, symbolization of position disguise was classified disguise of social position, sex, occupation.

• Journal of the Korean Society of Costume
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• v.60 no.10
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• pp.80-87
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• 2010

The purpose of this study is to develop cultural products containing Korean beauty with modern sense by applying quilting with dyed threat among Korean traditional quilting works. Quilting with dyed thread using various colored thread expresses curve, straight and oblique lines harmoniously, is mainly used to make household goods such as a pouch, a spectacle case and a quilting pocket and a circular pattern, a cross pattern and a geometric pattern are shown in this kind of quilting. As for sewing method, half backstitch and full backstitch are used, and products made by this method are pouches stuffing pads in cotton or silk and quilting it finely to make patterns with various colored threads of stuffing cotton between linings and spectacle cases, a packet of needles and case of spoon and chopsticks which give various feelings according to arrangement of colors. Design of cultural products by applying the beauty of curves of hanbok, sleave-seam of jeogori, trimming line of dangeui. We expect that various cultural products with Korean traditional beauty and modern convenience will be developed continually by introducing the artistic strength of quilting with dyed thread to practical life.

• Journal of the Korean Society of Costume
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• v.58 no.9
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• pp.38-50
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• 2008

In the late Joseon period, as Korea suffered from two battles such as Byeongjahoran and Imjinweran, the people wanted to find comfortable shelters, which caused Bigi to prevail. That is, as an alternative to find a shelter which is physically prosperous and mentally comfortable and to get out of turbulent days, the people desired the utopian world of Sipseungji. The Sipseungji of 'Namsako' was deeply rooted in the society, which had a great impact on it. However, it is very surprising to find that the Sipseungji is metaphored in the process to make the shapes of Korean $J{\check{o}}gori$ which are a represented product of our culture. In other words, the ideal world we desired is a clothe itself which wraps human bodies, not any mysterious place that can not be found. They wanted to deliver the assumption that the ideal world is in humans themselves through clothes. Though a shaman sign of Sip (meaning ten), the Sipseungjiseol of Namsako became rooted in the living of the common people, which caused social confusion, but the Sipseungji suggests that as humans are the very lucky place, the utopian world is in themselves. Therefore, it should not be overlooked that the shapes of Korean $J{\check{o}}gori$ have instructional values that can not be found in those of other foreign cultures.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.3
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• pp.525-545
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• 2021

The purpose of this study was to assess the sustainability of laundry practices among Korean households in comparison with European households. A total of 329 responses were collected through an online survey and analyzed using SPSS. Detergent dosing, use of fabric softener, prewashing, rinsing, washing programs, and washing temperatures of Korean households were not optimal for sustainability. Only 11.2% of respondents followed dosage instructions while the majority based on load size. Use of fabric enhancer, prewashing, and rinsing were frequent. Cotton 40℃ was the most frequently used program (81.5%) while eco and cold wash programs were among the least (1.5%). In terms of laundry sorting, load size, drying, and ironing, more sustainable actions were reported. Laundry was often sorted by color, machines were commonly filled, and clothes tended to be air-dried and not excessively ironed. Gender was the primary socio-demographic factor denoting sustainable habits, with males being more attentive to instructions and care labels than females. European households, however, were more sustainable in all areas except for frequent ironing, and education level and employment status were significant factors affecting sustainable practices.