• 한국조리학회지
• /
• 제15권2호
• /
• pp.161-171
• /
• 2009

본 연구에서는 부산지역의 특1급 호텔 뷔페 레스토랑의 중대한 서비스 품질요인들을 확인하고, 고객 만족과 고객 충성도에 대한 영향을 파악하고자 한다. 이를 위해서 특1급 호텔 뷔페 레스토랑을 이용해 본 경험이 있는 고객 241명을 대상으로 설문지 조사하였다. 이설문문항은 SERVQUAL 모델을 기준으로 측정하였다. 그 결과 첫째, 특1급 호텔 뷔페 레스토랑의 서비스 품질들은 고객 만족에 유의한 영향을 미치고 있는 것으로 나타났다. 둘째, 특1급 호텔 뷔페 레스토랑의 고객 만족은 고객 충성도에 유의한 영향을 미치고 있는 것으로 나타났다. 셋째, 특1급 호텔 뷔페 레스토랑의 서비스 품질은 고객 충성도에 유의한 영향을 미치고 있는 것으로 나타났다.

• 한국조리학회지
• /
• 제19권3호
• /
• pp.87-104
• /
• 2013

본 연구는 특급호텔 뷔페레스토랑 주방 조직의 서비스지향성이 종업원의 직무만족과 조직성과에 미치는 영향관계를 실증적으로 검증하여 주방종사자의 효과적인 관리에 대한 시사점을 제공하고자 하였다. 이를 위해 조직의 서비스지향성(서비스리더십, 서비스시스템, 인적자원관리, 서비스 접점)과 종업원의 직무만족 및 영업장의 조직성과에 대한 개념과 이론적 배경을 중심으로 각각의 구성개념에 대한 요인을 도출하여 영향관계를 분석하였다. 분석결과, 서비스지향성의 서비스리더십과 서비스시스템이 종업원의 직무만족에 미치나 영업장의 조직성과에는 직접적이지 않고, 대신 인적자원관리가 조직성과에 직접적이라고 할 수 있다. 또한 종업원의 만족이 조직성과에 직접적인 관계에 있기 때문에 서비스지향성을 향상시키면서 종업원의 직무만족을 향상시키기 위해서는 서비스리더십과 서비스시스템이 우선되어야 한다고 할 수 있다. 그리고 서비스지향성을 향상시키면서 직접적인 레스토랑의 조직성과를 도출하기 위해서는 인적자원관리에 의한 서비스훈련과 서비스보상이 효과적이라고 할 수 있다. 본 연구 결과는 조직의 서비스 지향성이 서비스기업의 우수한 고객가치를 창조하는 요소로 인식되고 있는 가운데, 서비스지향성의 관리적 방향성을 제안하였다는데 의의가 있다.

• 한국관광식음료학회지:관광식음료경영연구
• /
• 제15권2호
• /
• pp.73-98
• /
• 2004

For the successful hotel restaurant, careful research on the customers needs, their changes and the understanding should be on the first step. The aim of this study is to find out hotel restaurant user's satisfaction factors and provide useful information for the decision of its marketing policy. Questionnaire survey, after the preliminary survey, had been performed from 23 Sep 2002 to 02 Oct 2002, for 10 days. 240 questionnaires had been collected and 25 excepted which filled out not properly. 215(86%) questionnaires are included for the analysis. For the enhancement of hotel restaurant customers' satisfaction degree, following suggestions are recommended. The development of distinct hotel service is needed. Also the effort for making hotel buffet restaurant not only for dining place but also customers oriented facilities, with various events and shows, is required. Periodical checking on the food quality, presenting new menu to the customers and keeping consistent food taste and quality areneeded. The studies on the diverse ways for specified and new customers, such as advertisement, promotion, easy access to the hotel restaurant, discount coupon and customer smilage service are needed.

• 한국조리학회지
• /
• 제22권7호
• /
• pp.235-252
• /
• 2016

이 연구의 목적은 한식뷔페레스토랑의 기업연상과 관계품질, 브랜드충성도 간의 상호관계를 증명하는데 있다. 또한, 본 연구는 몰입과 태도적충성도의 매개효과를 검증하는데 있다. 편의추출한 총 209명의 응답자를 대상으로 SPSS 18.0을 사용하여 분석하였다. 본 연구의 다음과 같다. 첫째, 기업능력연상과 사회적책임연상 모두 신뢰와 몰입에 긍정적 영향을 미치고 있다. 둘째, 신뢰와 몰입은 태도적충성도와 행동적충성도에 긍정적 영향을 미치고 있다. 셋째, 몰입은 신뢰와 태도적충성도 사이에서 부분매개역할을 하고 있고, 태도적충성도는 몰입과 행동적충성도 사이에서 부분매개역할을 하고 있다.

• 한국조리학회지
• /
• 제22권4호
• /
• pp.319-332
• /
• 2016

본 연구는 호텔 뷔페레스토랑과 독립 뷔페레스토랑 이용객을 대상으로 뷔페레스토랑 선택속성 중요도-만족도 분석과 만족도가 추천의도에 미치는 영향력을 분석함으로써 호텔 및 독립 뷔페레스토랑의 마케팅 전략 수립의 기초를 제공하는데 목적을 두었다. 따라서 호텔 뷔페레스토랑과 독립 뷔페레스토랑을 이용한 경험자를 대상으로 2016년 4월 15일부터 5월 4일 기간 동안 SNS 설문과 대면 설문을 병행실시하였으며, 독립 뷔페레스토랑 86부, 호텔 뷔페레스토랑 82부를 회수하였으며, 부적절한 설문지 8부를 제외한 나머지 설문지 160부를 유효표본수로 분석하였다. 연구결과, 4분면에 나타난 선택속성이 호텔과 독립 뷔페레스토랑에서 차이를 보였으며, 또한, 선택속성에 대한 만족도가 추천의도에 미치는 영향에 대한 분석에서는 호텔 뷔페레스토랑은 음식의 품질과 메뉴가 정(+)의 영향을 미치는 것으로 나타났으며, 독립 뷔페레스토랑은 음식의 품질만 정(+)의 영향을 미치는 것으로 나타났다. 이러한 결과로 비추어볼 때 호텔 뷔페레스토랑이 호텔이라는 프리미엄과 브랜드만이 아니라, 뷔페레스토랑의 변화에 맞추어 지속적인 메뉴 개발과 호텔의 장점을 살릴 수 있는 전략을 개발하여 고객들의 니즈를 주도해 나가야 할 것이다. 또한, 다양한 디저트 제공을 다시 고려해 볼 필요도 있어 보인다.

• 한국조리학회지
• /
• 제5권1호
• /
• pp.249-272
• /
• 1999

The purpose of this was to solve conceptual problems of family restaurant through theoretical approach, to improve problems associated with managing restaurants, and to suggest plans for family restaurant chains. First of all, in order to improve the problems of franchising, the contents of contract were analyzed by showing the examples, and the methods were illustrated to analyze the overall contents. Hereafter, family restaurants will be categorized as either 'Casual Dining' or 'Theme Restaurant', some of the nicknames for family restaurant. However, the fundamental categories will be in accordance with the categories of NRA of the U.S.A. as 'Family Chain Restaurant', 'Grill-Buffet Restaurant' and 'Dinner House'. It is hoped that the future study categorize these three in more details. The problems of restaurant management were considered to be concerned with the owner and the managerial problems. As a way to overcome the problems associated with restaurant chain concept, the importance of manual and food & beverage production, the analysis on different methods of store development, the characteristics of manual, the interested items when filling-out, and the methods were presented. The basic systems of commissary food service were introduced and their effects were presented as well in this study. The stages of store development and the models of expansion were presented for an analysis. The main focus of this study was to grasp the flow of organizational and store expansion by analyzing on-site stores and headquarters office hence find out the reason why the current portion of family restaurant is decreasing and not increasing among dining out industry. Therefore, it has brought a great opportunity to seize the problems of structual systems of family restaurant. A family restaurant is no longer perceived as an ordinary restaurant, yet it represents a whole new cultural environment due to the unique characteristics of family restaurant such as its food culture, protocol, and various shapes and sizes. The researcher of this study extends his wish that the future study reinvestigates differently categorized family restaurant and gives much attention to a systematically independent research subject.

• 한국식생활문화학회지
• /
• 제21권3호
• /
• pp.254-261
• /
• 2006

The purposes of this study were to measure price elasticities of menu items of a family restaurant, identify differences of price elasticity between subgroups, and provide a comprehensive understanding on price elasticity. 3 menu items of a salad buffet family restaurant in Seoul were selected for analyses, and a questionnaire was developed through literature review and modified after pilot test. The questionnaires for main survey were distributed to 250 customers on their visit to the restaurant, and a total of 139 questionnaires were used for analyses (55.6%). Statistical analyses were conducted using SPSS Win (12.0) for descriptive analyses, t-test, ANOVA, and the main results of this study were as follows. The demands were expected very elastic to the changes in prices of all 3 menu items, and there were significant differences between groups of different company types. In addition, the changes in use were less affected by the changes in menu price when customers were satisfied with each menu item. On the basis of these results, it was concluded that price increases of menu items should be companied by quality improvement of products and services, and differentiated marketing strategy for each segments of customers would be helpful to profitability of the restaurant. Overall, measurement of price elasticity could help to predict customer behaviors on price changes, and give much useful information for managers and marketers of foodservice organizations in development of price strategies.

• 대한가정학회지
• /
• 제29권2호
• /
• pp.65-75
• /
• 1991

A Survey was conducted to identify patrcis' eating behavior at the buffet styled restaurant during dinner time. The average frequency of taking food was 4.1±0.9 and this was statistically significant by age group. The frequency of taking food after satiety was 1.2±0.8. From the menu, 15 seafood items were the most popular which were chosen more than twice. The average of consumed food items was 24.9±8.9 out of 198. The average seafood items which were chosen by each individual was 5.8, desert items was 4.5, salad items with dressing was 4.2. The total weight of the consumed food was 954±365.1g. Mostly gruel, soup and saled chosen the first time. Alcholic beverages and drinks were chosen also first time. Seafood was chosen the 1.2 times and meat was chosen the first, second, and third time. Rice and soup. bread and noodles were chosen the second and third time. Desert was chosen the third time. The consumption of calories and nutrients were compared with the Korean Recommended Dietary Allowances. The average consumption of calories was 49.6% Korean RDAs, protein 71.4%, vitamin A 65.0%, thiamin 74.3%, riboflavin 71.8%, niacin 89.8%, ascorbic acid 72.7%, iron 68.1%, and calcium 108.3%. In one meal, the data shows over eating. The caloric consumption of desert was 275.5Kcal and seafood was 174.1Kcal. The protein consumption of seafood was 23.5g and meat was 7.5g. According to this research, customers have a lot of good chances to be exposed to the variety of food. This is desirable to correct the food habits with a experience. On the other hand, excessive food consumption is a problem. Therefore we suggest the provision of nutrition information about desirable order of eating a meal and the health problems due to overeating. We expect other research of nutritional evaluation in a meal in the different foodservice systems to be made in the future.

• 한국조리학회지
• /
• 제21권4호
• /
• pp.175-191
• /
• 2015

본 연구의 목적은 서비스종사원의 성격특성, LMX 그리고 혁신행동 간의 영향관계를 확인하는 것이다. 이를 위해 종사원의 혁신행동의 선행변수로 예상되는 성격특성과 LMX에 관한 이론적 문헌고찰과 실증조사를 진행하였다. 실증조사는 부산지역 호텔레스토랑과 독립 외식업체에서 근무하고 있는 서비스종사원 250명을 대상으로 하였으며, 설문조사기간은 2014년 10월 1일부터 15일까지 약 15일간 진행되었다. 자료 분석결과, 혁신행동에 유의한 영향을 미치는 서비스종사원의 성격유형은 친화성, 성실성, 외향성임을 확인하였다. 다음으로 혁신행동에 유의한 영향을 미치는 LMX 유형은 리더와 종사원 간의 관계가 공헌적 관계가 형성된다면 종사원의 아이디어 개발의 가능성이 있으며, 리더와 종사원 간의 관계가 존경, 공헌, 충성적 교환관계가 형성된다면 혁신행동을 실천할 가능성이 높다는 것을 확인하였다.

• Journal of Nutrition and Health
• /
• 제35권9호
• /
• pp.996-1006
• /
• 2002

A total of 321 salaried employees were surveyed by questionnaires during September and October 2001 in order to investigate the bases for their choices between 26 popular menu items in JinJu restaurants. The subjects were aged 20 to 61 years, and were classified into 3 age groups (ages 20-29, 30-39, and over 40) and 2 gender groups. The data were analyzed using the SAS program for factor analysis. The results of this study were as follows: 1) The 26 popular menu items were classified into 6 factors by the 20-29 age group, into 5 factors by the 30-39 age group, and into 3 factors by the over 40 age group. The younger age group had the more numbers of factor which act as choice criteria of restaurant foods according to the purpose of eating out. 2) Because subjects classified steak and fast food into the same factor named 'new generation's food', we found that steak was an unfamiliar food for most of them, 3) The 20-29 age group had an aversion to Boshintang(dog soup), while the 30-39 age group and the over 40 age group liked Boshintang as a stamina food. 4) The over 40 age group, and men in all age groups, didn't choose Buffet and Shabushabu as a dinner food because they had negative attitudes toward novel or unfamiliar foods. 5) Women distinguished between a factor called 'social drink and party food' from a facor called 'dinner food', while men integrated the factor of 'dinner food' into the factor of 'social drink and party food' 6) Men preferred Samgyetang (chicken stew with ginseng) and Yangnyeumtongdak (spicy fried chicken) as a 'social drink and party food', while women preferred Dwaejibossam (boiled pork and kimchi) and Beef Bulgogi. In conclusion, most of subjects did not recognize fast food and steak as a meal, which were introduced recently in JinJu. The choice criteria and preferences of restaurant foods were different from the age and gender groups. The over 40 age group, and men in all age groups, had more negative attitudes toward novel or unfamiliar foods than the younger age and women groups.(Korean J. Nutrition 35(9) : 996~1006, 2002)