• Journal of the Korean Society of Costume
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• v.53 no.8
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• pp.105-120
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• 2003

Despite the creative strengths fashion illustrations, most fashion related advertisements use photographs instead. Furthermore, there is not much study done on the effects of fashion illustrations. Through this study the authors discover the effectiveness of fashion related magazine advertisements using fashion illustrations by looking into the level of recognition due to interaction effects between advertisements using photographs and advertisements using fashion illustrations. This study, however, does not focus on comparing the different levels of recognition effect between photographs and fashion illustrations. After a literature review of magazines with high rank subscriptions, an experiments was conducted. A booklet was made using 16 fashion illustration advertisements and 16 photograph advertisements all designed to control variables other than advertisement type. Then a survey was taken using the booklet to measure the recognition levels of the different types of advertisements. Through an ANOVA test of the 2 ${\times}$ 3 factorial designed model the authors derived results implying that interaction effects do exist between the different types of advertisements. In the environment where advertisements using photographs dominate, advertisements using fashion illustrations can effectively be recognised by the consumers. Through this study, the authors wish to give guidance to decision makers in the fashion industry related to the type of printed advertisement they should seek.

• Korean Journal of Health Education and Promotion
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• v.17 no.2
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• pp.151-163
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• 2000

Adopting the theory of enter-educate, this study was conducted to prevent the smoking by middle school students who had not started smoking yet. A famous pop music singer with high popularity among teenagers was cast on the public sponsored advertisement (PSA) on smoking prevention. This PSA was televised through major TV stations for two months. The effectiveness of this project was evaluated seven times. The effectiveness of the PSA, the role of the cast singer, the rate of seeing the PSA, and the impression about the PSA were evaluated. The viewer survey since the second period of the PSA revealed that most of the middle school students (79~94 percent) watched it. Among TV stations, MBC recorded the highest viewer rate as 69.6~72.0 percent of the middle school students watched the PSA at least once from this station. Also, the viewer rates of such cable TV stations as Mnet and OCN were quite high for their advertisement prices. The overall impression about the PSA was favorable. The contribution of the singer to this positive outcome was 60 percent and over. The effect of smoking prevention was also high as 93.7 percent of the middle school students replied that they would not start smoking. However, since this study dealt with the general public, it was not possible to control the effect of other factors systematically. Also, we could not measure the differences bewteen the pre-PSA and the post-PSA periods, so that the interpretation of the results has some limitation.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.2
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• pp.328-339
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• 2008

The purpose of this study is to investigate the difference of the response to fashion ad and its effect between traditional ad and postmodern ad, to examine the difference of the response to fashion ad and its effects according to sensation seeking tendency, and to investigate the effect of the response to fashion ad on its effect. For the purposes of this study, two postmodern ads and one traditional ad were selected as stimuli and data were collected from 230 female college students. The results are as follows: 1) Postmodern advertisement was unique, impacting, hard-to-understand, sensory-stimulating, and fantastic, when compared to traditional advertising. 2) Consumers felt disgusted by confusion and shock coming from postmodern advertising, but at the same time, recognized its value as an advertisement and took more pleasure and fun from it. 3) Consumers with high sensation-seeking-tendency perceived postmodern ads more sensually and showed more positive response to the postmodern ads. 4) While subjective, emotional response affected the attitude toward advertisements, sensory-stimulating affected the attitude toward brand and purchase intention. Thus, cognitive response should also be considered significant to form brand equity in long term.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.2
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• pp.255-273
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• 2019

Perceptions of beauty change and are shared with others in the media of emotional words. In the modern age, a mix of traditional and modern make-up cultures has changed the standards of beauty. Therefore, an analysis using emotional words (an image that consumers have for certain subjects) and an image scale that intuitively shows them can be an important means for understanding changes in the "beauty of the time". This paper considered changes in typical aesthetic characteristics that women pursued through make-up by analyzing emotional words in white make-up powder advertisement texts from the 1920s through the 1930s. Imported modern technologies changed cosmetic manufacturing techniques and advertising methods to create a momentum that changed women's make-up culture from light to heavy make-up or from white to color make-up. Such changes have led to changes in the perception of beauty and were expressed through sensitive vocabularies such as pure, new, fresh, lofty, lively, healthy, and cheery. Such changes reflect social aspects such as women's aspirations for high status, pursuit of security, or women's roles under the wartime regime to show a change from beauty with an attribute of [+cool] to that of [+soft].

• Journal of Fashion Business
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• v.8 no.3
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• pp.70-83
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• 2004

The female image has been changed incessantly with age and has been eminently represented in cosmetic advertisement. The female images are changed from the classical images to the active and professional images with the historical current of cyber, digital, and fusion. These changes in the expression of female image are largely due to the spread of post-modernism, feminism, de-construction (Kim, 1994), digital information revolution, and increase of income. The female images in cosmetic advertisement have been expressed very variously with fashion, marketing target, and characteristics of articles. (Im, 1997) The cosmetic advertisements of pure and graceful images were popular in the past. But nowadays individual image, womanly image, and unchanged beautiful image are in vogue. Individual image is very popular in young generation with very short fashion period. Active career woman image represents passion and beauty with extension of women' social roles. Unchanged beautiful image in modern industrial pollution stands for the desire of keeping the beauty in youth. Brand is very important factor to consumers in purchasing. Brand is no larger the simple concept in the past, and accepted as reflection of the image, social status, service, and life-style(Lee, 1998) consumers are very favorable to foreign cosmetics with the increase of overseas travels and import. This phenomenon is considered as very natural, especially in young generation. To create a successful brand image, the harmony of quality, psychological preference, advertisement, and reasonable price are required. According to the questionnaire research implemented by the subject of college women students in five universities in Seoul, the majority of college women students purchase domestic cosmetic brands in cosmetic specialty stores and depend on the tips of acquaintances. Quality, skin-trouble, and brand are considered as special regards for purchasing. Especially, internet shopping in purchasing marks high growth rate and preference for foreign cosmetics is very ardent. It can be expected that the 21st century is the epoch of various small production different from the mass-production in the 20th century. Female image will be probably expressed with individual, emotional, and professional image in the media of digital, fusion, cyber, and technology culture. It can be said that the tendency of cosmetic purchasing in the future will be more focused on brand image and life style.

• Fire Science and Engineering
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• v.26 no.5
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• pp.79-84
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• 2012

Combustion characteristics of outdoor advertisement materials were evaluated for fire risk assessment about fire expanding. At this study, the flame retardancy and the limiting oxygen index (LOI) was measured by UL 94 and ASTM D 2863 respectively. At the result of flame retardancy, foamex was V-0 grade and those of others were out of grade. LOI measurement showed that the LOI of foamex was highest in the samples. The cone calorimeter test was done by ISO 5660-1 to find the combustion characteristics. The cone calorimeter test showed that the outdoor advertisement materials were not good to prevent of fire expanding. The time to ignition (TTI) of flex was the fastest and the peak heat release rate (PHRR) as well as the total heat release (THR) of acrylic panel was higher than those of others.

• Journal of Digital Contents Society
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• v.13 no.4
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• pp.591-600
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• 2012

Variety media based on the digital technology have emerged from the beginning of the 21th century and have competed with the traditional media in the advertisement market. With the high dependency upon the advertisement market, the Korean media industry has the urgent demand to increase it's pie. Korea regulator allowed PPL and private representatives, which resulted in low outcome. This study analysed the decision factors for the advertising market with the cross-sectional microeconomic data for 28 countries in OECD. The service industry, tax and GDP per capita affect negatively to the market growth rate, and unemployment positively. Therefore the market's growth speed would be slow down and the share of TV decreased. Therefore the two policies were suggested, increasing the direct payment by the audiences and retire of the inefficient broadcasters.

• Journal of IKEEE
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• v.17 no.3
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• pp.294-300
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• 2013

All countries make an effort to ensure the safety of agricultural products in the food distribution phase. Recently, as the market size of farm produces sales has increased through on-line shopping malls, there are various researches to offer traceable information about farm produces to customers conveniently and correctly. This paper designs and implements an integrated self-advertisement system for farm produces. By offering producer's information and traceable information about farm produces directly through the suggested system, a producer can assure the safeness of the informations and a customer can have trust in the agricultural produces. Especially, because the suggested system does not need a heavy cost or a complicated registration process for producers, it can be used as convenient and safe advertisement means and help small-scale producers a lot in increasing sales profit.

• Journal of Broadcast Engineering
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• v.22 no.3
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• pp.339-349
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• 2017

In this paper, we propose a technique for smoothly replacing a signboard image in a video clip with another signboard image and an application for performing it. In order to replace the signboard area in the image, it must be tracked and the shape of the signboard changed. Also, when an obstruction occurs due to a front object, the obscured area is extracted so that only the signboard area can be replaced, and color correction is performed for natural synthesis. The proposed application receives the information required by the algorithm from the user and explains the required functions, thereby disclosing the entire process in which the algorithm is actually implemented and tested. This can be used for a variety of media, and can be used as a means to remove the indirect advertisement that is often seen, and it can also be used as a new advertisement model in which another advertisement image is inserted into the image to be advertised.

• Smart Media Journal
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• v.5 no.3
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• pp.62-66
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• 2016

The recent increase in virtual reality (VR) technology around the world has been VR work in cooperation with technology from other sectors to form new trends. In the case of advertising, it is difficult to trace if VR users viewed a certain piece of advertisement because the current technology does not allow them to interact with the screen. Eye tracking technology can act as a solution to the problem of tracing advertisement views as it allows for data extraction in relation to which advertisements were viewed and for how long. The research paper suggests a method of how to track the eyes of users in VR advertising. The suggested method includes communication between a server and VR HMD (virtual reality head mounted display) as well as a screen of output from the server.