• Title/Summary/Keyword: Korean Market

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Competitive intelligence in Korean Ramen Market using Text Mining and Sentiment Analysis

  • Kim, Yoosin;Jeong, Seung Ryul
    • Journal of Internet Computing and Services
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    • v.19 no.1
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    • pp.155-166
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    • 2018
  • These days, online media, such as blogospheres, online communities, and social networking sites, provides the uncountable user-generated content (UGC) to discover market intelligence and business insight with. The business has been interested in consumers, and constantly requires the approach to identify consumers' opinions and competitive advantage in the competing market. Analyzing consumers' opinion about oneself and rivals can help decision makers to gain in-depth and fine-grained understanding on the human and social behavioral dynamics underlying the competition. In order to accomplish the comparison study for rival products and companies, we attempted to do competitive analysis using text mining with online UGC for two popular and competing ramens, a market leader and a market follower, in the Korean instant noodle market. Furthermore, to overcome the lack of the Korean sentiment lexicon, we developed the domain specific sentiment dictionary of Korean texts. We gathered 19,386 pieces of blogs and forum messages, developed the Korean sentiment dictionary, and defined the taxonomy for categorization. In the context of our study, we employed sentiment analysis to present consumers' opinion and statistical analysis to demonstrate the differences between the competitors. Our results show that the sentiment portrayed by the text mining clearly differentiate the two rival noodles and convincingly confirm that one is a market leader and the other is a follower. In this regard, we expect this comparison can help business decision makers to understand rich in-depth competitive intelligence hidden in the social media.

A Study on the Performance Comparison of Container Terminal Operators in Busan Port and Shanghai Port (부산항과 상하이항 컨테이너 터미널 운영사의 경영성과 비교에 관한 연구)

  • Kim, AA-Rom;Ryoo, Dong-Keun
    • Journal of Navigation and Port Research
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    • v.40 no.3
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    • pp.139-146
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    • 2016
  • Due to the continuous increasement of the container cargoes, each container port market has been growing as well. Moreover, the competition among container terminal operators located in the same port is also growing in order to attract more container cargoes. This paper looked into the market structures, market conducts and market performances of container ports in Busan and Shanghai. The index which has been most widely used to measure market structure, the Hirschman-Herfindahl Index (HHI), is computed by squaring each supplier's market share, then adding the squared shares. This paper estimated the market performance as profitability (PCM, ROA), growth (total TEU, rate of the increasement of TEU) and examined the effects of the HHI on the profitability and growth in a container terminal operators in Korea and China. The major findings of this study is that the market structure has effects on market performance in Busan port (total TEU) and Shanghai port (PCM, ROA and total TEU). As a result of analysing this study, market structure has an effect on market performance in Busan and Shanghai port, but the power of influence can be changed by market concentration index and various market conduct of companies.

A Study on Internal Environment of an Organization for an Effective Market and Customer Knowledge Acquirement (적극적인 시장 및 고객 지식 습득을 위한 기업내부 환경에 관한 연구)

  • Kang, Inwon;Chun, Minyoung;Park, Chanwook
    • Knowledge Management Research
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    • v.11 no.2
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    • pp.153-162
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    • 2010
  • The knowledge of market and customer is widely accepted as one of the key information for the success of the business. To acquire market and customer knowledge, managers need to understand internal environment of their organization. Using data from Korean trading firms, this research aims to determine the internal environment of an organization enabling an effective acquirement of market and customer knowledge.

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A Proposal for Inverse Demand Curve Production of Cournot Model for Application to the Electricity Market

  • Kang Dong-Joo;Oh Tae-Kyoo;Chung Koohyung;Kim Balho H.
    • KIEE International Transactions on Power Engineering
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    • v.5A no.4
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    • pp.403-411
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    • 2005
  • At present, the Cournot model is one of the most commonly used theories to analyze the gaming situation in an oligopoly type market. However, several problems exist in the successful application of this model to the electricity market. The representative one is obtaining the inverse demand curve able to be induced from the relationship between market price and demand response. In the Cournot model, each player offers their generation quantity to obtain maximum profit, which is accomplished by reducing their quantity compared with available total capacity. As stated above, to obtain the probable Cournot equilibrium to reflect the real market situation, we have to induce the correct demand function first of all. Usually the correlation between price and demand appears over the long-term through statistical data analysis (for example, regression analysis) or by investigating consumer utility functions of several consumer groups classified as residential, industrial, and commercial. However, the elasticity has a tendency to change continuously according to the total market demand size or the level of market price. Therefore it should be updated as the trading period passes by. In this paper we propose a method for inducing and updating this price elasticity of demand function for more realistic market equilibrium.

Late Movers' MarketEntry Strategies in the Chinese Retail Market: The Case of a Korean Company

  • Kim, Byoung-Goo;Kim, Gyu-Bae
    • Journal of Distribution Science
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    • v.10 no.11
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    • pp.21-30
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    • 2012
  • Purpose - This study aimed to analyze the strategy of late domestic entrants into the Chinese retail market, focusing on the case of Lotte-Mart, given that there are few studies on market entry strategies of domestic retail companies in China. Research Design, data, methodology - The methodology of this paper is a case study approach, focusing on literature reviews and a few interviews. We conducted a survey by disseminating questionnaires and conducting interviews focusing on the Chinese retail market, and analyzed Lotte-Mart's market entry strategy in China. Results - Lotte-Mart chose M&A as the mode of entry, pursuing quick market entry and rapid expansion. It chose small to medium size cities with relatively less competition. Subsequently, Lotte-Mart devoted significant effort towards localization, attempting to organize stores and assorting products to fit the Chinese consumers' preferences. It operated CSR programs to increase its brand awareness and to create a favorable brand image. Conclusions - Lotte-Mart now needs to devise alternative corporate strategies for business expansion and growth. An understanding of the Chinese retail market and the case study analysis of Lotte-Mart's market entry strategy offers significant insights for domestic retail companies looking to expand into China.

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A Model on Enhancing Labor Market Flexibility (노동시장 유연성 제고 모형)

  • Park, Dong Un
    • Journal of Labour Economics
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    • v.27 no.2
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    • pp.117-138
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    • 2004
  • The purpose of this article is to show a model on enhancing labor market flexibility and to compare labor market flexibility, considering that the model on labor market flexibility, universally acceptable, are not found. The writer classified the scope of labor market flexibility into three parts such as indirect adjustment, direct adjustment and policy adjustment. The writer further classified the contents of labor market flexibility into eleven sub-parts. This kind of classification regarding labor market flexibility is unique and comprehensive. Based on this classification, the writer measured the degree of labor market flexibility of four countries such as USA, Japan, Germany, and Korea. According to the results, the ranks of labor market flexibility are USA, Japan, Korea, Germany.

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The Effects of RMO and PMO on SMEs' New Product Performance: The Moderating Role of Foreign Market Environment (반응적시장지향성과 선제적시장지향성이 중소기업의 신제품 성과에 미치는 영향: 수출시장환경의 조절효과를 중심으로)

  • Lee, Youngwoo;Cho, Hyo Eun;Jeong, Insik
    • Knowledge Management Research
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    • v.20 no.1
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    • pp.175-194
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    • 2019
  • In order to overcome the limitation of market orientation concept, Narver et al. (2004) have extended the original concept into two dimensions, responsive market orientation (RMO) and proactive market orientation (PMO), respectively. Yet, there has been very limited empirical studies that analyzed the differential effects of each market orientation on firm outcomes, especially in the Korean context. We analyze the impact of RMO and PMO on the new product performance in the perspective of SMEs and examine the moderating effect of external factors such as environmental uncertainty and market similarity. The results of this study show that both RMO and PMO have a significant positive effect on the new product performance of SMEs. Also, environment uncertainty shows a negative moderating effect on the relationship between RMO and new product performance, whereas it has positive moderation with PMO. This suggests that focusing on potential customers' needs rather than current needs helps improve firm performance as the competitive environment surrounding the firm becomes more uncertain. Lastly, market similarity showed a positive moderating effect on the relationship between RMO and new product performance, but not on PMO.

Analysis of New Market Structure Using Text Mining and Consumer Perceptions Map: The Case of the Korean Craft Beer Market (소비자 리뷰 텍스트마이닝을 이용한 신생 산업 시장 구조 분석: 국내 수제 맥주 시장의 경쟁 관계 및 시장 구조를 중심으로)

  • Lee, Yeon Soo;Kim, Hye Jin
    • The Journal of Information Systems
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    • v.30 no.2
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    • pp.189-214
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    • 2021
  • Purpose This paper aims to effectively utilize user-generated content (UGC) and analyze the market structure of a relatively new market which lacks rich user review information. Specifically, we propose a domain-specific text mining tool for the domestic craft beer market and visualize the market structure by incorporating how individual beer products are positioned in the perceptual map of consumers. Design/methodology/approach We collect user review information from Naver blogs, and extract words that describe beers. We identify semantic relationships between beer products through text mining, and then depending on these semantic relationships, construct a graph representing the market structure of the domestic craft beer market based on the consumer's perceptual map. Findings First, beer products produced in the same brewery are perceived as very similar to consumers. Second, only two products, 'Heukdang Milky Stout' and 'Gompyo', was noticeably distinguishable from other products. Third, even though 'Gyeongbokgung' is from a different brewery, it is located very close to the products of 'Jeju Beer' brewery such as 'Jeju Baeknokdam Ale' and 'Seongsan Ilchulbong Ale', which suggests the influence of 'landmark series.' We successfully show that our methodology effectively describes the market structure of the craft beer market.

A Study on Estimation of Bottled Tap Water Market Size ('병입 수돗물' 시장규모 추정연구)

  • Kim, Shang Moon;Ryu, Mun Hyun
    • Journal of Korean Society of Water and Wastewater
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    • v.23 no.6
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    • pp.753-761
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    • 2009
  • Bottled water market is growing at a rate of 10% per year in Korea. However, bottled water exhausts ground water. Korean government proposed to provide 'bottled tap water' at a low price in 2008. This study is the estimation of 'bottled tap water' market scale using binary logit model. we calculate that 'bottled tap water' market scale is from at least 92 billion won to 154 billion won by 150, 250 won per a bottled water, respectively. This paper indicates that scale of 'bottled tap water' market is a half of 'bottled water' market in 2007. This result provides that policy-makers with available and responsible information regarding the scale of 'bottled tap water' market.

Modeling of Demand Side Bidding in Demand Resource Market using Game Theory (수요자원시장의 입찰경쟁 모형화 및 게임 이론적 해석)

  • Lee, Kwang-Ho;Cho, Sung-Wi
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.59 no.12
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    • pp.2143-2149
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    • 2010
  • Market price and curtailment amounts of the Demand Resource Market(DRM) are determined by competition between electricity consumers. An important aspect of the DRM involves the assessment of strategic behavior of participants for maximizing their profits. This paper presents economic equilibrium models for simulating imperfect competition among electricity consumers in the DRM and analyzes the models at Nash Equilibrium of Game Theory. The proposed demand functions and supply functions of DRM are based on the Demand Resource Market Rules in Korean electricity market. Simulation results show that the models are adequate for obtaining Nash Equilibrium of consumers' competitive curtailment.