• Fashion & Textile Research Journal
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• v.11 no.1
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• pp.84-92
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• 2009

The purpose of this study was to examine the facilities, the current status, and the problems of Korean Exhibition Industry and to provide its future direction based on analysis of the characteristics and the recent trend of German Exhibition Industry. Data were obtained from previous research papers, periodicals, magazines, and newspapers. Also, statistical data provided by AUMA(Ausstellungs- und Messe- Ausschuss der Deutschen Wirtschaft e.V.), Association of Korean Exhibition Industries, and Global Exhibition Portal were used. In the result part of this study, various issues such as similarities and differences between Korean and German Exhibition Industry and problems of Korean Exhibition Industry were discussed. The strategies to improve the competitiveness of Korean Exhibition Industry were suggested. They are as follows ; development of global and specialized exhibitions, training of professional human resources for exhibition, formulating of aggressive and powerful oversee marketing, formation of oversee network, improving of laws, regulation and system in such a way to meet the realistic needs of exhibition, building of infrastructure such as roads, traffic networks and accomodations, raise of the Korea image and strengthen of quality of exhibition service.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.66
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• pp.241-261
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• 2015

About trade show strategic practical use plan, sought practical use plan hereafter with problem in 5 side. First, need that supply reliable and objective information about exhibition utilizing active public relations of domestic trade show certification system and international certification system. Second, I need to reinforce budget support estimation to expand governmental budget support and strengthen professionalism of exhibition operation. Third, need to seek globalization strategy of exhibition industry concretely to overcome realistic limit of domestic exhibition industry. Institutional improvement for long-term public information of exhibition and participation company's satisfaction raising and infra for gallery's management result should be established. Fourth, need excavation of various first-hand field marketing that can dig various interaction method with customers and invite new customers by booth exhibition. Fifth, need professional worker positivity, deflation that fulfill knowledge that is adapted, and precedes in environment worldwide exhibition industry training actively universal exhibition industry professional worker. Foreign exhibition is an one of marketing tactics that is generalized that can approach to oversea market in less expense relatively. To measure exactly fact and participation result of exhibition that select suitable exhibition in one's own company's marketing goal in company's standpoint that participate in exhibition according as exhibition number is increased and function of exhibition is diversified became difficult.

• The Journal of Information Technology
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• v.7 no.1
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• pp.137-153
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• 2004

The purpose of this study is to find out current problems facing Trade show Exhibition Industry and to suggest proper solutions. Trade Show Exhibition Industry recently emerged as Trade Show Marketing that is not this only sales promotion but the Marketing Mix. Now we should have focused on the cooperation among the organizations in trade show exhibition industry than physical facilities; need various kind of government aids; need marketing-oriented and professional skills to build and enhance the growth of trade show exhibition industry. Accordingly, the important thins is an exploratory study of assessing trade show objectives, management, functions and performance etc.

• Korean Institute of Interior Design Journal
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• v.24 no.5
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• pp.136-143
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• 2015

At this present, the world is in the era of digital and culture.Tourist resources through cultural infrastructure have been a crucial factor of a country's competitiveness. A Museum is tourism resource facility like one of core cultural infrastructures which provides experiential culture, history and tradition. The field of a planning and a design for a museum should be recognized like professional design industry.n Korea, the government has various laws and systems to support the design promotion policy but it is not sufficient. If you plan to extend the scope of the maintenance of law and institutions As today 'Exhibition Industry Development Act, which is responsible for maintenance, including a permanent exhibition area in the exhibition industry facilities will be efficient alternative. And also, it would like to analyze states of the orders in the exhibition design industry for past five years (2010 ~ 2014) and show the problems and alternatives. Exhibition business-related orders investigation into the recent five years to analyze and suggest improvements. In the delivery method it was found three types of goods, the services, the delivery method through the analysis of the enforcement order to the Corporation and that are mixed.If these alternatives has been reviewed and used for basic data to promote professional companies and designers for museums, it must be expected to be well worth a careful study.

• Korean Journal of Agricultural Science
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• v.28 no.2
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• pp.162-172
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• 2001

There have been various flower exhibitions in many countries such as Netherlands, Japan and China so as to encourage the growth of flower industry since they recognize the value of flower as cultural goods. Chungnam Province government, also endeavoring to make the. regional flower industry into high valued agriculture and exporting industry, plans to open the international flower exhibition in Anmyon-Do from April 26th, 2002. This flower show, first held by local government and featuring mega-event tourism, is expected to contribute to initiating flower industry and related business in Chungnam region. However, the flower exhibition may not be said to succeed if it does not play enough to trigger the role in expanding its effect on post growth of regional flower industry. This paper aimed at suggesting strategies of maintaining festival boom of post Anmyon-Do flower fair and contributing to take off of flower agriculture and its related industry as follows; 1) inviting various flower business activities into exhibition places 2) establishing flower village town attracted by tourists 3) devising the flower R&D center 4) organizing helping center for infant flower business group.

• Korean Institute of Interior Design Journal
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• v.19 no.1
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• pp.100-111
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• 2010

All of us have no time to predict and prepare for a rapidly-approaching future change in the 21st century, thereby being reality that we feel uneasy about future society. Accordingly, there is necessity for re-consolidating environment and daily culture in preparation for future society, namely, aging society. Given well preparing for super-aging society that will approach in the future, by which this effort becomes what bad luck often brings good luck, our country's role is thought to get probably bigger even in the globally silver industrial market in near future. We need to synthetically recognize a human being's aging psychological and physical conditions through the aging experience exhibition available for publicizing properly this historical phenomenon, and to pay more attention to importance of interaction between a human being and product environment. The experience exhibition is a concept for the exhibition form and the spatial composition, which emphasized interaction, with having escaped from the simply exhibition space. Given trying to communicate information more scientifically with escaping from the conventional exhibition of seeing and listening, it is also important to research Into the basis for exhibition as the experience space based on interaction. After all, a human being's aging is the unavoidably future phenomenon. And, importance of environment, which influences a human being, is very mutual as well. Our country is desired to develop a research on interaction of the exhibition experience space available for broadening recognition of senior-friendly and for properly experiencing this, thereby being an opportunity that the business entity, which plans silver industry, and the academic circles, which research and develop this, do mutually cooperate and can make silver industry grow further.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.50
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• pp.277-308
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• 2011

Korea's economy has shown recovery since the global financial crisis in 2008. In the year 2010, Korea's export volume reached US D 467.4 billion and Korea is one of the main producer of IT equipment, electronics, ship-buildings, chemicals and automobiles. In particular, IT industry is one of the largest portion in Korea's export industries. The reason of the performance is that we develop innovative products to overseas markets and continued it. Also, there has been export support or promotion scheme in Korea. In this study, We need to evaluate the current system of export support and derive future challenges. This article has been studied to investigate relationship between export promotion and export performance. So, We classify export promotion program into 7 group(IT package, Market pioneers, Overseas exhibition, consultation invited buyers, International IT market research, Small Business IT export counseling center, Overseas marketing online) and the export performance was considered as the dependent variable. So the result are as follows. Factors on IT package, Market pioneers, overseas exhibition, International IT market research have been identified as influencing. and consultation invited buyers, Small Business IT export counseling center and Overseas marketing online have been identified as unimportant factor. So, We have to develop those Factors(IT package, Market pioneers, overseas exhibition, International IT market research) in the direction of strengthening the development of export support scheme.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.52
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• pp.73-96
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• 2011

The economic globalization has contributed the easy interchangeability of goods and services worldwide and consequently this tendency gives a great impetus to the expansion of exhibition Nowadays there is no dispute that the exhibition industry contains Export Marketing, Sales, Market Research and New product launching. This paper is trade show strategy use for export firms. Therefore, paper discusses theory of exhibition, character and utility. Moreover study to basic strategy of participate in Trade show Participate in Trade show strategies are several point. First, Trade show goal accord to firm's purpose. Second, Devise of trade show competition strategy. Third, Support of government and relevant agency. forth, Trade Show insurance.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2020.11a
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• pp.80-81
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• 2020

Due to COVID 19, the global economy is facing a crisis situation, and in the export-oriented industry, companies must consider survival. The government and industry are striving to revitalize exports in a number of ways, and with restrictions on non-face-to-face export activities, they are contemplating various ways to implement non-face-to-face export marketing. Among them, various studies are being conducted in various industries on the part of conducting an online exhibition. In particular, the shipbuilding and offshore industry is a major export industry, and offline exhibitions held around the world were an important opportunity for marketing, and the use of online exhibitions to substitute for them is urgently needed. In this study, we study AR, VR, MR, etc., which are various element technologies necessary for building an online exhibition hall suitable for the shipbuilding and marine industry, and how they are applied to online exhibitions.

• Fashion & Textile Research Journal
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• v.10 no.2
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• pp.123-127
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• 2008