• 한국생활과학회지
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• 제21권2호
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• pp.269-284
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• 2012

The main purpose of this study was to investigate factors affecting performance of casual wear franchise stores including franchiser support and social network between owners/managers. The study included the franchise stores of 55 casual wear brands located in Seoul, Incheon and Gyeonggi-do. In each store, one manager, owner or staff member with management responsibility was asked to fill out a questionnaire. A total of 184 questionnaires were collected with 165 used in the final analysis. The results showed that franchiser support consisted of educational support, marketing support and customer support. Path analysis indicated that only the educational support had a significant influence on the franchiser-franchise relationship, and in turn, the franchiser-franchise relationship positively influenced customer performance. Marketing support did not have a significant influence on the franchiser-franchise relationship, but did demonstrate a direct influence on customer performance. Social networks positively influenced customer performance, and there was significant a correlation between regions and social networks on customer performance. Sales performance was significantly influenced by customer performance.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2004년도 추계학술대회 및 정기총회
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• pp.463-466
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• 2004

This paper suggests the evaluation method of success factors of CRM implementation using AHP technique, and presents why firms implement CRM, how it could be successfully implemented, and what is the most important factor. For the purpose, this study applies the method to department stores' industry. AHP structure consists of three steps to determine CRM's key success factors. First of all, strengthening loyalty of customers, improvement of service quality, upgrade of intelligence system and advancement of management process are selected as superordinate object (i.e. CRM-implementation goal). The next project factor, technology/data factor and organizational factor were decided as success factor of CRM-implementation. Subordinate criteria of project factor consist of 11 criteria. The experimental results of this study show that department stores think advancement of management process and improvement of service quality as most important purposes for CRM implementation. The results also indicate that among the subordinate success factors, accuracy of customer information, conversion to customer-oriented business model, practical use of experienced consultant, and establishing IT infrastructure for CRM are evaluated as most important success factors for CRM implementation.

• 한국실내디자인학회논문집
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• 제17권4호
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• pp.66-74
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• 2008

A form of consumption has been changed to a form of pursuing rather qualitative sides than quantitative sides according to an improvement of the living level followed by an increase in national income and to an increase in women's advance to society in modern society. The above change had a lot of effects on children play space, a subsidiary means within commercial facilities. However, partial children play facilities have steady children injury cases by a lack of safety management facilities. Therefore, the study investigated indoor children play facilities installed in large-scale distribution stores as department stores and discount stores out of commercial facilities in Seoul. The study investigated actual conditions and collected picture data with a checklist drawn up on the basis of the safety management standard for three months from April, 2008 to June, 2008 by visiting five places under cooperation. The purpose of the study was to grasp actual conditions of safety management of play space within commercial facilities through the contents and picture data of the investigated checklist and to offer basic data in the side of safety management of commercial facilities and various indoor children play spaces by proposing security measures for the problems.

• 한국실내디자인학회논문집
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• 제39호
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• pp.92-99
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• 2003

Big 3 Korean department stores - Lotte, Hyundai, and Shinsegae have pursued a differentiation strategy in order to survive the era of big-bang. This study has proposed to present a frame work with which we can recognize the character of design, which is pertinent to a differentiation strategy. The results of study are as follow ; 1) Lotte department store reveals the 3 strategies - location, composition and specialization strategy and the character of design has traditional, high class and neutral disposition. 2) Hyundai department store reveals high class strategy and the character of design has high class and modern disposition. 3) Shinsegae department store reveals high class and specialization strategies and the character of design has high class, tradition and modem disposition.

• 대한지역사회영양학회지
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• 제22권5호
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• pp.375-386
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• 2017

Objectives: Rapid economic growth and industrial development in South Korea have led to a great change in dietary patterns, and the use of convenience foods has continuously increased. This study was performed to evaluate the energy and nutrient contents of convenience foods at convenience stores near the universities as a meal. Methods: Data was collected by visiting 22 convenience stores near some universities in Chungbuk and Seoul and by checking nutrition labels on convenience foods at the stores. Data of a total of 338 food items were collected, and divided into five groups according to the food categories; rice products (n=156), noodles (n=101), burger/sandwiches (n=62), Tteokbokkis (n=11), and dumplings (n=8). Further, rice products, noodles, and burger/sandwiches were divided into subcategories. Results: The proportion of calories from carbohydrates was high in the rice products and tteokbokki, while the rate of calories from fat was high in burger/sandwiches and dumplings. Among the rice products, the proportion of carbohydrate calories was high in a one-dish food, rice with soup, and triangular kimbap, while the proportion of calories from fat in lunch boxes was high. In the noodles category, ramyeon and spaghetti had a high percentage of fat calories, while udong had a high percentage of carbohydrate calories. The ratio of the calorie content in relation to the KDRIs for adults aged 19-29 years, lunch boxes provided about 1/3 of daily required energy. However, the amount of calories as one meal was not enough for other types of rice products except for lunch boxes. Ramyeon was high in calories, fat, and sodium, but low in protein content. The burger/sandwiches had a high percentage of fat and sodium. Conclusions: Our results showed several nutritional limitations of convenience meals in convenience stores according to the type of food. Therefore, college students should limit excessive intake of convenience meals on a regular basis in order to avoid unhealthy food intake patterns. Our results demonstrate the need for educating college students with regard to checking nutrition labels when choosing convenience meals in order to facilitate the selection of food items that contribute to a balanced diet.

• 패션비즈니스
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• 제9권3호
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• pp.8-21
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• 2005

The purpose at this study was to analyze and to position the clothing images at women's formal wear brands carried by at least two department stores in Daejon, for providing data for a basic marketing strategy for fashion manufacturers and distributors. The results tram the study were as tallows; The brand that showed the highest classic image was 'BCBG'(83.6%), the brand that showed the highest feminine image was 'Obzee' (80.2%), the brand that showed the highest character image was 'Doho' (84.1%), and the brand that showed the highest mannish image was 'F.Station' (64.1%). On the brands image positioning map, brands, such as 'Deco', 'Mine', 'Time', and 'Anne Klein', lying on or near the point of intersection (where the vertical and horizontal axes meet) showed 4 types. They were 'smart & chic cluster', 'charming & luxury cluster', 'character elegance cluster', and 'sportive elegance cluster' that showed compound images. These clusters would be differentiated tram young casual lines by emphasizing the brands' shape and cut, higher quality fabrics and materials, and elegant and graceful colors. Analysis of target ages and tweed jacket prices for brands carried by at least two department stores showed that the target was between 23 and 50, and that the prices range from 198,000 won to 460,000 won.

• 한국환경보건학회지
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• 제13권2호
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• pp.65-74
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• 1987

This study was carried out to investigate the bacterial contamination of retailed beef and pork in Seoul area. For this study 44 samples were collected at butcheries and department stores from March to April, 1987 and were examined on the following items. 1. Comparison of bacterial contamination between butcheries and department stores. 2. Degree of bacterial enumeration by repair method of injured microorganisms in the frozen beef and pork. 3. Degree of bacterial contamination in the frozen beef and pork. As the result of this study, the following conclusions were obtained. 1. Difference of bacterial contamination between butcheries and department stores was not significant. 2. Enumeration of total bacterial count by solid repair procedure resulted in about 1.5-fold increase in beef and about 1.8-fold increase in port. 3. Enumeration of total coliform count by liquid repair procedure resulted in about 32.1-fold increase in beef and about 12.0-fold in pork. 4. Salmonella species were not detected, but Staphylococcus species were detected 8 cases (18.2%) in beef, 7 cases (15.9%) in pork. 5. In total bacterial count, all beef samples were lower than 10$^6$/g, but 2 pork samples were higher than 10$^6$/g. 6. The ratio of total coliform count to total bacterial count was 0.07 in beef, 0.05 in pork by standard method and 0.48 in beef, 0.25 in pork by repair method.

• 한국실내디자인학회논문집
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• 제36호
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• pp.121-127
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• 2003

The purpose of this study is to examine how the interior improvement of department store would affect costumers' behavior The marketing field that is aimed to maximize consumption is required to recognize the strategy about the environment that promotes consumption and products values. The places where to appear intensively and largely are department stores; they have to Provide diverse kind of products, services, and pleasant circumstances for shopping. Therefore, the goal of this research is based on studying customers behavior that is distinguished cause in selling space in the department store. First, to notice the meaning of consumption to the modern society, secondly, to analyze how customers behave differently according to various shape of selling spaces, thirdly, with precise understanding of buyers consumption behavior, to suggest the fundamental information In department merchandizing planning for maximized selling.

• 한국실내디자인학회논문집
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• 제32호
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• pp.121-130
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• 2002

At the large commercial facilities, people try to grasp a customer's needs as the marketing strategies for effective management and maximization of profits as well as the primary purpose for functional and effective spatial plan. In planning the interior of each department, they try to provide the image of the interior environment corresponding to customer's emotional needs. And this kind of efforts also have been improved as visual merchandising strategies based on the transmission of visual information. This study is to examine the correlation among customer's behavior, circulation and VMD by gasping their shopping patterns at the department stores based on the spatial and emotional approach to form an environmental image of each department. The researcher focused on time, speed and rate of shopping that show customer's behavioristic characteristics and examine the factors to have an influence on decision making. With the result, this study proposes the primary data and evidence for MD planning, circulation planning and VMD planning of each department.

• 유통과학연구
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• 제9권1호
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• pp.29-38
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• 2011

우리나라 대부분의 소매업태가 성장 또는 성숙단계에 머물고 있는 현재, 어떤 혁신적인 소매업태가 새로 출현하고 발전해 갈 것인가? 그리고 그 혁신적인 소매업태가 출현하고 발전해 갈 성장동력은 무엇인가? 본 연구는 이러한 문제인식에 근거하여 소매업태의 차별화경쟁과 소비자선택과의 상호행동을 연동하여 논의할 수 있는 소비자선택모델을 구축하여 혁신적인 소매업태의 출현과 발전과정을 분석하는 것이다. 본 연구에서의 분석결과는 다음과 같이 요약할 수 있다. 첫째, 소매시장에서 새로운 진공지대가 발생하면 그곳에 저가격·저서비스 또는 고가격·고서비스의 혁신적인 소매업태가 출현한다. 둘째, 진공지대에서 신규업태의 수가 많아지면 신규업태간의 수평적 경쟁이 야기되고, 이를 통해 각 신규업태는 격올림을 전개한다. 셋째, 신규업태가 격올림을 전개하면 신규업태와 기존업태간의 이업태간 경쟁이 야기되고, 이 경쟁에서 기존업태와 신규업태간의 동화과정이 전개된다. 넷째, 각 소매업태는 기존의 유통기술 프론티어를 돌파하기 위해 유통혁신을 추진하게 되고, 다른 소매업태는 그 혁신자를 추종한다. 위에서 언급한 분석결과를 근거로 하여 본 연구에서는 세가지 시사점을 제언할 수 있다. 첫째, 본 연구는 소매업태가 차별화전략을 추진할 때 사용되는 점포 속성에 대한 소비자의 의사결정과정구도에 대응하면서 최종적으로는 시장점유율의 변화와도 연동하여 논의할 수 있는 소비자선택모델을 구축하였다는 점이다. 둘째, 본 연구는 이러한 소비자선택모델을 토대로 혁신적인 소매업태의 출현과 발전과정에 대한 분석을 보다 정교한 논리 구조에 입각해서 설명하였다는 점이다. 셋째, 본 연구에서의 논의한 소매업태의 발전과정은 시장에서 경쟁우위를 획득하기 위해서 소매업태가 소매믹스를 어떻게 전개할 것인지에 대한 소매업자의 경영관리 측면에서의 해법을 제시하였다는 점이다.