• Journal of Information Technology Applications and Management
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• v.14 no.2
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• pp.71-96
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• 2007

The objectives of this study are to investigate factors influencing trust on internet shopping mall and to examine whether these factors on trust have differences between Korean and Chinese users. Based on the literature reviews, this study employs six factors in two groups of influencing factors, web-site characteristics and individual characteristics as key determinants of trust in internet shopping mall. Analysis of 470 responses(Korean: 320 users, Chinese: 150 users) of survey questionnaire indicates the following: In terms of the relationship between web-site characteristics factors and the trust, the results showed significant differences between Korean and Chinese samples. For the Korean samples, transaction security and interactivity were the only significant influencing factors. For the Chinese samples, perceived reputation and perceived size were the only significant factors. In terms of individual characteristics factors, the influencing factors were found identical for the samples. Both propensity to trust and familarity were significant factors in both Korean and Chinese samples. Based on the findings, managerial implications are discussed in building user trust in internet shopping mall in Korean and Chinese market.

• Journal of Korean language education
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• v.28 no.1
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• pp.1-21
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• 2017

The purpose of this study is to investigate the aspect of production and perception of Korean vowels /${\Lambda}$/ and /o/ and to discuss the correlation between production and perception of the two vowels. For this purpose, two separate experiments were conducted. 19 Chinese learners and 20 Korean native speakers produced Korean vowels /${\Lambda}$/ and /o/. Production experiments indicated that Koreans and Chinese female groups revealed common features in production, showing that they all pronounced /${\Lambda}$/ and /o/ in a distinguishable manner in the acoustic space. On the other hand, the Chinese male group failed to show that they could pronounce two vowels distinctively. The Chinese male group seemed to be confused in vowel height between the two vowels. A perception experiment was carried out on a continuum consisting of 11 synthesized stimuli. The perceptual judgment from referred Chinese and Korean subjects showed that Koreans and Chinese female groups had the same phonological boundaries (stimulus '04') for the two vowels on the continuum. However, the Chinese male group made perceptual criterion on stimulus '03'. These results confirmed that there was strong correlation between the aspect of production and perception.

• Journal of the East Asian Society of Dietary Life
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• v.24 no.1
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• pp.143-155
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• 2014

The purpose of this study was to analyze adaptation for Korean foods and satisfaction for university foodservice by nationality and residence period of Chinese and Japanese university students in Daejeon, Republic of Korea. Among 330 questionnaires distributed to Chinese and Japanese students, 294 complete questionnaires (89.1%) were analyzed. The questionnaire included two 5-point scales for measuring levels adaptation of for Korean food and satisfaction with university foodservice, respectively. Japanese students' level of adaptation for Korean food (3.16) was significantly higher than that of Chinese students (2.96). As the length of residence in Korea increased, the frequency of using university lunch service per week significantly decreased. The main factor when selecting a menu item was food taste (39.8%, 22.8%) in both Chinese and Japanese students, whereas the next main factor was preference (16.4%) in Chinese students and nutrition (18.7%) in Japanese students. The preferred cooking methods for meat were stir-frying (31.6%) and roasting (25.9%). For fish, Chinese students preferred braising (32.7%), whereas Japanese students preferred roasting (26.8%). Both Chinese and Japanese students preferred sukchae (45.6%, 43.1%) for vegetables. Factor analysis grouped 17 items measuring university foodservice into four factors, 'sanitation & employee service', 'physical environment', 'food' and 'customized menu & information' and the mean scores were 3.56, 3.30, 3.20 and 3.00, respectively. Chinese students were significantly more satisfied than Japanese students with the 'physical environment', 'sanitation & employee service' and 'customized menu & information'. These results suggest that efforts such as developing a greater variety of menu items with mild tastes and somewhat less flavor, applying preferred cooking methods, offering special menus for foreign students, providing nutrition information on menus, and offering a description of menu items in the foreign languages could improve Chinese and Japanese students' levels of satisfaction with university foodservice.

• Journal of Agricultural Extension & Community Development
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• v.18 no.2
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• pp.315-333
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• 2011

Korea and China have a similar agricultural background and they have an analogical culture and custom of food. In addition, they are located close. Thus, their agricultural sectors easily have effected each other. The purpose of this study is to review the history and situation of Chinese agribusiness, to analyze the status of Chinese investing policy which is varied after China joining in WTO, and to suggest the ways that Korean companies can successfully invest in the Chinese agribusiness sector. In addition, we explore the cases that foreign companies in Hongkong invest in the Chinese agribusiness sector. Korean companies must have a special knowledge about Chinese laws and custom of business. They also have to make a good partners who help their business. Second, before Korean companies investing in the Chinese agribusiness sector, they must carefully choice investing items. These items have to satisfy several conditions, accessing to international market as well as Chinese market and that politic assistance of Chines government is rendered. Third, when Korean companies invest in the Chinese agribusiness sector, the scale of invest would better not be large. In addition, Korean companies have to make a joint-venture company in China and build vertical integration.

• Journal of the Korean Home Economics Association
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• v.44 no.6 s.220
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• pp.121-127
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• 2006

The purpose of this study is to investigate the sin satisfaction and fitness of Chinese women for Korean-made women's suits. The study methodology was questionnaire survey and the subjects were randomly chosen, 20 to 49-year-old female shoppers at department stores in Beijing, China. The data analyses were performed with SPSS 12.0 through descriptive analysis, t-test, and crosstab analysis. The findings were as follows. Chinese women assessed both the fit satisfaction and fit suitability levels of Korean-made women's suits available in China to be higher than that of Chinese-made women's suits. Paticularly, in the tan of slacks showing the lowest suitability level among Chinese-made women's wear, Korean-made women's suits in China had outstandingly high suitability level. In the case of jackets, however, the Korean-made women's suits went through more fixings, on average, than Chinese-made women's suits. In addition, more fixings were done for enlargement than for contraction, which necessitated the measure changes.

• 중국학논총
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• no.70
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• pp.19-37
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• 2021

Foreign learners are not focusing on "적" grammar. Therefore, the lack of materials on "적" is the reason that foreign learners use "적" in real life. In particular, when teaching the Chinese-dependent noun "적", there are some problems in making the Chinese equivalent of "적". more accurately understood by Koreans. In addition, when using grammar through analyzing the grammatical conjunction centered on "적" and the corresponding expression of Chinese, the main reason for the error is that there is no common concept and form in the mother tongue, so there is no consciousness. Therefore, it is difficult for learners to learn similar expressions that are not in Chinese or Korean. Therefore, this study aims to improve specific educational programs for Korean learners and Korean Chinese learners in terms of the time system and the corresponding performance of Chinese grammar and Chinese characters based on the previous version of "적".

• Journal of the Korean association of regional geographers
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• v.14 no.5
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• pp.507-520
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• 2008

The two districts, 'Xita' and 'Manrong' in Shenyang City, the cases of this study, form ethnic enclave economies revolving around small business enterprises run by Korean Chinese. This ethnic enclave economy appeared as Korean Chinese came to have 'double ethnic resources'-Korean Chinese and Koreans living in China, and to play the role of middlemen. This was helped by the Chinese government's encouragement(to attract the capitals of South Korea), and the experiences of Korean Chinese who had played in South Korea. This 'double ethnic enclave economy' has put Korean Chinese in a position where they cooperate with Koreans in China on the one hand, but are forced to compete with them on the other. For the development of a Chinese Korean economy, therefore, it is needed to enhance the cooperation with Koreans living in China within the ethnic enclave economies and at the same time to increase economic activities outside of the enclave economy.

• Korean Journal of Community Nutrition
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• v.22 no.1
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• pp.22-39
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• 2017

Objectives: This study was conducted to investigate the nutritional status and dietary behavior of Korean and Chinese elementary school children using Nutritional Quotient (NQ). Methods: The survey was conducted by distributing questionnaires to the parents of the child, after selecting four elementary schools located in Pusan city of Korea and three elementary schools located in Luoyang city, Henan Province of China, from Grade 1 to Grade 6 in each school. Results: The NQ scores of Korean children and Chinese children were 64.99 and 66.57, respectively, which did not show a statistically significant difference. Korean children significantly showed higher diversity score (p<0.001) than Chinese, but Chinese children significantly showed higher moderation (p < 0.001), regularity (p < 0.001) and practice score (p < 0.01) than Korean. NQ grades showed a statistically significant difference. According to food security of the household, NQ scores of the Chinese children of secure household were significantly higher than those of food insecurity household (p < 0.01). In particular, it showed a significant difference in the practice (p < 0.001), moderation (p < 0.05) and regularity score (p < 0.05). Korean children's NQ score showed a significant correlation with the score of following the Dietary Guidelines of parents, but Chinese did not show such a correlation. Conclusions: There were differences in children's dietary behaviors and parents' impact to children's dietary attitude between Korean and Chinese. NQ developed for Korean could be successfully applied to Chinese.

• The Korean Journal of Vision Science
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• v.20 no.4
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• pp.393-401
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• 2018

Purpose : This survey aimed to investigate the differences in shape and color preference of eyeglasses and sunglasses between Korean and Chinese consumers. Methods : The questionnaire was conducted on 150 Chinese students studying in Korea and 150 Korean college students. Any student who majors in optometry was excluded. Chinese students were provided with questionnaires that were translated into Simplified Chinese characters, and it was translated by a native Chinese student studying in a master course of a Korean university, on the basis of Korean questionnaire. Results : The Chinese consumer group preferred the global famous brand in sunglasses rather than the glasses, and it was found that they preferred the Korean glasses products relatively. Also, they presented higher preference to half- or rimless frame, gold color, two-tone colored lens, comparing to the Korean consumer group. Conclusion : The results of this study are expected to contribute to Chinese marketing strategy of Korean manufacturing optical shop companies, and to sales strategy of Korean optical shops with Chinese tourists.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.25 no.1
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• pp.152-159
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• 2021

In the Chinese market, the market share of Korean cosmetics is rapidly increasing and its position in the global market is gradually becoming stable. The reasons why Chinese consumers are enthusiastic about Korean cosmetics are as follows. First of all, Korean cosmetics are suitable for Asian Chinese consumers. Second, the star effect of Korean cosmetics has shown an undoubted effect, making Korean cosmetics rapidly developing and rapidly occupying the Chinese market. Chinese consumers' satisfaction with Korean cosmetics directly affects the Korean cosmetics market. Therefore, the research subject of this study is set to Chinese consumers and focuses on factors that affect Chinese consumers' satisfaction with Korean cosmetics. The "Chinese Consumer Satisfaction with Korean Cosmetics" model is established to find the relevant influencing factors and simulate the hypothesis to analyze and propose the factors that actually affect the satisfaction of Chinese consumers with Korean cosmetics.