• 한국의상디자인학회지
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• 제12권4호
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• pp.103-114
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• 2010

This study aims to examine current status of cultural products in Mokpo city and their problems and develop cultural products design suitable to this situation. Cultural products in Mokpo sold here are made from China and have lower quality or traditional crafts and folkcrafts which can be purchased anywhere in Korea and they are not enough to show identity or image of Mokpo city. So I mixed the logos of 'mokpo city' and 'national maritime museum' based on main motive of 'modern Korean ship and shipbuilding tools' held by 'National Maritime Museum' and 'Goebukseon (turtle ship)' and 'Hanseon' which are suitable to the image of maritime culture as cultural products advocated by Mokpo city and developed one design style for print. This design is applied to T-shirts, necktie, cap, cushion and mug. Silk print, transfer print and needlework techniques are applied to each item and the whole cultural products have design of set concept. It is a case of applying modern product marketing technique to our cultural products not a design for only one item, is aimed to recreate spiritual and cultural value that a region has as daily goods to be used by general consumers and show the chance and possibility to complement shortcomings of existing cultural products and develop traditional culture having locality.

• 무역학회지
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• 제45권3호
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• pp.1-19
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• 2020

Recently, traditional trade in the global trade market has stagnated in the aftermath of the US-China trade war and the coronavirus (COVID-19) pandemic. However, the global e-commerce market is growing rapidly, presenting a new opportunity for exports. To examine the effect of an online matching and logistics system on reverse overseas direct purchase and the mediating effect of reliability, this study conducted a questionnaire survey on 320 employees in a Korean trade company from March 10 to April 30, 2018. The study model's goodness of fit was tested, and an analysis was performed using the AMOS statistical package. The online matching and logistics system were found to have a positive effect on reverse overseas direct purchase. Furthermore, results revealed that while a country's reliability mediated online matching and reverse overseas direct purchase, it did not mediate the logistics system. These results mean that online matching is affected by a country's reliability in overseas consumers' buying decision process. This study provides implications for the future directions of export companies and national policies to promote reverse overseas direct purchase. Future research including more countries and companies would be able to make further contributions toward the development of the Korean cross-border e-commerce industry.

• 유통과학연구
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• 제12권8호
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• pp.123-132
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• 2014

Purpose - Recently, Korean companies have been struggling to perform well in the larger smartphone market in China, which is regarded as a blue ocean area. First, it is very important to accurately understand the Chinese consumers, who have a different consumption culture and value system from the Korean culture and system. This would help to identify priorities for the Chinese market. Further, considering the smartphone industry, where technological change is rapid, Korean companies will need to take prompt measures about market trends in order to establish strong competitiveness. Consequently, this study focused on analyzing the relationship between the variables of consumption value, satisfaction, and loyalty in the Chinese smartphone market. The principal dimensions of consumption value, which smartphones have, was analyzed, and the influence on satisfaction was identified. Moreover, the relationship among the variables of satisfaction, attitudinal loyalty, and behavioral loyalty was empirically analyzed. Research design, data, and methodology - This study examined the relationships between various consumption values (functional value, emotional value, social value, epistemic value, and economic value), along with satisfaction and loyalty. The data were collected through a questionnaire survey that was circulated to 310 customers who were users of smartphones in Chingdao and Yeontae regions in China. The survey was conducted from June 23 to August 4, 2013. A total of 301 responses to the questionnaires were collected and used for the data analysis. Moreover, a path analysis based on Lisrel 8.54 was used for the hypothesis test. Results - The variables of functional value, emotional value, social value, and epistemic value were revealed to have positive effects on satisfaction related to smartphone usage. However, the variables of monetary cost and psychological cost were not found to have negative effects on satisfaction related to smartphone usage. Moreover, satisfaction positively influenced attitudinal loyalty related to smartphone usage, but did not have a significant influence on behavioral loyalty related to smartphone usage. Specifically, satisfaction is essential, but not a sufficient condition for building behavioral loyalty in relation to smartphone usage. In addition, attitudinal loyalty positively influenced behavioral loyalty in relation to smartphone usage. Conclusions - First, this study shows that functional value, emotional value, social value, and epistemic value in relation to smartphone usage are important for marketing in the Chinese smartphone market. Particularly, functional value and emotional value play pre-eminent roles as regards customer loyalty in the use of smartphones. Second, the results of this study reveal that the variables of monetary cost and psychological cost are not important to the Chinese consumers. Specifically, the smartphone price and cognitive effort are not perceived as value barriers. Third, satisfaction did not guarantee behavioral loyalty in relation to smartphone usage, and the strategic approach for improving the repurchase and referral action in relation to smartphones based on solid attitudinal loyalty would be desirable and should be the focus of the marketing activities of Korean smartphone companies.

• 한국유통학회지:유통연구
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• 제16권1호
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• pp.141-177
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• 2011

기존의 확산관련 연구들은 대부분이 구전 커뮤니케이션의 효용성에 치중하여 개인단위의 변수를 사용하는 경향이 많았다 (Iacobucci 1996; Midgley 외 1992). 반면 구전의 선행 변수로써 네트워크의 구조적 특성을 소비자의 집단문화적 성향에 기초하여 조사한 연구는 찾아보기 어렵다. 본 연구는 이같은 연구배경 하에서 네트워크의 구조적 특성과 소비자의 구전간의 관계를 연관시켜 비교문화적으로 접근하려고 하였다. 본 연구에서 추구하는 주요 목적은 한국과 중국 소비자를 대상으로 사회적 네트워크 형태에 따른 구전효과를 규명하려는 것이며, 네트워크와 구전 효과와의 관계에 영향을 미치는 조절변수로써 문화적 가치관의 역할을 검증하려고 하였다. 구체적인 연구목적은 다음과 같다. 첫째, 사회적 네트워크 관련 이론들을 바탕으로 한국과 중국 소비자들을 대상으로 네트워크의 구조적 특성들 (예: 유대강도, 중심성, 범위)이 구전의 효과 (구전 의향 및 구전 정보의 질)에 어떠한 영향을 미치는지를 규명한다. 둘째, 사회적 네트워크 특성이 구전효과에 미치는 영향에 있어서 문화적 가치 (불확실성 회피 성향, 개인주의성향)가 조절 역할을 하는지를 규명한다. 셋째, 사회적 네트워크 특성과 구전효과의 선행변수로써 소비자 개인의 혁신 성향의 역할을 규명한다. 분석 결과, 한국과 중국 소비자들은 공통적으로 네트워크 유대강도와 중심성은 구전의향에 유의한 영향을 보였으나 네트워크 범위는 두집단 모두 유의하게 나타나지 않았다. 반면, 한, 중 소비자 공통적으로 불확실성회피 성향은 네트워크범위와 상호작용을 함으로써 구전의향에 조절역할을 하는 것으로 나타났다. 마지막으로 소비자의 혁신성향은 한중 두 소비자 집단에서 공통적으로 네트워크 특성 (중심성)과 구전효과(구전정보의 질) 에 유의하게 긍정적 영향을 미치는 것으로 나타났다. 한중 양국의 네트워크 특성을 비교한 결과 한국이 중국보다 유대강도, 중심성, 범위에서 모두 유의하게 더 높은 점수를 보였으며, 불확실성회피 성향 또한 한국 소비자가 중국보다 유의하게 높은 것으로 나타났다.

• 자원ㆍ환경경제연구
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• 제31권4호
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• pp.451-480
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• 2022

본 연구는 한국에서 상업적 중요성을 가지며 국민 선호도가 높은 살오징어의 자원상태를 파악해 보고자 하였다. 본 연구에서는 기존 살오징어 자원평가 연구와의 차별성으로 두 가지를 고려하였다. 첫째, 한국에서 살오징어를 어획하는 업종들의 어획 자료를 자원평가 분석에 최대한 활용하였다. 둘째, 살오징어를 공동 어획하는 인접국인 중국과 일본의 어획 자료를 모두 포함하여 자원평가를 실시하였다. 구체적인 분석에 있어서는 어획량 기반 자원평가 모델인 Monte Carlo 방법을 활용한 CMSY(catch-maximum sustainable yield) 모델과 Schaefer 함수를 기반으로 한 Bayesian state-space(BSS) 모델을 이용하여 활용 가능한 자료의 종류와 범위에 따라 '한국' 그리고 '한·중·일'로 해역 범위를 구분하여 분석을 실시하였다. 분석 결과, 살오징어 자원량은 감소하는 추세를 보이고 있으며, 현재 최대지속어획량을 달성할 수 있는 자원량 수준보다 낮은 것으로 추정되었다. 살오징어 자원을 지속적으로 이용하기 위해서는 개별 국가들의 적극적인 자원관리 노력이 필요하며, 특히 한·중·일 공동 자원조사 및 평가 그리고 관리 방안 마련이 필요하다.

• 디지털융복합연구
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• 제16권5호
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• pp.123-135
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• 2018

본 연구는 우리나라를 방문하는 전체 외래관광객 중 가장 큰 구성비를 차지하고 있는 주요 3국인 중국, 일본, 미국의 관광소비자를 대상으로 각 국적별 관광 특성, 만족도 및 영향요인을 비교하여 향후 외래 관광객을 유치하기 위한 차별화 영역을 탐색하고자 하였다. 이를 위해 문화체육관광부에서 제공하는 2016년 외래관광객 실태조사 원자료 중 대상 국가 관광소비자 5,160명의 데이터를 추출하여 분석에 활용하였다. 그 결과, 하위영역별 관광만족도 및 전반적 만족도 모두 국적에 따라 통계적으로 유의한 차이가 있는 것으로 나타났다. 특히 중, 일, 미 관광소비자의 전반적 만족도에 영향을 미치는 공통적인 관광 하위영역 요인은 '음식'과 '쇼핑'인 것으로 나타났다. 이 외에 외래 관광소비자의 만족에 영향을 미치는 개별 요인이 상이하게 도출되어 이들의 특징과 요구에 따른 관광산업 육성정책의 모색이 요구된다. 본 연구 결과를 통해 향후 외래관광객 유치 전략을 수립하는 데 도움을 줄 수 있을 것으로 기대된다.

• 품질경영학회지
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• 제44권1호
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• pp.61-76
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• 2016

Purpose: In order to use a word as academic terminology, we must first take a look at the meaning of that word as it is commonly used and then consider whether or not the connotation of that word is suitable to be used as academic terminology. Presently, the word Pumjil(品質) is being used as academic terminology occupying an important position in the field of business administration in Korea and is usually translated into English as 'quality'. The same is true in Japan. However, as is the case with many Korean words, the meaning that the word implies has a tendency to change gradually over time. This tendency can account for the changes or additions to the meaning a word connotes. Methods: This dissertation aims to escape from such biased ideas and study the meaning of 'Pum-Jil品質' from the view of humanities and exegetics. Then the natural definition of the word as far as business administration is concerned can be considered. Results: 'Pum-Jil品質' has been used amid changes in modern times(historic texts in both Korea and China. In Korea particularly, the word was used in the royal court until comparatively modern times.), and now it is also widely used in the field of business administration. In this process of change, a notable point is that 'Pum-Jil品質', which was originally used to mean 'nature or character of a man', took on a new meaning, 'a certain quality of a thing or a good'. Conclusion: 'Pum-Jil品質' should require basic functional 'quality' of goods or services as a prerequisite. And the functional quality should meet consumers' needs, as the pledge (trust; 信賴) for quality is between suppliers and consumers. Without consumer's trust for goods, the relationship between suppliers and consumers cannot be maintained. So goods must exchange with trust, not expenses. In conclusion, we believe it is reasonable to understand 'Pum-Jil品質' based on the meaning of 'evidence or similar rating for pledge (trust)' from the view of humanities and exegetics. In conclusion, we believe it is reasonable to understand 'Pum-Jil品質' based on the meaning of 'evidence or similar rating for pledge (trust)' from the view of humanities and exegetics.

• 유통과학연구
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• 제17권2호
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• pp.71-76
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• 2019

Purpose - People have long thought that disorderly space would influence their lives negatively. However, disorderly space may have positive impact such as increasing sales for new products for store managers. Borrowing the prior findings that disorderly space enhances creativity, we developed two hypotheses regarding space order, product newness, and new product adoption. We hypothesize that space order negatively influences new product adoption and that the proposed negative effect of space order on new product adoption is moderated by product newness. Research design, data, and methodology - We conducted a pre-test in China using 70 undergraduate students to test whether two newly developed cosmetic products were appropriate for the experimental stimuli. We confirmed that a fragrance patch concept, which is unavailable in the market, is a RNP (Really New Product), and an edible fragrance, which is available in the market, is an INP (Incrementally New Product). Next, we conducted a main experiment with a 2 (Space order: orderly vs. disorderly) × 2 (Product newness: RNP vs. INP) between-subjects design in China using 100 undergraduate students. Half of the participants answered questions on the disorderly desk and the other half answered questions on the orderly desk. Results - We obtained evidence from the main experiment that consumers' new product adoption is the function of space order and product newness. First, participants were more likely to adopt the RNP when they were in the disorderly space than in the orderly space. However, the effect of space order on new product adoption disappeared when the product was INP; the adoption rates for the INP did not differ between the participants who answered questions on the disorderly desk and the participants who did so on the orderly desk. Conclusions - Our findings are counter intuitive. Contrary to the conventional wisdom that neat and tidy space benefits store managers, the research demonstrated that disorderly space increases sales, providing fresh insights into store managers to manage their stores and shops to sell new products. In order to help store visitors understand the value of really new products, store managers will have to sacrifice space order to some extent.

• 한국생활과학회지
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• 제24권3호
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• pp.423-436
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• 2015

Namdaemun Market is located in the heart of history and has the volume and the budget for nearly half of the total Namdaemun. But it has been undergoing the crisis of stagnation without reviving the merit of only the 'jewelry' wholesale industrial cluster in the nation. The purposes of this study were that analyzed the status and design of jewelry in Namdaemun and identified the characteristics of successful domestic jewelery brands and then the revitalized the way of the Namdaemun jewelry industry. Problems being currently facing the Namdaemun jewelry shopping are most likely caused by products' design did not respond to changes quickly, while China's jewelry products are in leaps of the quality and the affordable jewelry market in Korea has lost the large number of the customers by china's cheap jewelry products. The most feature of successful domestic jewelry companies, Red Eye, Naughty Cat and Jackie Moon. put the most effort to unique design development and then constantly develope new designs to meet the diverse needs of consumers. It is a conclusion that the Namdaemun jewelry market need to produced under the name of brand not by the traditional whole sale market style. Development unique jewelry brand requires a high-end commercial strategy of the logo, packaging and interior. The high-end quality require for the advanced designs as well as the study of new materials needed for the advanced materials.

• 마케팅과학연구
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• 제16권2호
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• pp.77-94
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• 2006

이 연구는 가격을 품질의 지표로 사용하는 상황의 가격반응함수를 도출하여 다음과 같은 연구를 수행하였다. 첫째, 다속성 선택기준의 조합을 이용하여 세분시장별로 가격을 품질의 지표로 사용하는 하위집단과 그렇지 않은 하위집단을 추출하였고, 둘째, 기존연구에서 사용된 분석단위인 제품이나 상표에서 벗어나 세분시장을 분석단위로 하여 가격이 품질의 지표로 사용되는 세분시장을 확인하였다. 이를 위해 첫째, 중국의 홈씨어터 시장을 대상으로 CBC(choice-based conjoint analysis)를 통해 얻어진 자료를 혼합회귀분석(mixture regression model)에 의해 시장 세분화하였고, 그 결과 표본전체시장 및 세개의 세분시장에서 가격을 품질의 지표로 사용하는 독특한 가격반응함수를 가진 세분시장을 확인하였다. 이를 통해 학술적으로는 가격-품질 평가집단 연구의 범위를 세분시장별로 확대하고, 실무적으로는 실무종사자는 가격-품질 평가가 이루어지는 가격대보다 높은 가격을 시장에 제시함으로써 이익을 더 많이 취할 수 있게 되는 장점을 기대하였다.