• The Journal of Asian Finance, Economics and Business
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• 제9권1호
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• pp.409-422
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• 2022

The purpose of this paper is to explore how the country-of-origin image mediates the effect of national stereotypes along two dimensions of perceived competence and warmth, on consumers' consumption behaviors, especially in today's environment, the capricious COVID-19 and the deepening and expanding "The Belt and Road" initiative. Research design, data, and methodology: After collecting 1500 primary data from twelve countries along the 21^st - Century Maritime Silk Road, this paper conducts ANOVA and SEM in SPSS25.0 and AMOS 24.0 separately to analyze measurements, structural models, and hypotheses via using 1277 final samples. The mediation results illustrate the asymmetric dominance of the two dimensions of national stereotypes, indicating that the country-of-origin image shows the complementary mediation in the effect of perceived competence on purchase intention; whereas, the country-of-origin image holds the indirect-only mediation in the impact of perceived warmth on purchase intention. The results of the moderation show that the effect of country-of-origin image on purchase intention is more significant for consumers who perceive COVID-19 in China to be of lesser severity than those who believe it to be of higher severity. Based on the paper's results, some implications for practice and theory are highlighted.

• 한국식생활문화학회지
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• 제25권1호
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• pp.9-16
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• 2010

To establish a globalization strategy for Korean food, it is important to ascertain foreign consumer's taste preferences and to evaluate their sensory perceptions of Korean food. In concert with previous studies, the most preferred food were Bulgogi and Galbi. However, respondents showed somewhat different preferences for other foods. Chinese and other Asian participants preferred Galbitang and Samgyetang, while Japanese participants preferred Pajeon, Galbitang and Japchae, and Western participants preferred Galbitang, Mandu and Bibimbap. The most preferred condiment was hot pepper paste (the representative condiment of Korea) and the least preferred one was ginger. Hot pepper paste was preferred most by Japanese participants, while Chinese participants tended not to prefer ginger and other Asian participants excepting those from China and Japan disliked vinegar most. Foreign consumers tended to consider Korean food as sweet, salty and very hot. Chinese participants considered Korean food to be 'plain' and 'light and washy' in taste, while Japanese participants considered Korean food to be 'greasy' and 'thick and sticky'. Chinese participants considered typical servings to be inadequate, while Japanese participants considered the servings as excessive.

• 산경연구논집
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• 제15권9호
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• pp.29-35
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• 2024

Purpose: With the rapid development of the e-commerce industry, online e-commerce festivals represented by the "Double Eleven Online Shopping Festival" and "618 Mid-Year Promotion" in China play a unique role in consumer activities and have an important impact on various consumers. As aborigines in the Internet era, college students have huge consumption potential. In order to meet the pursuit of a better life for college students and achieve impressive business results, e-commerce platforms will launch various e-commerce festivals. Research design, data and methodology: This article constructs a research model based on the stimulus organism response model and clue utilization theory, proposes relevant hypotheses, and uses SPSS 27.0 to test the proposed hypotheses. From the perspectives of promotion level, timeliness, and variety of categories, this study aims to verify the impact of e-commerce festivals on college students' purchasing intentions and draw relevant conclusions. Results: Empirical verification has shown that the promotion level, timeliness, variety of categories, and holiday trust of e-commerce festivals have a significant positive impact on the e-commerce festival trust of college students as a consumer group. Conclusions: The conclusion on college students' purchasing intentions not only has guiding significance for the formulation of marketing strategies for enterprises, but also helps to understand the current behavior patterns of young consumers.

• 한국융합학회논문지
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• 제12권6호
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• pp.65-74
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• 2021

2020년부터 중국 광시 지방정부는 차 산업과 레저 문화 관광, 과학 보급 교육, 양생 양로 등 산업의 심층융합에 주목하고 있다. 또한 차 산업이 빠르게 발전하고 있어 3차 산업 생산 목표치를 250억 위안으로 계획하였다. 본 연구는 세대별 소비자에 대한 설문조사, 현지조사, 전문가 인터뷰 등을 통하여 차에 대한 니즈와 선택의 차이에 대해 분석하여 광시 차 산업 서비스 모델의 변화 패턴을 연구하였다. 연구 결과에 따르면, 소비자는 세대별로 생활방식, 쇼핑 습관, 서비스 디자인, 사용자 경험, 사회적 니즈, 개인적 니즈에서 뚜렷한 차이가 있다. 이에 차 제품에 대한 니즈와 행동 패턴을 분석하고 광시 차 산업 서비스 모델의 패턴 변화에 근거해보면, 세대별 소비자의 차 선택의 차이가 차 제품의 수요, 행동 패턴에 유의미한 차이와 패턴 변화를 발견할 수 있다. 끝으로 차 산업의 발전을 위한 서비스 디자인, 사용자 경험 모델 개발의 필요성을 주목하고 있다.

• 디지털콘텐츠학회 논문지
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• 제18권6호
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• pp.1109-1118
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• 2017

전 세계에서 핀테크 열풍이 불고 있는 가운데 그 중심에는 항상 모바일 결제가 있는 만큼 중국, 인도, 영국, 브라질을 대표로하는 나라들이 현재 온 오프라인 모바일 결제 서비스의 활성화와 보급화에 힘을 싣고 글로벌 모바일 결제 시장에서 경쟁우위를 선점하고 있는 상황이다. 하지만 IT 강국을 자부하던 한국은 글로벌 모바일 결제 시장에서 그 경쟁력이 10위권 밖으로 밀려나 호주, 멕시코, 독일보다도 못한 수준이다. 따라서 본 연구에서는 국내 오프라인 모바일 결제 서비스를 이용하고 있는 일반 소비자들이 해당 서비스에 대한 구전의도를 측정하고자 실증적 연구를 진행하였다. 또한 모바일 결제 서비스 분야에서 세계 최대 강국인 중국과의 비교분석을 통해 두 나라 소비자 간 인식의 차이를 분석하였다.

• 한국경영과학회지
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• 제37권1호
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• pp.61-71
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• 2012

Other-regarding preferences (such as trust, reciprocity and altruism) between companies, between consumers and retailers, and between employers and employees are integral elements in determining economic performance. Social trust which is a core element of social capital, especially, is known to reduce transaction costs, help solve collective action problems, and contribute to economic, social, and political development. Therefore, social trust has been given a great deal of attention across an array of academic disciplines for its role in promoting cooperation among individuals and groups, and for its positive influence on economic performance. Most studies describe Korea as a low-trust society than Japan or China. To identify the causes of social trust, this paper focuses on differences of social values (perception on competition and wealth accumulation) in 4 countries (Japan, China, Korea, and United States). Based on World Values Survey data, this paper analyzes effects of the social values on social trust. Social trust was measured by degree to which a respondent thinks that most people can be trusted. Perception on competition was measured by the degree to which a respondent thinks that competition is harmful, and perception on wealth accumulation was done by the degree to which a respondent thinks that wealth can grow so there is enough for everyone. The results showed that social trust was affected by perception on competition and wealth accumulation. A respondent showed higher level of social trust when he (or she) perceived positively competition and wealth accumulation. For enhancing social trust in a country, it is not easy to reduce income inequality and corruption which were reported as causes of social trust by previous studies. Compared to them, social values can be changed more easily by various concrete measures like education and mass-media. Differently from previous studies this paper stresses the concrete measures to enhance social trust in a country.

• 한국식품저장유통학회지
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• 제23권7호
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• pp.967-976
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• 2016

본 연구는 한국김치의 수출 촉진을 위한 품질 차별화를 목적으로 진행되었으며 이를 위해서 현지 수출 시장에서 제조된 김치와 한국에서 제조된 김치의 품질을 비교 분석하였다. 한 중 일 삼국의 김치는 이화학적 특성(pH, 산도, 염도), 미생물적 특성, 관능적 특성이 각각 다르게 나타났다. 이러한 결과는 각국의 김치 재료 및 제조 방법 등이 김치의 이화학적, 미생물학적, 관능적 품질에 영향을 준 것으로 보인다. 특히, 저장 기간 동안 한국김치는 Lactic acid bacteria, Lactobacillus spp., Leuconostoc spp.와 전체적인 관능 기호도에서 높은 값을 나타냈다. 본 연구는 한국 김치 품질의 우수성을 증명하고 타 국가에서의 김치 소비 특성을 예측하는데 도움이 될 것으로 기대된다.

• 한국HCI학회논문지
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• 제3권1호
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• pp.39-47
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• 2008

최근 몇 년 사이 중국의 경제가 발전함에 따라 소득의 증가로 인해 모바일폰이 급속하게 대중화되면서 더 좋은 제품을 사고자 하는 욕망이 중국 소비자들로 하여금 디자인에 큰 관심을 보이게 만들었다. 또한 세계화로 인한 다량의 문화적 홍수 속에서 중국 소비자들은 예전의 획일화된 제품보다는 자신이 좋아하는 제품을 선호하는 개인화로 이어진다. 이러한 경향은 개성적인 멀티 컬러 모바일폰과 모바일폰 디자인의 아트화로 이어졌다. 그에 반해 아직 중국 모바일폰 디자인 시장은 미성숙 됐고 identity 부족과 디자인 모방의 문제점 등이 있다. 이 연구에서는 전통 요소를 사용하여 특징 있는 모바일폰 디자인의 개발과 문화아이덴티티와 궁극적으로는 중국전통 요소를 가지고 있는 퍼스널아이덴티티를 잘 혼합한 중국의 모바일폰 디자인 아이덴티티의 구축에 목적을 두고 있다. 본 연구방법으로 전통문양, 색채 등 전통요소를 살펴보고 동시에 핸드폰 디자인의 발전과정과 특징을 알아봤고 전통패턴을 활용한 모바일폰 에니메이션을 연구하고 모바일폰 디자인을 개발하였다. 중국의 전통과 이미지의 특징을 활용한 문양을 사용함으로써 전통적이면서도 가장 중국의 특징이 있는 세계적인 디자인의 개발이 가능하다. 중국 전통문양을 활용한 디자인이 부족한 실정이며 전통 문양을 사용함에 따라 모바일폰 디자인이 훨씬 더 다양하고 개성적으로 될 수 있다. 색 또한 한 가지 색만 사용하는 것이 아닌 멀티컬러를 사용할 수 있으며 이러한 디자인 사례는 시크한 이미지를 보여주며 장식적인 효과가 크다. 본 연구자는 향후에 중국적인 특징의 문양뿐만 아니라 한국, 일본의 특징 있는 문양을 활용하여 모바일폰 디자인을 개발하고자 하며 다양한 문양을 사용하여 모바일폰 브랜드를 개발하고자 한다. 또한 모바일폰 내장의 영상 애니메이션을 개발하고 싶다.

• 한국프랜차이즈경영연구
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• 제9권4호
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• pp.7-19
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• 2018

Purpose - Recently, global management in Korea franchise industry is becoming an important keyword. As an important branch market, Chinese market plays a major role not only by making experience of the competitiveness among global brands which offers a foothold to become a top global brand, but also by actualizing an economies of scale in production, sales, etc. Therefore, it is necessary to identify key successful factor influencing customer evaluation and responses of Korean franchise restaurant targeting Chinese consumers in China context. The purpose of this study is to examine the effects for Korean franchise restaurant selection attributes on perceived value, customer satisfaction and customer loyalty in Chinese context with SmartPLS 3 and Artifical Neural Network(ANN). Research design, data, and methodology - For these purposes, the authors developed several hypotheses. A questionnaire survey was conducted on the panel of online survey companies for Chinese consumers who have visited Korean franchise restaurants. A total of 404 data were analyzed using structural equation modeling(SEM) and artifical neural network(ANN) with SPSS 22.0 and SmartPLS 3.0. Result - The findings of this study are as follows: First, the alternative model findings show that facilities & atmosphere, employee service, and menu influenced on utilitarian value, customer satisfaction, and customer loyalty directly. Second, employee service influenced on customer satisfaction. Third, menu influenced on hedonic value. Fourth, brand reputation influenced on utilitarian value. Fifth, hedonic value increase customer satisfaction and customer loyalty. Sixth, hedonic value increase customer loyalty. Seventh, customer increase customer loyalty. And, the ANN analysis shows that utilitarian value is the first most important factor influencing customer satisfaction, followed by hedonic value, facilities & atmosphere, menu and employee service. However, the ANN analysis shows that customer satisfaction is the first most important factor influencing customer loyalty, followed by utilitarian value, hedonic value, brand reputation, menu, and employee service. Conclusions - This study provides practical implications for enhancing customer satisfaction and customer loyalty by applying the ANN technique that complements the limitations of the linear structural relationship analysis using the proposed model and the alternative model. In other words, the SEM-ANN model provides guidelines on how Korean franchise restaurants should formulate facilities & atmosphere, employee service, and menu mix strategies in China. In addition, ANN 's analysis shows that restaurant brand reputation plays a pivotal role in increasing customer loyalty. The fact suggests that Korean franchise companies should establish their domestic brand reputation prior to their entry into overseas markets such as China.

• 한국병원경영학회지
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• 제20권1호
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• pp.25-38
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• 2015

China has a growing number of medical tourists to visit South Korea every year, with economic growth, and thus Korea's medical tourism is growing countries in the new growth engine industries and attracting attention. In this study, this time looking at the risks and benefits of medical tourism potential factors consumers feel the Chinese people for South Korea medical tourism, economic, based on existing research, functional, temporal, social, and psychological setting factors, risks and benefits conducted a study of the relationship between the purchase of your help. Risk factors identified through this study, we investigate expanding the overseas medical tourism market to visit Korea by managing the benefits and know the strategic implications that can achieve customer satisfaction by the service convenient for Chinese tourists.