• 한국식생활문화학회지
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• 제34권3호
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• pp.296-307
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• 2019

This study aimed to develop processed foods that can be tailored to the tastes of consumers in countries to enter domestic and foreign markets utilizing fresh Korean pears, in which the consumption is decreasing. A survey was also conducted on three types of samples (pear jelly, pear rice cake, and pear muffin). As a result, both Korean and Chinese women aged in their 20s preferred pear muffins the most among the pear products evaluated. Pear jelly and rice cake were preferred by Chinese consumers because of their sweet taste (p<0.05). Pear rice cakes were preferred because of their texture (p<0.05). Pear muffins were not significant in all items except for odor/flavor and sweetness, but Korean consumers had a high preference for them and showed a significant preference for colors (p<0.05). Pear muffins were most familiar to both Korean and Chinese consumers showing a high willingness to purchase. An analysis of the preference inducement factors of consumers in each country of the three processed foods containing pears using Check-All-That-Reply (CATA) showed that the consumers of both countries preferred the 'pear odor/flavor' characteristics of pear jelly, and that pear rice cakes were preferred by Chinese consumers compared to Korean consumers. Pear muffins were preferred by Korean consumers. Overall, pear muffins are the product expected to be most suitable for female consumers in Korea and China aged in their 20s.

• 통상정보연구
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• 제15권4호
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• pp.27-46
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• 2013

본 연구는 중국 안경시장을 대상으로 국산 안경제품이 현지 시장에서 어느 정도의 경쟁력을 가지고 있고 경쟁력이 어떻게 변화하고 있는가를 고찰하기 위해 한국 안경산업의 현황과 대중국 수출성과 및 SWOT 분석을 실시한 후 이로부터 국산 안경제품의 중국시장 수출 활성화에 대한 시사점을 제안한다. 분석을 위해 한국무역협회 통계자료에서 2003년부터 2012년까지의 안경제품의 수출입 자료를 추출하고 이를 토대로 시장점유율지수, 무역특화지수, 현시비교우위지수를 산출하여 분석하였다. 대중국 수출현황 분석 결과 한국 안경산업은 만성적인 적자를 기록하고 있는 상황에서 현지 시장 점유율은 평균 5% 미만이었고, 품목별로는 콘택트렌즈가 흑자를 지속하고 있는 반면 안경테, 안경, 안경렌즈, 선글라스는 적자를 보였으며, 분석지수를 활용한 수출성과 분석에서도 콘택트렌즈만이 경쟁력을 확보하였을 뿐 전반적으로 국산 안경제품의 대중국 경쟁력은 낮게 나타났다. 연구 결과는 한국 안경제품의 대중국 수출 활성화를 위해서는 현지 시장의 니즈를 충족하는 창의적이고 차별화된 제품 디자인 개발 능력을 강화하고 신소재의 다양한 기능을 갖춘 제품을 개발하며 현지 시장에 지속적인 신제품 출시를 통해 브랜드 인지도를 향상시켜 가야 함을 시사하고 있다. 아울러 국내외 기업과의 전략적 제휴 및 현지에서 한류 마케팅을 적극 추진하고 비정상적인 제품의 유통구조를 합리적으로 개선하며 정부의 체계적인 지원시스템이 마련되어야 함을 시사한다.

• 한국의류산업학회지
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• 제20권3호
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• pp.293-303
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• 2018

Since 2009, consumers could access a new shopping channel called 'mobile shopping' with the generalization of smartphones. Mobile shopping (based on wireless communication technology), emphasizes convenience differentiated from internet shopping. A recent report introduced fashion products as powerful global drivers for mobile shopping sales. Korea and China have the highest percentage of consumer mobile shopping experiences compared to other countries. This study investigates the effects of cross-over shopping orientation, perception of app attributes, and flow on app loyalty that compared Korean and Chinese consumers. We obtained 652 usable questionnaires from two local college students; subsequently, data were analyzed by using factor analysis, Cronbach's alpha, and regression analysis using SPSS 21.0 Package. The study results showed that the cross-over shopping orientation affected perception of app attributes that included Review/Information, Design, Response and Product. Product only affected Flow, which reflected a high similarity between Korean and Chinese consumers. However, Korean and Chinese consumers showed remarkable differences in the factors related to app loyalty. Therefore, the results indicate that retailers of fashion products have developed strategies to improve mobile sales and increase the app loyalty of cross-over shopping orientation consumers.

• 산경연구논집
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• 제12권10호
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• pp.7-17
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• 2021

Purpose: Studies on social exclusion from a sensory perspective are rather limited in state-of-the-art literature, especially in exploring the relationship between social exclusion and shape preference from a sensory marketing perspective. The present study aims to explore the effect of social exclusion on consumers' shape preference (angular vs. rounded) and the underlying mechanism. Research design, data and methodology: The relationship between social exclusion and consumers' shape preference was investigated in Study 1 using a one-way between-subject design (being excluded vs. being included), and the mediation effect of sense of control has been examined in Study 2 via a between-subjects design (being excluded vs. being included) ×2 (angular vs. rounded). Both studies were conducted on the Credamo data platform in China, and evaluated by one-way ANOVA. Results: The results showed socially excluded consumers prefer the product with angular design rather than socially included consumers, and this effect can be mediated by sense of control. Conclusions: This paper contributes academically for investigating the research area of the sense of control and explores the influence of the control needs of humans on consumer behaviors. Furthermore, it also clarifies new potential psychological role of shape preference - the recovery of the sense of control - to enrich the psychological mechanisms of shape preference.

• 한국정보통신학회논문지
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• 제25권1호
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• pp.152-159
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• 2021

중국 시장에서는 한국 화장품의 점유율이 급격히 증가하고 세계 시장에서의 입지가 점차 안정되고 있다. 중국 소비자들이 한국 화장품에 열광하는 이유는 다음과 같다. 우선 한국 화장품은 아시아계 중국 소비자에게 적합하다. 둘째, 한국 화장품의 스타 효과는 의심할 여지가 없는 효과를 발휘하여 한국 화장품이 빠르게 발전하고 중국 시장을 빠르게 점유하고 있다. 한국 화장품에 대한 중국 소비자의 만족도는 한국 화장품 시장에 직접적인 영향을 미친다. 따라서 본 연구의 연구 대상은 '중국 소비자'로 정하고, '한국 화장품에 대한 중국 소비자의 만족도에 영향을 미치는 요인'에 초점을 맞추고 있다. "한국 화장품에 대한 중국 소비자 만족도" 모델을 구축하여 관련 영향 요인을 찾아내고 가설에 대해 시뮬레이션을 하여 중국 소비자가 한국 화장품에 대한 만족도에 실제로 영향을 미치는 요인을 분석하여 제안한다.

• Journal of Information Technology Applications and Management
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• 제27권1호
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• pp.173-186
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• 2020

This study examines the effect of congruity between product and TV reality show on purchase intention of Chinese consumers. A total of 110 respondents from Chinese consumers were collected using online surveys. The results were analyzed by SPSS 22.0. Multiple Linear Regression and process analysis were used to test the hypotheses. This article found that congruity between product and TV reality show, attitude toward product placement and recall of product affected consumers' purchase intention. In addition, the frequency of consumer watching TV reality show and familiarity of product moderated the attitude toward product placement and recall of product. This study provides useful implications for sponsors to select product placement as one of their marketing promotion tool.

• 지식경영연구
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• 제12권5호
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• pp.89-100
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• 2011

Both industrial interest and academic research are increasingly focusing on the need to institute a business environment whereby Corporate Social Responsibility (CSR) assumes a major role. It is suggested that four kinds of responsibilities constitute total CSR: economic, legal, ethical, and philanthropic responsibilities. Consumers tend to obtain positive perceptions toward the companies which collectively or partially fulfill these responsibilities. Moreover, the company image transfer process is the influence of consumer attitudes toward certain brands on overall evaluation of the company. To understand the image transfer process, we examine the influence of CSR level evaluation on overall brand evaluation in China, where active competitions among global brands exist.

• 한국가구학회지
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• 제26권2호
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• pp.145-153
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• 2015

This paper or article is about bamboo products from Damyang that have been degenerated by the threat of Chinese low-cost products. Comparing the products from Damyang and China, we could point out four problems and come up with solutions. Firstly, we need strong and specific storytelling based on historical facts and various research to boost the bamboo industry. In order to introduce interesting storytelling to the public, it is also necessary to train some good-quality workers. The public would be more familiar with the bamboo products from Damyang than Chinese products. Secondly, technologies used for bamboo products from Damyang are extremely behind the times. Skill shortages for bamboo products caused to create unattractive products to the public for approximately 30 years. Thus, we need to acquire advanced technologies from abroad as well as to develop our own. Thirdly, Even though attractive bamboo products would be produced with advanced technologies, workers in bamboo industry lack knowledge of distribution channels and marketing strategy so that there is no way to introduce their products effectively to the consumers. Therefore, government agencies or marketers should educate workers to help running their business successfully. Finally, bamboo products have been fashion and living items for some specific consumers for the last years. However, we need to create variously new types of bamboo products through the collaboration with a wide range of artists to be widely appealing. In conclusion, it is important to be aware of the problems and solutions above. The 17th Bamboo Expo in Damyang will be a great opportunity to introduce Korean bamboo products in worldwide and develop the bamboo industry.

• 한국생활과학회지
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• 제15권3호
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• pp.405-416
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• 2006

We, in this thesis, examined the similarities and differences of bat patterns in China and Korea, along with a consideration of how two peoples understood bats and how their understanding of bats developed and also influenced the bat patterns. As for research period, the Ming(明) dynasty and the Qing(淸) dynasty in China and the Chosun dynasty in Korea were considered. The subjects of this study included clothes, personal ornaments, and embroidery. This research was done by comparing and analyzing the similarities and differences of two countries' bat patterns. The results of comparing and analyzing Chinese and Korean bat patterns were as follows: In terms of similarity, people of two countries understood bat patterns as the symbol of happiness. Therefore, they were used in clothes, personal ornaments, and daily necessities. In terms of difference, bat patterns of two countries had different shapes. In China, colorful and realistic single bat patterns were shown as intensive composition, whereas in Korea plain and simple bat patterns were used. These differences resulted from different way of understanding of bat patterns. It can be concluded that the bat patterns can be a great cultural commodity with high commercial values, if the traditional pattern is used as a unique element of the Oriental designs and altered and developed to attract consumers' attention.

• 한국식품조리과학회지
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• 제20권5호
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• pp.537-544
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• 2004

This study investigated the current processing degree and ingredients of sauce on the packaging of the commercial eel products made in Northeast Asia (Korea, Japan, China and Taiwan) and surveyedthe perception of nutritional functionality and purchasing pattern of Japanese consumers for the processed eels. The results are considered as a useful aid for preparation of processed eel products. The commercial eel products, purchased at a department store, supermarket and discount market, were divided by processing method, package quantity, storage method and sauce ingredients. The processing method was indicated in many different ways in each country, such as sauce ingredients and intake method. A questionnaire survey was conducted on 105 Japanese consumers (male 43, female 62) visiting Korea. Of the respondents, 44% answered and the major reasons for purchasing processed eel products were as a side dish for meals. The results for this factor were significantly different in relation to age (p <0.05). The degree of perceptions of functional excellence about processed eel products was well known (37%), some (49%), and seldom (14%). The results for this factor were significantly different in relation to age (p <0.001). Seventy-five percent of the respondents had experienced processed eel products. The type of purchase of the respondents was highest for vinegared rice and fish (47%), followed by freezing (33%), canning (5%), and dried food (4%), in that order.