• Title/Summary/Keyword: Korea consumer agency

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The Effect of Motivated Consumer Innovativeness on Perceived Value and Intention to Use for Senior Customers at AI Food Service Store

  • LEE, JeungSun;KWAK, Min-Kyu;CHA, Seong-Soo
    • Journal of Distribution Science
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    • v.19 no.9
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    • pp.91-100
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    • 2021
  • Purpose: This study investigates the use intention of artificial intelligence (AI) food service stores for senior customers, which are becoming a trend in the service industry. Research design, data and methodology: For the study, the extended technology acceptance model (TAM) and motivated consumer innovativeness (MCI) variables, proven by existing researchers, were used. In addition to the effect of motivated consumer innovativeness on customer value, we investigated the effect of customer value on trust and use intention. For the study, 520 questionnaires were distributed online by an expert survey agency. Data was verified through validity and reliability. Results: The analysis results of the research hypothesis verified that functionally motivated consumer innovativeness (fMCI), hedonically motivated consumer innovativeness (hMCI), and socially motivated consumer innovativeness (sMCI) all had positive effects on usefulness and enjoyment. Furthermore, usefulness had a statistically significant positive effect on trust, but perceived enjoyment did not; trust was found to positively affect the intention to use. Conclusions: We compared the moderating effects of seniors' gender and age (at 60) between groups. Although there was no moderating effect of age, it was verified that regarding the effect of usefulness on trust, the male group showed a greater influence than the female group.

An Investigation of Awareness on the Fukushima Nuclear Accident and Radioactive Contamination (후쿠시마 원전사고 및 방사능 오염에 대한 인식조사)

  • Ha, Jeong Chul;Song, Youngju
    • Journal of Radiation Protection and Research
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    • v.41 no.1
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    • pp.7-14
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    • 2016
  • Background: The objective of this study was to investigate Korean people's awareness about impact of the Fukushima nuclear power plant accident in Japan and radioactive contamination caused by it. Materials and Methods: The respondents of the survey were 600 adults who resided in the Seoul metropolitan area. Results and discussion: The survey results show that the majority of respondents were concerned about impact of radiation leakage that might have an effect on our environment. They were worried about radioactive contamination of foodstuffs, particularly fishery products and preferred to acquire information through TV(49.8%) or the Internet(31.3%). Meanwhile, respondents mentioned that the information on the Fukushima nuclear accident and radioactive contamination had not been sufficient and they didn't know well about the follow-up measures of the government on the accident. Most respondents answered that information on radioactive contamination levels and safety of foods and environment was most needed. Conclusion: The results of this study could be useful to enhance awareness on radioactivity and improve risk communication on nuclear power plant accidents.

A Researh for Consumer Dissatisfaction and Institutional Improvement of The Overseas Direct Purchase using Exploratory Data Analysis (탐색적 자료 분석(EDA) 기법을 활용한 온라인 해외직접구매에 대한 소비자 불만족 및 제도 개선 방안 연구)

  • Park, Seongwoo;Kang, Juyoung
    • The Journal of Bigdata
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    • v.5 no.1
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    • pp.41-54
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    • 2020
  • With the recent expansion of Internet channels and the development of financial technology and information and communication technology, direct overseas purchases have expanded. Although direct overseas purchases dominate consumers in terms of price and scarcity by providing relatively low-priced products and products that are difficult to obtain in Korea, there is a higher chance of consumer dissatisfaction in terms of delivery, product, A/S and refund than domestic purchases. Therefore, this study analyzed consumer dissatisfaction caused by active overseas direct purchase and studied ways to improve problems with overseas direct purchase. As a research method, Several statistical data were collected from the Korea Consumer Agency(KCA), the Korea Customs Service(KCS) and the Korea International Trade Association(KITA) and analyzed using the Exploratory Data Analysis Technique (EDA). The analysis confirmed that consumers were not well aware of information about direct overseas purchases and that the type or degree of consumer complaints varied depending on the type of purchase. Therefore, this study suggests a direction for the revitalization of overseas direct purchases by using EDA to identify the overall status of overseas direct purchases and consumer dissatisfaction and to improve them.

A Study of Consumer Behavior on Online Shopping Discount Event - Cyber hot Days - in Korea (국내 온라인 쇼핑 할인 행사 '사이버 핫데이즈' 에서의 소비자 행동 연구)

  • Jun, Byoungho
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.14 no.2
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    • pp.107-115
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    • 2018
  • US Retailers consider two major holiday shopping days as their most profitable-the Friday after Thanksgiving, Black Friday, and the Monday after Thanksgiving, CyberMonday. Online shopping discount events have boosted up the shopping markets resulting in pumping up National economy. For such reasons, Korea also has launched online shopping discount event, which is called 'Cyber hot days'. The primary purpose of this paper is to understand consumer behavior on Cyber hot days and suggest how retailers can harness those consumer behaviors and how government agency can support both retailers and consumers to boost up shopping markets. The results of empirical test shows that economic value, emotional value, and product variety were found to be significantly related to consumers' attitude on Cyber hot days, but convenience value, social value, and product uniqueness were not. Consumers' attitude was also found to be significantly related to the repurchase intention. It implicates that price, enjoyment, and product variety are important aspects to Korean consumers when they purchase during online shopping discount event.

The Status of Damage Relief in the Cosmetics Industry and the ADR System

  • Um, Mi Sun
    • Journal of Arbitration Studies
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    • v.32 no.3
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    • pp.93-109
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    • 2022
  • Cosmetics are products that consumers use every day to maintain or improve the health of their skin and hair. Therefore, the expansion of the cosmetics market leads to the expansion of disputes over cosmetic damage. Along with constant social changes, new conflicts continue to arise. In order to resolve these disputes, various consumer dispute resolution organizations and methods are required. Therefore, Alternative Dispute Resolution (ADR), an alternative method that can provide a reasonable judgment on problems that occur during the manufacture and distribution of cosmetics with expert knowledge of the industry, is required. Korea resolves disputes between consumers and manufacturers caused by cosmetics through the ADR of the Korea Cosmetics Association and the Korea Consumer Agency. It handles disputes related to accidents caused by cosmetics, offers consultation on consumer complaints on cosmetics and provides information on accidents and safety related to cosmetics. It is not possible to completely eradicate disputes from cosmetic damages. Therefore, it is necessary to expand and efficiently operate the cosmetic ADR system for consumers. In this study, the current status of cosmetic damage disputes and damage relief and the role of the domestic ADR system were reviewed. Consumers should be easily relieved from damage caused by cosmetics. By accumulating important precedents with an efficient cosmetic damage dispute resolution system, disputes over cosmetic damage should be smoothly resolved.

Analysis on Defect Disputes in Housing & Interior Design from Consumers' Perspective and Interior Design Service Evaluation (소비자 관점에서 본 주택 및 인테리어 하자 실태 분석 및 인테리어 서비스 평가)

  • Lee, So Young;Jun, Gyung Min
    • Journal of the Korean housing association
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    • v.27 no.5
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    • pp.65-72
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    • 2016
  • The purpose of the study was to investigate defect cases in residential interior design, to identify the state of defects, and to categorize types of defect and disputes. In addition, consumer appraisal to residential interior design service were analyzed. The results of this study could provide fundamental information regarding the defects and claims in residential interior design. First, we did literature review for defect disputes in architectural design and interior design. We identify the definition of defects by building life cycle, by state of construction, by activity, and by design performance. Second, we analysed interior design defects cases reported in Korea Consumer Agency & Ministry of Land, Infrastructure and Transport. A total of 49 cases of defect disputes in residential interior design from 2000 to 2015 were investigated. As a result, many defects appeared during the construction stage. A majority of defects cases fall into insulation, water-proofing/leakage work. In terms of design aspects claim, functional and aesthetic defects were claimed. Third, from Consumer Market Evaluation Indicators, raw data from 500 respondents were investigated for the housing repair and interior design. It is found that information comparability, responsiveness to consumer claim, price, and safety are important factors for consumer satisfaction in interior design.

Effects of Keeping Financial Records on Financial Soundness of Households (가계부 기록이 가계의 재무건전성에 미치는 영향)

  • Son, Jiyeon;Park, Jooyung
    • Journal of Families and Better Life
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    • v.34 no.3
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    • pp.113-128
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    • 2016
  • The Purpose of this study is to find the levels of keeping financial records among Korean households and to reveal the effect of keeping financial records on financial soundness of households. The 2014 Consumer Empowerment Index of the Korean consumer agency, which includes the surveyed results of 1,000 individuals, was analyzed as a secondary dataset. As a result, the following findings emerged during the study. First, 25.9% of consumers replied that they were keeping financial records. Factors associated with keeping financial records were gender and income. Women were more likely to keep financial records than men. Also, income had significant effects on keeping financial records. Second, levels of meeting percentages of financial ratios were highest in the debt to income ratio, which was 81.5%, and lowest in the investment ratio, which was 14.5%. Furthermore, 52.6% met the savings ratio, 40.6% met the emergency funds ratio, 24.6% met the retirement savings ratio. Meeting a percentage of the savings ratio did not fluctuated for 16 years, although the debt to income ratio has decreased around 15% since 1998. Third, keeping a household account book had signigicant influences on meeting percentages of financial ratios. Magnitudes of effects ranged between 1.4-1.8 odds, which were as much as the income effects. In summary, effects of keeping financial records were evidenced in this study. It is suggested that the importance of keeping financial records should be stressed in financial education and counseling programs.

The effects of benefit perception and risk perception on consumer evaluation during overseas direct purchase (해외직접구매의 혜택지각 및 위험지각 요인이 소비자 평가에 미치는 영향)

  • Son, Jeyoung;Jung, Hun-ju;Kang, Inwon
    • International Commerce and Information Review
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    • v.19 no.4
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    • pp.3-28
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    • 2017
  • This study examined factors, such as benefit perception, risk perception, product, and website, which affect consumer attitude toward overseas direct purchase. To achieve this, 298 Korean consumers who have experienced overseas direct purchasing were analyzed. The results show that delivery risk and product risk were the most influential determinants of the level of trust level in overseas direct purchase sites. In addition, the results of this study confirm that the level of trust in overseas direct purchase sites has a strong influence on both the intention to recommend and the intention to continue patronizing the site. Moreover, this study conducted a mean difference analysis according to the types of overseas direct purchases (overseas direct delivery, overseas purchasing agency, and overseas delivery agency) and product categories (clothes, food and beverage products, and household appliances). This study lists various practical implications that can be applied to each overseas direct purchase service by firm and consumer characteristics.

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Impact of consumer-oriented OTT service value on OTT platform selection through consumer perception (소비자 중심의 OTT 서비스 가치가 소비자 인식을 통해 OTT 플랫폼 선택에 미치는 영향)

  • Lee, Sin-Bok;Noh, Hyeyoung
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.3
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    • pp.851-860
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    • 2024
  • This study analyzes the impact of online streaming services, particularly Over The Top (OTT) services, on consumer media consumption patterns in the digital age. It examines how consumer-centric service values affect OTT platform choice, consumer satisfaction, and brand loyalty, focusing on various factors such as content diversity, ease of use, affordability, brand awareness, and personalized services. The findings reveal that content diversity, ease of use, and affordability are significant factors positively influencing consumer satisfaction and brand loyalty, thereby motivating OTT platform selection. Contrary to expectations, personalized services did not have a significant impact. This research provides critical insights for OTT service providers to enhance consumer-centric values and develop competitive service strategies.

The Outcomes and Tasks of Act on Medical Dispute Mediation (의료분쟁조정법 시행에 따른 성과와 과제)

  • Hyun, Doo-Yoon
    • The Korean Society of Law and Medicine
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    • v.14 no.1
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    • pp.117-144
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    • 2013
  • After several bills for the reasonable medical dispute resolution had been proposed for over twenty years, "Act on Remedy for Damage from Medical Accident and Medical Dispute Mediation" was eventually enacted on April 7, 2011 and came into effect from April 8, 2012. This study evaluates the achievements and results of the past year, suggesting the future improvements or tasks. The main issue of Act on Medical Dispute Mediation is Korea Medical Dispute Mediation and Arbitration Agency. Therefore, the success of the Act depends on the outcomes of Korea Medical Dispute Mediation and Arbitration Agency. Although the Act has been enforced for only one year, this paper examines the outcomes of the Agency with limited materials for its development. Korea Medical Dispute Mediation and Arbitration Agency was established for rapid, fair, and effective medical dispute resolution. Thus, the evaluation of the performances of the Agency is based on the 1) rapidness, 2) fairness, and 3) effectiveness of the dispute resolution. To sum up, the system earned positive evaluations as for the rapidness and fairness, but some problems were indicated with regard to the effectiveness. As the system of medical dispute mediation and arbitration in Korea has no parallel in the world, other countries show many interests in it. The rapid and fair medical dispute resolution is of benefit in both patients and medical institutes and decreases social costs. As the Act had a difficult passage through Parliament, it should be maintained and improved continuously.

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