• Title/Summary/Keyword: Korea airline

Search Result 403, Processing Time 0.024 seconds

A Comparative Study on the Perception of Safety Culture of Airline Flight Crew in Korea (국내 항공사 운항승무원 안전문화 인식도 비교 연구)

  • Hyeon Deok Kim
    • Journal of the Korean Society for Aviation and Aeronautics
    • /
    • v.32 no.1
    • /
    • pp.103-108
    • /
    • 2024
  • Despite the development of the aviation industry, aircraft accidents caused by human errors by flight crews continue to occur. In order to reduce such human error accidents, it is important to strengthen flight-related regulations and establish a safety culture in which pilots themselves seek to ensure flight safety, rather than requiring flight crew members to follow them. In this study, the sub-concept of safety culture was classified into three latent variables (safety management, safety atmosphere, and process culture) and eight measured variables to investigate the safety culture awareness of domestic flight crew. The survey results were analyzed by type of airline and flight crew. The purpose of this study is to present a plan to improve the performance of revitalizing the safety culture of domestic flight crew through an empirical comparative analysis according to the number of flight hours and years of service at the airline.

The Effect of Service Quality on Airline Image and Behavioral Intention of Low-Cost Carriers (저가항공사의 서비스품질이 항공사의 이미지와 행동의도에 미치는 영향)

  • Choi, Ho-Gyu
    • Journal of Distribution Science
    • /
    • v.11 no.12
    • /
    • pp.39-49
    • /
    • 2013
  • Purpose - This study attempts to examine the underlying dimensions of service quality (tangibility, reliability, responsiveness, assurance, and empathy) for low-cost carriers. It subsequently seeks to determine the effect of the relationships of the dimensions of service quality, airline image, and behavioral intentions on airline services to provide adequate basic information and attributes for developing differentiated and competitive service marketing strategies. Research design, data, and methodology - The survey for this study was conducted on patrons with low-cost carrier boarding experiences in districts near universities and central businesses of Seoul and Busan from 5/10/2012 to 16/10/2012. Out of 346 questionnaires, 20 questionnaires with missing data and insincere answers were excluded for this study. Collected data were processed using SPSS 18.0, and the hypothesis was verified by analyzing the structural equation model with Lisrel 8.54. First, the frequency analysis was conducted to identify universal characteristics. Second, the exploratory factor analysis and reliability analysis were conducted to identify the accuracy of the variable measurements of the construct. Third, to assess uni-dimensionality and reliability, confirmatory factor analysis was conducted. Finally, to verify the adequacy of the research model and research hypothesis, the structural model was employed. Results - The results revealed that the factors, "tangibility, reliability, responsiveness, assurance, and empathy" were shown to be the most important dimensions of service quality for the airline image of the low-cost carrier which was consistent with previous studies. Therefore, it is fair to suggest that these verified factors are crucial attributes for the brand image of low-cost carriers. Second, as reliability and responsiveness were shown to be the most important factors for behavioral intentions, it is viable to suggest that these two attributes are crucial for the sales value of low-cost carriers. Further, it was found that the brand image of low-cost carriers was closely related to behavioral intentions. Therefore, in order to ensure the competitiveness and loyalty of patrons, the airline image value is a crucial attribute. Conclusions - The result of this study established that service quality is the most important attribute for marketing to ensure competitiveness, and intensive and differentiated service marketing play a crucial role in creating profits for low-cost carrier companies. First, as tangibility is found to be the most crucial factor in ensuring service quality, quality control and maintenance of medium and small carriers must be provided to ensure reliability, as they are the main attributes of low-cost carriers. Second, in order to promote positive behavioral intentions, it is essential to enhance the value of airline image. Third, in order to ensure competitiveness, it is imperative to carry out intensive and differentiated service marketing. Therefore, to promote the image of low-cost carriers and enhance behavioral intentions, the level of service quality must be secured by developing appropriate service improvement programs.

A Study on the Perception of Image-making Regulations Change of Airline Cabin Crew and Career Decision

  • Kim, Mun-Kyung
    • Journal of the Korea Society of Computer and Information
    • /
    • v.25 no.2
    • /
    • pp.197-203
    • /
    • 2020
  • The purpose of study is to identify the perception of image-making regulations change of airline cabin crew and analyze the relationship among the perception of regulations change, occupational choice motives and career decision of female university students majoring in airline service in Kwang-ju and Jeonnam area. The survey was in 203 for a month from November 18 to December 13, 2019. The collected data were analyzed using 'SPSS statistics 21.0.' Analytical methods such as frequency analysis, factor analysis, reliability analysis and multiple regression analysis were used. The findings of this study are presented as follows: Students majoring in airline service are positively aware of image-making regulations changes of airline cabin crew, positive perception of regulation changes has a statistically significant impact on occupational choice motives and career decision, and occupational choice motives have an effects on career decision. In conclusion, the study has implications for providing information to airlines to understand the applicants and to students preparing for employment. However, there is a limitation in that the sample of this study is limited to only female university students majoring in airline services in a specific area, and the size of the sample is not large.

Service Quality Evaluation based on Social Media Analytics: Focused on Airline Industry (소셜미디어 어낼리틱스 기반 서비스품질 평가: 항공산업을 중심으로)

  • Myoung-Ki Han;Byounggu Choi
    • Information Systems Review
    • /
    • v.24 no.1
    • /
    • pp.157-181
    • /
    • 2022
  • As competition in the airline industry intensifies, effective airline service quality evaluation has become one of the main challenges. In particular, as big data analytics has been touted as a new research paradigm, new research on service quality measurement using online review analysis has been attempted. However, these studies do not use review titles for analysis, relyon supervised learning that requires a lot of human intervention in learning, and do not consider airline characteristics in classifying service quality dimensions.To overcome the limitations of existing studies, this study attempts to measure airlines service quality and to classify it into the AIRQUAL service quality dimension using online review text as well as title based on self-trainingand sentiment analysis. The results show the way of effective extracting service quality dimensions of AIRQUAL from online reviews, and find that each service quality dimension have a significant effect on service satisfaction. Furthermore, the effect of review title on service satisfaction is also found to be significant. This study sheds new light on service quality measurement in airline industry by using an advanced analytical approach to analyze effects of service quality on customer satisfaction. This study also helps managers who want to improve customer satisfaction by providing high quality service in airline industry.

The Effects of Information Systems Quality on the Performance of Emotional Labors : Focused on the Airline Call Centers (정보시스템 품질이 감정노동 성과에 미치는 영향: 항공사 콜센터를 중심으로)

  • Park, Wonhee;Kim, Shinkon;Kim, Changkyu
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.16 no.12
    • /
    • pp.8800-8811
    • /
    • 2015
  • When the crucial role of the agent in communicating with the customer is acknowledged well enough to relieve the agent's stress, it will lead to the decrease of the agent's emotional labor and the improvement of the business organization's performance simultaneously. However, the research on the relationship between information system and the emotional labor has been scarcely conducted even though the importance of the emotional labor is actively researched and discussed these days. Therefore, much effort has been put in this study to fine out how the quality of airline call center information system affects expectations-conformation and how expectations-conformation and self-efficacy affect performance of Emotional Labors. Analysis of the results to target a call center agent 436 people, When you provide them with quality information systems, it increased satisfaction and pride in their job. This mechanisms subsequently reduces the strength of the emotion labor, which ultimately improves the service performance. The implications of this study can be summarized as following: First, this research presented practical guidelines to the organization's decision-makers related to the airline call center operations in order to introduce and expand successful call center information system. Second, this research suggested the possible method to inspect and diagnose the system by way of applying the measurement model mentioned in this research into the airline information system and analyzing it. Third, the performance-measuring model developed in order to measure the performance of the airline call center information system can also be used when we carry out the performance-measuring task in the similar information system as the basis of diagnosing the situation and presenting the driving directions.

Airline Nwes

  • 한국항공우주산업진흥협회
    • Aerospace Industry
    • /
    • v.62
    • /
    • pp.34-35
    • /
    • 1998
  • PDF

Airline News

  • 한국항공우주산업진흥협회
    • Aerospace Industry
    • /
    • v.50
    • /
    • pp.52-53
    • /
    • 1997
  • PDF

Airline News

  • 한국항공우주산업진흥협회
    • Aerospace Industry
    • /
    • v.25
    • /
    • pp.39-41
    • /
    • 1995
  • PDF

Airline News

  • 한국항공우주산업진흥협회
    • Aerospace Industry
    • /
    • v.31
    • /
    • pp.45-47
    • /
    • 1995
  • PDF

Airline News

  • 한국항공우주산업진흥협회
    • Aerospace Industry
    • /
    • v.36
    • /
    • pp.68-69
    • /
    • 1996
  • PDF