• Title/Summary/Keyword: Korea Design Standard

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Effects of Brand Image on the Purchasing Attitude of Customer (브랜드이미지가 구매태도에 미치는 영향)

  • Chung, Sui-Rhane;Lee, Jin-Ho
    • Archives of design research
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    • v.18 no.1 s.59
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    • pp.59-68
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    • 2005
  • In 20th century, that is the times of mass production with mass consumption, a company supplies standard product by the system of mass production line. Therefore, the company, itself, had to introduce its product quality to the customers. It was the buying criterion of consumer against product. In that period, a company utilized its identity in order to give customers product information such as product value, price and quality, etc. However, as digital technology with the wide-spread of informationalization & technical revolution is developed, products have diversification and customers have better incomes. So, buying method tends to thi purchase of self-satisfaction generally. In the buying criterion of consumerbased on personality & sensibility, a company must offer the buying criterion of product which can appeal the special quality & image of product itself to customers, and it must stop appealing the Cl of company under the condition of mass production by product quality and function. This study tried to focus on the method which can create effective brand and its image that are the buying criterion of new product. Also, this study tried to find the effective relation between economical & social paradigm which is the result of social informationalization with intensive knowledge, and buying determination of customer, And, this study tried to present guideline of effective brand image and brand special Quality that is affected to buying determination of customers together. The model of Positive analysis had two types. The first model studied the mutual relation between economical/social change factors and special quality of brand. And, the second model studied the mutual relation between the cause of special quality of brand and formation of brand image through regression analysis. Therefore, the construction of sensitive brand image for forming brand must be requested. The sensitive brand image is highly related to preference of sensibility, and it must be based on mind identity & visual identity. And, mind identity must have creation of value, satisfaction, combination of community, personal preference, etc. Visual identity must have esthetic order, and originality of molding, etc. Namely, brand image must form the accommodation of era change, personality & sensibility satisfaction, the effectiveness of service, etc., in order to create effective brand image.

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An Experimental Study for Letter Size Perception (문자의 크기지각에 대한 실험연구)

  • Kim, Hyeon-Jeong;Paik, Jun-Kyung
    • Archives of design research
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    • v.19 no.5 s.67
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    • pp.181-190
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    • 2006
  • This study was designed to investigate how the size perception of letters is influenced by its relation to the ground, visual angle, physical size, letter space and cognitive direction. As a stimulus, a word in the Numeral and Hangul respectively were used in Experiments I and II. Fifty four different configurations consisting of two grounds, three visual angles and nine physical sizes were used as test patterns in Experiment I, and one hundred and eight different configurations consisting of two ground, three directions, two letter spaces and nine physical sizes were used in Experiment II. Subjects were asked to make magnitude estimates for perceived size of test patterns in both Experiments I and II. The results imply that the ground and visual angle affected the perceived size of the Numeral as a focal figure. We found that in Experiment I, the perceived size of the focal letter was clearly underestimated when the rate of physical size was larger than the real size which was a hundred(as the size of standard stimulus), and it was overestimated when the rate of physical size was smaller than a hundred. It was found that the effect of Delboeuf illusion influenced the perceived size of letter. The result of Experiment II shows that the ground, physical size, letter space and the cognitive direction affected the perceived size of Hangul as a focal figure. These findings suggest that size illusion of letters is caused by the size relationship (contrast or assimilation) between a letter perceived as figure and its ground.

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Translation of 3D CAD Data to X3D Dataset Maintaining the Product Structure (3차원 CAD 데이터의 제품구조를 포함하는 X3D 기반 데이터로의 변환 기법)

  • Cho, Gui-Mok;Hwang, Jin-Sang;Kim, Young-Kuk
    • The KIPS Transactions:PartA
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    • v.18A no.3
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    • pp.81-92
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    • 2011
  • There has been a number of attempts to apply 3D CAD data created in the design stage of product life cycle to various applications of the other stages in related industries. But, 3D CAD data requires a large amount of computing resources for data processing, and it is not suitable for post applications such as distributed collaboration, marketing tool, or Interactive Electronic Technical Manual because of the design information security problem and the license cost. Therefore, various lightweight visualization formats and application systems have been suggested to overcome these problems. However, most of these lightweight formats are dependent on the companies or organizations which suggested them and cannot be shared with each other. In addition, product structure information is not represented along with the product geometric information. In this paper, we define a dataset called prod-X3D(Enhanced X3D Dataset for Web-based Visualization of 3D CAD Product Model) based on the international standard graphic format, X3D, which can represent the structure information as well as the geometry information of a product, and propose a translation method from 3D CAD data to an prod-X3D.

Adaptive Pipeline Architecture for an Asynchronous Embedded Processor (비동기식 임베디드 프로세서를 위한 적응형 파이프라인 구조)

  • Lee, Seung-Sook;Lee, Je-Hoon;Lim, Young-Il;Cho, Kyoung-Rok
    • Journal of the Institute of Electronics Engineers of Korea SD
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    • v.44 no.1
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    • pp.51-58
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    • 2007
  • This paper presented an adaptive pipeline architecture for a high-performance and low-power asynchronous processor. The proposed pipeline architecture employed a stage-skipping and a stage-combining scheme. The stage-skipping scheme can skip the operation of a bubble stage that is not used pipeline stage in an instruction execution. In the stage-combining scheme, two consecutive stages can be joined to form one stage if the latter stage is empty. The proposed pipeline architecture could reduce the processing time and power consumption. The proposed architecture supports multi-processing in the EX stage that executes parallel 4 instructions. We designed an asynchronous microprocessor to estimate the efficiency of the proposed pipeline architecture that was synthesized to a gate level design using a $0.35-{\mu}m$ CMOS standard cell library. We evaluated the performance of the target processor using SPEC2000 benchmark programs. The proposed architecture showed about 2.3 times higher speed than the asynchronous counterpart, AMULET3i. As a result, the proposed pipeline schemes and architecture can be used for asynchronous high-speed processor design

Extending a WebDAV Protocol to Efficiently Support the Management of User Properties (사용자 속성 관리의 효율적 지원을 위한 WebDAV 프로토콜의 확장)

  • Jung Hye-Young;Kim Dong-Ho;Ahn Geon-Tae;Lee Myung-Joon
    • The KIPS Transactions:PartC
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    • v.12C no.7 s.103
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    • pp.1057-1066
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    • 2005
  • WebDAV(Web-based Distributed Authoring and Versioning), a protocol which supports web-based distributed authoring and versioning, provides a standard infrastructure for asynchronous collaboration on various contents through the Internet. A WebDAV property management is a function to set and manage the main information of the resources as properties, and a user property, one kind of the WebDAV properties, has the ability to be freely defined by users. This free definition of user property makes it very useful to develop web-based applications like a collaboration system based on WebDAV However, with an existing WebDAV property management scheme, there is a limit to develop various applications. This paper describes a DavUP(WebDAV User property design Protocol) protocol which extended the original WebDAV and its uti-lization which efficiently supports management of WebDAV user properties. DavUP needs the definition of the collection structure and type definition properties for an application. To do this, we added a new header md appropriated WebDAV method functions to the WebDAV protocol. To show the usefulness of DavUP protocols, we extended our DAVinci WebDAV server to support DavUP Protocols and experimentally implemented a general Open Workspace, which provides effective functions to share and exchange open data among general users, on the DAVinci.

Creation of an Environmental Forest as an Ecological Restoration

  • Lee, Chang-Seok;You, Young-Han
    • The Korean Journal of Ecology
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    • v.24 no.2
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    • pp.101-109
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    • 2001
  • We created an environmental forest on the basis of ecological design around the incineration plant of Jindo Engineering and Construction Co., Ltd., which is located in Jeongwang-dong, Siheung-si, Kyunggi-do. To get ecological information of this site, physico-chemical properties of soil on salt marsh, which is located close to the syudy site and of forest soil transported from other sites for ecological restoration were analyzed. Texture of salt marsh and transported soils were loam and sandy loam, respectively. pH, organic matter, T-N, available P, and exchangeable K and Na contents of salt marsh and transported forest soils were 6.7 and 5.4, 4.1 and 0.4%, 1.0 and 0.3mg/g, 46.7 and 6.8ppm, 521 and 207ppm, and 3.8 and 0.5mg/g, respectively. Introduced plants were selected among the dominant species of forests and the species composing the potential natural vegetation around the present study site. Those plants were selected again by considering the tolerances to air pollution and to salt, and their availability. Selected trees were Pinus thunbergii, Sophora japonica, Celtis sinensis, Quercus aliena, Q. serrata, Q. dentata, and Q. acutissima. Selected sub-trees were Albizzia julibrissin, Koelreuteria poniculata, and Styrax japonica and shrubs were Rhododendron yedoense var. poukhanense, R. mucronulatum, Callicarpa japonica, Euonymus alatus, E. japonica, and R. schlippenbachii. On the other hand, introduction of herbs was not considered except for Liriope platyphylla, which was ornamentally planted in one site. Planting bed of mound type was adopted to provide the fine drainage system. Mound was designed to furnish litter, A, B, and C layers simuating the profile of forest soil. Slope of mound was mulched by rice straw of 2cm in thickness to prevent for sliding of litter and soil in cases of strong wind or heavy rain. Height of mound was designed to secure more than 1 m by combining A and B layers. Narrow zones, in which mound with stable slope degree cannot be prepared, was designed to equip the standard soil depth with the introduction of stone for supporting. On the other hand, plants with shallow root system were arranged in some zones, in which satisfactory soil depth cannot be ensured. Plants were arranged in the order of tree, sub-tree, and shrub from center to edge on the mound to make a mature forest of a dome shape in the future. Dispersion of plants was designed to be random pattern rather than clumped one. Problems on creation of the environmental forest by such ecological design were found to be management or inspection by non-specialized project operators and inspecting officers, and regulations for construction without ecological background. Alternative plans to solve such problems were suggested.

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A Study On the Design of a Floating Point Unit for MPEG-2 AAC Decoder (MPEG-2 AAC 복호기를 위한 부동소수점유닛 설계에 관한 연구)

  • 구대성;김필중;김종빈
    • Journal of the Institute of Electronics Engineers of Korea TE
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    • v.39 no.4
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    • pp.355-355
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    • 2002
  • In this paper, we designed a FPU(floating point unit) that it is very important and requires of high density when digital audio is designed. Almost audio system must support the multi-channel and required for high quality. A floating point arithmetic function in MPEG-2 AAC that implemented by hardware is able to realtime decoding when DSP realization. The reason is that MPEG-2 AAC is compatible to the Audio field of MPEG-4 and afterwards. We designed a FPU by hardware to increase the speed of a floating point unit with much calculation part in the MPEG-2 AAC Decoder. A FPU is composed of a multiplier and an adder. A multiplier used the Radix-4 Booth algorithm and an adder adopted 1's complement method for speed up. A form of a floating point unit has 8bit of exponent part and 24bit of mantissa. It's compatible with the IEEE single precision format and adopted a pipeline architecture to increase the speed of a processor. All of sub blocks are based on ISO/IEC 13818-7 standard. The algorithm is tested by C language and the design does by use of VHDL(VHSIC Hardware Description Language). The maximum operation speed is 23.2MHz and the stable operation speed is 19MHz.

A High Speed Block Turbo Code Decoding Algorithm and Hardware Architecture Design (고속 블록 터보 코드 복호 알고리즘 및 하드웨어 구조 설계)

  • 유경철;신형식;정윤호;김근회;김재석
    • Journal of the Institute of Electronics Engineers of Korea SD
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    • v.41 no.7
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    • pp.97-103
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    • 2004
  • In this paper, we propose a high speed block turbo code decoding algorithm and an efficient hardware architecture. The multimedia wireless data communication systems need channel codes which have the high-performance error correcting capabilities. Block turbo codes support variable code rates and packet sizes, and show a high performance due to a soft decision iteration decoding of turbo codes. However, block turbo codes have a long decoding time because of the iteration decoding and a complicated extrinsic information operation. The proposed algorithm using the threshold that represents a channel information reduces the long decoding time. After the threshold is decided by a simulation result, the proposed algorithm eliminates the calculation for the bits which have a good channel information and assigns a high reliability value to the bits. The threshold is decided by the absolute mean and the standard deviation of a LLR(Log Likelihood Ratio) in consideration that the LLR distribution is a gaussian one. Also, the proposed algorithm assigns '1', the highest reliable value, to those bits. The hardware design result using verilog HDL reduces a decoding time about 30% in comparison with conventional algorithm, and includes about 20K logic gate and 32Kbit memory sizes.

Evaluation Toolkit for K-FPGA Fabric Architectures (K-FPGA 패브릭 구조의 평가 툴킷)

  • Kim, Kyo-Sun
    • Journal of the Institute of Electronics Engineers of Korea SD
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    • v.49 no.4
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    • pp.15-25
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    • 2012
  • The research on the FPGA CAD tools in academia has been lacking practicality due to the underlying FPGA fabric architecture which is too simple and inefficient to be applied for commercial FPGAs. Recently, the database of placement positions and routing graphs on commercial FPGA architectures has been built, and provided for enabling the academic development of placement and routing tools. To extend the limit of academic CAD tools even further, we have developed the evaluation toolkit for the K-FPGA architecture which is under development. By providing interface for exchanging data with a commercial FPGA toolkit at every step of mapping, packing, placement and routing in the tool chain, the toolkit enables individual tools to be developed without waiting for the results of the preceding step, and with no dependency on the quality of the results, and compared in detail with commercial tools at any step. Also, the fabric primitive library is developed by extracting the prototype from a reporting file of a commercial FPGA, restructuring it, and modeling the behavior of basic gates. This library can be used as the benchmarking target, and a reference design for new FPGA architectures. Since the architecture is described in a standard HDL which is familiar with hardware designers, and read in the tools rather than hard coded, the tools are "data-driven", and tolerable with the architectural changes due to the design space exploration. The experiments confirm that the developed library is correct, and the functional correctness of applications implemented on the FPGA fabric can be validated by simulation. The placement and routing tools are under development. The completion of the toolkit will enable the development of practical FPGA architectures which, in return, will synergically animate the research on optimization CAD tools.

Study on Fatigue Behavior and Rehabilitation of Stringer with Coped Section(I) -Experimental Study on Static and Fatigue Behavior- (절취부를 갖는 세로보의 피로거동과 보수·보강에 관한 연구(I) -정적거동 및 피로거동의 실험적 고찰-)

  • Hwang, Yoon Koog;Chang, Dong Il
    • Journal of Korean Society of Steel Construction
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    • v.9 no.3 s.32
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    • pp.363-375
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    • 1997
  • This study encompasses the performance of static and fatigue test for the 8 large scale test specimens to clarify the fatigue behavior of coped stringer and the effect of the repair and strengthening on the damaged stringer of the floor system in steel railway bridges. For the purpose of the research, the actual stress wave for the existing bridge was measured, the basic stress range frequency histogram was made and the equivalent stress range was calculated. Using the result from the equivalent stress range made by adjusting the stress range, the static and fatigue test was carried out by identifying the previous rehabilitation and after. As the result of the static tests, it was revealed that the level of local stress under the S1 specimen test of the real equivalent stress range was similar to tensile strength of the test material, and it was consistent with the requirement of the initiation condition of the fatigue crack. Through the various rehabilitation methods to the damaged specimens, the effects of the repair and reinforcement were analyzed. According to the results of the repair of effect, bolting the high tension bolt over the stop hole was confirmed to be more adequate method than drilling only stop hole to delay the fatigue crack growth. Futhermore, in case of the stringer subjected by bending moment, the reinforcement over the upper flange side was determined to be a useful strengthening method, and the reinforcement to the web of the stringer was not appropriate to accomodate as a adequate strengthening method. Also it was confirmed that the category of the fatigue design for the coped stringer met with the category E specified on the fatigue design criteria of the Highway Standard Specification in Korea.

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