• 제목/요약/키워드: Korea Airline Industry

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ESG 경영이 기업의 경영성과에 미치는 영향 - 국적항공사를 중심으로 - (The Effect of ESG Activities on the Business Performance - Focused on Korean National Flag Carrier -)

  • 안종선;정석훈;이상령;박진우
    • 한국항공운항학회지
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    • 제30권3호
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    • pp.92-108
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    • 2022
  • This study aims to intensively analyze the effect of ESG activities on the Business performance focused on Korean national flag carrier. The purpose of this study is to provide ESG activities to promote the sustainable development of Korean national flag carriers by verifying the impact of ESG on airline's business performance through mediate variables within the airline industry in consideration of the value and importance of ESG. A survey is conducted with a total of 272 users of Korea's national flag carrier both Korean air and Asiana airline. The collected data is analyzed using a structural equation model. The results show that ESG management has an indirect positive effect on business performance. It is expected that the results of this study may be employed as fundamental data to emphasize the relative importance of an ESG activities, thereby enhancing the Korean national flag carrier's business management and eliciting a positive impact on sustainable growth.

Distribution of Advertisement on Instagram in Relation to Satisfaction and Loyalty of Low-Cost Airline Passengers in Indonesia

  • Fatimah Febriyanti, BASTARI;M., ARAS;Cici Fakhrunnisa, SOFYAN;Taniya Indriana, RUSTAM
    • 유통과학연구
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    • 제21권3호
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    • pp.13-23
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    • 2023
  • Purpose: Low-Cost Carrier airlines attempt to provide the best service for their customers. However, the pandemic has forced airline companies to keep developing new strategies. Moreover, in this digital era, airlines must intensely market their service through social media to reach as many customers as possible. This research aims to study the impact of advertisements on Instagram and the customer experience concerning customer loyalty and satisfaction in the aviation industry. Research design, data, and methodology: This study uses a quantitative explanatory with the combination of the positivism paradigm. The data collection technique is by distributing questionnaires to related airline Instagram followers. Meanwhile, the sample calculation uses using the Slovin formula in which 414 respondents are gained. The collected data is analyzed with Structural Equation Model and using Smart-PLS software. Results: The study results indicate that advertising on Instagram and customer experience significantly positively affect customer satisfaction and loyalty. In addition, the variable customer satisfaction has a significant positive on customer loyalty. Conclusions: The study results indicate that the ease of obtaining information via Instagram can affect satisfaction and will increase when customers have made a flight so that they will become loyal customers.

An Investigation into Improving Service Quality Distribution and Perceived Value in the Passenger Loyalty of Low-Cost Airlines in Thailand

  • Sirawit PINKUM;Karun KIDRAKARN
    • 유통과학연구
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    • 제21권4호
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    • pp.21-33
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    • 2023
  • Purpose: To study, analyze, and investigate how to improve the service quality distribution and perceived value of passenger loyalty in low-cost airlines in Thailand. Research Design, data, and methodology: The data was collected from low-cost airline passengers who had used low-cost airlines within Thailand more than twice in the last 12 months. In total, 632 questionnaires were received, representing 97.32%, and in-depth interviews were done using the semi-structured technique. The key informants were either executives or representatives from 4 low-cost airlines operating in Thailand. We utilized structural modeling techniques to examine the data relevant to the investigation. Results: The results show that low-cost airline passengers in Thailand have strong opinions about the perceived value of the passenger loyalty of low-cost airlines within this sector of the Thai air travel industry. The variables were sorted in order of importance and included passenger loyalty, satisfaction, trust, perceived value, and service quality distribution. The relationship between the service quality distribution variables and the significance in relation to passenger loyalty according to low-cost airlines in Thailand showed that service quality distribution had a positive effect on perceived value and that passenger satisfaction has a direct positive effect on passenger loyalty. Conclusions: The 8 QPSTL strategy is successful in terms of service quality distribution and passenger satisfaction, therefore it is an important aspect of low-cost airlines in Thailand.

항공사 서비스 과정의 대기환경이 지각된 대기시간 및 서비스 결과품질에 미치는 영향에 관한 연구 (The Effect of Waiting Environment of Airline Service on Perceived Waiting Time and Service Quality)

  • 이지영;한희은;최성우
    • 한국콘텐츠학회논문지
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    • 제16권3호
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    • pp.575-585
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    • 2016
  • 본 연구는 항공사의 서비스과정 중 발생하는 대기를 항공기 탑승 전, 후로 나누어 물리적 환경과 인적 환경이 지각된 대기시간 및 항공사의 서비스품질에 미치는 영향에 대해 다룬다. 여러 항공서비스를 이용한 승객을 대상으로 300부를 배포한 뒤 유의한 총 231개의 설문지를 통해 분석 한 결과 서비스 과정 중의 대기 환경은 지각된 대기시간과 서비스품질에 유의한 영향을 미치며, 특히, 항공기 탑승 전(기내 서비스 전)에는 물리적 환경이, 항공기 탑승 후(기내 서비스 중)에는 인적환경이 더 영향을 미친다는 결과가 도출 되었다. 조절변수로 설정 한 수용가능성의 경우 항공서비스 특성상 대기나 예상이 가능함을 사전 인지하고 있어 조절효과가 나타나지 않았으나 지각된 대기시간은 서비스 품질에 유의한 영향을 미친다는 결론에 도달했다. 본 연구 결과로부터 항공사의 대기관리 전략에 있어 실무적인 시사점을 도출할 수 있었다.

The Study on EU ETS (欧盟航空减排交易体制评析) -From the Perspective of China-

  • Qin, Huaping
    • 항공우주정책ㆍ법학회지
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    • 제26권1호
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    • pp.127-145
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    • 2011
  • European Union unilaterally included the emissions from aviation activities into EU ETS on 19 November 2008 by amending Directive 2003/87/EC. According to the Directive all the emissions(mainly against the CO2) from aviation activities shall be subject to the regulation of EU ETS from 2012. For the period from 1 January 2012 to 31 December 2012, the total quantity of allowances to be allocated to aircraft operators shall be equivalent to 97% of the historical aviation emission s. From 1 January 2013, the allowances will be reduced to 95%. The allocation of allowances which may be applied by each operator with free of charge will be reduced from 85% to 82% from 1 January 2012 to 1 January 2013. Since the Directive will affect every country's airline industry more or less, the nations and international organizations respond variously. The controversial focus is that whether EU has the right to unilaterally include the emissions from international aviation activities into EU ETS. This article firstly analyzes the effect caused by EU ETS to China's airline industry, and then studies the legality of the action of EU subject to current positive international law, and finally draws the conclusion that EU enjoys no such right to unilaterally include the emissions from international aviation activities.

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항공사 객실승무원의 조직지원인식과 직무몰입의 관계성 연구: 국내 저비용항공사를 중심으로 (A Study on the Relationship between Cabin Crew's Perceived Organizational Support and Their Work Commitment: Focusing on Low Cost Carrier in Korea)

  • 김지은;김기웅;박상용
    • 한국항공운항학회지
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    • 제32권1호
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    • pp.28-38
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    • 2024
  • Due to globalization, the air transport industry plays a key role in the global economy. In particular, the air transport industry is highly dependent on human resources, and the capabilities of the cabin crews in managing safety and providing service in a cabin depend on the service quality and the success of the company's human resource management. Therefore, systematic support and interest in competitive key personnel are believed as very important factors. Airlines need to improve the work engagement of airline cabin crew through organizational supportive efforts. Thus this paper surveyed 309 cabin crews who worked at low cost carrier and conducted an empirical analysis based on survey results. The study validates hypotheses pertaining the relationship between organizational identification and job commitment of cabin crew according to the airline's perception of organizational support. The comprehensive analysis reveals that perceived organization support has a significantly positive impact on cabin crews' work engagement.

미용업 종사자의 사고재해 경험 및 사용제품의 안전 인식도에 관한 연구 (Study on Experience of Industrial Accidents and Awareness Level for Beauty Product Safety of Beauty Industry Employee)

  • 최서연;허국강;박동현
    • 대한안전경영과학회지
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    • 제14권4호
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    • pp.59-70
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    • 2012
  • This study compared data regarding industrial accidents and awareness level for beauty product safety for four main parts of beauty industry such as hair-care, nail-care, skin-care, and make-up. Major risk factors in beauty industry are dust, musculoskeletal disorders, and organic solvent of beauty product in order of percentage. The specific types of industrial accidents in beauty industry are mainly associated with musculoskeletal system such as cuts, sprain, and varicose vein. They are mainly compensated by personal budget. The awareness levels of chemical and heavy metal containment for beauty product by beauty industry employee were 77.2% and 59.1% respectively. Most employee confirmed only important items of labelling requirement of beauty product. Also, most employee did not understand MSDS(Materila Safety Data) for chemicals used in beauty industry. Only 38.1% of beauty industry employee has had safety education while most employee (73.6%) realized that they needed safety education. Also, safety education supervised by KOSHA(Korea Occupational Safety and Health Agency) was the most preferred. This study would be good basis for safe and healthy working environment of beauty industry employee.

국내 저비용 항공사 이용승객의 안전에 관한 인식 연구 (A Study of Passenger's Safety Perception on Domestic Low-Cost Carriers)

  • 김윤태;신찬호
    • 한국항공운항학회지
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    • 제15권4호
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    • pp.53-63
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    • 2007
  • This paper examines the safety perception of passengers on low cost carriers which has made several accidents and incidents at the early stage of their business. The concept of low cost carrier is becoming more important to airline industry in Korea. This study achieves the first selecting attribute among airline service factors on domestic flights and try to indicate that how much the passengers trust in the safety of low cost carriers. It is also sets the comparative safety awareness between low cost carriers and two full service national carriers in domestic market. The safety perception of aircraft type can be a major factor for LCC choice in Korea due to frequent accidents and incidents for last two years. More than 60% of LCC passengers have increasingly considered the safety after recent accidents. The low cost airlines' images of the passengers showed that the first image of the LCC was the fare and the second image was safety. This study indicates that most of the LCC travelers will use the international low cost airlines when LCC extend their destination to adjacent countries. For the accomplishment of the low cost carriers' competitiveness in domestic market, they have to try to get rid of bad image for safety and pay extra attention to find out better services other than the safety and develop other strategies to compete against existing full service carriers.

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The Effect of Employees' Perception of a Supervisor's Servant Leadership on Employees' Perceived Organization's Support: The Mediating Effect of Employees' Perceived Supervisor's Supports

  • Kang, Min-Jeong;Hwang, Hee-Joong
    • 유통과학연구
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    • 제12권3호
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    • pp.105-109
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    • 2014
  • Purpose - Leadership style is an important factor in determining the attitude and behavior of employees and their satisfaction with an organization. Contributing the efficiency of an organization, Especially, servant leadership focusing on meeting employees' hopes and desires positively affect success of the organization and performance of employees. In the airline service industry it is necessary to conduct studies for an internal marketing on servant leadership that emphasizes the trust in the dignity of humans and spirit of service to subordinates as a factor affecting the job satisfaction. Research design, data, and methodology -Therefore, in this research, it is empirically analyzed that employees' perception of a supervisor's support plays mediating role in the relationship between employees' perception of servant leadership and perception of an organization's support using multiple and hierarchal regression analysis targeting 243 employees working in D Airline. Result - As a result, Employees' employees' perceived supervisor's support mediates the relationship between employees' perceived servant leadership of a supervisor and employees' perceived organizational support. Conclusions - This study suggests that the servant leadership of a supervisor perceived by employees constitutes an important preceding variable in enhancing the employees' perception on organizational support.

The Impact of Airport Staff Communication Types and Nonverbal Communication Factors on Passenger Satisfaction after the Pandemic

  • Sunmi LEE
    • 산경연구논집
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    • 제15권1호
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    • pp.1-8
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    • 2024
  • Purpose: The purpose is to investigate the types of communication between aviation industry workers and passengers according to environmental changes following the COVID-19 pandemic. This study analyzes the impact of verbal and non-verbal communication styles of airport staff, especially those working at airline check-in counters, on passenger satisfaction. Research Design: The research design focuses on the impact of verbal communication styles and non-verbal communication factors of airline check-in counter staff, who represent the initial point of contact with passengers among airport staff, on passenger satisfaction. The survey period for sample collection was from July 1 to July 30, 2023, and the study was conducted targeting passengers boarding aircraft through Incheon Airport and Gimpo Airport. Result: First, it is important for airport staff to recognize all passengers, especially corporate customers, as corporate customers rather than simply as individuals boarding an airplane. Second, as the importance of non-verbal expressions increases due to the impact of COVID-19, physical and verbal responses are necessary. Third, it is important to check which language the passenger understands. Conclusions: Since communication through nonverbal expressions has become more important since COVID-19, airport employees need to recognize the importance of nonverbal communication. This awareness can serve as a foundation for building trust between airport staff and passengers.