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The Effects of Information Sources on Trust, WOM Intention, and eWOM Intention in the Restaurant Sector (외식기업의 정보원천이 신뢰, 구전의도, 그리고 온라인 구전의도에 미치는 영향)

  • CHAO, Meiyu;YOU, YenYoo;KIM Eun-Jung
    • The Korean Journal of Franchise Management
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    • v.13 no.3
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    • pp.1-15
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    • 2022
  • Purpose: In the restaurant sector, it has been known that consumers' positive perception of brands influences their positive WOM intention, and information sources play an important role in increasing credibility by enhancing consumer awareness and developing differentiated brands. This study examines the effects of information sources (e.g., advertisement, WOM, SNS) on trust (cognitive and affective) and, WOM and eWOM intention in the restaurant context. In the model, cognitive and affective trust play mediating roles in the relationships between information sources (e.g., advertisement, WOM, SNS) WOM and eWOM intention. Research design, data, and methodology: Research models and hypotheses were developed according to the research direction. The survey questionnaire items were developed and used appropriately according to the contents of this paper based on prior studies. All constructs were measured with multiple items developed and validated in prior studies. A total of 502 responses were collected from an online survey. The research model was evaluated using SmartPLS 4.0. Frequency analysis was performed to understand the demographic characteristics of the survey respondents. The reliability, convergent validity, and discriminant validity were assessed using measurement model analysis. The proposed model was verified using the structural equation model. Results: Advertisement, WOM, and SNS information sources all had a positive effect on affective trust, whereas only WOM had a significant effect on cognitive trust. In addition, affective trust had a positive effect on cognitive trust and eWOM intention but did not affect WOM intention. Finally, cognitive trust was found to have a positive effect on both WOM intention and eWOM intention. Conclusions: This study redefines the concept of where restaurant service companies should focus when providing consumers with information about their products and services. As a result, the conceptual framework of positive word of mouth intention to increase new customer visits to the restaurant brand has been expanded. In addition, this study not only presents an information source management strategy for restaurant brands, but also presents practical implications for resource allocation guidelines for customer management in the restaurant sector.

The Role of Meat Protein in Generation of Oxidative Stress and Pathophysiology of Metabolic Syndromes

  • Ahmad, Muhammad Ijaz;Ijaz, Muhammad Umair;Haq, Ijaz ul;Li, Chunbao
    • Food Science of Animal Resources
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    • v.40 no.1
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    • pp.1-10
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    • 2020
  • Various processing methods have a great impact on the physiochemical and nutritional properties of meat that are of health concern. Hence, the postmortem processing of meat by different methods is likely to intensify the potential effects on protein oxidation. The influence of meat protein oxidation on the modulation of the systemic redox status and underlying mechanism is well known. However, the effects of processed meat proteins isolated from different sources on gut microbiota, oxidative stress biomarkers, and metabolomic markers associated with metabolic syndromes are of growing interest. The application of advanced methodological approaches based on OMICS, and mass spectrometric technologies has enabled to better understand the molecular basis of the effect of processed meat oxidation on human health and the aging process. Animal studies indicate the involvement of dietary proteins isolated from different sources on health disorders, which emphasizes the impact of processed meat protein on the richness of bacterial taxa such as (Mucispirillum, Oscillibacter), accompanied by increased expression of lipogenic genes. This review explores the most recent evidences on meat processing techniques, meat protein oxidation, underlying mechanisms, and their potential effects on nutritional value, gut microbiota composition and possible implications on human health.

Statistical Analysis of PM10 and Meteorological Data in Pohang, a Steel-Industrial City (철강 산업도시 포항의 미세먼지 농도 및 관련 기상자료에 대한 통계적 분석)

  • Choi, Min-Suk;Baek, Sung-Ok
    • Journal of Korean Society for Atmospheric Environment
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    • v.32 no.3
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    • pp.329-341
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    • 2016
  • Pohang is a well-known industrial city in Korea with a large steel-industrial complexes. The biggest environmental issue in the city is associated with fine particulate matter (hereinafter, $PM_{10}$). The concentration of $PM_{10}$ is generally dependent on the local emission sources and meteorological conditions. Iron and steel industrial complexes are likely serious pollution sources of $PM_{10}$ in Pohang. In this study, daily $PM_{10}$ data from a large database from the year of 2000 to 2012 were statistically analyzed, together with meteorological data. The average concentrations of $PM_{10}$ were evaluated according to the frequency of Asian dust, haze, mist, and fog. The number of days exceeding short-term standard for $PM_{10}$ were also examined, taking into consideration of weather conditions. It was found that the concentration of $PM_{10}$ was reduced about 18% to 26% because of precipitation. In addition, the effects of wind direction and wind speed on the $PM_{10}$ concentrations were investigated.

Primary Pharmacological and Other Important Findings on the Medicinal Plant "Aconitum Heterophyllum" (Aruna)

  • Paramanick, Debashish;Panday, Ravindra;Shukla, Shiv Shankar;Sharma, Vikash
    • Journal of Pharmacopuncture
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    • v.20 no.2
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    • pp.89-92
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    • 2017
  • Aconitum Heterophyllum (A. Heterophyllum) is an indigenous medicinal plant of India and belongs to the family Ranunculaceae. A. Heterophyllum is known to possess a number of therapeutic effects. For very ancient times, this plant has been used in some formulations in the traditional healing system of India, i.e., Ayurveda. It is reported to have use in treating patients with urinary infections, diarrhea, and inflammation. It also has been used as an expectorant and for the promotion of hepatoprotective activity. The chemical studies of the plant have revealed that various parts of the plant contain alkaloids, carbohydrates, proteins and amino acids, saponins, glycosides, quinones, flavonoids, terpenoids, etc. In the present study, a comprehensive phytochemistry and pharmacognosy, as well as the medicinal properties, of A. Heterophyllum are discussed. Scientific information on the plant was collected from various sources, such as electronic sources (Google scholar, Pubmed) and some old classical text books of Ayurveda and Ethnopharmacology. The study also presents a review of the literature on A. Heterophyllum, as well as the primary pharmacological and other important findings on this medicine. This review article should provide useful information to and be a valuable tool for new researchers who are initiating studies on the plant A. Heterophyllum.

Resistance to Bacterial Wilt and to Phytophthora Blight of Genetic Resources of Pepper Introduced from Mexico and Nepal (멕시코와 네팔에서 도입한 고추 유전자원의 풋마름병 및 역병 저항성)

  • Koh, Bo-Whan;Kim, Jeong-Hoon;Jun, Su-Kyung;Lee, Ji-Seon;Kim, Byung-Soo
    • Current Research on Agriculture and Life Sciences
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    • v.23
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    • pp.33-41
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    • 2005
  • Above 130 accessions of pepper consisting of 50 introductions from Mexico and Nepal, and resistant and susceptible controls were tested for resistance to bacterial wilt and to Phytophthora root rot at seedling stage by artificial inoculation. Aa the results, KC897, KC939, KC936 were newly found resistant to bacterial wilt in addition to already known resistance sources such as KC126, KC350, KC351, KC353. No new sources of resistance to Phytophthora root rot were found among the introductions from Mexico and Nepal.

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여성의류 유통경로에서 의존성.권력원천.갈등 - 백화점 입점업체를 중심으로

  • 정현주
    • Journal of Distribution Research
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    • v.3 no.1
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    • pp.123-143
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    • 1998
  • The aim of this paper is to investigate the women's apparel distribution channel in the well-known department stores located in the central Seoul area. Since the department store has its reputation, information and enormous buying power, it is the one of the major leading retails in the women's apparel industry. In doing so, the relationship between the channel members in terms of the level of dependence, power sources and perceived conflict and manifest conflict has been studied. Particularly, based on French and Raven's power sources, position source is added. It refers to a channel member's (Merchandizer in the department store) source over another based on the expection the former (Merchandizer in the department store) will be able to allocate the location and size of the store influencing the latter's sale and profit. The key informants are the merchandizers who work in the apparel companies contracting with major department stores. Finally, of the 284 questionnaires collected, 235 are usable. The hypotheses are tested through LISREL. The results of statistical analysis support that : Dependence has a positive effect on noncoercive bases of power. Coercive bases of power have a positive effect on manifest conflict as well as perceived conflict while noncoercive bases of power have a negative effect mainly on manifest conflict. Thus, the relation between the major department stores and the women's apparel companies in there seems to have bilateral dependence rather than highly unilateral dependence.

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The Influence of on-off Line Information Sources on Perceived Usefulness and Satisfaction in Exhibition and Convention : The Mediating Effects of Affective Involvement (온·오프라인 정보원천이 전시·컨벤션에서 지각된 유용성과 만족에 미치는 영향 : 감정적 관여의 매개효과)

  • Koo, Chulmo;Hlee, Sunyoung;Kim, Jongchoel;Chung, Namho
    • Knowledge Management Research
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    • v.16 no.2
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    • pp.47-66
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    • 2015
  • Due to multiple information sources, external information search(EIS) is the key issue on smart tourism environments. EIS is more important on experiential goods such as exhibition and convention. Despite the increasing importance of EIS, very little is known about what is the more effective information source in this area. In this paper, we attempt to examine the relations of satisfaction and between both online and offline information. This research analyzes an empirical model including EIS, affective involvement, perceived usefulness, satisfaction to student visitors on exhibition experience. Hence, six hypotheses are developed to test the relations of EIS and satisfaction using the mediating effects of affective involvement. Specifically, we developed a research model by employing the Uses and Gratification(U&G) framework and tested it to understand how student visitors' involvement and satisfaction might be changed according to EIS. Survey data was collected from 203 student visitors on "2014 Expo KCCE" was used to test the model using structural equation modeling. The implications of our empirical findings for both research and practice are discussed.

The Analysis for Flood Damage on Nam-sa Down Stream Region (남사천 하류지역 홍수피해 분석)

  • 김가현;이영대;서진호;민일규
    • Journal of Environmental Science International
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    • v.10 no.3
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    • pp.217-223
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    • 2001
  • Where no records are available at a site, a preliminary estimate may be made from relations between floods and catchment chatacteristics. A number of these chatacteristics were chosen for testing and were measured for those catchments where mean annual flood estimates were available. Although the improvement using extended data in regression of flood estimates on catchment characteristics was small, this may be due to the limitations of the regression model. When an individual short term record is to be extended, more detailed attention can be given; an example is presented of the technique which should be adopted in practice, particularly when a short term record covers a period which is known to be biassed. A method of extending the peaks over a threshold series is presented with a numerical example. The extension of records directly from rainfall by means of a conceptual model is discussed, although the application of such methods is likely to be limited by lack of recording raingauge information. Methods of combining information from various sources are discussed in terms of information from catchment characteristics supplemented by records. but are generally applicable to different sources of information. The application of this technique to estimating the probable maximum flood requires more conservative assumptions about the antecedent condition, storm profile and unit hydrograph. It is suggested that the profile and catchment wetness index at the start of the design duration should be based on the assumption that the estimated maximum rainfall occurs in all durations centered on the storm peak.

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Dust-scattered H${\alpha}$ halos around H II regions: On the origins of the diffuse H${\alpha}$ emission

  • Seon, Kwang-Il
    • The Bulletin of The Korean Astronomical Society
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    • v.37 no.1
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    • pp.74.1-74.1
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    • 2012
  • It is known that the diffuse H${\alpha}$ halos around bright H II regions are more extended than the dust-scattered halos around point sources and the line ratios [S II] ${\lambda}$6716/H${\alpha}$ and [N II] ${\lambda}$6583/H${\alpha}$ observed outside of bright H II regions are generally higher than those in H II regions. These observational facts have been regarded as evidence against the dust-scattering origin of the diffuse H${\alpha}$ emission and the effect of dust-scattering has been neglected in studying the diffuse H${\alpha}$ emission. In this paper, we find, however, that dust-scattered halos of H II regions should be more extended than those of point sources and is in good agreement with the observed H${\alpha}$ profiles around H II regions. We also found that the observed line ratios [S II]/H${\alpha}$, [N II]/H${\alpha}$, and He I ${\lambda}$5876/H${\alpha}$ in the diffuse regions can be well reproduced with the dust-scattered halos around H II regions which are photoionized by late O- and/or early B-type stars in the interstellar medium with the abundances close to those of the warm neutral medium. Therefore, we conclude that the diffuse H${\alpha}$ emission may originate mostly from the dust-scattering.

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A Subpopulation of RNA3 of Cucumber mosaic virus Quasispecies

  • Park, Seung-Kook;Park, Sun-Hee;Yoon, Ju-Yeon;Park, Jang-Kyung;Ryu, Ki-Hyun
    • The Plant Pathology Journal
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    • v.19 no.4
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    • pp.210-216
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    • 2003
  • This study examined the existence of genetically diverse population of Cucumber mosaic virus (CMV), known as quasispecies, from lily, Nicotiana benthamiana and from purified virions. Based on the conserved sequences of CMV lily isolates in intergenic region (IR) on RNA3, the genetic variation of IR from three different sources was investigated by a specific restriction endonuclease hydrolysis of amplified reverse transcription-polymerase chain reaction (RT-PCR) products using virus-specific primers, and was compared with IR sequences. The IR nucleotide sequences of CMV lily isolates were highly conserved, however, quasispecies was detected from all three sources in low level, containing sub-populations of RNA3. These subpopulations of RNA3 were inoculated onto zucchini squash by in vitro transcripts from corresponding full-length cDNA clones together with Eny RNA1 and 2 transcripts. The systemic symptom of zucchini plants infected by these quasispecies was chlorotic spotting, which was milder than severe mosaic and stunt symptom caused by Eny-CMV. The severity of symptom was correlated with RNA accumulation of viruses. These results suggest that the genome of CMV lily isolates consists of quasispecies populations.