• Title/Summary/Keyword: Knowledge-based Services

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The Role and Effect of Artificial Intelligence (AI) on the Platform Service Innovation: The Case Study of Kakao in Korea (플랫폼 서비스 혁신에 있어 인공지능(AI)의 역할과 효과에 관한 연구: 카카오 그룹의 인공지능 활용 사례 연구)

  • Lee, Kyoung-Joo;Kim, Eun-Young
    • Knowledge Management Research
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    • v.21 no.1
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    • pp.175-195
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    • 2020
  • The development of platform service based on the information and communication technology has revolutionized patterns of commercial transactions, driving the growth of global economy. Furthermore, the radical advancement of artificial intelligence(AI) presents the huge potential to innovate almost all the industrial and economic activities. Given these technological developments, the goal of this paper is to investigate AI's impact on the platform service innovation as well as its influence on the business performance. For the goal, this paper presents the review of the types of service innovation, the nature of platform services, and technological characteristics of leading AI technologies, such as chatbot and recommendation system. As an empirical study, this paper performs a multiple case study of Kakao Group which is the leading mobile platform service with the most advanced AI in Korea. To understand the role and effect of AI on Kakao platform service, this study investigated three cases, including chatbot agent of Kakao Bank, Smart Call service of Kakao Taxi, and music recommendation system of Kakao Mellon. The analysis results of the case study show that AI initiated innovations in platform service concepts, service delivery, and customer interface, all of which lead to a significant decrease in the transaction costs and the personalization of services. Finally, for the successful development of AI, this research emphasizes the significance of the accumulation of customer and operational data, the AI human capital, and the design of R&D organization.

A Study on Application of Integrated Marketing Communication (IMC) Strategy for the Efficiency in Information Services of a Public Information Service Institution (공공정보서비스기관의 정보서비스 효율화를 위한 IMC 전략 적용 방안에 관한 연구)

  • Kim, Chan-Ho;Park, Kyong-Seok;Song, Hye-Eun;You, Yong-Bok
    • Proceedings of the Korea Contents Association Conference
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    • 2004.11a
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    • pp.516-530
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    • 2004
  • With the advent of knowledge-based society where knowledge generates power, the importance of information is growing than ever before. However, it is not easy to find necessary information in time. Collecting, processing and disseminating valuable information is getting more and more important. If those information include scientific and technical issues, it is more difficult to connect the sender and receiver, provider and consumer and also creates various factors and situation. This study aims to provide an application method of IMC(Integrated Marketing Communication) Strategy for efficient information services of science and technology which is one of KISTI's major functions. An analysis was proceeded in 3 categories with provider and receiver, and medium and message. The current problem in system was reviewed through each analysis and a feasible plan for the realization of IMC Strategy in future is proposed.

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Examining Success Factors of Online P2P Lending Service Using Kano Model and Fuzzy-AHP (Kano 모형과 Fuzzy-AHP를 이용한 온라인 P2P 금융 서비스 성공요인 도출)

  • An, Kyung Min;Lee, Young-Chan
    • Knowledge Management Research
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    • v.19 no.2
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    • pp.109-132
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    • 2018
  • Recently, new financial services related to FinTech has gained attention more and more. Online P2P financial services transactions such as FinTech require careful examination of the constituents of information systems as an investment is made based on the information presented on the online platform without direct face-to-face contact. The purpose of this study is to find out the success factors of online P2P Lending service among FinTech. To serve the purpose, we build IS (information system) success model, and then use Kano model and fuzzy analytic hierarchy process (Fuzzy-AHP) to find out factors for the success of online P2P Lending service. In particular, this study uses Kano model to classify information system satisfaction factors and to calculate the satisfaction coefficient. The Kano model, however, has a drawback of evaluating single criterion. Therefore, we use multi-criteria decision-making technique such as Fuzzy-AHP to derive the relative importance of the factors. The analysis results show different results depending on the analysis technique. In the Kano model, most of the information system factors are a one-dimensional quality attribute. The satisfaction coefficient is highest for personalized service, followed by the responsiveness of service, ease of using a system, understanding of information, usefulness of information' reliability. The service reliability is the highest in dissatisfaction coefficient, followed by system security, service responsiveness, system stability, and personalized service. The results of the Fuzzy-AHP analysis shows that the usefulness of information quality, the personalization of service quality, and the security of system quality are the significant factors and the stability of system quality was a secondary factor.

Awareness and Practices Regarding Breast and Cervical Cancer among Turkish Women in Gazientep

  • Karadag, Gulendam;Gungormus, Zeynep;Surucu, Ramazan;Savas, Esen;Bicer, Fulya
    • Asian Pacific Journal of Cancer Prevention
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    • v.15 no.3
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    • pp.1093-1098
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    • 2014
  • Background: Cancer is a major public health problem both in our country and worldwide due to its disease burden, fatality and tendency for increased incidence. In Turkey, breast cancer ranks first with an incidence of 41.6% and cervical cancer is the tenth most common cancer with an incidence of 4.4%. Objectives and Design: This descriptive, cross-sectional study was conducted with 240 women aged from 15 to 65 years admitted to a gynecology-obstetrics outpatient clinic of a private hospital in Gaziantep. Study data were collected by the investigators through a 36-item questionnaire form which was generated using information gathered from similar surveys in the literature. Results: It was determined that 34.6% of women were high-school graduates, and 64.2% had a medium income level. The majority (79.2%) stated that they never performed BSE and 49.5% of them said that they did not know how to do it. Some 79.2% did not know what a Pap smear was and 73.3% had not experienced a smear test ever. Conclusions: In this study, we found that most of the women had insufficient knowledge of breast and cervical cancer, while knowledge and practices increased with the education level. Based on these findings, we suggest that there is a need for planning, implementation and assessment of health policies and healthcare services at the national and regional level and we believe that nurses working in the field of protective health services should develop educational programmes for women with a primary focus on cancer in order to increase awareness among the female population in Turkey.

A Research Study on 60Years Old People Management of Hypertension. (60세이상의 노인들의 고혈압 치료기관별 비용효과 분석과 관리능력에 관한 비교연구)

  • Cho Hyun;Moon Sun Soon;Jung Kyung Im;Hyun In Sook
    • Journal of Korean Public Health Nursing
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    • v.10 no.1
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    • pp.95-105
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    • 1996
  • This study was uncertaken to find an effective management modality for patients with hypertension. Patients 60years or older were selected for this purpose from a general hospital and a welfare center in Pusan and from a public health clinic in Cheju Island. During the month of October in 1984. the management modality for hypertension. the incurred medical expenses. and knowledge about the hypertension were analyzed and compared. The following results were obtained: 1. The a erage total medical expense per year was highest at the general hospital followed by the public health clinic and the welfare center. 2. It was found that the patients chose the public health clinic for its low medical cost. the welfare center for its proximity as well as for its low medical cost. and the general hospital for its quality medical services Also. the study has shown that the prescription of drugs was the major service provided by the public health clinic whereas the blood pressure measurement. the prescription of drugs. and family planning were the primary service offered by the welfare center. Drug prescription and blood pressure measurement were two of the most important services by the general hospital. 3. It was shown that the knowledge of hypertension was highnest at the welfare center whereas the management of hypertension was highest at the public health clinic. Based on above results and considering the chronic nature. it is believed that family awareness of the illness was one of the most important aspects for effective management of the hypertension for the elderly patients. In addition. the health care clinics at every level should come forward to execition of the educational programs and home nursing schomes for the effective management of the hypertension patients.

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Service Dimensions of Apparel Product Salesperson and Importance of Service Dimension by Apparel Product Type (의류상품 판매원의 서비스 차원과 의류상품 유형별 중요도)

  • 이지영;김미영
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.5
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    • pp.933-944
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    • 2001
  • The purpose of this research was to classify service dimensions for each apparel product which was thought to be important to consumers and to examine what kind of service dimensions are assessed to be more important than others. Furthermore, whether there were significant differences in the service dimensions and importances of services dimensions were examined by apparel product type(casual, formal products). Data were collected from women who were over 20 years old that live in Seoul. A questionnaire developed based on the previous researches and data were analyzed by factor analysis, t-test, ANOVA, frequency analysis. The results of this study were as follows: First, services of salesperson were divided into six dimensions: \"focused on customers\", \"knowledge/competency\", \"courtesy\", \"appearance/image\", \"purchasing induction\", and \"concerning\". As to service dimension importance, consumers think that \"service focused on customers\" is the most important dimension of service. Second, results of examining the importance according to apparel product type showed that five of the six service dimensions in formal product sales were more important except for the \"knowledge\" related service. Last, as to demographic characteristic variables, people who were over 40 years old were likely to think \"purchasing induction\", \"appearance/image\", \"concerning\" service dimensions more important than the other ages. And it was found that consumers who spend less money on purchasing clothing in a month thought \"focused on customers\" service was more important than the other consumers. In conclusion store managers could apply these results to service education of salesperson and use on preservation and improvement of customer relationship. And according to apparel product types, the results will give some implications to various service policies.

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An Analysis of Capability of CM at Risk in Major Construction Company (국내 대형건설회사의 책임형 건설사업관리 역량분석)

  • Yoo, Seung-Kyu;Choi, Seok-In;Son, Chang-Baek
    • Korean Journal of Construction Engineering and Management
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    • v.10 no.5
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    • pp.85-94
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    • 2009
  • For the purpose of analysing the capability (knowledge, experience, and ability) of CM at Risk in the major construction company in korea, this study performed questionnaire survey with experts in the companies. Based on the analysis of the survey, the study was found as follows. 1) It is needed to increase the capability of preconstruction services, such as project management plan/manual, contract documents, value engineering, alternative analysis, time management, and claim. 2) Despite of gap of the capability between the present and the future CM services, the study concluded that the capability is sufficient to perform CM at Risk project in the major construction company.

Oriental Medical Ontology for Personalized Diagnostic Services (맞춤형 진단 서비스를 위한 한의학 온톨로지)

  • Moon, Kyung-Sil;Park, Su-Hyun
    • Journal of the Korea Society of Computer and Information
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    • v.15 no.1
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    • pp.23-30
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    • 2010
  • With the advancement of information technology and increasing diversity in medical field, there are ongoing researches on ontology based intelligent medical system in Oriental medicine field. Intelligent diagnostic support system uses ontology to give a structure to complex medical knowledge and personal medical history so that we can make diagnosis more scientific, and provide better medical services. In this paper, we suggest an ontology that structuralize three knowledge types basic medical data, clinical trial data, and personal health information, which can be used as important information for individually tailored diagnosis. Especially in Oriental medicine diagnosis, both patient's symptoms of illness and physical constitution play a great role; it can lead to distinct diagnosis depending on their combination. Thus, it is much needed to have a diagnostic support system that uses personal health history and physical constitution along with basic medical data and clinical trial data in the field. In this paper, we implemented an Oriental medicine diagnostic support system that provides individualized diagnosis service to each patient by building an ontology on Oriental medicine focused on individual physical constitution and disease information.

Services analysis and improvement of MKE(Ministry of Knowledge Economy) Cyber Security Center (지식경제사이버안전센터의 대응활동분석과 개선방안)

  • Lee, Seung-Won;Roh, Young-Sup
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.22 no.2
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    • pp.249-258
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    • 2012
  • Cyber attacks expose sensitive information and cause fatal damage in both the public and the private sectors. Therefore, MKE (Ministry of Knowledge Economy) Cyber Security Center was founded on July 25, 2008, to perform three major roles. First, it detects and analyzes cyber attacks for the both sectors. Second, its ISAC (Information Sharing & Analysis Center) service analyzes and evaluates the vulnerability of the communication and network infrastructure to security threats, including control systems. Third, it provides CERT/CC (Computer Emergency Response Team Coordination Center) service to prevent and to respond to computer security incidents. This study focuses on the MKE Cyber Security Center's service analysis, which is playing an increasingly larger role in the both sectors. Based on this analysis, after grasping the response services activity and pointing out the problems, this study suggests improvements to the MKE Cyber Security Center.

Optimizing Innovative Tools for Dissemination of Information in Nigerian Academic Libraries During Post-COVID Era

  • Halimah Odunayo AMUDA;Ayotola Olubunmi ONANUGA
    • International Journal of Knowledge Content Development & Technology
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    • v.14 no.1
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    • pp.19-31
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    • 2024
  • In order to support the mission of the institution in which they are attached, academic libraries provide services in both manual and digital but COVID -19 pandemic that spanned between March and September, 2020 has changed the scenario. With particular reference to Nigeria, about 249,606 cases were confirmed and in order to curb the scourge of this deadly disease, physical academic activities were prevented by Nigeria Centre for Disease Control (NCDC). With this development, innovative tools became indispensable tools for successful delivery of library services in Nigerian academic libraries. Whether or not these tools are still in use for reformation of library service during post- Covid era remains unclear, hence, need for this study. This study examined librarians' use of innovative tools for information dissemination in Nigerian academic libraries during the post-Covid era using a descriptive survey design. Data were obtained both in quantitative and qualitative formats from one hundred and forty-four librarians as respondents. A total enumeration sampling technique was adopted because the population was minimal. Findings of the study revealed that innovative tools such as videoconferencing, WhatsApp, teleconferencing, Facebook, LinkedIn, and web-based learning applications are still in use by librarians for the dissemination of information during the post-Covid era. These tools are useful and beneficial to librarians during the post-COVID era, as they facilitate easy participation and engagement of library users in various discussions. Inadequate funding and lack of advanced technology skills were also identified as major impediments to the successful use of innovative tools for information dissemination. As a result, it was suggested that academic libraries throughout Nigeria prioritize staff training on the necessary digital skills needed to cope in this advanced technology era.