• 한국환경성돌연변이발암원학회:학술대회논문집
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• 한국환경성돌연변이발암원학회 2003년도 추계학술대회
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• pp.34-63
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• 2003

Occupational and environmental exposure to manganese continue to represent a realistic public health problem in both developed and developing countries. Increased utility of MMT as a replacement for lead in gasoline creates a new source of environmental exposure to manganese. It is, therefore, imperative that further attention be directed at molecular neurotoxicology of manganese. A Need for a more complete understanding of manganese functions both in health and disease, and for a better defined role of manganese in iron metabolism is well substantiated. The in-depth studies in this area should provide novel information on the potential public health risk associated with manganese exposure. It will also explore novel mechanism(s) of manganese-induced neurotoxicity from the angle of Mn-Fe interaction at both systemic and cellular levels. More importantly, the result of these studies will offer clues to the etiology of IPD and its associated abnormal iron and energy metabolism. To achieve these goals, however, a number of outstanding questions remain to be resolved. First, one must understand what species of manganese in the biological matrices plays critical role in the induction of neurotoxicity, Mn(II) or Mn(III)? In our own studies with aconitase, Cpx-I, and Cpx-II, manganese was added to the buffers as the divalent salt, i.e., $MnCl_2$. While it is quite reasonable to suggest that the effect on aconitase and/or Cpx-I activites was associated with the divalent species of manganese, the experimental design does not preclude the possibility that a manganese species of higher oxidation state, such as Mn(III), is required for the induction of these effects. The ionic radius of Mn(III) is 65 ppm, which is similar to the ionic size to Fe(III) (65 ppm at the high spin state) in aconitase (Nieboer and Fletcher, 1996; Sneed et al., 1953). Thus it is plausible that the higher oxidation state of manganese optimally fits into the geometric space of aconitase, serving as the active species in this enzymatic reaction. In the current literature, most of the studies on manganese toxicity have used Mn(II) as $MnCl_2$ rather than Mn(III). The obvious advantage of Mn(II) is its good water solubility, which allows effortless preparation in either in vivo or in vitro investigation, whereas almost all of the Mn(III) salt products on the comparison between two valent manganese species nearly infeasible. Thus a more intimate collaboration with physiochemists to develop a better way to study Mn(III) species in biological matrices is pressingly needed. Second, In spite of the special affinity of manganese for mitochondria and its similar chemical properties to iron, there is a sound reason to postulate that manganese may act as an iron surrogate in certain iron-requiring enzymes. It is, therefore, imperative to design the physiochemical studies to determine whether manganese can indeed exchange with iron in proteins, and to understand how manganese interacts with tertiary structure of proteins. The studies on binding properties (such as affinity constant, dissociation parameter, etc.) of manganese and iron to key enzymes associated with iron and energy regulation would add additional information to our knowledge of Mn-Fe neurotoxicity. Third, manganese exposure, either in vivo or in vitro, promotes cellular overload of iron. It is still unclear, however, how exactly manganese interacts with cellular iron regulatory processes and what is the mechanism underlying this cellular iron overload. As discussed above, the binding of IRP-I to TfR mRNA leads to the expression of TfR, thereby increasing cellular iron uptake. The sequence encoding TfR mRNA, in particular IRE fragments, has been well-documented in literature. It is therefore possible to use molecular technique to elaborate whether manganese cytotoxicity influences the mRNA expression of iron regulatory proteins and how manganese exposure alters the binding activity of IPRs to TfR mRNA. Finally, the current manganese investigation has largely focused on the issues ranging from disposition/toxicity study to the characterization of clinical symptoms. Much less has been done regarding the risk assessment of environmenta/occupational exposure. One of the unsolved, pressing puzzles is the lack of reliable biomarker(s) for manganese-induced neurologic lesions in long-term, low-level exposure situation. Lack of such a diagnostic means renders it impossible to assess the human health risk and long-term social impact associated with potentially elevated manganese in environment. The biochemical interaction between manganese and iron, particularly the ensuing subtle changes of certain relevant proteins, provides the opportunity to identify and develop such a specific biomarker for manganese-induced neuronal damage. By learning the molecular mechanism of cytotoxicity, one will be able to find a better way for prediction and treatment of manganese-initiated neurodegenerative diseases.

• 대한공업교육학회지
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• 제35권2호
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• pp.70-81
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• 2010

이 연구의 목적은 중국 직업교육 교사 양성에 대한 시사점을 제시하기 위해 국제 직업교사 석사 교육과정 구성표준을 소개하고 이와 관련된 내용을 분석하는데 있다. 2004년 UNESCO에서는 국제학술 교류를 촉진할 뿐 아니라 교사와 훈련지도자 등 직업교육 및 훈련 영역 전문 인원의 능력을 증진시키기 위하여 '국제 직업교사 석사 교육과정 구성 표준'을 구성하였다. 이에 따르면 교육과정 표준을 도입한 대학교는 전문 위원회를 구성하여야 하며, 다른 학교의 상황 및 학생 능력과 학력인증체제 등의 구체적 상황을 고려하여 교육을 실시하여야 한다. 교육과정 표준은 국제 직업교육과학 발전의 최신 경향을 포함하며 아울러, 한 국가 내의 여러 고등학교 간에 혹은 여러 국가의 고교 간에 연합교육 학습을 실시할 수 있도록 하였다. UNFSCO는 교육과정 표준을 통하여 직업교육 학습이론과 직업과학 등 직업교육 기초학과의 교육학습과 연구의 발전을 촉진하고자 하며 직업교육의 교사소양을 제고하고 직업교사의 전문화를 실현하고자 하였다. 중국에서 직업교육 석사과정을 설치한 대학교는 20여 개이며, 매년 모집하는 학생의 수는 2,000여 명이다. 각 대학의 직업교사 석사과정 계획을 살펴보면, 교육과정 및 교육학습과 같은 실제적 문제를 다루는 과정에 대한 설치가 미비한 실정이다. 그러나 교육과정 표준에서는 응용 이론의 교육 학습과 연구를 보다 중요시하고, 구체적 영역에 대한 실천과 교육 학습을 더욱 강조하고 있다. 교육과정 표준과 관련된 선진국의 앞선 경험을 활용하는 것이 중국 직업교사 양성모델과 학과 체계의 탐색에서 중요한 의미를 갖고 있으며, 중국 직업교사 양성과정의 전공 및 교육과정 설치에 유용한 여러 가지 점을 시사해 준다.

• Asia pacific journal of information systems
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• 제21권1호
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• pp.1-27
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• 2011

In an attempt to cope with widespread, dynamic, and accelerating changes in both internal and external business environments, companies often utilize information technologies such as SCM(Supply Chain Management). To date, SCM research has mainly focused on the effects of dynamic factors on SCM success and emphasized adoption strategies and critical success factors. Consequently, the effects of more static factors such as interdependency between SCM partners have been largely ignored. The purpose of this study, therefore, is to examine the effects of both dynamic and static factors on SCM performance by controlling for information quality and partnership quality. The five factors examined in this study include innovative ness, mutual dependency, quality of information, partnership quality, and SCM performance. All factors were examined from the perspective of part suppliers, except the mutual dependency which was examined from two aspects: supplier's dependency on customer and customer's dependency on supplier. Data was collected through five hundred survey questionnaires distributed to the part supplier companies that have implemented SCM systems for at least one year. As a result, a total of 170 valid responses were obtained. A structural equation research model was fitted using SAS 9.1.3 and SMART-PLS 2.0. The results of this study can be summarized as follows. First, innovativeness positively affected SCM information quality. SCM partnership quality, and ultimately SCM performance. The path coefficient between innovativeness and information quality was 0.387, with a t-value of 3.528. Innovativeness also had a positively direct effect on partnership quality. The path coefficient was 0.351 with a t-value of 3.366. The total effect of innovativeness on partnership quality was significant, although its indirect effect on partnership quality by altering information quality was negligible. The total indirect effect of innovativeness on SCM performance by affecting information quality and partnership quality was significant with a p-value of 0.014. Innovativeness played an important role in determining SCM performance. Second, mutual dependency showed no significant effect on SCM information quality. This result contradicts the earlier assertion that the more dependent two companies are, the more accurate and timely the information they exchange ought to be. This study showed that this may not be the case; a partner may provide information of poor quality even when it is strongly dependent on the other. Mutual dependency showed significant effect on partnership quality. However, when the mutual dependency perceived by suppliers was divided into two parts, one being a supplier's dependency on its customer company and the other being a customer's dependency on the supplier, the latter showed a significant impact on the perceived SCM partnership quality. This result indicates that a customer company can hardly improve the partnership quality perceived by suppliers by making them more dependent. It improves only when the suppliers perceive that their partners, typically having more bargaining power, are more dependent on them. The overall effect of mutual dependency of any kind on SCM performance, however, was not significant. Although mutual dependency has been mentioned as an important static factor influencing almost every aspect of cooperation on a supply chain, its influences may not be as significant as it was initially perceived to be. Third, the correlation between information quality and partnership quality was 0.448 with a p-value of less than 0.001. Information quality had a path coefficient of 0.256 to partnership quality with a t-value of 2.940. The quality of information exchanged between partners may have an impact on their partnership quality. Fourth, information quality also had a significant impact on SCM performance with a path coefficient of 0.325 with a t-value of 3.611. In this study, SCM performance was divided into four categories: product quality, cost saving, service quality, and order fulfillment. Information quality has Significant impacts on product quality, cost saving and service quality, but not on order fulfillment. Fifth, partnership quality, as expected, had a significant impact on SCM performance. The path coefficient was 0.403 with a t-value of 3.539. Partnership quality, like information quality, had positive impacts on product quality, cost saving and service quality, but showed no impact on order fulfillment. It seemed that order fulfillment is the hardest category of performance that SCM can satisfy. One major limitation of this study is that it surveyed only the suppliers. To better understand the dual aspects of SCM, it is important to survey both suppliers and the assemblers, especially in pairs. This research, to our best knowledge, was the first attempt to study the level of dependency between the two groups by measuring the dual aspects of SCM and studying mutual dependency from the categories of suppliers and assemblers each.. In the future, a more comprehensive and precise measurement of SCM characteristics needs to be achieved by examining from both the supplier's and assembler's perspectives.

• 지능정보연구
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• 제22권4호
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• pp.177-192
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• 2016

기계학습(Machine Learning)은 인공 지능의 한 분야로, 데이터를 이용하여 기계를 학습시켜 기계 스스로가 데이터 분석 및 예측을 하게 만드는 것과 관련한 컴퓨터 과학의 한 영역을 일컫는다. 그중에서 SVM(Support Vector Machines)은 주로 분류와 회귀 분석을 목적으로 사용되는 모델이다. 어느 두 집단에 속한 데이터들에 대한 정보를 얻었을 때, SVM 모델은 주어진 데이터 집합을 바탕으로 하여 새로운 데이터가 어느 집단에 속할지를 판단해준다. 최근 들어서 많은 금융전문가는 기계학습과 막대한 데이터가 존재하는 금융 분야와의 접목 가능성을 보며 기계학습에 집중하고 있다. 그러면서 각 금융사는 고도화된 알고리즘과 빅데이터를 통해 여러 금융업무 수행이 가능한 로봇(Robot)과 투자전문가(Advisor)의 합성어인 로보어드바이저(Robo-Advisor) 서비스를 발 빠르게 제공하기 시작했다. 따라서 현재의 금융 동향을 고려하여 본 연구에서는 기계학습 방법의 하나인 SVM을 활용하여 매매성과를 올리는 방법에 대해 제안하고자 한다. SVM을 통한 예측대상은 한국형 변동성지수인 VKOSPI이다. VKOSPI는 금융파생상품의 한 종류인 옵션의 가격에 영향을 미친다. VKOSPI는 흔히 말하는 변동성과 같고 VKOSPI 값은 옵션의 종류와 관계없이 옵션 가격과 정비례하는 특성이 있다. 그러므로 VKOSPI의 정확한 예측은 옵션 매매에서의 수익을 낼 수 있는 중요한 요소 중 하나이다. 지금까지 기계학습을 기반으로 한 VKOSPI의 예측을 다룬 연구는 없었다. 본 연구에서는 SVM을 통해 일 중의 VKOSPI를 예측하였고, 예측 내용을 바탕으로 옵션 매매에 대한 적용 가능 여부를 실험하였으며 실제로 향상된 매매 성과가 나타남을 증명하였다.

• 적정기술학회지
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• 제6권2호
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• pp.174-182
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• 2020

국제 보건기구인 WHO는 식수의 암모니아 농도를 1.5 mg/L로 제한한다. 그러나 카트만두의 지하수 암모니아 농도는 0-120 mg/L로 그 농도가 매우 다양하고 높다(Chapagain et al., 2010). 고농도의 암모니아는 식수의 맛을 변질시키고 악취 문제가 발생하기 때문에 사전 처리가 필요하다. 카트만두에서는 인구의 절반이 식수로 지하수를 사용하고 있지만, 이 문제에 대한 심각성을 인지 못하고 있다. 이를 인지하고 있는 일부 거주자는 시중에서 판매되는 Jar Water를 사용하고 있지만, Jar Water도 WHO 표준을 충족하지 않는다. 따라서, 우리는 카트만두 지역의 고농도의 암모니아 문제를 해결하기 위해 암모니아 제거로 가장 잘 알려진 흡착 및 역삼투(RO) 기술을 사용하여 적합성을 검증하였다. 본 연구는 2 가지 암모니아 농도(15 mg/L 및 50 mg/L)의 카트만두 합성 지하수 조성에서 흡착 및 역삼투 방법의 기술적이고 경제적인 관점에서 성능을 평가했다. 결과적으로, 이온교환수지(IE)를 통한 흡착은 초기 100% 암모니아 제거 성능을 지니며, 이는 암모늄 제거가 최대 90%인 RO에 비해 비교적 우수한 제거 능력을 갖춘 기술임을 확인하였다. 또한 경제적인 측면에서는 흡착기술은 가정에서처럼 낮은 물 소비(<50 L/day)에 적합하지만, RO는 일 물 소비가 높은 곳(>50 L/day) 에서 좀 더 효율적인 기술로 확인되었다. 마지막으로, 이러한 평가결과는 네팔 카트만두에서 지속 가능한 식수 확보를 위해 Jar Water를 구입하는 것보다 적절한 가정 처리 시스템을 설치하는 것이 식수의 질 뿐만 아니라 경제적인 관점에서도 보다 효율적이라고 제안한다.

• 한국잡초학회지
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• 제13권4호
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• pp.210-233
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• 1993

The herbicide has become indispensable as much as nitrogen fertilizer in Korean agriculture from 1970 onwards. It is estimated that in 1991 more than 40 herbicides were registered for rice crop and treated to an area 1.41 times the rice acreage ; more than 30 herbicides were registered for field crops and treated to 89% of the crop area ; the treatment acreage of 3 non-selective foliar-applied herbicides reached 2,555 thousand hectares. During the last 25 years herbicides have benefited the Korean farmers substantially in labor, cost and time of farming. Any herbicide which causes crop injury in ordinary uses is not allowed to register in most country. Herbicides, however, can cause crop injury more or less when they are misused, abused or used under adverse environments. The herbicide use more than 100% of crop acreage means an increased probability of which herbicides are used wrong or under adverse situation. This is true as evidenced by that about 25% of farmers have experienced the herbicide caused crop injury more than once during last 10 years on authors' nationwide surveys in 1992 and 1993 ; one-half of the injury incidences were with crop yield loss greater than 10%. Crop injury caused by herbicide had not occurred to a serious extent in the 1960s when the herbicides fewer than 5 were used by farmers to the field less than 12% of total acreage. Farmers ascribed about 53% of the herbicidal injury incidences at their fields to their misuses such as overdose, careless or improper application, off-time application or wrong choice of the herbicide, etc. While 47% of the incidences were mainly due to adverse natural conditions. Such misuses can be reduced to a minimum through enhanced education/extension services for right uses and, although undesirable, increased farmers' experiences of phytotoxicity. The most difficult primary problem arises from lack of countermeasures for farmers to cope with various adverse environmental conditions. At present almost all the herbicides have"Do not use!" instructions on label to avoid crop injury under adverse environments. These "Do not use!" situations Include sandy, highly percolating, or infertile soils, cool water gushing paddy, poorly draining paddy, terraced paddy, too wet or dry soils, days of abnormally cool or high air temperature, etc. Meanwhile, the cultivated lands are under poor conditions : the average organic matter content ranges 2.5 to 2.8% in paddy soil and 2.0 to 2.6% in upland soil ; the canon exchange capacity ranges 8 to 12 m.e. ; approximately 43% of paddy and 56% of upland are of sandy to sandy gravel soil ; only 42% of paddy and 16% of upland fields are on flat land. The present situation would mean that about 40 to 50% of soil applied herbicides are used on the field where the label instructs "Do not use!". Yet no positive effort has been made for 25 years long by government or companies to develop countermeasures. It is a really sophisticated social problem. In the 1960s and 1970s a subside program to incoporate hillside red clayish soil into sandy paddy as well as campaign for increased application of compost to the field had been operating. Yet majority of the sandy soils remains sandy and the program and campaign had been stopped. With regard to this sandy soil problem the authors have developed a method of "split application of a herbicide onto sandy soil field". A model case study has been carried out with success and is introduced with key procedure in this paper. Climate is variable in its nature. Among the climatic components sudden fall or rise in temperature is hardly avoidable for a crop plant. Our spring air temperature fluctuates so much ; for example, the daily mean air temperature of Inchon city varied from 6.31 to $16.81^{\circ}C$ on April 20, early seeding time of crops, within${\times}$2Sd range of 30 year records. Seeding early in season means an increased liability to phytotoxicity, and this will be more evident in direct water-seeding of rice. About 20% of farmers depend on the cold underground-water pumped for rice irrigation. If the well is deep over 70m, the fresh water may be about $10^{\circ}C$ cold. The water should be warmed to about $20^{\circ}C$ before irrigation. This is not so practiced well by farmers. In addition to the forementioned adverse conditions there exist many other aspects to be amended. Among them the worst for liquid spray type herbicides is almost total lacking in proper knowledge of nozzle types and concern with even spray by the administrative, rural extension officers, company and farmers. Even not available in the market are the nozzles and sprayers appropriate for herbicides spray. Most people perceive all the pesticide sprayers same and concern much with the speed and easiness of spray, not with correct spray. There exist many points to be improved to minimize herbicidal phytotoxicity in Korea and many ways to achieve the goal. First of all it is suggested that 1) the present evaluation of a new herbicide at standard and double doses in registration trials is to be an evaluation for standard, double and triple doses to exploit the response slope in making decision for approval and recommendation of different dose for different situation on label, 2) the government is to recognize the facts and nature of the present problem to correct the present misperceptions and to develop an appropriate national program for improvement of soil conditions, spray equipment, extention manpower and services, 3) the researchers are to enhance researches on the countermeasures and 4) the herbicide makers/dealers are to correct their misperceptions and policy for sales, to develop database on the detailed use conditions of consumer one by one and to serve the consumers with direct counsel based on the database.

• Journal of Oral Medicine and Pain
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• 제31권4호
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• pp.297-316
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• 2006

의료분쟁 증가는 하나의 사회현상으로 특히, 인터넷을 통한 의료사고와 관련된 정보의 생산과 유통이 급속도로 증가되고 있는 현상을 간과해서는 안 된다. 본 연구는 2006년 3월 기준으로 인터넷 야후 포털 사이트에서 '의료사고'를 검색어로 하여 검색된 의료사고 관련 정보를 제공하는 웹사이트 28개를 사이트 개설자별로 분류하고 사이트 구성내용을 분석하여 의료사고 관련 사이트들의 현황과 개선되어야 할 문제점들을 비교 점검한 후 올바른 의료분쟁 해결을 위한 발전 방향을 모색하는 것을 연구목적으로 하여 분류항목별 전체 개수에 대한 비율을 조사한 결과 다음과 같은 결과를 얻었다. 1. 용어의 선호도에서 의료인, 일반인, 법조인 모두 '의료사고'라는 용어에 가장 익숙하거나 이를 선호하는 것으로 나타났다. 2. '의료사고' 검색어로 검색된 개설자별 사이트 개수를 비교한 결과 28개 사이트 중 의료인 4개, 일반인 7개, 법조인 17개였다. 의료인 중 치과의사가 개설한 사이트는 단지 1개였다. 3. 진료기록부 분석원을 따로 둔 일반인과 법조인 개설 사이트의 비율은 높았으며 치과관련 부분은 전무하였다. 4. 일반인은 의료사고 예방법에, 법조인은 의료사고 발생 이후 처리 과정에 주된 관심을 갖고 있는 것으로 보였으며, 이에 반해 의료사고 대책에 관해서 의료인 개설 사이트는 비중이 적은 것을 관찰할 수 있었다. 5. 일반인은 의료사고 발생시 대책으로 정부가 주도하는 공정한 제3자의 개입을 희망하는 것으로 조사되었다. 6. 개설자별 비교에서 의료인 개설 사이트는 의료사고에 대한 실례를 다른 개설 사이트에 비해 적게 다루는 것으로 나타났다. 7. 의료사고 상담글에서 치과 관련 내용이 많은 것에 비해 실제 판례 소개는 미미한 것으로 나타났다. 8. 국내 치과 판례 중 관혈적인 치과 치료에 대한 판례글이 많았던 반면 국내 공개 상담글은 비보험관련 치과 치료에 대한 상담글이 많았다. 9. 개설자별 의료사고 관련 정보 제공 게시판 글의 비교에서 일반인은 관련 용어, 의료인은 관련 의학지식, 법조인은 관련 법률에 대한 내용이 많았다. 10. 의료인, 일반인, 법조인 개설 사이트 모두 국내 의료사고 현황을 제공하는 형태로 언론보도 자료를 주로 사용하였으며, 일반인 개설 사이트 중 특히, 시민단체에서는 의료사고 관련 통계자료를 비중있게 다루고 있었다. 11. 적기는 하지만 의료사고 관련 사건을 수집하는 배너가 존재하는 사이트도 있었다. 이상의 결과를 볼 때 범람하는 정보들 속에서 제3자의 그릇된 정보로 의료분쟁 발생률이 증가될 소지가 크지만 의료인은 의료사고에 대해 가장 소극적인 것으로 나타나 이에 대해 향후 법조인-의료인, 환자-의료인, 일반인-의료인간의 상호대화와 정보교류를 통한 올바른 이해를 바탕으로 의료분쟁을 보다 적극적이고 능동적으로 조정, 해결하려는 노력을 보여야 할 것으로 사료된다.

• 마케팅과학연구
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• 제18권1호
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• pp.33-58
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• 2008

본 연구는 서비스실패가 아니라 제품실패 이후, 회복노력의 효과를 실패심각성에 따라 확인하는 것이다. 회복노력은 보상노력, 장점노력 및 단점노력으로 구분되었다. 보상노력은 실패상황을 직접적으로 되돌리려는 의도로 구체적인 보상을 제공하는 방안으로, 장점노력은 제품실패를 초래하는 이유가 특정한 장점을 추구하는 과정에서 불가피하게 발생할 수 있는 문제임을 언급하는 것과 같이 추가적인 상대적 장점을 설명하는 방식으로, 그리고 단점노력은 자사제품이 서비스실패를 초래할 수 있는 문제점을 지니고 있는 반면에 경쟁제품은 또 다른 측면의 단점을 지니고 있다는 점을 부각시켜 소비자의 자사제품에 대한 부정적 태도를 회복시키려고 방안이라고 개념화되었다. 그러한 회복노력들이 실질적으로 효과가 있다고 결론을 내리기 위해서, 회복노력이 제공되지 않는 상황과 비교하여 소비자의 태도나 의향이 우호적인지 검토된다. 가설검증을 위해 화장품산업에서 소비자들을 대상으로 가상적인 시나리오를 이용한 실험을 실시하였다. 연구 결과, 전반적으로 회복노력들은 효과적인 전략임이 확인되었고, 보상노력은 장점노력이나 단점 노력보다 효과적이었다. 특히 심각성이 높은 실패조건에서 단점노력은 장점노력보다 긍정적인 제품태도를 유도하였다. 심각성이 낮은 실패조건에서 장점노력과 장점노력의 효과는 기대할 수 없었다.

• Asia pacific journal of information systems
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• 제19권4호
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• pp.125-148
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• 2009

UGC(User Generated Contents) is emerging as the center of e-business in the web 2.0 era. The trend reflects changing roles of users in production and consumption of contents on websites and helps us to understand new strategies of websites such as web portals and social network websites. Nowadays, we consume contents created by other non-professional users for both utilitarian (e.g., knowledge) and hedonic values (e.g., fun). Also, contents produced by ourselves (e.g., photo, video) are posted on websites so that our friends, family, and even the public can consume those contents. This means that non-professionals, who used to be passive audience in the past, are now creating contents and share their UGCs with others in the Web. Accessible media, tools, and applications have also reduced difficulty and complexity in the process of creating contents. Realizing that users create plenty of materials which are very interesting to other people, media companies (i.e., web portals and social networking websites) are adjusting their strategies and business models accordingly. Increased demand of UGC may lead to website visits which are the source of benefits from advertising. Therefore, they put more efforts into making their websites open platforms where UGCs can be created and shared among users without technical and methodological difficulties. Many websites have increasingly adopted new technologies such as RSS and openAPI. Some have even changed the structure of web pages so that UGC can be seen several times to more visitors. This mainstream of UGCs on websites indicates that acquiring more UGCs and supporting participating users have become important things to media companies. Although those companies need to understand why general users have shown increasing interest in creating and posting contents and what is important to them in the process of productions, few research results exist in this area to address these issues. Also, behavioral process in creating video UGCs has not been explored enough for the public to fully understand it. With a solid theoretical background (i.e., theory of implementation intentions), parts of our proposed research model mirror the process of user behaviors in creating video contents, which consist of intention to upload, intention to edit, edit, and upload. In addition, in order to explain how those behavioral intentions are developed, we investigated influences of antecedents from three motivational perspectives (i.e., intrinsic, editing software-oriented, and website's network effect-oriented). First, from the intrinsic motivation perspective, we studied the roles of self-expression, enjoyment, and social attention in forming intention to edit with preferred editing software or in forming intention to upload video contents to preferred websites. Second, we explored the roles of editing software for non-professionals to edit video contents, in terms of how it makes production process easier and how it is useful in the process. Finally, from the website characteristic-oriented perspective, we investigated the role of a website's network externality as an antecedent of users' intention to upload to preferred websites. The rationale is that posting UGCs on websites are basically social-oriented behaviors; thus, users prefer a website with the high level of network externality for contents uploading. This study adopted a longitudinal research design; we emailed recipients twice with different questionnaires. Guided by invitation email including a link to web survey page, respondents answered most of questions except edit and upload at the first survey. They were asked to provide information about UGC editing software they mainly used and preferred website to upload edited contents, and then asked to answer related questions. For example, before answering questions regarding network externality, they individually had to declare the name of the website to which they would be willing to upload. At the end of the first survey, we asked if they agreed to participate in the corresponding survey in a month. During twenty days, 333 complete responses were gathered in the first survey. One month later, we emailed those recipients to ask for participation in the second survey. 185 of the 333 recipients (about 56 percentages) answered in the second survey. Personalized questionnaires were provided for them to remind the names of editing software and website that they reported in the first survey. They answered the degree of editing with the software and the degree of uploading video contents to the website for the past one month. To all recipients of the two surveys, exchange tickets for books (about 5,000~10,000 Korean Won) were provided according to the frequency of participations. PLS analysis shows that user behaviors in creating video contents are well explained by the theory of implementation intentions. In fact, intention to upload significantly influences intention to edit in the process of accomplishing the goal behavior, upload. These relationships show the behavioral process that has been unclear in users' creating video contents for uploading and also highlight important roles of editing in the process. Regarding the intrinsic motivations, the results illustrated that users are likely to edit their own video contents in order to express their own intrinsic traits such as thoughts and feelings. Also, their intention to upload contents in preferred website is formed because they want to attract much attention from others through contents reflecting themselves. This result well corresponds to the roles of the website characteristic, namely, network externality. Based on the PLS results, the network effect of a website has significant influence on users' intention to upload to the preferred website. This indicates that users with social attention motivations are likely to upload their video UGCs to a website whose network size is big enough to realize their motivations easily. Finally, regarding editing software characteristic-oriented motivations, making exclusively-provided editing software more user-friendly (i.e., easy of use, usefulness) plays an important role in leading to users' intention to edit. Our research contributes to both academic scholars and professionals. For researchers, our results show that the theory of implementation intentions is well applied to the video UGC context and very useful to explain the relationship between implementation intentions and goal behaviors. With the theory, this study theoretically and empirically confirmed that editing is a different and important behavior from uploading behavior, and we tested the behavioral process of ordinary users in creating video UGCs, focusing on significant motivational factors in each step. In addition, parts of our research model are also rooted in the solid theoretical background such as the technology acceptance model and the theory of network externality to explain the effects of UGC-related motivations. For practitioners, our results suggest that media companies need to restructure their websites so that users' needs for social interaction through UGC (e.g., self-expression, social attention) are well met. Also, we emphasize strategic importance of the network size of websites in leading non-professionals to upload video contents to the websites. Those websites need to find a way to utilize the network effects for acquiring more UGCs. Finally, we suggest that some ways to improve editing software be considered as a way to increase edit behavior which is a very important process leading to UGC uploading.

• 헤리티지:역사와 과학
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• 제52권3호
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• pp.172-187
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• 2019

본 논문의 목적은 무형문화유산 일반전승자의 역할을 주목하면서, 소셜 네트워크 분석을 활용해 무형문화유산 전승공동체의 연결망과 전승활동에서 발생하는 지식 흐름의 구조적 특징을 분석하는 데 있다. 이러한 연구 목적을 이루기 위해 본 논문에서는 연구 대상을 국가무형문화재 종목들 중에서 일반인의 전승활동이 활발한 '아리랑'으로 선정하였다. 아리랑은 오랜 기간 제도권 밖에서 일반대중 활동을 중심으로 자생적으로 전승되었으며, 2015년에 전문전승자 지정 없이 국가무형문화재로 지정된 최초의 사례이다. 현재 아리랑은 약 60여 종, 3,600여 곡에 이르는 것으로 추정된다. 본 논문에서는 이 중에서 전문전승자와 일반전승자의 상호교류가 활발한 향토민요 '정선아리랑'을 중심으로 연구하였다. 소셜 네트워크 분석은 사람과 사람 사이의 관계를 노드(Node)와 링크(Link)로 모델링하여 수치화 통계화 시각화하여 해석하는 방법을 말한다. 이 방법은 전통적으로 사회학에서 사회조직 및 취약계층을 연구하는 데 꾸준히 활용되었다. 최근에는 문헌정보학, 문화콘텐츠학, 경영학 등과 같은 분야에서 연구경향, 시장동향, 조직관리 등을 연구하는 데 이 방법이 활용되고 있다. 이처럼 여러 학문 분야에서 소셜 네트워크 분석을 이용한 연구가 증가하는 추세지만 문화재 분야에서는 관련 연구를 찾아보기가 어렵다. 소셜 네트워크 분석은 크게 3단계, '연결망 모델링', '데이터 수집', '데이터 분석 및 시각화'로 진행된다. 본 논문에서는 첫 번째, 2017년 기준으로 정선아리랑보존회 회원 전체를 조사 대상으로 선정하여 완전한 연결망으로 모델링하였다. 두 번째, 데이터 수집은 보존회 회원 명부를 확보해 2017년 10월 17일 면대면 조사와 2017년 12월 15일 전화 설문조사를 통해 하였다. 세 번째, 데이터 분석은 Netminer 4.0 프로그램을 이용해 중심성 분석, 구조적 등위성 분석, 커뮤니티 분석 등을 주요 지표로 하였다. 본 논문은 기존에 무형문화유산 계보조사에서 소수 사람들의 구술자료에 의존해 파악하던 방식에서 벗어나 객관적이고 계량적인 방법으로 조사할 수 있는 기반을 제공하였다는 점에서 연구 의의가 있다. 그리고 무형문화유산 전승공동체 구성원들의 관계 및 지식 흐름의 구조를 지식지도(2D Spring Map) 형태로 시각화함으로써 추상적인 내용을 직관적으로 파악할 수 있게 했다는 점에서 의미가 있다.