• Title/Summary/Keyword: Knitting elements

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A study on design characteristics of SPA brand knitwear in domestic and overseas markets - With a Focus on the 2019 S/S Season - (국내외 SPA 브랜드 니트웨어의 디자인 특성에 관한 연구 - 2019년 S/S 시즌 중심으로 -)

  • Lee, Yoo-Mi
    • Journal of the Korea Fashion and Costume Design Association
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    • v.21 no.3
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    • pp.121-136
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    • 2019
  • The fashion market is expanding and competition is intensifying due to the contraction of consumption in response to the economic recession and changes in trends. In this study, design characteristics reflecting the brand identity and trend are analyzed as important factors for success. In this study, we will look at the design characteristics of knitwear among SPA brand products and help to plan knit designs. First, six brands were selected based on the sales and the number of stores in domestic and foreign SPA brands. The selected brands include UNIQLO, ZARA, H&M, SPAO, TOPTEN, and 8Seconds. We have selected weft knitting knitwear products(1,736 pieces), which are currently sold in domestic and foreign SPA brands, as silhouette items, knitwear design items, gauges, colors, patterns, images, and items as analysis items to analyze the causes of the differences in the design characteristics of domestic and foreign knitwear. The SPA brand has a wide range of tattoo floors, emphasizing practical aspects, a silhouette that fits the body, and a comfortable daily style. Domestic and foreign SPA brands did not show much difference, but Korean brands had a lower diversity of organization and used color for stable sales, showing a lower concern in trend and strong point color applications. If foreign brands pursue femininity based on a sexy image, Korean brands displayed a difference, emphasizing cute images. As for other design factors, it was found that brand identity was reflected more than domestically. As the cycle of trends becomes shorter, fast fashion is expected to continue in the future, and it is hoped that this research will be used as useful data for design projects of domestic companies.

Style Types and Design Features of Sneakers using the Knitted Upper (니트 갑피를 활용한 스니커즈의 스타일 유형 및 디자인 특성)

  • Lee, Jae-Young
    • The Journal of the Korea Contents Association
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    • v.22 no.10
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    • pp.213-224
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    • 2022
  • This study aims to propose the directions of design strategies and product development by analyzing the style types and design features of sneakers using the knitted upper which has been rapidly increasing due to merits in a variety of aspects including goods, production and marketing aspects. To this end, this study analyzed total 924 style types which had been gaining popularity in online markets and brand products drawing attention in the sneaker market with the knitted upper and their design features. In accordance with the analysis results, uniqueness was identified as the first merit. The unique hybrid style and design of sneakers with the knitted upper have been established without complying with the conventional materials and production techniques. The next merit was multimodality. The sneakers with the knitted upper create multiple images highlighting each feature of colors and materials by mixing those elements in various ways. The third merit was experimentality. The sneakers with the knitted upper have been attempted decisive change of designs by combining more engineering approach and new materials and techniques than existing sneakers. In these days when the sneaker market has been gradually expanded, the analysis results of this study reflecting the industrial trends will provide the fundamental data for a variety of research activities related to shoes and for the direction of brand planning in the relevant industries.

A study on the characteristics of gender fluidity expressed in modern knit fashion (현대 니트 패션에 표현된 젠더 플루이드 특성 연구)

  • Yeonji Lee;Sohee Um
    • The Research Journal of the Costume Culture
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    • v.31 no.1
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    • pp.91-106
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    • 2023
  • This study examines how the concept of gender fluidity-viewing gender identity as a fluid and wide spectrum-is represented in modern knit fashion collections. The period spring/summer 2017-fall/winter 2021, when gender-related fashion keywords started attracting attention, was limited to the last five years, and the results of a case analysis focused on a total of 357 knit fashion photos are as follows. First, the androgynous compromise through the mixing of heterogeneous elements appears as a mix-and-match style due to the patchwork of heterogeneous materials and forms that borrow or share masculinity and femininity. Second, it was confirmed that the dismantling exaggeration caused by the destruction of the size and form of clothes was an avant-garde image that exaggerated the size or length of clothes or destroyed ideas and forms. Third, the exposed sensuality caused by the deformation of the fluid knitting technique was shown in the form of proudly expressing sexuality by exposing the body either using the cut-out technique or through the loose texture of the knit. Knit fashion can highlight decorative effects using handcrafted techniques and express a detailed or coarse sense of organization depending on the density. In addition, since it is possible to create a complex image by juxtaposing and mixing various knit structures, it was confirmed that it is a suitable material for expressing gender fluidity flowing between men and women in fashion.

A Study on the GUI Design of Fashion Customizing Web : Centered on Custom Knitware (패션 커스터마이징 웹 GUI디자인연구 : 커스텀 니트웨어를 중심으로)

  • Jang, Hui-Su;Nam, Won-Suk
    • The Journal of the Korea Contents Association
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    • v.20 no.4
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    • pp.124-137
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    • 2020
  • The need for customized products has also been increasing as more active consumers consume according to their values in recent years. Accordingly, fashion customizing web is becoming popular, but because custom freedom is low, we want to increase custom freedom by applying knitwear. To this end, a theoretical review was conducted through prior research and literature research on customization, knit design, and GUI, and based on this, a case analysis was conducted focusing on knit-making programs and fashion customizing web. Knit designs have more considerations than other fashion design process, resulting in more UIs, so users should use visual elements that are easily recognizable. Therefore, a draft assessment item was derived based on the preceding survey and three Delphi surveys were conducted on experts based on the draft. Each item was modified and deleted during the Delphi research process to produce the Custom Knitware Web GUI Design Guide. Through this study, we were able to identify the need for intuitive understanding and application of knit custom functions in GUI design of custom knitwear web. Through this research, it is expected that this data will be used to improve the usability of custom knitwear websites and to refer to knit design fields that utilize knit machines.

Integrated Broiler Production System - As a Means of Stabilizing Whole Industry with Particular Reference to U.S. Experience - (브로일러계열화 생산조직에 관한 고찰 - 미국의 예를 중심으로 -)

  • 박영인
    • Korean Journal of Poultry Science
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    • v.6 no.2
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    • pp.91-102
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    • 1979
  • The basic problem of the broiler industry is that of fluctuating prices, mainly thanks to unstable supply of and inelastic demand for products as usually indicated as a peculiarity of agricultural commodities. This particularly brings the producer to a great economic risk, because he has to sell products under the condition of pure competition, whereas others from whom he has to buy deal under the condition of oligopoly or even monopoly. Therefore, producers economic position is generally placed in the worst comparing others dealing with, which results in unbalanced economic status of elements involved in broiler operation and further obstruction of industry development as a whole. A certain type of business coordination to overcome such a problem should be measured in order to improve the efficiency of entire operation and thus assure the balanced industry development. The concept of the economic integration developed in modern business system had been adapted to U.S. poultry industry which became common later around the world as a means of stabilizing producers price and whole industry as well. There are two main typos of integration; horizontal and vertical The former refers to the general grouping of similar business units, eg. a hatchery tying with other hatchery, while the latter refers to the knitting together of two or more stages of economic activities, eg. tying together among units of hatching, fled milling, production, processing and marketing. By having the industry integrated, risk and uncertainty involved in various stages of operation could be diversified. The typo of integrating contract between producers and integrators include the share of profits, flat fee payment, feed conversion payment and salary basis. In the U.S., extensive changes in production, processing, and marketing during the last few decades have changed the thicken broiler industry from one of small, widely scattered farms to one that is largo, concentrated and efficient. More than 99 percent of all broilers produced are grown under contract and by integrated firms which vary in size of operation and complexity. About 84 percent of all production is concentrated in 10 States. Some of the other factors ;hat contributed to these choses arc costs, energy use, prices, processing, marketing and demand. No integrated broiler production system has yet been applied in Korea's poultry industry, thus all stages all broiler operation run independently seeking for its own profit. Consequently, producers price fluctuate very widely around the year even more than 50 percent in a few months. This also leads to disadvantages of material supplies, processors and distributors and enforce the industry unstable. The current economic environment in Korea seems that the time for broiler integration comes and as an ideal integrator, feed millers, food processors and producers group may be considered.

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