• Title/Summary/Keyword: Kinetic typography

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A Study of Kinetic Typography in Korea TV Advertising Items - From the Case Study of Best 50th Advertising in TV cf 2009. 11 (국내 TV광고의 품목별 키네틱 타이포그래피 활용에 관한 연구 - 2009년 11월 기준 TV cf(www.tvcf.co.kr), 품목별 베스트 50위 내의 광고를 중심으로)

  • Hong, Dong-Sik;Song, Won Hak;Kim, Sun Hwa
    • Proceedings of the Korea Contents Association Conference
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    • 2010.05a
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    • pp.91-94
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    • 2010
  • 본 논문은 국내 TV광고의 품목별 키네틱 타이포그래피 활용에 대하여 2009년 11월 기준 품목별 베스트 50위 내의 광고를 중심으로 총 388개의 광고를 비교, 분석 및 대조하여 각 품목별 키네틱 타이포그래피가 현재 어떠한 형태로 활용되고 있는지를 분석하였고, 결과적으로 품목별 키네틱 타이포그래피 활용에 대한 특징을 도출할 수 있었다.

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Partial Movement of Kinetic Typography Using Sketch-based Interfaces (스케치 기반 인터페이스를 이용한 키네틱 타이포그래피의 부분 이동 기법)

  • Kim, Min-Woo;Jeon, Jae-Woong;Choy, Yoon-Chul
    • Proceedings of the Korean Information Science Society Conference
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    • 2012.06c
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    • pp.364-366
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    • 2012
  • 키네틱 타이포그래피는 오늘날 다양한 분야에서 문자 및 텍스트에 시각적 효과를 주는데 사용되고 있다. 현재 키네틱 타이포그래피 제작을 위한 기존의 저작 도구에서는 주로 키프레임 보간 방식을 이용하여 텍스트에 애니메이션 효과를 적용한다. 그러나 키네틱 타이포그래피에서 자주 쓰이는 효과 중 하나인 텍스트의 일부가 다른 텍스트보다 먼저 특정 위치로 이동한 뒤 나머지 텍스트가 순서대로 도달하는 효과는 기존의 방법으로는 각각의 텍스트를 따로 조작하게 되어 불편하고 저작 시간이 길어진다는 문제가 있다. 본 논문에서는 텍스트 내에서 사용자가 원하는 부분만을 스케치로 선택한 뒤, 선택된 부분을 먼저 이동시키고 나머지 부분은 선형 보간을 활용하여 이동시키는 기법을 제안함으로써 복수의 텍스트를 개별적으로 조작해야만 하는 기존의 문제를 해결할 수 있는 스케치 기반의 인터페이스 및 시스템을 제안한다.

Current Research Trends and Present Conditions on Visual Transformation of Digital Text (디지털텍스트의 시각적 변형에 관한 연구 동향 및 실태 분석)

  • Jin, Sung-Hee
    • The Journal of the Korea Contents Association
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    • v.10 no.1
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    • pp.486-497
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    • 2010
  • The purpose of this study is to investigate the research trends and the present conditions of real digital texts on "Visual Transformation." For the purpose of this study adopted two different methods: meta analysis and case study. The research trends on visual transformation of digital text were investigated through analyzing the total of 167 literature by means of synthetic meta analysis. Relevant literature was categorized into three types of research: functional, dynamic, and interactional transformation. The type of literature and research methods in each literature were analyzed. The present conditions of real digital texts on visual transformation were investigated by means of case study. The well designed 12 e-learning contents selected and analyzed in terms of the analysis framework which was drawn by the research trends. The results suggested problems as follows in designing e-learning contents. Firstly, there were some cases that did not follow the basic design principles related to typography. Secondly, the content was just provided in each learning steps without consideration of design to enhance text comprehension in many cases. Thirdly, web technology adequately was not applied to design e-learning contents.

A Study on practical use about Kinetic Typography of Ethics Character Picture of filial piety and brotherly love (효제문자도(孝悌文字圖)의 키네틱 타이포그래피 활용 연구)

  • Chung, Chi-Won
    • Cartoon and Animation Studies
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    • s.50
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    • pp.327-347
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    • 2018
  • From the end of the 18th century to the end of the 19th century, the late 19th century was a genre of a new art that was in contrast to the distribution between social class and low class, and it was also a popular culture that attempted to transform the late Joseon Dynasty's social class. It is no exaggeration to say that it is the origin of the Korean folk art, started as popular art concepts, use colorful techniques and decorations which doesn't yield to ordinary iconography. But, because of the attempt of this technique was used by lower class, the meaning of the idea was lowered from iconography to secular picture. Ethics character picture, passed on to the present from going through the upheaval cultural time, was started from secular picture and transformed into hyukpil time illustration, and it represented popular arts until now. This thesis aims to reflect the meaning, various visual expressions and the lifestyle of Ethics Character Picture of filial piety and brotherly love, which is a unique genre of popular arts. Also, propose to suggest about the kinetic typography using video media, and how the traditional ethics character picture, which are combined with video technology, effects to the advertisements. These kind of attempts will show the world about the korea's traditional contents, and through the various media information it can be recreated as national symbolic key words. Furthermore, its meaningful to pass down the noble and cultural Ethics Character Picture of filial piety and brotherly love to younger generations. And by realigning to modern expression, it is predicted that it will be significantly meaningful to pass down and make the younger generations to understand to spirit of the ancestors. This will allow various attempts to reconstruct various items of contents from Korea's traditional contents to new media content that merged with video media.