• Title/Summary/Keyword: Keyword Ranking

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A Study of Perception of Golfwear Using Big Data Analysis (빅데이터를 활용한 골프웨어에 관한 인식 연구)

  • Lee, Areum;Lee, Jin Hwa
    • Fashion & Textile Research Journal
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    • v.20 no.5
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    • pp.533-547
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    • 2018
  • The objective of this study is to examine the perception of golfwear and related trends based on major keywords and associated words related to golfwear utilizing big data. For this study, the data was collected from blogs, Jisikin and Tips, news articles, and web $caf{\acute{e}}$ from two of the most commonly used search engines (Naver & Daum) containing the keywords, 'Golfwear' and 'Golf clothes'. For data collection, frequency and matrix data were extracted through Textom, from January 1, 2016 to December 31, 2017. From the matrix created by Textom, Degree centrality, Closeness centrality, Betweenness centrality, and Eigenvector centrality were calculated and analyzed by utilizing Netminer 4.0. As a result of analysis, it was found that the keyword 'brand' showed the highest rank in web visibility followed by 'woman', 'size', 'man', 'fashion', 'sports', 'price', 'store', 'discount', 'equipment' in the top 10 frequency rankings. For centrality calculations, only the top 30 keywords were included because the density was extremely high due to high frequency of the co-occurring keywords. The results of centrality calculations showed that the keywords on top of the rankings were similar to the frequency of the raw data. When the frequency was adjusted by subtracting 100 and 500 words, it showed different results as the low-ranking keywords such as J. Lindberg in the frequency analysis ranked high along with changes in the rankings of all centrality calculations. Such findings of this study will provide basis for marketing strategies and ways to increase awareness and web visibility for Golfwear brands.

A Study on the Research Trends in International Trade using Social Network Analysis (사회연결망 분석을 활용한 무역 분야 연구동향 분석)

  • Lee, Jee-Hoon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.11
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    • pp.465-476
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    • 2020
  • This study used social network analysis to analyze trends and the knowledge structure of research in international trade. To this end, 4,840 keywords were extracted and analyzed from 1,797 papers contained in the Journal of Int'l Trade and Industry Studies, the Korea Trade Review, and the Journal of Korea Trade from 2003 to 2019. The results reveal that the distribution of keywords in the trade studies, as with other intellectual networks, followed a power-law distribution. Some differences were observed in the top 20 keywords across journals, with total factor productivity, economic growth, and Korea-US FTA ranking high only in the Journal of Int'l Trade and Industry Studies. Global value chain and trust emerged as a topic that attracted new researchers' attention in the 2011-2019 period. Interest in E-Trade, WTO, and internationalization has declined in recent years. The conventional international trade research trend analyses have predominantly featured qualitative analysis by descriptive method in general, but this study is meaningful in that it employs quantitative analysis using social network analysis techniques.

A Methodology of the Information Retrieval System Using Fuzzy Connection Matrix and Document Connectivity Order (색인어 퍼지 관계와 서열기법을 이용한 정보 검색 방법론)

  • Kim, Chul;Lee, Seung-Chai;Kim, Byung-Ki
    • The Transactions of the Korea Information Processing Society
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    • v.3 no.5
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    • pp.1160-1169
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    • 1996
  • In this study, an experiment of information retrieval using fuzzy connection matrix of keywords was conducted. A query for retrieval was constructed from each keyword and Boolean operator such as AND, OR, NOT. In a workstation environment, the performance of the fuzzy retrieval system was proved to be considerably effective than that of the system using the crisp set theory. And both recall ratio and precision ratio showed that the proposed technique would be a possible alternative in future information retrieval. Some special features of this experimental system were ; ranking the results in the order of connectivity, making the retrieval results correspond flexibly by changing the threshold value, trying to accord the retrieval process with the retrieval semantics by treating the averse-connectivity (fuzzy value) as a semantic approximation between kewords.

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내용기반 웹 서비스 검색 엔진의 개발

  • Son, Seung-Beom;Lee, Gyu-Cheol
    • Proceedings of the Korea Society of Information Technology Applications Conference
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    • 2006.06a
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    • pp.656-699
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    • 2006
  • 웹 서비스는 사용자가 다양한 인터페이스 정의와 교환 메시지 형식을 가지는 서비스를 개발하는데 있어 보다 효과적이고 단일화된 방법을 제공한다. 웹 서비스에서 인터페이스 정의와 교환 메시지 형식은 WSDL 통해 정의되며, 이 WSDL 문서를 통해 이용할 서비스의 인터페이스와 교환 메시지 형식을 파악하여 빠르게 해당 서비스를 이용할 수 있도록 한다. 이러한 웹 서비스의 등록과 검색을 위해서는 레지스트리 방식을 이용한다. 개발된 서비스에 관한 설명 정보는 서비스 제공자에 의해 작성되어 레지스트리에 등록되며, 서비스 요청자는 레지스트리로부터 필요한 서비스를 검색하여 이용한다. UDDI는 웹 서비스를 위한 분산 레지스트리 표준으로 웹 서비스를 위한 등록과 검색 메커니즘을 제공한다. UDDI에서 지원하는 검색 메커니즘은 크게 키워드 검색과 비즈니스와 서비스에 대한 카테고리별 검색으로 구분된다. 키워드 기반 검색은 SQL LIKE 연산을 통해 비즈니스와 서비스의 이름에 대하여 부분 문자열이 일치하는지 검사하는 방식으로 이루어진다. 이러한 UDDI 의 키워드 기반 검색은 등록된 서비스의 이름 이외의 내용 정보에 대한 검색을 지원하지 못하므로 효과적인 검색을 지원하지 못하는 단점을 가진다. 또한 UDDI는 WSDL 문서의 내용에 대한 검색은 지원하지 못하는 단점을 가진다. 이에 따라 현대의 서비스 검색은 서비스의 이름에 대한 검색만을 지원한다. 이러한 현재의 웹 서비스 검색에서의 문제점을 해결하기 위해서는 UDDI 에 등록된 설명 정보와 WSDL 문서 모두에 대한 내용 기반의 검색을 지원하고 검색 결과를 순위화 (ranking)하여 제시할 수 있는 검색 엔진이 요구된다. 이 논문은 이러한 문제점들을 해결할 수 있도록 내용 기반 검색을 지원할 수 있는 웹 서비스를 위 한 검색 엔진을 제안한다. 제안한 검색 엔진은 UDDI 등록 정보에 대하여 내용 기반 검색을 수행할 수 있도록 벡터 공간 모델을 활용한 유사도 비교 방법을 이용한다. 또한 UDDI 등록 정보 외에 실질 적인 서비스의 인터페이스와 교환 메시지 형식에 대한 비교의 수행을 위하여 WSDL 문서에 대한 유사도 비교를 수행한다. 유사도 측정시 UDDI 등록 정보와 WSDL 문서와 같은 계층적인 문서 구조를 검색 결과에 반영할 수 있는 방법을 지원한다. 지원하는 검색 방법은 두 가지로 키워드 검색과 함께 텀플릿 검색을 지원한다. 템플릿 검색은 서비스의 등록 정보 외에 인터페이스 정의가 얼마나 일치하는지를 비교하기 위해 WSDL 문서에 대한 유사도를 비교할 수 있도록 한다. 이러한 검색의 지원을 통해 제안한 웹 서비스를 위한 검색 엔진은 기존의 레지스트리를 이용한 검 색 방법보다 정확한 검색 결과를 제공한다.

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Extracting Alternative Word Candidates for Patent Information Search (특허 정보 검색을 위한 대체어 후보 추출 방법)

  • Baik, Jong-Bum;Kim, Seong-Min;Lee, Soo-Won
    • Journal of KIISE:Computing Practices and Letters
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    • v.15 no.4
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    • pp.299-303
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    • 2009
  • Patent information search is used for checking existence of earlier works. In patent information search, there are many reasons that fails to get appropriate information. This research proposes a method extracting alternative word candidates in order to minimize search failure due to keyword mismatch. Assuming that two words have similar meaning if they have similar co-occurrence words, the proposed method uses the concept of concentration, association word set, cosine similarity between association word sets and a ranking modification technique. Performance of the proposed method is evaluated using a manually extracted alternative word candidate list. Evaluation results show that the proposed method outperforms the document vector space model in recall.

An exploratory study on the development plan of the medical tourism industry in the context of the COVID-19 pandemic (코로나 19팬데믹 상황에서 의료관광 산업의 발전 방안에 관한 탐색적 연구)

  • Yoon, Kyung Jae
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.4
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    • pp.577-582
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    • 2021
  • This study was conducted to find ways to restore the domestic medical tourism industry, which was seriously hit by a sharp drop in foreign patients after the COVID-19 Pandemic. Kendall's W verification was used by asking expert panel for keyword advice by ranking. The conclusion of the study is that institutions attracting foreign patients need an opportunity to turn the crisis situation into an opportunity by expanding treatment for severe foreign patients. In addition, it is possible to gain familiarity and trust in hospitals in situations where it is difficult to visit overseas through virtual and augmented reality, and to prevent the risk of infection and protect patients in the untact era. In addition, the blockchain can maintain patient information supplementation, share it safely, minimize customer inconvenience by using payment means using virtual currency, and finally, smart healthcare can manage and provide information to patients regardless of location.

An Analysis of ESG keywords in the logistics industry using SNA methodology: Using news article and sustainable management report (SNA 기법을 활용한 물류산업 ESG 키워드 분석: 뉴스기사 및 지속가능경영보고서를 활용하여)

  • Ji-Won Lee;Hyang-Sook Lee
    • Korea Trade Review
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    • v.47 no.2
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    • pp.121-132
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    • 2022
  • This study aims to find out the ESG management keywords in the logistics industry through social network analysis using news article and sustainable management reports. In recent years, global climate change and Covid-19 have spurred companies to step up their new management system called ESG management. ESG is a combination of Environment, Social, and Governance. In the past, companies' financial performance was the most important, but in the current investment market, the movement to reflect ESG management factors in investment decisions is strengthening. This study aims to find out degree centrality, betweenness centrality, and closeness centrality through social network analysis after collecting related keywords to derive ESG management issues of logistics companies. This study collected 2,359 news articles searched under the keywords "ESG", "Logistics". In addition, data on ESG activities were also used for analysis by referring to the sustainable management reports of logistics companies. As a result of the analysis of degree centrality, it was found that ESG management of logistics companies is in progress, focusing on small enterprises and eco-friendly keywords, and is concentrated on social responsibility and eco-friendly activities. In the betweenness centrality analysis, logistics companies such as HMM and CJ Logistics were derived in a high ranking. In the closeness centrality analysis, eco-friendly keywords topped the list, while the number of keywords related to governance was relatively small, suggesting that logistics companies need to improve their governance structure.

A Study on Major Uninsured Korean Medicine Treatments Search Trends and Their Meanings in an Online Portal: Using Naver Data Lab (온라인 포털에서의 주요 비급여 한의치료 검색 트렌드와 그 의미에 대한 고찰: 네이버 데이터랩을 이용하여)

  • Chan-Young Kwon
    • The Journal of Korean Medicine
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    • v.44 no.3
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    • pp.74-86
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    • 2023
  • Objectives: The purpose of this study was to examine search trends and their meanings for major uninsuired Korean medicine (KM) treatments through analysis of an online portal search results. Methods: Keywords searches were performed using Naver Datalab on 4 July 2023. From January 2016 to June 2023, monthly relative search volume (RSV) for keywords 'pharmacopuncture', 'Chuna', and 'needle-embedding therapy', and 'herbal decoction' were extracted with a score between 0 and 100. For the obtained RSVs, longitudinal changes over time, characteristics according to sex and age group, and correlations between them were investigated. Results: The ranking of RSV for each keyword has changed from 'Chuna', 'herbal decoction', 'needle-embedding therapy', and 'pharmacopuncture' to 'Chuna', 'herbal decoction', 'pharmacopuncture', and 'needle-embedding therapy' after 2019. Overall, the RSV of needle-embedding therapy continuously decreased, while that of pharmacopuncture continuously increased. In 2019, a rapid increase in the RSV of Chuna was observed, and in 2020, a rapid increase in the RSV of herbal decoction was observed. There was a difference in the longitudinal change pattern of RSV for the keywords by age group. Importantly, in the elderly, changes in RSV were observed in a favorable pattern to KM treatment. Conclusion: Our findings enable estimation of the public's interest and its changes for the four uninsuired KM treatment, and can be used as basic data to strengthen health insurance coverage in Korea. Specifically, changes in interest in KM treatments according to sex and age can be referred to.

Social Perception of Disaster Safety Education for Young Children through Big Data (빅데이터를 통해 살펴본 유아 재난안전교육에 대한 사회적 인식)

  • Kang, Min-Jung;You, Hee-Jung
    • The Journal of the Korea Contents Association
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    • v.20 no.2
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    • pp.162-171
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    • 2020
  • The purpose of this study is to examine the social perception of disaster safety education for young children based on Textom big data and to explore the direction of young children's disaster safety education. Researchers collected and analyzed online text data using the keywords 'young children+disaster+safety education' from portal websites from 2014 to 2017. The raw data were then subjected to first and second data refinement process. Based on the frequency analysis results, 50 keywords were selected, and the selected keywords were converted into matrix data for network analysis. The results of the study are: first, the most frequently appeared keyword together with young children's disaster safety education was 'education', followed by 'experience', 'kindergarten', 'prevention', and 'school.' Second, keywords with high centrality in the analysis of centrality also were 'education', 'experience', and 'prevention'. In addition, keywords like 'prevention', 'life', and 'evacuation' appear higher in connection-centricity than frequency ranking, which means that the degree of connection between the words is high. These results suggest that young children need education in during early childhood in order to improve their disaster safety skills, and disaster safety education should be accomplished through 'prevention' and 'experience' in early childhood education institutions.

Analysis of Domestic and Foreign Local Biodiversity Strategies and Action Plan (LBSAP) using Semantic Network Analysis (언어네트워크 분석을 이용한 국내·외 지역생물다양성 전략 분석)

  • Lee, Hyeon-jae;Sung, Kijune
    • Journal of Environmental Impact Assessment
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    • v.27 no.1
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    • pp.92-104
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    • 2018
  • The loss of biodiversity has become a global issue. In order to cope with this problem, national biodiversity strategies and action plan (NBSAP) at national level as well as local biodiversity strategies and action plan (LBSAP) at local level have been established in many countries. In this study, we analyzed 8 domestic LBSAPs and 41 foreign LBSAPs through semantic network analysis to investigate the characteristics of domestic and foreign LBSAPs. The results showed that conservation and management were the most used keywords in both domestic and foreign LBSAPs but the ranking of other keywords used in vision, goal, strategy, and action plan sector was different. Thus, it has been found that there is a difference between domestic and foreign practical approaches to conservation and management of biodiversity. Results of the network analysis showed that the domestic network has a more detailed distributed network, while the foreign network has a more comprehensive and integrally configured dense network. These differences may be due to differences of threats to biodiversity, problem recognition, or differences in local circumstances. These results are expected to help establish LBSAP in other region or to assess the local roles to achieve the strategic goals of the Convention on Biological Diversity.