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Text Mining of Successful Casebook of Agricultural Settlement in Graduates of Korea National College of Agriculture and Fisheries - Frequency Analysis and Word Cloud of Key Words - (한국농수산대학 졸업생 영농정착 성공 사례집의 Text Mining - 주요단어의 빈도 분석 및 word cloud -)

  • Joo, J.S.;Kim, J.S.;Park, S.Y.;Song, C.Y.
    • Journal of Practical Agriculture & Fisheries Research
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    • v.20 no.2
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    • pp.57-72
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    • 2018
  • In order to extract meaningful information from the excellent farming settlement cases of young farmers published by KNCAF, we studied the key words with text mining and created a word cloud for visualization. First, in the text mining results for the entire sample, the words 'CEO', 'corporate executive', 'think', 'self', 'start', 'mind', and 'effort' are the words with high frequency among the top 50 core words. Their ability to think, judge and push ahead with themselves is a result of showing that they have ability of to be managers or managers. And it is a expression of how they manages to achieve their dream without giving up their dream. The high frequency of words such as "father" and "parent" is due to the high ratio of parents' cooperation and succession. Also 'KNCAF', 'university', 'graduation' and 'study' are the results of their high educational awareness, and 'organic farming' and 'eco-friendly' are the result of the interest in eco-friendly agriculture. In addition, words related to the 6th industry such as 'sales' and 'experience' represent their efforts to revitalize farming and fishing villages. Meanwhile, 'internet', 'blog', 'online', 'SNS', 'ICT', 'composite' and 'smart' were not included in the top 50. However, the fact that these words were extracted without omission shows that young farmers are increasingly interested in the scientificization and high-tech of agriculture and fisheries Next, as a result of grouping the top 50 key words by crop, the words 'facilities' in livestock, vegetables and aquatic crops, the words 'equipment' and 'machine' in food crops were extracted as main words. 'Eco-friendly' and 'organic' appeared in vegetable crops and food crops, and 'organic' appeared in fruit crops. The 'worm' of eco-friendly farming method appeared in the food crops, and the 'certification', which means excellent agricultural and marine products, appeared only in the fishery crops. 'Production', which is related to '6th industry', appeared in all crops, 'processing' and 'distribution' appeared in the fruit crops, and 'experience' appeared in the vegetable crops, food crops and fruit crops. To visualize the extracted words by text mining, we created a word cloud with the entire samples and each crop sample. As a result, we were able to judge the meaning of excellent practices, which are unstructured text, by character size.

The activation study of a regional community using school land (학교용지를 활용한 지역 공동체 활성화에 관한 기초 연구)

  • Park, Min-Young;Kim, Jin-Mo;Lim, Sooyoung
    • KIEAE Journal
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    • v.13 no.6
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    • pp.17-22
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    • 2013
  • Community has been defined as a group of interacting people living in a common location. The word is often used to refer to a group that is organized around common values and is attributed with social cohesion within a shared geographical location, generally in social units larger than a household. The word can also refer to the national community or global community. The word "community" is derived from the Old French communit$\acute{e}$ which is derived from the Latin communitas (cum, "with/together" + munus, "gift"), a broad term for fellowship or organized society. A sense of community refers to people's perception of interconnection and interdependence, shared responsibility, and common goals. Understanding a community entails having knowledge of community needs and resources, having respect for community members, and involving key community members in programs. But, on account of industrial development, At some point, we have individualism behavior. therefore, This study will achieve local community activation using school land.

Mapping between CoreNet and SUMO through WordNet (WordNet을 매개로 한 CoreNet-SUMO의 매핑)

  • Kang, Sin-Jae;Kang, In-Su;Nam, Se-Jin;Choi, Key-Sun
    • Journal of the Korean Institute of Intelligent Systems
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    • v.21 no.2
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    • pp.276-282
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    • 2011
  • CoreNet is a valuable resource to use in the domain of natural language processing including Korean-Chinese-Japanese multilingual text analysis, and translation among natural languages. CoreNet is mapped to SUMO in order to encourage its application in broader fields and enhance its international status as a multilingual lexical semantic network. To do this, indirect and direct mapping methodologies are used. Through the indirect mapping among CoreNet-KorLex-PWN-SUMO, we alleviate the difficulty of translating CoreNet concept terms in Korean into SUMO concepts in English, and maximize recall of SUMO concepts corresponding to the concept of CoreNet.

A Study on WOM and Determinants of Hospital Choice (구전(WOM)활동과 의료기관 선택요인 : - 피부과와 산부인과의 20~30대 여성고객 중심으로 -)

  • Shin, Young-Hee;Suh, Chang-Jin
    • Korea Journal of Hospital Management
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    • v.16 no.2
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    • pp.31-52
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    • 2011
  • The cutthroat competition of the market for the medical services caused changes and developments of hospital management from the traditional provider-oriented management to a consumer-oriented management toward the customer. And the popularization of on-line community through the growth and spread of internet technology is developed into an important exploration activity to provide various medical information to patient(or customer) who wishes a high-quality medical services. This is an on-line Word-of-Mouth(WOM). It is a kind of information exploration that is performed by customers before choosing the hospital with off-line word-of-mouth. In this study, we develop our research model to verify the causal relationships among on/off-line WOM, key determinants of hospital choice and the customer's will to make use of the hospitals, and total effect of these variables. We adopt a component-based PSL method for an empirical analysis of the patients experienced dermatology or obstetrics gynecology. Finally, we understand the characteristics of the various medical services and draw new and significant strategic previews.

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Reviews Key Features of Word-Of-Mouth (WOM) Advertising and Their Impact on Sports Consumer

  • SHOKURLOO, Sakineh Lotfi Fard;SHAHBAZI, Massoumeh;SEO, Won Jae
    • Journal of Sport and Applied Science
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    • v.4 no.2
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    • pp.1-9
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    • 2020
  • Purpose: This study sought to investigate the critical features of Word of mouth (WOM) advertising and their impact on sport consumer behavior. Research design, data, and methodology: Target population of the study consisted of all sports consumer of the Federation of Special Patients and Organ Transplantation, Tehran (Iran), who had indirectly watched the World Organ Transplant Competition documentary at least once on others' advice. For this purpose, 360 sports consumers of the federation were purposefully selected and they were asked to complete the standard WOM advertising questionnaire of Asda and Ko. Pearson correlation coefficient test and modeling of structural equations were performed using Spss24 and Smart PLS software at an error level of 0.05 used to analyze the data. Results: The findings show that there is a significant relationship between experience and expertise, trust and validity, content richness, and the power of message transmission through WOM advertising and its predictability. Finally, interpersonal relationships and work involvement also had a moderating role in this regard. Conclusions: The general conclusion is that the components of WOM advertising as well as involvement and homophily with the mediating role directly as one of the presuppositions for persuasion. The sports consumer was promoting WOM.

Linking OntoCloud to WordNet (OntoCloud와 워드넷 연결)

  • Park, Kwang-Hee;Kim, Eun-Kyung;Choi, DongHyun;Choi, Key-Sun
    • Annual Conference on Human and Language Technology
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    • 2010.10a
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    • pp.172-176
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    • 2010
  • 본 논문에서는 위키피디아의 '틀(temp late)'을 기조로 하여 작성된 온톨로지인 OntoCloud의 신뢰도를 보장하고 공유 및 재사용을 가능하게 하기 위하여 또 다른 어휘집합체인 워드넷(WordNet)과의 매핑을 한다. 온톨로지 매핑 기술은 온톨로지 개발 기술의 한 방법으로, 서로 비슷한 도메인을 대상으로 이미 구축되어진 서로 다른 다수의 온롤로지를 연결시킴으로서 하나의 풍부한 정보를 가지고 있는 연결망을 구축하는 방법이다. 본 논문에서는 OntoCloud와 워드넷을 두개의 온톨로지로 정의하고 각 온톨로지의 개념에 대한 정의문 비교 방법을 통해서 두개의 온톨로지에 존재하는 유사한 개념을 연결한다. 이렇게 매핑된 정보들은 OntoCloud 개념을 워드넷 어휘로 연결함으로써 개념에 대한 직관적인 이해를 돕고, 워드넷에 연결된 다른 시소러스 (예: SUMO, CoreNet 등)와 간접적으로 연결할 수 있는 틀을 마련한다. 또한 온톨로지의 상하위 계층정보를 자동으로 보강하는 등의 OntoCloud 유지보수에 활용될 수 있다. 본 논문의 실험에서는 두개의 서로 다른 온톨로지의 정의문에 사용된 어휘의 겹침 정도로 두개의 개념의 유사성을 판별하는 방법을 보인다. 본 논문에서 제시한 방법으로 약 73%의 개념 매핑에 성공하였으나, 추후 매핑 프로세스의 전처리 과정(약자 처리 및 복합명사 대응 모듈)을 추가하고 온톨로지의 구조적 특성을 활용하여 유사 개념 자동 매핑 기술을 향상시키고자 한다.

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Factors Affecting the Distribution of Skincare Products through Brand Awareness on TikTok Platform

  • Feby LARASATI;Indah PUSPITARINI;Abdul AZIZ;Ricardo INDRA;La MANI
    • Journal of Distribution Science
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    • v.22 no.10
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    • pp.79-90
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    • 2024
  • Purpose: This study examines the distribution of skincare products through digital channels, focusing on the role of brand awareness within the field of distribution science. As social media platforms like TikTok revolutionize distribution strategies, this research aims to identify the key factors influencing brand awareness in the distribution of skincare products on TikTok. Specifically, the study explores how influencer marketing, content marketing, and electronic word-of-mouth (E-WOM) affect the distribution process by enhancing brand awareness.. Research design, data, and methodology: Employing an explanatory quantitative method, the study surveyed 400 TikTok users exposed to NPURE skincare promotions. Data was collected via Google Forms using non-probability purposive sampling. The analysis was conducted using SmartPLS and Structural Equation Modeling (SEM) to examine the relationships between distribution factors and brand awareness. Results: The findings reveal significant relationships between (1) influencer marketing and brand awareness, (2) content marketing and brand awareness, and (3) electronic word-of-mouth (E-WOM) and brand awareness in the context of skincare product distribution on TikTok. Conclusion: This research contributes to the field of distribution science by demonstrating how digital marketing strategies on TikTok influence brand awareness, consequently impacting the distribution of skincare products. The findings offer insights for optimizing distribution strategies in the digital age, highlighting the significance of influencer partnerships, content creation, and promoting positive E-WOM in digital distribution channels.

A Study of the Trends in Korean Nursing Research on Critical Care in the Last 10 Years (2008-2017) Using Integrated Review and Key Word Analysis (통합적 고찰과 키워드 분석을 이용한 최근 10년(2008-2017) 동안의 국내 중환자간호 연구 동향 분석)

  • Kang, Jiyeon;Kim, Soo Gyeong;Cho, Young Shin;Ko, Hyunyoung;Back, Ji Hyun;Lee, Su Jin
    • Journal of Korean Critical Care Nursing
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    • v.11 no.2
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    • pp.75-85
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    • 2018
  • Purpose : The purpose of this study was to examine the possible direction of critical care nursing research in the future by analyzing the trends of recent Korean studies. Method : Using a database search, we selected 263 articles on critical care nursing that were published in Korean journals between 2008 and 2017. Then, we conducted an integrative review of the contents of the selected articles and analyzed the English abstracts using the relevant packages and functions of the R program. Results : The number of studies concerning critical care nursing has increased over the 10-year period, and the specific topic of each study has diversified according to the time at which it was conducted. In terms of quality, the majority of the research was published in high-level academic journals. The key words regularly studied over the past decade were: knowledge, delirium, education, restraint, stress, and infection. Studies related to vancomycin-resistant enterococci infection, compliance, and standards have decreased, while studies related to death, communication, and safety have increased. Conclusion : Randomized controlled trials and protocol research for evidence-based critical care need to be conducted, as does research on family involvement. The key word analysis of unstructured text used in this study is a relatively new method; it is suggested that this method be applied to various critical care nursing research and develop it methodologically.

Issue-Tree and QFD Analysis of Transportation Safety Policy with Autonomous Vehicle (Issue-Tree기법과 QFD를 이용한 자율주행자동차 교통안전정책과제 분석)

  • Nam, Doohee;Lee, Sangsoo;Kim, Namsun
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.15 no.4
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    • pp.26-32
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    • 2016
  • An autonomous car(driverless car, self-driving car, robotic car) is a vehicle that is capable of sensing its environment and navigating without human input. Autonomous cars can detect surroundings using a variety of techniques such as radar, lidar, GPS, odometry, and computer vision. Advanced control systems interpret sensory information to identify appropriate navigation paths, as well as obstacles and relevant signage. Autonomous cars have control systems that are capable of analyzing sensory data to distinguish between different cars on the road, which is very useful in planning a path to the desired destination. An issue tree, also called a logic tree, is a graphical breakdown of a question that dissects it into its different components vertically and that progresses into details as it reads to the right.Issue trees are useful in problem solving to identify the root causes of a problem as well as to identify its potential solutions. They also provide a reference point to see how each piece fits into the whole picture of a problem. Using Issue-Tree menthods, transportation safety policies were developed with autonompus vehicle in mind.

Unsupervised Korean Word Sense Disambiguation using CoreNet (코어넷을 활용한 비지도 한국어 어의 중의성 해소)

  • Han, Kijong;Nam, Sangha;Kim, Jiseong;Hahm, YoungGyun;Choi, Key-Sun
    • Annual Conference on Human and Language Technology
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    • 2017.10a
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    • pp.153-158
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    • 2017
  • 본 논문은 한국어 어휘 의미망인 코어넷(CoreNet)을 활용한 비지도학습 방식의 한국어 어의 중의성 해소(Word Sense Dsiambiguation)에 대한 연구이다. 어의 중의성 해소의 실질적인 응용을 위해서는 합리적인 수준으로 의미 후보를 나눌 필요성이 있다. 이를 위해 동형이의어와 코어넷의 개념체계를 활용하여 의미 후보를 나누어서 진행하였으며 이렇게 나눈 것이 실제 활용에서 의미가 있음을 실험을 통해 보였다. 접근 방식으로는 문맥 속에서 서로 영향을 미치는 어휘의 의미들을 동시에 고려하여 중의성 해소를 할 수 있도록 마코프랜덤필드와 의존구조 분석을 바탕으로 한 지식 기반 모델을 사용하였다. 이 과정에서도 코어넷의 개념체계를 활용하였다. 이 방식을 통해 임의의 모든 어휘에 대해 중의성 해소를 하도록 직접 구축한 데이터 셋에 대하여 80.9%의 정확도를 보였다.

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