• 한국IT서비스학회지
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• 제19권3호
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• pp.117-137
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• 2020

The development of information technology leads to changes in various industries. In particular, the health care industry is more influenced so that it is focused on. With the widening of the health care market, the market of smart device based personal health care also draws attention. Since a variety of fitness applications for smartphone based exercise were introduced, more interest has been in the health care industry. But although an amount of use of mobile fitness applications increase, it fails to lead to a sustained use. It is necessary to find and understand what matters for mobile fitness application users. Therefore, this study analyze the reviews of mobile fitness application users, to draw key factors, and thereby to propose detailed strategies for promoting mobile fitness applications. We utilize text mining techniques - LDA topic modeling, term frequency analysis, and keyword extraction - to draw and analyze the issues related to mobile fitness applications. In particular, the key factors drawn by text mining techniques are explained through the concept of user experience. This study is academically meaningful in the point that the key factors of mobile fitness applications are drawn by the user experience based text mining techniques, and practically this study proposes detailed strategies for promoting mobile fitness applications in the health care area.

• 지식경영연구
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• 제3권2호
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• pp.85-101
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• 2002

Theoretical foundations of the knowledge management(KM) have been perceived still developing in the field. And, the literature shows many key success factors for KM, but, in more conceptual and abstract term. Companies interested in knowlege management demand for practical guidelines. Based on the constituent elements of KM, this study classifies key success factors identified from thirty three success cases, domestic and in other countries. Further, fifteen propositions are suggested and discussed for future research and project management in KM.

• Asian Pacific Journal of Cancer Prevention
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• 제14권3호
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• pp.1585-1592
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• 2013

Functional food for prevention of chronic diseases is one of this century's key global challenges. Cancer is not only the first or second leading cause of death in China and other countries across the world, but also has diet as one of the most important modifiable risk factors. Major dietary factors now known to promote cancer development are polished grain foods and low intake of fresh vegetables, with general importance for an unhealthy lifestyle and obesity. The strategies of cancer prevention in human being are increased consumption of functional foods like whole grains (brown rice, barley, and buckwheat) and by-products, as well some vegetables (bitter melon, garlic, onions, broccoli, and cabbage) and mushrooms (boletes and Tricholoma matsutake). In addition some beverages (green tea and coffee) may be protective. Southwest China (especially Yunnan Province) is a geographical area where functional crop production is closely related to the origins of human evolution with implications for anticancer influence.

• 보건교육건강증진학회지
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• 제28권3호
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• pp.43-55
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• 2011

Objectives: The objectives of this study were to describe population-based prevention strategies for childhood obesity and to discuss its application in a city in Korea. Methods: Literature review and empirical findings for ongoing programs were performed to develop population-based prevention strategies for childhood obesity with the framework and principles of WHO population-based prevention strategies for childhood obesity. Results: The developed framework had five key strategies (supportive policies, supportive environment, supportive program, strategic development & leadership, and monitoring & evaluation) under hierarchic objectives (long-term, middle-term and short-term) with the vision of healthy growth and development of all children and youth. Each strategy included evidence-based action plans with WHO principles. Conclusions: The developed strategies have advanced the existing strategies for childhood obesity prevention by providing the sustainable and systematic framework and action plans based on ecological approach. Further, the feasibility for operating the strategies needs to be verified.

• 한국가정과교육학회지
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• 제26권4호
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• pp.35-50
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• 2014

이 연구는 '초중등 연계'와 '핵심역량 중심'의 교육과정 개발이라는 두 쟁점을 바탕으로 실과(기술 가정)교과의 다음 교육과정 개발을 위한 구체적인 방향과 전략을 논의한 것이다. 구체적인 연구내용은 다음과 같다. 첫째, 가정과의 입장에서 초 중등 연계란 어떤 의미인지, 교육과정 개발과정에서 초등과 중등에 나타난 전략을 통해 내재된 문제가 무엇인지 살펴본다. 이를 위하여 초 중등 연계의 의미와 방식, 가정과에서의 연계의 문제, 초등 가정과의 위상, 초 중등 연계의 새로운 논리 등을 검토한다. 둘째, 가정과에서의 핵심역량이란 무엇이며, 핵심 역량 중심의 교육과정 개발은 어떠한 의미인지 살펴본다. 이를 위하여 핵심역량 중심 교과 교육과정 개발의 의미와 핵심역량 중심 가정과 교육과정 개발을 위한 조건과 과제 등을 검토한다. 셋째, 위의 두 쟁점에 대한 논의를 바탕으로 가정과의 차기 교육과정 개발에 이를 어떻게 구현할 수 있을지 그 방안을 살펴본다. 이를 위하여 초 중등 가정과의 학문적 소통, 교과명칭의 통일, 핵심역량 중심 교육과정 개발에 대한 체계적인 이해, 교과를 어필할 수 있는 전략의 모색 등을 검토하고, 그 일 예를 제시한다. 이 연구를 통하여 초 중등 가정과의 소통과 교육과정 개발을 위한 학술적 논의가 활발히 진행될 수 있을 것이다.

• 경영과학
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• 제7권2호
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• pp.58-76
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• 1990

Flexibility, in the context of manufacturing, refers to an ability to accommodate changes in market requirements in terms of product, process, and other services in a timely manner at a reasonable cost. The basic purpose of this paper is to analyze manufacturing strategies of leading Korean manufacturers in order to answer the following questions : How important are manufacturing flexibilities to Korean companies in restoring their once competitive cost-based strategies and adopting new variety-based strategies\ulcorner How effectively are Korean companies competing with their foreign competitors, like the US and European companies in terms of manufacturing flexibilities\ulcorner And in order to improve the flexibilities what kinds of manufacturing capabilities are considered as important key factors by Korean manufacturers and are their action programs effectively implemented to acquire these capabilities\ulcorner Major findings of the analysis indicate that Korean companies are very eager to reorganize their high-volume, cost-based corporate strategies as low volume, variety-based strategies. However, Korean manufacturers are still much dependent on the large size high volume factories and / or 'focus factories'. And the action programs and technologies to improve manufacturing flexibilities have been actively implemented at a higher rate than those of their foreign counterparts.

• 한국조경학회지
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• 제34권6호
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• pp.87-100
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• 2007

This study analyzed the key words in Korea's leading apartment brands and newspaper advertisements to examine especially their view-oriented advertising characteristics and green marketing properties. Four study topics were established and examined for this purpose. The following are the results; 1. The key words on apartment brands and catch phrases are $\ulcorner$emotion-oriented$\lrcorner$ words, such as taste, pride, and happiness, and $\ulcorner$environment-oriented$\lrcorner$ to appeal to customers with beautiful views of the nature. Also key words on newspaper advertisement headlines stress views for $\ulcorner$environment-oriented$\lrcorner$ characteristics as well as $\ulcorner$emotion-oriented$\lrcorner$ characteristics for elegance and luxury, and $\ulcorner$function-oriented$\lrcorner$ characteristics for the future. Views, nature and park are key words and everything about illustration that are especially emphasized even on the headlines of newspaper advertisements. 2. Unlike brands or headlines, sub-headlines and body copies stress $\ulcorner$modern-oriented$\lrcorner$ characteristics for life, culture, and accessibility, followed by $\ulcorner$emotion-oriented$\lrcorner$ characteristics. Key words on caption were also highly $\ulcorner$modern-oriented$\lrcorner$, followed by $\ulcorner$environment-oriented$\lrcorner$ and $\ulcorner$function-oriented$\lrcorner$ characteristics for practical aspects. 3. In result of $X^2-test$, $\ulcorner$environment-oriented$\lrcorner$ key words that convey good views, naturalism, parks, and nature are the major representation of green marketing strategies of apartment brands and newspaper advertisements. However, brands were strongly $\ulcorner$emotion-oriented$\lrcorner$, whereas captions were $\ulcorner$modern-oriented$\lrcorner$ and body copies were $\ulcorner$investment-oriented$\lrcorner$. Both apartment brands and advertisements were consistently $\ulcorner$environment-oriented$\lrcorner$, but were not consistent in other factors. 4. Different parts of newspaper advertisements are focusing on green marketing strategies in terms of environmental protection, but are actually leaning toward modern-oriented lifestyles and accessibility. Thus, it is more well-being marketing rather than green marketing. To pursue true green marketing despite the limits of newspaper advertisements, it is necessary to present products and pricing strategies that represent sustainable.

• 패션비즈니스
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• 제28권1호
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• pp.68-82
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• 2024

The fashion industry has been placing great importance on establishing and communicating brand identity in response to the rapidly changing landscape of consumer preference and media development. This study aimed to explore effective communication methodologies for building a strong brand identity for domestic designer fashion brands. To achieve this, trends in the domestic fashion industry were categorized, and key words were derived to develop three new communication methodologies through an analysis of 10 domestic brand cases. This study confirmed that a strategy that focuses on forming emotional relationships with consumers is essential for establishing brand identity. To this end, the proposed communication methodologies include the following: First, delivering sustainable messages through emotional storytelling, which is a key approach for building emotional bonds with consumers. Second, expanding the brand experience to elicit positive responses from consumers by immersing them in special situations to experience brand identity. Third, brands can enhance consumer brand loyalty by fostering continuous relationships with consumers and cultivating brand culture through omnichannel strategies that encompass both offline and online channels. Consequently, this study presents practical strategies for various fashion brands along with theoretical contributions to domestic fashion brand startups and brand identity construction. With these strategies, it is anticipated that brands will establish clear and specific content and build a stronger brand identity by engaging in diverse communication methods that offer consumers sustainable values and brand experiences.

• Asian Journal of Innovation and Policy
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• 제9권1호
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• pp.95-105
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• 2020

Air pollution is a global challenge that not only threatens public health, but also takes away lives. Strategic communication, in other words, public relations, is an essential way of tackling air pollution and managing the risks involved. Engaging global citizens into the public sphere requires the building of a sense of collectivity and duty on achieving clean air. Strategies and policies on an international scale that are based on the theoretical framework (Behavior Procedure Model) and focus on leading citizens into the mature and unified Collectivity during the observance of the 'International Day of Clean Air for blue skies' are crucial. Notably, the Asian continent has inevitably found itself at the crossroad between economic growth and environmental protection, and has even been observed to be pursuing a passive response to air pollution. The key communication strategies are supported by the three goals, which include: expanding existing communities and building a new Collectivity, supporting international solidarity and individual member state activities, and implementing systems and structures. The key goals can be further specified into six strategies. This paper has analyzed global problems and discussed possible communication strategies to increase public engagement for the observation of the 'International Day of Clean Air for blue skies.' It will be the responsibility of all nations to implement the aforementioned strategies and policies as well as promoting global action.

• 보건의료산업학회지
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• 제5권2호
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• pp.209-226
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• 2011

The purpose of this study is to analyze and find out key success factors and marketing strategies of Bumrungrad Hospital in Bangkok, Thailand. The major success factors of Bumrungrad Hospital are as follows; First, Bumrungrad Hospital had professional medical team and board of directors who had the international career. Second, Bumrungrad was supported by Thai government and they were in a cooperative relationship with each other for the development of the medical industry. Third, Bumrungrad appropriately handled the internal and external changes including Asia Financial Crises in 1997 and others. Fourth, Bumrungrad diversified and broaden its business field such as global medical investing and management, medical technology, anti-age medicine and wellness. Marketing strategies of Bumrungrad analyzed are the following four factors. First, Bumrungrad focused on the quality of services by employing professional medical staffs, who have the international certification, and by constructing IT system for hospital management. Second, Bumrungrad has maintained an equalized price policy to attract the customers bothin the domestic and foreign markets. The cost for care has appealed the foreign customers for its comparatively low price, but it focused mainly on the upper middle class in Thailand. Third, it established, managed, and consulted hospitals in the foreign countries including the Philippines and the Arab Emirates. Fourth, it adopted differentiated promotion strategies suitable for the special needs of domestic and foreign customers, and put emphasis on the buzz marketing.